"So, how could we describe the average Pajiba reader? I dunno. I doubt you could distill it, but I'd say: Well-educated, liberal leaning, well-read, cynical smaller-budget movie fans that really don’t care for The Human Centipede and are very judgmental. How's that for a target audience?"— Dustin Rowles, Pajiba publisher and writer
Pajiba
is a movie, TV, and book review website that prides itself on its
snark. It has a small, but growing and very devoted readership.
The regular commenters are referred to as the Eloquents.
The Official Pajiba Dictionary
defines them as, "...Pajiba contributors, link-whores and commenters in mass. Semi-ironic given the —
ahem — quality of commentary. Yet, an exalted state. If you have to ask whether you're one of the Eloquents, you aren't." The last part there may indicate a cliquey sort of vibe, but don't be fooled. Though very tight-knit and heavily-laden with in-jokes, new voices are definitely encouraged and welcome.
Among its various reviews, Pajiba also has several features including
Pajiba's Guide to What's Good for You
,
Seriously Random Lists
and The Weekly Murdertank. There is also a daily linkspam post called Pajiba Love which usually consists of a mix of celebrity gossip and articles about assorted hoo-hah and usually concludes with a funny video clip.
According to the site, the name is pronounced "like a part of the female anatomy, if you have a bit of a cold, which makes it an awfully enjoyable word to say."
This website provides examples of:
- A Date with Rosie Palms: Writer and commenter alike will commonly say, "I'll be in the my bunk" when talking about attractive actors and celebrities.
- Caustic Critic: The stated tone of the site ("Scathing Reviews, Bitchy People" is their tagline), though it's really quite a bit more fair than that.
- Closet Key: Many readers joke that actor Ryan Reynolds is this for Pajiba writer/publisher Dustin Rowles due to his repeated adoration for Reynolds' abs. In general the site is a very safe place to go if you feel like talking about how you'd go gay for Nathan Fillion, Tina Fey, etc.
- Fandom: Includes...
- Hatedom: And how!