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- Shuurei of Saiunkoku Monogatari is a bit of an odd example. Being somewhat of a Tsundere, she'll never admit to caring for Emperor Shi Ryuuki (who is completely heads-over-heels for her) - but if there's one thing she is absolutely clear about, it is that she doesn't want any valuable presents from him. An Impoverished Patrician who watched many people starve to death during a previous civil war, she hates waste and extravagance, and meets his early attempts to shower her with valuable gifts with an outright rant on the subject. She's willing to compromise a little only when the gift serves a practical purpose (such as a block of ice he sent her during the heat of summer, which she promptly shared with the neighborhood), but even then he has to be careful.
- Shuurei's easygoing father Shouka, meanwhile, allowed his salary as palace archivist to be gradually reduced far below what he can live on, even though he's been a surrogate father figure to Ryuuki since long before Ryuuki took the throne and could easily have his full pay reinstated through Ryuuki's influence as Emperor, if he cared about money in the slightest.
- Hunter × Hunter has an example. The billionaire Battera had a much younger lover who won't accept expensive presents, but only those he makes himself. They were even intending to leave his fortune behind to start a new life together until fate intervened.
- Cardcaptor Sakura: Fujitaka Kinomoto liked an Uptown Girl named Nadeshiko. Her family thought he was a Gold Digger and disowned her when she insisted in marrying him. He turned out to be this trope, and they stayed Happily Married until she died of illness.
- Both Goku and Gohan do this in Dragon Ball, to Chi Chi (daughter of the Ox King) and Videl (daughter of Mr Satan) respectively.
- In Mr Satan's case, he knows Gohan isn't marrying Videl for money because, if Gohan wanted Mr Satan's money, he would have just revealed himself as the one who really defeated Cell and sue Mr Satan for the money Mr Satan got from falsely taking credit for the deed.
- Prétear: Kaoru Awayuki used to be poor until he married a rich widow and moved into her mansion. He genuinely loves her.
- In Richie Rich, Richie's girlfriend, Gloria Glad, is notorious at always turning down the luxurious gifts he has offered. In fact, she has blown her temper more than once at Richie's more outrageous stunts with his wealth to attempt to impress and he can't seem to remember how much they annoy her. In one story, when she all of a sudden starts accepting his gifts greedily, it sets off alarm bells with Richie who investigates and learns he is dealing with an impostor who has kidnapped the real Gloria in order to con him out of money.
- In one story, he did try to be frugal but a series of coincidences forced him to buy expensive stuff.
- In another story, Gloria's Aunt was visiting and Richie, trying to impress said Aunt, decided to give Gloria expensive gifts as usual despite (this time) understanding Gloria usually turns them down. However, some accidents forced him to restrain himself to cheap stuff. Gloria liked the gifts but her Aunt was given the impression Richie was stingy.
- In That Touch of Mink, Miss Timberlake (Doris Day) is this to the very rich and very charming Philip Shane (Cary Grant).
- The murder case in Legally Blonde features a woman named Brooke Taylor-Windam as the prime suspect—she's accused of being a Gold Digger who murdered her husband to get his inheritance. But that wouldn't make sense, because Brooke was already superrich before she and her husband got married (Brooke's a health-and-fitness guru who's made loads of money off of things like exercise videos), so it's not she needed the money or anything. Brooke also makes it very clear to the court that her husband had other, much more interesting qualities besides his wealth. The actual culprit? Brooke's stepdaughter (her husband's daughter from a previous marriage), who, after being given an aggressive cross-examination from Elle Woods (the movie's lead character), reveals that she was actually trying to shoot her stepmother (largely because she resented the fact that her dad married someone the same age as her), but was mistaken as to who was about to come through the door.
- The Sookie Stackhouse Mysteries: The Bellefleur family are well-off and have a famous, beautiful mansion. Andy Bellefleur's wife, Halleigh would rather they just lived in a small house together.
- In Twilight, Bella refuses to accept any of Edward's expensive gifts. For about two seconds. Then she turns up with them in the next scene.
- One reason she often gives is that she's unworthy of him as it is, and accepting expensive gifts when she can't return the favor would only increase the divide. Because what says "healthy romance" better than keeping your female lead in a constant state of low self-esteem?
- The Furry novel, The Fangs Of Kaath, has Sandrhi the bat street storyteller. When she manages to reunite with her love, Prince Raschid, after all that has happened, she is made part of the royal household staff. While after years of living in poverty, she appreciates the tailor-made silken clothing she got in the process of finding Raschid again, then sharing his apartment in the Palace and having all the food she could want, that is as far it goes. Beyond that, she is adamant that Raschid, who would love to literally bury her in treasure to make her happy, should save his money for a possible future emergency when he might need all of it. As she says softly, but firmly, "I already haff my treasure. I didn't come to you because you v'ere rich."
- In the In Death novels, Eve's relationship with Roarke occurs in spite of his obscene wealth rather than because of it. She is horrified when he presents her with an enormous diamond as a souvenir from a trip to Australia, and after their marriage she not only refuses to think of his assets as hers, she gets mad at him when she realizes he's been putting funds into an account in her name and demands that he take it back. note
- Sam Vimes in the Discworld novels is also less than interested in high finance, although he's made exceptions when it was something very important — like getting an emergency medical care for his wife who is giving birth. Usually he prefers looking like a grubby cop. Because Lady Sybil is old-fashioned, everything became his upon their marriage. He tries not to think about this if at all possible and, if he has to, views it as a technicality.
- In Men at Arms, he finds out he technically owns the Assassins' Guild's building. He uses this very effectively. By responding to "who are you to come in here like you own the place" with "actually, I do own the place."
- By the time of Going Postal, he appears to have decided to make the best of it and used his newfound wealth to build the Lady Sybil Free Hospital, administrated by the physician who saved his wife and son.
- Jane Eyre: When Jane agrees to marry Rochester the first time, he tries to lavish expensive gifts on her, which the independent Jane is decidedly uncomfortable with. (She never really gets over it, either — by the time they actually do marry, she's come into money and he's lost nearly everything, so it's a non-issue.)
- In the Sherlock Holmes novel The Sign of The Four, Watson falls madly in love with Holmes' latest client, Mary Morstan. She seems to like him, too, but there's a complication—she stands to gain a lot of money if the mystery is successfully solved. Watson is so determined not to be thought of as a Gold Digger that he heroically resolves not to woo her at all. In the end, the box with the treasure is found—but it is empty. Since this means that Watson can finally pour out his feelings to Mary, they both agree that they are happier without the money.
- P. G. Wodehouse often used this trope, occasionally poking fun at it. Chuffy is particularly averse to being thought of as a fortune hunter when he woos the wealthy Pauline Stoker in Thank You, Jeeves, partly because he has experience of the trope from watching musical comedies. In the aptly-titled Uneasy Money the trope is the main source of romantic conflict for the couple involved and is zigzagged quite a bit before the necessary happy ending takes place—they even form a Love Triangle with a Gold Digger.
- Gabriel from The Fear Index was perfectly happy marrying odd-ball genius Alex before he became rich. And he didn't care about money either, but since her miscarriage Alex has attempted to fill the gap with buying expensive things nobody needs, which Gabby dislikes. She puts up with it but this all blows up in his face later in the book.
- Vorkosigan Saga:
- Law & Order, of course, had a Ripped from the Headlines episode about an elderly millionaire dying suspiciously, and his young bride, who was totally not Anna Nicole Smith, serving as prime suspect. She swears up and down she loved him for reasons other than his money. Her mother, on the other hand...
- Cruelly played with in one case on Law & Order: Criminal Intent. The Asshole Victim blatantly cheated on his wife and constantly abused her by comparing her to her drug-addicted prostitute mother. Even worse, he hired a male model to seduce her so he could leave her with nothing when he divorced her thanks to a fidelity clause in their prenup. She stayed faithful, but still murdered her husband anyway, just days before the prenup would expire on their tenth anniversary. When the detectives ask her why she didn't just wait and then divorce the bastard and take his money, she bitterly reminds them that the money was never what she was after.
- Another Law & Order episode had the victim's widow being presented as this. Not only did it turn out that she wasn't a gold-digger, she was devastated by having had multiple miscarriages and now had nothing to remember him by.
- Queer as Folk: A rare male example; Emmett genuinely falls in love with a wealthy older man who dies and leaves his fortune to Emmett, but includes the clause that he not be publicly outed as a gay man. Emmett struggles with the idea of being rich or being honest, and eventually decides it's more important to tell the world who George was and that they loved each other than to have money.
- This is indicated to be the case with Angela and Hodgins on Bones. Although nothing's been verbalized, it's made fairly clear once they get past their hang-ups that she loves him for him and not the money. And now it's a moot point since he lost it all.
- Martha of Castle refuses the money that her boyfriend left to her when he died because she had been thinking of breaking up with him. Pressured by his children, she eventually accepts the money and uses it to open her own acting school.
- Following the Relationship Upgrade at the end of Season 4, it is abundantly clear that Beckett loves Castle for who he is and that his considerable net worth is barely even an afterthought.
- On White Collar a banker dies in a diving accident shortly before being indicted for running a multi-million dollar investment scam. The FBI suspects that his widow killed him for his life insurance money. However, Neil and Peter discover that she is innocent and was actually going to donate all the money to charity. She really loved her husband and did not want his money.
- Monica towards Pete on Friends . Despite his offers to buy her a restaurant so she can fulfill her dream of being head chef (and escape her horrible job) she turned him down until she developed genuine feelings. This contrasts with former Gold Digger Rachel, who encourages her to date him anyways because he's a billionaire.
- Rachel: The theme of your wedding can be "Look at How Much Money We Have"!
- The O.C. had Uptown Girl Marissa and her boy of the week, yard guy D.J. Her mother, Julie offers him money in exchange for him ending the relationship. He takes the money, but in a lovely subversion of Every Man Has His Price, gives it to Marissa, so she can have a nice shopping spree with it.
- Marissa had a knack for relationships with men (and women) of lesser financial means. All of them (Ryan, D.J, Alex and Volchok), as well as most of the other men who expressed interest in her (Johnny Harper and Trey Atwood were all in it (from some reason) for her looks or her endearing personality.
- Gloria from Modern Family genuinely loves Jay, and vice versa, despite their many differences. Downplayed in that she does enjoy the money and all of the nice things he can buy for her.
- Columbo: In "Last Salute to the Commodore" the victim of the week has a mistress who's young enough to be his granddaughter. She eventually reveals she only agreed to marry him on the condition he leave her out of his will.
- "Love Don't Cost a Thing" by Jennifer Lopez. (May or may have not been inspired by her breakup with Sean Combs aka Puffy.)
"Think you got to keep me iced, you don't. Think I'm gonna spend your cash, I won't. Even if you were broke, my love don't cost a thing..."
- In the Fire Emblem Jugdral games, Lady Ishtar is the girlfriend and Battle Couple partner to Prince Julius. However, Ishtar is not in it for Julius' money and power: they're in a Childhood Friend Romance and she loves him for himself, despite him being The Dragon. (Plus, Julius loves her back as much as him being evil allows.) On the other hand, Ishtar's mother Queen Hilda wants her to be a Gold Digger and openly tells that to her very face.
- Former Playboy Bunny Anna Nicole Smith always maintained that she didn't marry a 90-year-old billionaire for his money, despite what his family thought. Whether she was this trope or the other...