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The New English Library was a publishing house in Great Britain which was most active in the late 1960's and 1970's. It was in touch with the zeitgeist of the period, which consisted of heartfelt angst about Britain's perceived slide down the world rankings, both as industrial power and as a world power capable of influencing the tides of the world. As Empire faded and more and more former colonies acheived independence, Britain's inability to re-invent itself as a post-colonial nation that was at ease with itself began to show in a myriad of social and economic problems. The optimism of the 1960's began to be replaced with a deep malaise and pessimism about the future, which right-wing and authoritarian elements put down to the pernicious permissiveness and licence of the 1960's, combined with perceived over-powerful and greedy trade unions "holding the nation to ransom".This perception of a country in deep social mire was gleefully fanned by right-wing papers such as the Daily Mail and Daily Express, who battened on issues such as teen gangs of the skinhead variety and on the growing issue of Football Hooligans as evidence of the country going to Hell in a handcart.Therefore the lurid and explicit penny dreadfuls often written under pseudonyms by hack writers and published by the NEL fuelled the morbid fantasies of respectable people who feared being murdered in their beds by out-of-control hoodlums, and found a wide and receptive readership.N.E.L. published what on the face of it were a collection of largely hack-written penny-dreadful potboilers, usually set Twenty Minutes into the Future about dystopian Britains where a combination of permissive parenting, liberal do-gooder legal system, ineffectual policing and a legal system with more consideration for the rights of the criminal had allowed violent and anarchic gangs to flourish unchecked. These were generally of the skinhead, Football Hooligan or Hell's Angel variety, and their activities were described in explicit violent and sexual detail (of a sort not even the permissive 1960's had allowed to be seen in print).The NEL's output covered all the ''bete noires'' of the right-wing establishment: skinheads, teen gangs, uncontrolled non-white immigration, football hooligans, Hell's Angels, greedy trade unions and liberal politicians acting as willing or unaware dupes for Moscow's diabolical plan to destroy the West from within before moving in to "restore order", as well as having side-swipes at pagans, Wiccans, atheists, and others who threatened the traditional British way of life. Looking back wiith hindsight, it is almost as if somebody was deliberately setting up Nightmare Fuel for the bourgeoisie as well as a stern warning from Nanny not to eat cheese before bedtime.It was like reading secular Chick pamphlets recast as moral fables for our age, except without the religion. The novels were also packed with graphic depictions of violence and explicit sex, earning the NEL a new name: Nasty, Explicit, and Lurid.Needless to say, they attracted a cult readership who appreciated them as literature while not buying into the implicit social and political message that only strong government and a Strong Leader could save us.The people behind NEL got their wish for strong authoritarian government to redress the permissive poisoned legacy of the 1960's in 1979, when Margaret Thatcher was elected PM. Interestingly enough, the NEL declined in sales and popularity during the 1980's and the imprint was closed down as an independent entity, although its publishing list was bought by Hodder and some of the better novels are still in print today. The original books are now sought-after on the second-hand market, and a brisk trade in them carries on today.It was not all right-wing warnings of apocalypse dressed up as lurid adventure: authors such as Michael Moorcock also wrote for NEL because they needed the cash, and sought to subvert the message where they could.This is not to be confused with the New American Library, a rather more respectable and up-market publishing house founded in 1948 as the North American imprint of Penguin Books, and which largely devotes itself to reprints of out-of-copyright clasical works and the sort of literary novel that stands in damnger of winning prestigious literary prizes. The NAL is still a thriving concern today and in fact boasts a long roster of literary award-winers.
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