Network Redheaded Stepchild
That one TV show on a network that doesn't really fit with the rest of the lineup. Maybe it's an action series on a channel full of romance, or a live action show on a cartoon channel. Whatever the case, the Network Red Headed Stepchild
is the odd man out.
This can be beneficial or extremely dangerous. If the show is culturally successful, it might be more willing to be saved by the network
even if ratings drop, just to make sure that one niche is filled. But if the show gets too successful, the entire channel might start making programming that is similar
, easily leading to Network Decay
. If the show isn't successful at all, expect it to be Screwed by the Network
. Compare to Adored by the Network
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- ABC: LOST was ABC's redheaded stepchild, a complex mystery/drama on a network that was increasingly making its name with sitcoms and romantic dramedies like Grey's Anatomy, Modern Family, Cougar Town and Desperate Housewives. ABC made several somewhat pathetic attempts to capitalize on Lost's success by releasing no less than half-a-dozen copycat shows over the past five years, almost all of which aired in the timeslot after Lost. Every single one was canceled before getting a second season.
- Major sporting events on ABC have been a redheaded stepchild since the year 2006. In just a short matter of time, ABC gave up/lost the rights to their crown jewel, Monday Night Football, the PGA Tour, the National Hockey League, and the Bowl Championship Series. To make matters worse, by September 2006, whatever sense of independent identity that ABC Sports had left was totally vanquished (really, the only reason that ABC Sports was kept around was because of union contracts) with the introduction of "ESPN on ABC" (Disney had slowly been integrating ESPN into ABC Sports since buying ABC back in 1996). As more and more big money events were crossing over to ESPN (since Disney can, with cable, exploit a dual revenue stream of ads and subscription fees), ABC's affiliates began to complain in by the end of 2009. In order to compensate these complaints, ABC and ESPN put together an ad hoc, cheaply made package on Saturday afternoons called ESPN Sports Saturday (instead of like say, bringing back the legendary Wide World of Sports which had been canceled as a stand alone anthology series around early 1998.
- Flash Forward effectively revolved around the marketing hook "if you like Lost, watch this!" ABC even made a concentrated effort to cast Lost alumni on the show and hoped the show would replace Lost once it ended in 2010. It didn't work.
- FOX: Continuing the mystery theme, Fringe is currently FOX's redheaded stepchild, as FOX primarily airs reality shows and cartoon comedies. 24 was also a redheaded stepchild in many ways.
- NBC: Heroes was, like Lost, a mystery drama on a channel filled with primarily comedies. Chuck has helped flesh out NBC's lineup as well.
- CBC: In the late '90s, the majority of shows were either comedies, news programs or sitcoms (with the occasional drama). Da Vinci's Inquest, about a morally grey coroner who has some questionable ethics (mixed with a large dose of Real Life Writes the Plot), was the exception to this trend, and proved to be one of CBC's biggest hits. Of course, the moment the ratings started to fizzle, the show was unceremoniously yanked off the air.
- CTV: In the mid 90's, CTV developed and produced a sci-fi show that stood in stark contrast with their more down-to-earth programming. That show, Robocop The Series, was a Bowdlerised adaptation of one of the most violent films of the 80's, and was quickly cancelled after a single season due to middling ratings.
- In its early years, UPN had Star Trek: Voyager, which, while undeniably the highest rated show on the network, failed to fit in with any other thing on its urban-oriented schedule. In its waning years, UPN had such schizophrenic schedule, that it seemed every night of the week had a red-headed step child compared to the other nights. First was Monday, with its urban and minority-oriented comedies, then Tuesday with Buffy the Vampire Slayer cult horror-drama-comedy appeal, Wednesday with Star Trek: Enterprise a similar cult hit, but for a different cult, Thursday had WWE Smackdown, and Friday had a random selection of crappy movies. It was a strange thing to behold.
- CBS generally makes at least one attempt a year to break out of the Police Procedural mode that has dominated its schedule since the rise of CSI. The only one of this type of show that's even remotely succeeded is semi-serialized legal drama The Good Wife, and even then, its ratings lag far behind just about anything else that's lasted more than a year on their schedule. The fact that the network has kept it on the schedule for three seasons and counting is quite commendable, even if its scheduling (currently Sundays @ 9, against Sunday Night Football and the likes of The Walking Dead and Game of Thrones, and that's only if the show starts on time because of football delays from the afternoon) is less so.
- For The CW, and to a lesser extent the WB, Reba (coincidentally, starring famous redhead Reba McEntire,) fit this role during its run. While the network was lasering in on the young, hip, and urban demographic, Reba stood out as a much more traditional, conservative sitcom. The show almost didn't make the WB-to-CW jump, but when they realized the show was already renewed through season six and that the "kill fee" for cancelling the show early would have been more expensive than making a season six, they ordered a shorted 13-episode half season to fill contractual obligations and quietly ignored it as much as they could. Even some industry professionals said the show would have been a sure hit on another network.
- The CW had zero interest in renewing its deal for WWE SmackDown! once the UPN merger was done, despite garnering the network's highest ratings by a wide margin (nearly double that of the rest of the lineup). With the CW's focus at the time going squarely for mostly 16-24 year old girls and its lineup reflecting it, this meant that none of SmackDown's ratings were translating over to anything else on the network, which led to the then-CW president walking away from it.
- Cartoon Network: A strong example of Network Decay, Cartoon Network once regularly had some live action shows in its lineup. But years ago, the rare live-action show would be a redheaded stepchild on Cartoon Network.
- In Cartoon Network's earliest days, The Banana Splits was aired despite being mostly live action, just with a few animated segments.
- Unnatural History and Tower Prep provide examples of a fandom stepchild becoming a network stepchild. When the two were announced, they were vilified nearly instantly because they were both live-action on Cartoon Network. Unnatural History debuted first, to middling ratings, which caused Cartoon Network to give up on Tower Prep before it even began, leaving both shows dead in the water after one season. Both shows received mixed to positive receptions and likely would have been successful on another network without "Cartoon" in the title.
- Disney Channel:
- Lizzie McGuire was the first Disney show to involve a singer as the main character who could then be marketed everywhere. It later became impossible to find a Disney show (and increasingly, a Nickelodeon show) where this is not the case.
- Phineas and Ferb. Why? Because it's animated. That's right, an animated show is the odd one out on the Disney Channel.
- Power Rangers for the entire Disney family of networks. They eventually admitted it never fit in. For example, look at the ABC Saturday morning lineup, where it was a superhero action show amongst tween sitcoms, and because it wasn't an Edutainment Show, many ABC stations pre-empted it or moved it to graveyard slots because they were embarrassed to show it. This is why Disney ultimately sold it back to Saban (the acquisition of the goldmine of more evergreen boys' properties, Marvel, likely hastened this). Of course, by the time they launched a network where it would fit in, Disney XD, they were actively trying to kill it and so didn't include it there.
- Good Luck Charlie is a mild version. Unlike their other shows, the adults often get main plotlines, and there isn't much of a twist to the premise (family with 3 older children suddenly has a baby). Also, it was intentionally created to have Multiple Demographic Appeal so that families can watch together, as opposed to their other shows which usually don't appeal to people over the age of 16.
- My Babysitter's a Vampire, a surprisingly dark (at least compared to the other shows on the network) supernatural dramedy - which is not made for/by Disney.
- Nickelodeon's Invader Zim seems like an Old Shame for the network. Though it eventually achieved Cult Classic status, attracted a decent Periphery Demographic, and became heavily merchandised at certain subculture retail chains.
- In fairness, the show was commissioned with this in mind, and was deliberately aiming for a slightly older demographic. Nickelodeon, however, somehow didn't realize that with no other shows in a similar vein there was simply nowhere to put Zim where it wouldn't feel horribly out of place.
- Robot And Monster was given little advertising, was denied a second season, and the first season wasn't even fully aired. Nicktoons had to take it over and showed a couple of the remaining episodes, but they couldn't even do them all. If anything, the show is at least getting a full series DVD (with all the unaired episodes) released some time in 2014.
- Also if it's a Nickelodeon production made for their British and Australian channels, expect it to get the barest promotion possible and get the usual push-off to TeenNick within weeks in the United States because of contractual obligations. This is even though Nick's Australian productions have pretty much become a farm team for The CW, as H 20 Just Add Water was where The Vampire Diaries and The Originals star Phoebe Tonkin (and her co-star Claire Holt) came to prominence.
- Blood Ties was an exceptionally dark series for them.
- Lifetime is trying again with Witches Of East End, though considering they've been airing reruns of Charmed in syndication during the mornings, it doesn't stand out nearly as much as Blood Ties did.
- Any of the surprisingly enjoyable horror movies like "I'll be Waiting for You" and "Legend of Lucy Keyes" they aired could count.
- Ironically, because of Network Decay, video game based shows like X-Play ended up being this for G4. When they were outright cancelled, G4 has flopped over into a rebrand as Esquire.
- On HBO, True Blood is a show about vampires and the supernatural (among other things) on a network whose original programming tends toward showing gritty reality. Same for Carnivāle when it was on. Boardwalk Empire eventually took the redheaded stepchild, as it got a lot less attention than Game of Thrones or even the Adored by the Network Girls (of which the network promotes like it's no tomorrow, despite falling ratings every season that has now dropped it under a million viewers a week).
- Long before the days of Mad Men and Breaking Bad, AMC ran Remember WENN, a half-hour Laugh Track-less dramedy about life at a 1930s radio station, filmed on 16mm and processed to look like Technicolor, so as to "fit in" with its classic movies programming. Ironically, the same executives who pushed AMC in its current direction were also responsible for the cancellation of WENN, under controversial circumstances.
- WWE SmackDown! has been this on every channel it's appeared on, though it tends to bring in consistently superb ratings. Despite that, The CW eventually dumped the show because of this trope.
- On MTV:
- The Real World was pretty much the first reality show to air there. The years went by, more and more variety programs were aired, with less and less focus on music. Even the returning Beavis and Butt-Head didn't escape this treatment: instead of reviewing music videos, the duo started reviewing things like Jersey Shore episodes.
- The Hard Times of RJ Berger was the only scripted series on the channel at the time and was cancelled after two seasons. Awkward., which aired after RJ Berger was cancelled, became a lot more successful despite even less advertising.
- The series I'm From Rolling Stone, while being a reality show, featured a realistic view of working life. It featured interns working at Rolling Stone magazine. As it was targeted to a more mature audience than MTV viewers and suffered from lack of advertising and inconsistent scheduling on the channel, it only lasted one season.
- The NHRA (the National Hot Rod Association), the sanctioning body for drag racing in the United States, is supposed to see their events air on ESPN2 every weekend. That's not really the case though; whenever there's a delayed event on the main channel and something else like a baseball or basketball game is scheduled, the NHRA is shoved off and viewers have to cross their fingers that ESPN moves it over to ESPNEWS to air in full, the delayed event is only a few minutes on ESPN2, or that the later replay isn't pre-empted itself.
- The 700 Club is this for ABC Family (and Fox Family before it), thanks to the network being contractually forbidden to get rid of it. It would be more at home on TBN and/or whatever local stations are willing to sell Pat Robetson a full-hour infomercial block.
- The British quiz show channel Challenge was lumbered with TNA Wrestling because it was previously shown on Bravo, and when Sky, who already air WWE, took over the Living TV Group, which included Bravo and Challenge, they closed Bravo down, but didn't want to put TNA on a Sky branded channel for fear of upsetting WWE. Since Living was rebranded as a Sky channel and is aimed at women anyway, Challenge was the only available home for TNA. It's completely out of place and definitely fits this trope.
- Channel Five's unquenchable thirst for procedurals increasingly means that almost any scripted import which can't fit into that category somehow (or which isn't an Australian soap opera) is living on borrowed time. Just ask British fans of Once Upon a Time (which the channel let go despite it doing well), Breaking Bad, Everybody Hates Chris or 30 Rock.