Neo Geo, Neo Geo. Four bright buttons and two joysticks.
Neo Geo, Neo Geo. Cool red cab and a name that sticks.In the late 1980s, SNK developed an Arcade system that could work with multiple games: the Neo Geo Multi Video System. It used cartridges, like a game console. A home version was the logical extension, and thus was born the Neo Geo Advanced Entertainment System. However, arcade machines cost a lot more than home consoles, and SNK knew that. At first, the AES was a luxury item for rent in hotels. When guests started letting the company know they'd be willing to buy them, SNK decided to put it on sale. The Neo Geo was released to the general public in January 1990. At the time of release, it was the most powerful home video game system available. The cost was high, not just for the processing power, but for the joysticks and games. The games cost about $200, partly because their size was comparable to N64 carts and partly because of their architecture — the RAM chips needed to play the game were built into the cart rather than in the system. The system launched in the US, with two controllers and the game Magician Lord, at $650. Just a bit later, a bundle with no game and one controller sold for $400. SNK released the Neo Geo CD in 1994; unlike the CD-ROM units for other 16-bit consoles, it was intended less to enhance the system's capabilities than to allow games to be rereleased in a cheaper format. (There were only eight CD-exclusive titles.) It was $300, and games were $50, but with a 1x CD-ROM drive it fell victim to Loads and Loads of Loading. The price of the system and games meant the mainstream was out of the question, so SNK went for Up Marketing to appeal to hardcore gamers, who actively embraced the system just as they would the Sega Dreamcast a few years later. This had some initial success, but unfortunately that cost didn't go to proper anti-piracy measures, and the system was rife with it. SNK blamed that as a major factor in their bankruptcy in 2000, though the Neo Geo managed to not only survive their collapse but last long enough to see their reconstitution as SNK Playmore. The final Neo Geo game, Samurai Shodown V Special, was released in 2004. The MVS turned out to be the longest-lived arcade hardware of its kind, outlasting Nintendo's VS. hardware by several years. But the Neo Geo lives on, with fans making homebrew games for it years after the system was discontinued.
—Keith Apicary, Four Bright Buttons & Two Joysticks
Games and Series:Original Titles