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"Max" is both a name (short for Maxwell, Maximilian, or Maxine) and also short for "Maximum", leading to all sorts of names both punny and awesome. See Cutscene Power to the Max, Catchphrase To The Max, and Alice Allusion.

Examples

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Punny Versions

Max Headroom
Max Payne
Pv P: Max Power
- "Max Power" was also used on The Simpsons, in the episode titled "Homer to the Max". Homer was using a Line-of-Sight Name he got from a household appliance.
Max Havoc: Curse of the Dragon

Anime

Comic Books

Film

Max Keeble
Max Zorrin
Max Rockatansky
Maximus Decimus Meridius
- And Maximus the horse
Max Aldorfer, protagonist in Liliana Cavani's film The Night Porter. He is a reformed Nazi officer who had a sadomasochistic relationship with a concentration camp inmate.
Maximillian, whose master was coincidentally played by Maximillian Schell.
Maxim Brailovsky
Maxie, a movie about a woman who is possessed by the title character, a ghost who tried to break into the film industry in the 1920s.

Literature

Maximum Bob
Maximum Ride
In The Hitch Hikers Guide To The Galaxy the fat cat boss of Megadodo Publications (publisher of the Guide) is named Maxelcat.
- Also, MaxiMegalon
Maxim magazine, though it may not count as literature.
- It's named after the Maxim machine gun.

Television

Theatre

Toys

Maxie (no relation to the above movie), a fashion doll that was essentially Hasbro's answer to Barbie. She later appeared in her own TV series, "Maxies World".
A line of action figures (later adapted into a TV series) called "Stone Protectors" was centered around Troll-like beings^note who made up a rock band (the "Stone Protectors" of the title). The guitarist was named "Max" (short for Maxwell).

Video Games

The Beastmaster hero in Warcraft 3 can have several names, one of them Maxx Rocmane.
Max Payne, of course.
Maximilian, one of the Villain Protagonists in Evil Genius.
DDRMAX and the song "Max 300".
The "MAXIMUM" that appears on Dee Jay's pants.

Web Original

Three different Maxes from Survival of the Fittest: Maxwell Crowe, Maxwell Lombardi, and Max Neill.

Western Animation

Real Life

Jazz drummer Max Roach
Max Factor
Max Planck
Max Weinberg
Max Weber
Max Brooks
Viva Max! - Mexican General Maximillain de Santos retakes the Alamo, in 1969.
Max Ernst
Max Schreck, German actor famous for playing Count ~~Dracula~~ Orlof in the film Nosferatu.
- Named after the above, industrialist Max Schreck in Batman Returns.
  - After the Real Life fat cat publisher Robert Maxwell.
Staff Sergeant Max Fightmaster, who ~~may have~~ has the single greatest name ever given to a man.
Max Venturi, LAMBOURGHINI TESTER!
Max Brenner is a guy who owns a chain of chocolate themed restaurants.
- He doesn't actually exist; the name of the chain is an amalgam of the two founders' names.
Max Baer was a boxer, his son Max Baer Jr. played Jethro on The Beverly Hillbillies.
Max Steiner
Max Von Sydow.
Minolta made a camera series called Maxxum. (Although in Japan it was marketed as Alpha and in Europe as Dynax. When Sony took over Minolta they changed the name to Alpha worldwide.)
Subtitling company CaptionMax is named for its founder, Max Duckler, who clearly saw the potential of this trope in naming the company after himself.
Bandamax, a music channel that plays regional Mexican (Norte�a, Banda, Grupera, etc) music videos.
"Like, totally to the max!"