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[-[[caption-width-right:300:Set course for a [[AdjacentToThisCompleteBreakfast balanced breakfast]]. [[Series/StarTrekTheNextGeneration Engage!]]]]-]

->Here it is shown how the leprechauns are first flayed and then pulped to be turned into the marshmallows. Off to the side are waist-high piles of abandoned little green hats that will be shipped back to Ireland under international treaty.\\
"Am I the only one who finds this a little bit creepy?" I ask aloud. Elayne ignores me.\\
"You can have your picture taken and put on a box of Wheaties," she says.\\
"That's insane," I say. "I can't masturbate to a picture of myself. Where are the Mary Lou Retton boxes?"
-->-- ''Literature/TheAreasOfMyExpertise'', by "[[Creator/JohnHodgman the PC]]".

''If you were looking for our lovable mascot, please see JustForFun/TropeTan.''

A character, animal or animate object (see EverythingTalks) which theoretically represents all that is good and attractive about a product, and which may act as a spokesman for it. Sometimes it may be an anthropomorphized version of the product itself, or of some primary component in it.

Mascots were almost mandatory in the early days of advertising on radio and television, but are [[DiscreditedTrope far less common today,]] probably because of the growing sophistication (or cynicism if you prefer) of the audience coupled with the perception that they are, really, rather silly. Outside of advertising aimed at children and/or breakfast foods, a {{Mascot}} in a modern commercial is as likely to be [[SubvertedTrope a subversion]] as not.

An exception would be Japan, where everything has a cute mascot nowadays. [[http://www.flickr.com/photos/kawaiijapan/4014649466/ EVERYTHING]].

See SeriesMascot for when a character serves as the mascot for a fictional universe rather than a commercial product. See also MascotWithAttitude for mascots with a specific type of personality that is perceived as "cool", and AbandonedMascot for when a mascot is either replaced or outright abandoned.

And when the Mascot's a bad guy, see MascotVillain, or MascotMook, when the mascot is a minor bad guy.


* Buster Brown shoes had the early 20th century comic strip character ComicStrip/BusterBrown and his dog Tige.
* The four guys dressed as the fruit from the Fruit of the Loom logo.

* Apple's famous "[[Advertising/GetAMac I'm a Mac/I'm a PC]]" ads feature Creator/JustinLong and John Hodgman representing the two computers. Their effectiveness is questionable; viewers across OS lines have fallen in love with the idea (even to the point of {{Shipping}} the two characters), but among those who don't adore it the general consensus seems to be that the "Mac" character is vastly less appealing than his "out of date" rival. Not to mention that Mac is never invited to a LAN party...
** It probably didn't help matters much that in real life, John Hodgman is actually a very friendly, charismatic man.
** The Apple adverts in Britain featured David Mitchell and Robert Webb as the PC and the Mac respectively. They have been quite unpopular, and have raised questions about the duo's credibility. Not least because, like the US adverts, while Webb is the ostentatiously cool character, Mitchell generally comes across as the more down-to-earth and likeable (this is despite him often playing the role of an unapologetic quasi-intellectual). While hosting ''Series/HaveIGotNewsForYou'', Webb explained to Ian that he had played the smug unbearable one whose product you were meant to buy, while Mitchell had all the fun lines and he was meant to be despised. He described it as a 'confused campaign'.
* Most video game companies use a character from one of their franchises as a mascot; Creator/{{Nintendo}} has [[Franchise/SuperMarioBros Mario]], Creator/{{SEGA}} has Franchise/SonicTheHedgehog, Creator/{{Capcom}} has [[Franchise/StreetFighter Ryu]], Creator/{{SNK}} has Terry Bogard, etc.
** Sonic the Hedgehog in particular led to the creation of an entire subtype of Mascot: the MascotWithAttitude.
** Before 1991, SNK had the now pretty much unknown [[http://pagesperso-orange.fr/neogeospirit/dossiers/gmantle/dossier_gmantle.htm G-Mantle]]. After rebranding itself as "SNK Entertainment" in 2016, they brought in a new mascot named [[https://www.snk-entertainment.com/company/ Enta Girl]].
** In North America, the Playstation was originally going to have a mascot named Polygon Man who appears in the early marketing of the console, but was completely absent in the console because Ken Kutaragi was disappointed with his design so he's absent in the final release and fell to obscurity. He returned unexpectedly in ''VideoGame/PlayStationAllStarsBattleRoyale'' as the final boss.
** In Japan, Sega actually had a second mascot specifically for the Saturn: Advertising/SegataSanshiro, a badass martial artist who would beat up people for not playing the Saturn. He eventually got his own video game, which was the last first-party game released for the Saturn.
*** Capcom and Sega's former mascots include '''Cap'''tain '''Com'''mando and Alex Kidd, respectively. ''VideoGame/MegaMan'' used to be considered a mascot for Capcom due to being quite recognizable and appearing in almost all of their crossover games (but Ryu predates him by a few months), but he's been OutOfFocus ever since Keiji Inafune left.
** Creator/{{Atlus}} uses Jack Frost and his brothers from ''Franchise/ShinMegamiTensei''.
* Fictional example: "Vault Boy", the wavy-haired boy in the vault-dweller jumpsuit who serves as the smiling figurehead for Vault-Tec in ''VideoGame/{{Fallout}}''. Fans call him "Fallout Boy" (no relation to the band or ''TheSimpsons''), and he's come to serve as a mascot for the game series, as well.
** Not to be confused (although he often have been, even the developers of ''VideoGame/{{Fallout Tactics|BrotherhoodOfSteel}}'' made this mistake) with "Pip-Boy", who is the redheaded pixie in the yellow and orange spacesuit, visible on the logo of the Pipboy 2000.
* The Companion Cube for ''VideoGame/{{Portal}}''. ''VideoGame/{{Portal 2}}'' uses Atlas and P-Body, the robots from the game's co-op mode.
** Creator/{{Valve|Software}} have also used other characters as mascots, with the Heavy Weapons Guy or the Soldier representing ''VideoGame/TeamFortress2''. The announcement for the Steam platform coming to the Mac used one of ''VideoGame/{{Portal}}'''s [[EverythingIsAnIPodInTheFuture iPod-esque]] turrets to resemble the Mac and the Engineer's solidly mechanical turret from ''[=TF2=]'' for the PC.
* This is a long-standing tradition in the Free and Open Source Software (FOSS) community. Many if not most FOSS projects have some sort of mascot used to represent their products.
** The GNU Project: [[https://upload.wikimedia.org/wikipedia/en/thumb/2/22/Heckert_GNU_white.svg/1048px-Heckert_GNU_white.svg.png the Gnu]].
** Linux: [[https://commons.wikimedia.org/wiki/File:Tux.svg Tux the Penguin]].
** BSD: [[https://en.wikipedia.org/wiki/BSD_Daemon Beastie, the BSD daemon]]. Also doubles as a PunnyName
** The KDE Project: [[https://upload.wikimedia.org/wikipedia/commons/thumb/a/a5/KDE_mascot_Konqi_default_cropped_by_Tyson_Tan.png/800px-KDE_mascot_Konqi_default_cropped_by_Tyson_Tan.png Konqi the Dragon]]
** Representing the web browser Firefox, Mozilla has the icon with the fox with the flaming tail curled around a globe, and [[http://www.foxkeh.jp/ Mozilla Japan has Foxkeh]]. The RidiculouslyCuteCritter doesn't come much cuter.
* Pikachu, appearing in nearly every episode of the ''Anime/{{Pokemon}}'' anime, and [[VideoGame/PokemonRedAndBlue appearing]] [[VideoGame/PokemonGoldAndSilver in]] [[VideoGame/PokemonRubyAndSapphire every]] [[VideoGame/PokemonDiamondAndPearl game]] [[VideoGame/PokemonBlackAndWhite of]] [[VideoGame/PokemonBlack2AndWhite2 the]] Pokémon series. Pikachu also became [[http://soccerly.com/article/salvadorborboa/pikachu-named-japans-official-mascot-in-brazil-2014-world-cup Japan's Official Mascot for Brazil 2014 World Cup.]]
** Let's take a survey: ask anyone of the street if 1. They play Pokemon & 2. If so, which is their favorite. If the answer to 1 is "yes", see how many answer "Pikachu" to #2. The results may surprise you.
* German Cell-phone and music company Jamster/JAMBA currently have two mascots for the company who are also characters created by the company (Baby Vuvu, and Music/{{Schnuffel}}) who both replaced The Crazy Frog who was the company's former mascot in the early 2000's.
** [[http://static.tumblr.com/3669e854e997ba74a5cc3475e2b41c97/jp0aopo/FSAmt2stx/tumblr_static_bunny_by_frandship-d6m3nkr.jpg Schnuffel (Snuggle Bunny)]] gets special mention since the character apparently started out as a one-shot character debuting in 2007 with song sang by the character called [[https://www.youtube.com/watch?v=ps9e1vqOKtM "The Snuggle Song"]] like the previous character created by the company. However the song and character became so popular in Germany that the company decided to create more songs and music videos featuring the character complete with a few albums where you can lesson to more songs sang by the character and even showed up at a few live shows in Germany. Then in 2010, the company created a second bunny character named Schnffelienchen (Snuggelina) who is Snuggle's girlfriend and even had songs of her own. That same year the company started releasing Audio CD's currently only available in Germany that stars the duo on various adventures and are actually voiced by different voice actors and aren't high pitched like they usually are.

[[folder: Food and Drink]]
* One of the most famous and longest-lived is Miss Chiquita Banana, for the United Fruit Company (Later United Brands, and now Chiquita Brands Intl.). Based loosely on Carmen Miranda, she dates back to 1945.
** The famous [[http://www.youtube.com/watch?v=RFDOI24RRAE original advertisement]] starring this mascot could also arguably go under trope LetsMeetTheMeat.
** She was eventually turned into a human in 1984, when United Brands became Chiquita Intl.
* Morris the Cat for 9 Lives cat food.
* Mrs. Butterworth, formerly a borderline racist Southern Mammy, is now always presented as an animated humanoid syrup bottle. Parodied on ''[[WesternAnimation/CloneHigh Clone High]]'' with Racist Mammy Products.
* Elsie the Cow for Borden (And Elmer the Bull, the mascot of Elmer's Glue, which is manufactured by a different part of the same conglomerate).
* Charlie the Tuna for Starkist.
* Possibly the earliest subverted mascot would be Big Fig for Nabisco's Fig Newton cookies in the 1970s.
* Aunt Jemima, back in the early 20th century, was an African-American slave with a kerchief on her head. After the Black Rights movement in the 1960s, she was transformed into a middle-class African-American housewife.
** But Uncle Ben, on the rice packages, still looks pretty much the way he did at the beginning. So does Rastus, the waiter on the Cream of Wheat box.
* Colonel Sanders, for Kentucky Fried Chicken. Mind you, Harland Sanders was a real person, the founder of KFC (though he served in the military, having received the title from the state of Kentucky for his achievements as a restaurateur and kept it as a means of self-promotion), and at times attained quasi-heroic status in Kentucky. Opinions on his animated, wise-cracking, dancing doppleganger are mixed.
** Pepsico commercials in the 1990s gave him a [[LaserBlade light saber]] and teamed him up with Wendy from Wendy's (armed with a [[RayGun blaster]]) and the Taco Bell chihuahua. When they found themselves surrounded by enemy combat droids, the chihuahua turned to Colonel Sanders and said, "You're a ''real'' colonel, right?"
* Companies like General Mills and Kellogg's tend to have a mascot for each of their brands of breakfast cereals, some of whom spend their lives chasing a CerealViceReward. A few examples:
** The Trix Rabbit, who had to put up with almost 40 years of [[DesignatedHero punk kids]] denying him Trix Cereal. [[{{Catchphrase}} "Silly Rabbit, Trix are for Kids"]]
*** Funny thing: The one time the rabbit actually tries to purchase trix legally, we get [[http://www.youtube.com/watch?v=plmFkZHjt6Y this]].
*** Given their shape and color, it's a good thing the Rabbit wasn't the mascot for Cocoa Puffs....
** Tony the Tiger for Frosted Flakes (Frosties in the UK). "They're Grrreat!"
** Coco the Monkey for Cocoa Krispies (Has become an outreach of the Rice Krispies franchise, so its mascot(s) have become...)
** Snap, Crackle, and Pop for Rice Krispies.
*** Though Coco still lives on in some countries like Japan, where he's the mascot for Coco's Chokowa (basically a cocoa version of Froot Loops), and the UK (where Cocoa Krispies are Coco Pops, despite a brief attempt to rename them Choco Krispies).
** Lucky the Leprechaun, who desperately tries to keep his Lucky Charms out of the hands of his relentless pursuers.
** Sonny the Cuckoo Bird, a recovering Cocoa Puffs addict who's always being tempted by cruel kids to give in to his addiction.
** Toucan Sam for Froot Loops.
** Buzzbee the Honey Nut Cheerios bee.
** Cap'n Crunch for the cereal of the same name.
*** For a while, the various Cap'n Crunch cereals had their own mascots: Smedley the Elephant for Cap'n Crunch's Peanut Butter Cereal (now Peanut Butter Crunch), the Crunchberry Beast for Cap'n Crunch with Crunch Berries, Wilma the Winsome White Whale for Vanilly Crunch, and the pirate Jean [=LaFoote=] for Cinnamon Crunch.
** Loopy the Bee for Honey Loops.
** Officer Crumb, the Cookie Crook, and Chip for Cookie Crisp. Their shtick was that the Cookie Crook tried to steal the cereal, but his dog Chip for whatever reason was trained to howl "Coooooookie Crisp!" when he smelled the stuff, alerting Officer Crumb in the process. (Only Chip is still around, and he's changed from a dog into a ''wolf''. Not sure if he even howls anymore.)
*** There was also Jarvis the Wizard who got replaced by Cookie Crook & Officer Crumb, and Jarvis even had one commercial ''alongside'' Cookie Crook so there is a linear progression from Jarvis to Cookie Crook & Officer Crumb to Chip the Dog to Chip the Wolf. That said Cookie Crisp seems to BrotherChuck their mascots on a regular basis.
** Bob, Quienno, and Wendell for Cinnamon Toast Crunch ([[ChuckCunninghamSyndrome Only Wendell is still around]]).
** The competitive Apple and Cinnamon Stick for Apple Jacks.
** Fred and Barney from ''WesternAnimation/TheFlintstones'' for Fruity and Cocoa Pebbles (Also, Snagglepuss was the Cocoa Krispies mascot at one time).
** Sugar Bear for Super Sugar Crisp (now called Super Golden Crisp). At the end of TheSeventies, sugar gained a reputation not unlike arsenic or Zyklon B, so the word "sugar" was [[UnfortunateIngredients dropped from the names]] of all major cereal brands in the United States (Sugar Frosted Flakes became Frosted Flakes, Sugar Smacks became Honey Smacks, Sugar Pops became Sugar Corn Pops and then Corn Pops, etc.). But what do you do when your mascot has "Sugar" for his first name? Why, you emphasize the "Super" in the cereal's name instead, by having him transform into ''Super Bear'' -- a full sized grizzly bear with an angry expression and teeth and claws. Needless to say, this wasn't the best image to associate with a product aimed at young easily-frightened children, and Super Bear quickly [[http://www.youtube.com/watch?v=UhLbuuxr0cg regained Sugar Bear's teddy-bear-like face]] before being dropped entirely.
*** In the earliest years (and still is in Canada), the cereal was just called "Sugar Crisp". It got the "Super" added to its name when they added vitamin fortification.
** And who can ever forget Count Chocula, Frankenberry, Fruit Brute et al. from their namesake cereals?
*** Fruit Brute was later replaced by Fruity Yummy Mummy, perhaps because General Mills thought a decaying Egyptian corpse coming to life to fulfill an ancient curse is less intimidating than a werewolf.
** All of these characters have been given their own webcomic, ''Webcomic/BreakfastOfTheGods.'' Be warned: it's pretty violent.
*** The knock-off brand Malt-o-Meal has the kangaroos Blue and Lil' Oaty.
** The slightly terrifying Hunger used to be the mascot for Shreddies, on the basis that it "kept hunger locked up...till lunch". Nowadays they use a group of old ladies who are knitting the cereal.
* Slightly creepily, Felix (cat) for Felix (cat food). Slogan: "Cats like Felix... like Felix."
* The creepy, silent [[Advertising/TheBurgerKing Burger King]], who shows up in the most random places ([[BedmateReveal like your bed]]) to give people BK food (Actually a [[SubvertedTrope subversion]] of an earlier version of the King, who was played straight as a cheerful kids' mascot a la Ronald [=McDonald=]). He talked, too.
** ''Straight'' may not be the best possible choice of phrasing to describe the [[http://www.youtube.com/watch?v=2xR_Hs4OfhQ 1970s version of the King]].
* Applebee's had a talking apple voiced by Wanda Sykes Hall. The character was discontinued after new owners took over.
* Fast food chain Jack in the Box has Jack, a man with a clown-head who is both mascot and {{Kayfabe}} CEO of the company. Like the King, Jack is a subversion of an earlier mascot, a clown-head which stood atop the original Jack in the Box restaurant and which appeared on their drive-thru menus for many years. The ad campaign featuring Jack has run continuously since 1995, making it one of the longest-running in history.
* Kool-Aid Man. ''Ooohhh yeeeeeaaaaaahh!''
* Round Table, a pizza place, has a knight in full-body armour, complete with pointy face-guard.
* There was a brand of cat food called "Kattomeat" and they started advertising it with a white tomcat called "Arthur"...became such a good mascot that not many months later they had to rename the catfood "Arthur's".
* Ronald [=McDonald=] has gone pretty much un-subverted to this day thanks to becoming part of the greater American pop-cultural landscape.
** Save for a brief period in the mid '90s where he was depicted engaging in such activities as clubbing and playing golf as part of the ad campaign for the execrable "Arch Deluxe" burger (a "sandwich for 'adults'," as demonstrated by ads showing kids recoiling in disgust; [[SarcasmMode surely the best way]] to convince someone to eat one).
** In TheSeventies, TheEighties, and part of TheNineties, [=McDonalds=] had a whole army of mascots in [=McDonaldland=]. There was Mayor [=McCheese=], the Grimace (who, like Franchise/{{Godzilla}}, started as a bad guy but quickly became a good guy), the Hamburglar, Big Mac (the cop who chased the Hamburglar down), the French Fry Goblins (who bear an eerie resemblance to the ghosts in PacMan, although the French Fry Goblins came earlier), an orange juice tree, Birdie the bird, and a host of other minor players.
** They also had Mac Tonight in the late 80s, a cheesy moon-faced (literally) lounge singer character intended to promote the idea of eating ''dinner'' (as opposed to lunch) at [=McDonald's=].
* Weight Watchers has Hungry, an furry orange monster that constantly tempts you to eat junk food and thus ruin your diet.
** Anticipating Weight Watchers' hungry little monster, Sultana biscuits gave us [[RidiculouslyCuteCritter Mr Yummy]], [[http://www.youtube.com/watch?v=97kNwRArK60 a brightly chequered muppet]] originally meant to [[http://www.youtube.com/watch?v=ftmZD_r_sQ8 personify the munchies]]. 2008 saw the manufacture of a limited number of Mr Yummy handpuppets, which sold out within weeks.
* [[ExactlyWhatItSaysOnTheTin Little Caesars.]]
* The Chik-fil-A cows, exhorting people to "Eet Mor Chikin".
* Captain Birdseye, face of Birdseye frozen foods.
* Similarly, the Jolly Green Giant for Green Giant frozen and canned vegetables. Ho ho ho!
* Quizno's submarine sandwich restaurant had horribly animated, screechy voiced rat thingies from the that sang about loving their subs, that they are toasted, and that they have a pepper bar.
** They're sponge monkeys.
* Twinkie the Kid for Hostess Twinkies (duh), before he was relegated to package duty only.
** They also had Captain Cupcake for Hostess Cupcakes and Fruit Pie The Magician for Hostess Fruit Pies.
* In Japan, Pepsi had an IronButtMonkey mascot in form of '''PEPSI-MAAAAAANNNN!!!!'''
* Milky Bar had The Milky Bar Kid, who was actually played by a number of children over the years. "The Milky Bars are on me!"
* The M&M's Spokescandies. Oddly enough, since 1999 there were only five of them (Red, Yellow, Blue, Green, and Orange) when the standard color mix includes six (with brown being the sixth color). They have finally rectified this in 2012, so the spokescandies finally match up with the color mix.
** Though this happened because each of the five was one of the M&M's types (Red is milk chocolate, Yellow is peanut, Blue is almond, Green is peanut butter, and Orange is crispy and pretzel)... meaning Brown is only there to complete the set.
* The California Raisins.
* [[http://upload.wikimedia.org/wikipedia/zh-yue/9/90/Qoo!.jpg The mascot for a Japanese drink and beverage]] called Qoo.
* [[https://www.youtube.com/watch?v=xw49uTsuUV8 The cute Koala mascot]] for a Japanese bite-sized cookie snack with a sweet filling "Koala's March" (Called Koala Yummies in the United States.
* The late 2010s introduces Carl Hardee, Sr. and his hapless son Carl Hardee, Jr. As the spokesmen for the Hardee's and Carl's Jr. chain of restaurants.

[[folder: Household Products]]
* Mister Clean for the cleaner of the same name. Bonus points if you can identify the piece of jewelry he wears and where on his body: The answer [[spoiler:he wears an earring on his left ear]].
* The Energizer Bunny, and his cousin in the UK, who works for Duracell.
* The Scrubbing Bubbles, for Scrubbing Bubbles bathroom cleaner (originally named Dow Bathroom Cleaner).
* Probably before anyone's time here, Alka-Seltzer was represented by a walking, talking antacid (in black and white, no less) named "Speedy Alka-Seltzer." (The voice was reminiscent of Beany in the ''Beany and Cecil'' cartoons from the 1940s & 1950s.) An author on the subject of commercials, in a book called "Down the Tube" noted that Speedy was so gay, that the new ad company who got rid of him did it so fast it must have been because he was caught soliciting a cop in a bus station mens' room.
** The voice of Speedy Alka-Seltzer was Dick Beals, a little person who dubbed kids voices and worked in voice-overs in cartoons.
** They brought him back, this time played by Debi Derryberry from ''Manga/ZatchBell'' and ''WesternAnimation/TheAdventuresOfJimmyNeutronBoyGenius''.
* Michelin tires are hawked by Bibendum, a strange white bulbous fellow who looks like a cross between the Mummy and the Stay-Puft Marshmallow Man. Also, the company publishes a line of restaurant guides for travelers: http://www.michelintravel.com/michelin-guides/.
* WesternAnimation/ThePinkPanther has been one of these for Owens Corning fiberglass insulation for many years.

[[folder: Insurance Companies]]
* Advertising/{{GEICO}} has four mascots:
** Their British-accented gecko, who began with commercials stressing the difference pronunciations of "GEICO" and "gecko."
** A bunch of pissed off Neanderthals who didn't like the slogan, "So easy, a caveman can do it!" The writers of the ads attempted to create a sitcom from those Neanderthals. Thankfully, it bombed. Especially thankful is Geico, which could not run ads with the characters during the series' run.
** Kash, the pile of money with googly eyes and his own theme song has also been slowly adapted into a third(!) mascot for Geico.
** The "stupid questions" man, who opened every commercial with, "Does switching to GEICO save you 15% or more on car insurance? [[IsTheAnswerToThisQuestionYes Does the question inserted here have an obvious answer?]]" One of his ads even references the still-pissed-off Neanderthals.
* The duck that quacks, "AFLAC!"
* Flo the checkout girl in the Progressive Insurance commercials.
* Advertising/ErinEsurance, a pink-haired ActionGirl in a SpyCatsuit, who hawked Esurance. Now retired due to becoming a magnet for cheesecake pictures and [[RuleThirtyFour fanporn.]] Also made a [[ProductPlacement guest appearance]] on ''Series/WhoWantsToBeASuperhero''!
* Churchill, the little nodding dog mascot of Churchill Insurance. All together now: "OH YES!!"
* The General, for The General Car Insurance.
* Eastwood Insurance had a gunslinger mascot imitating Creator/ClintEastwood.
* [[ComicStrip/{{Peanuts}} Snoopy]] for [=MetLife=]. The other Peanuts characters appear in commercials from time to time.
* Alexander Orlov, spokesmeerkat for Compare The Market dot com. From [[http://www.youtube.com/watch?v=M0mXUC0cUPg this]] original spot, a [[Advertising/CompareTheMeerkat vast merchandising empire]] was spawned...

* [[http://centralcitytower.blogspot.com/2010/07/fuzzy.html Fuzzy and Acro]] of Central City Tower.
* Buster from ''Series/MythBusters''.
* [[Creator/WaltDisney Disney]] has two: WesternAnimation/MickeyMouse and [[Disney/PeterPan Tinker Bell]].
** Creator/{{Pixar}} has adopted the hopping lamp from [[WesternAnimation/PixarShorts one of their first shorts]] as their mascot, but has relegated him solely to the logo.
** [[WesternAnimation/OswaldTheLuckyRabbit Oswald]] used to be one for Walt, [[DorkAge but then....]]
* Bugs Bunny, for WesternAnimation/LooneyTunes, as well as Warner Bros.' entire animation division.
* Nickelodeon has WesternAnimation/SpongeBobSquarePants, formerly [[WesternAnimation/KaBlam Henry and June]], Stick Stickly, and [[WesternAnimation/{{Rugrats}} Tommy Pickles]].
* In the early days of the official Cirque du Soleil website (1996-97), the Baron from ''Theatre/{{Saltimbanco}}'' served as the "host". From 1998 to 2001 or so, the Great Chamberlain from the retired show ''Theatre/NouvelleExperience'' took on this duty. Nowadays, several of the shows have a character who effectively is the face of it in advertisements, but that falls under SeriesMascot.
* The former WB Network had Michigan J. Frog from the ''WesternAnimation/LooneyTunes'' short, "WesternAnimation/OneFroggyEvening".
* [[Franchise/TheMuppets Kermit]] was the mascot of The Jim Henson Company back when they owned the Muppet franchise.
* [[http://www.insites-consulting.com/wp-content/uploads/2013/02/Efteling.jpg Pardoes The Jester/Wizard]] for Dutch theme park "Efteling" located in Holland in the Netherlands.
* WesternAnimation/InspectorGadget served as the mascot for Creator/DicEntertainment during the 80's and 90's.
* The anime short block ''Ultra Super Anime Time'' has the mascots Sumako and Supica.
* Franchise/{{Superman}} and Franchise/{{Batman}} have generally served as co-mascots for Creator/DCComics, though with preference to the former due to Superman's brighter nature.

Also see MetalBandMascot

* Punk bands aren't too far behind in the mascot department:
** The Dictators might be unique in that their mascot is a real live human being, Handsome Dick Manitoba, who was the band's roadie/occasional vocalist and "Secret Weapon".
** The Crimson Ghost from the 1946 film of the same name has probably become better known for being Music/TheMisfits official mascot/IconicLogo.
** [[ManOnFire The boy on fire]] that appeared on Bad Religion album "''Suffer''" has appeared on several t-shirts.
** [[FlamingSkulls Fire Skull]] of Music/TheOffspring, though it may be closer to a symbol than a full-fledged character.
** [[http://pictograms.blogspot.ca/2008/01/logo-151-social-distortion.html Skelly]], created by Social Distortion.
** Music/TheMightyMightyBosstones have Otis the Bulldog.
** [[LooksLikeCesare Monkey's Face]] from The Adicts.
** Music/{{Blink 182}} have both a deranged [[HaveANiceDaySmile smiley face]] and a [[HairRaisingHare deranged rabbit]].
* Hatchet Man for the Creator/PsychopathicRecords label.
* Booji Boy for Music/{{Devo}}.
* Music/{{Radiohead}} has that Bear.
* Music/TheBlackCrowes have an unnamed pair of stoned crows that appear on most of their merchandise. In the early days, they were drawn to resemble [[WesternAnimation/HeckleAndJeckle Heckle and Jeckle]], though more recently (perhaps in an effort to avoid lawsuits), they're made to resemble tired blues musicians.
* Music/KanyeWest has Dropout Bear.
* The Download Dog, mascot for Donington Park's Download Festival.
* Anime/SuperSonico started out as a mascot for the NITRO SUPER SONIC concerts of Creator/{{Nitroplus}} before graduating to poster girl of the company itself. Naitou-kun, mascot of Nitro+[=CHiRAL=], got a similar start as mascot of THE [=CHiRAL=] NIGHT.

* The ''Pinball/{{Metallica}}'' pinball has Sparky, the electrocution-loving psycho who's prominently seated in the playfield's electric chair.
* Striker, the mascot for the 1994 [[UsefulNotes/TheWorldCup World Cup]], shows up prominently in the {{licensed pinball table|s}} ''Pinball/WorldCupSoccer''.

[[folder:Professional Wrestling]]
* Wild Cat Willie/Mr. Willie, a mascot Wrestling/{{WCW}} used during their "Worldwide" and "Saturday Night" shows of the 1980s.
* Stomper, a kangaroo who represented Wrestling/{{TNA}}.[[/folder]]

* The San Diego Chicken was originally a mascot for a local radio station. He single handedly created the profession of sports mascots. He is now the patron saint of all sports mascots.
** The Army mule and the Navy goat. These sports mascots date back at least 100 years, and other college teams had mascots as well, such as the Yale bulldog and "Bucky Badger".
** ''Pro teams'' with mascots, however, were more or less unheard of until the Famous Chicken (as he's now known, presumably because he's no longer tied to San Diego and has become a freelance mascot...I think he appeared in a ''Gymboree'' tape I had as a toddler) came about.
* Several colleges use live animals as mascots in addition to the fake ones:
*** Uga the bulldog at U of Georgia.
*** Tusk the pig at U of Arkansas.
*** Bevo the Texas longhorn at U of Texas.
*** Smokey the coonhound at U of Tennessee.
*** Jack the Bulldog at Georgetown U.
*** Peruna the pony at SMU.
*** Lions Leo and Una at U of North Alabama.
* The University of Oregon managed to work a deal with Disney to use DonaldDuck as their mascot. The official relationship started with a handshake agreement between Walt himself and the university, and was later formalized in 1973, though Disney imposed limits on where the costumed mascot could be used. In 2010 the deal was modified, with Oregon changing the duck costume (notably the head) to no longer resemble Donald, allowing The Oregon Duck to appear at more events.
* Major League Baseball has a bunch of mascots but the most famous are The Phillie Phanatic, Wally the Green Monster (Red Sox), Mariner Moose, the Racing Sausages (Milwaukee), the Racing Presidents (Washington), Mr. Met, Billy the Marlin, and the Pirate Parrot. And then there was also once Youppi! the Expos mascot who is now currently a mascot for the Canadiens.
* Gainer the gopher, the riders mascot!
* Scottish UsefulNotes/AssociationFootball has a few. Most of them are ignored except Broxi Bear for Glasgow Rangers and Hoopy the Huddle Hound for Celtic.
** The UK Creator/DisneyChannel had a competition called the ''Mascots' Cup''. Broxi won, beating Manchester United's red devil in the final.
** In Brazil, [[http://en.wikipedia.org/wiki/Mascots_of_Brazilian_football_sides every team has one]], mostly following AnimalMotifs.
* High school football in Texas -where it is a major religion- gives us mascots such as the Hamlin Pied Pipers (yes, as in the German folk tale) and the Winters Blizzards.
* Small Midwestern college Missouri Western State University had, in the late 80s, a mascot that strongly resembled a golden aardvark. It was ''supposed'' to be a Griffon (the actual name of the sports teams), but the school had recently [[DorkAge changed their logo]] and the mascot was intended to suggest the new, inferior-in-every-possible-way version.
* Not only do most English football league clubs have a mascot, but they've taken mascot racing to amazing lengths - there's not only an official FA Cup Mascot Race, but also an even bigger Mascot Grand National - these aren't half-time entertainment at football matches, but special events held at racecourses.
* UsefulNotes/TheWorldCup and the UsefulNotes/OlympicGames have pretty much always had mascots.

[[folder:Theme Parks]]
* Figment from ''Ride/JourneyIntoImagination'' is frequently used as the mascot of [[Ride/DisneyThemeParks Epcot]].
* Shamu (an orca whale) has been Ride/SeaWorld's mascot practically since its beginning.
* Ride/UniversalStudios tends to flip-flop between WesternAnimation/WoodyWoodpecker and the WesternAnimation/{{Minions}} when it comes to mascots.

* Honda has Mr. Opportunity (voiced by Creator/RobPaulsen) for their yearly Clearance.
* The Pep Boys, Manny, Moe and Jack, for the automotive parts retailer of the same name (including the character names). (The characters are based on the company founders.)
* The Car Fox, a puppet used in [=CarFax=].com commercials, is something of a HeelFaceTurn example: it first appeared as a deceptive knock-off ''competitor'' of [=CarFax=], but was cute and popular enough that it now promotes their used-car-information service directly.
* Orange Guy, the mascot of the New Zealand Electoral Commission. He was first introduced in 2002 and was designed to be as politically-neutral as possible.
* A rare game show example is from ''Series/CatchPhrase'', where a small, cylindrical robot named either Herbie (for the short-lived US version) or Mr. Chips in the UK; he often appears on the screen as part of the "catch phrases" the contestants must decipher.