Marvel NOW is a 2013 relaunch of the various Marvel titles following the Avengers vs. X-Men Crisis Crossover
as well as the events of Avengers Assemble
volume 2. Marvel Editorial has stressed that continuity is not being rebooted, so much as it is a company wide relaunch featuring new creative teams taking over along with new directions for several of Marvel's bigger and some smaller titles. Compare to DC Comics
' similar New 52
Other pre-existing and acclaimed titles, including Daredevilnote
and Captain Marvelnote
, have also been giving the "Marvel NOW" branding without a creative team change or numbering restart.
As of 2014 January, Marvel has launched "All-New Marvel Now" (ANMN) in similar fashion following Infinity
Marvel's latest Crisis Crossover
. Like the previous relaunch this one features both new ongoing series being released alongside previous ones that were cancelled and restarted with new volumes with a few series have kept their usual name, but added a "#1" on certain issues to signify new jump on points for new readers.
Titles included in the relaunches are:
- A+X: A Team Up Series that features two stories per issue showing an X-Man and an Avenger teaming up. It's a continuation on the A Vs X series that ran alongside Avengers vs. X-Men.
- All-New X-Factor: A ANMN relaunch of X-Factor written by Peter David, but this time starring a corporate sponsored team with Polaris at lead, recruiting Quicksilver, Gambit and other former to join up.
- All-New X-Men: A brand new X-Men book initially starting off with the story of incarnations of the original X-Men arriving from the past to look upon their future.
- All-New Invaders: A relaunch of the 70's The Invaders title, featuring Captain America, Namor, the Winter Soldier, and the Golden Age Human Torch teaming up to fight the Kree.
- All-New Ghost Rider: An ANMN series that has a new Rider, Hispanic teen Robbie Reyes who drives a muscle car instead of a motorcycle.
- Avengers Arenanote : The villain Arcade has captured a collection of young heroes and trapped them on his new Murder World with order that in order to survive they must fight to the death.
- Avengers Undercover: A direct follow-up to Arena, released during the ANMN relaunch, with the survivors of the ordeal deciding to infiltrate the Masters of Evil's nation to reclaim their hero status.
- The Avengers: Featuring over two dozen characters, including some brand new additions to the Avengers roster notably as 2 New Mutants characters.
- New Avengers: Focusing on a new Illuminati inspired team featuring Black Panther and Beast as new members.
- Mighty Avengers: Created during the Thanos Invasion portion of Infinity, this new Avengers team is led by Luke Cage and features Monica Rambeau, Superior Spider-Mannote , She-Hulk, Ronin, Power Man (Victor Alvarez), White Tiger (Ava Ayala), and the Blue Marvel as its primary cast.
- Relaunched as Captain America and the Mighty Avengers during Axis, featuring the same cast.
- Avengers World: A new book which takes character focus on the new expanded Avengers roster as they battle with different threats across the globe.
- Black Widow: A Black Widow solo book about her taking side mercenary jobs while trying to atone for past sins.
- Cable & the X-Forcenote : A fresh out of coma Cable awakens to the post Avengers vs. X-Men world and builds his own Anti-Hero crew to carry out missions which put him at odds with The Avengers.
- X-Force: Relaunched out of the previous two X-Force teams that launched with Marvel Now, after a terrorist attack known as the Alexandria incident, Cable reforms a new mutant black ops team, along with Psylocke, Fantomex, Dr. Nemesis and Marrow, whose mission is to make sure that mutants have a stake in their own future on the world stage.
- Captain Americanote : The new volume does away with the espionage-heavy action seen in recent years of Cap stories, instead putting him in a more science fiction-inspired scenario.
- Relaunched as All-New Captain America with the same creative team starring Sam Wilson formerly The Falcon as the new Captain America after Steve loses the super-soldier serum, causing him to rapidly age.
- Fantastic Fournote : This volume of Fantastic Four that focuses on the title characters and the two Richards kids on the equivalent of a cosmic family vacation.
- FFnote : Relaunched from the previous book about the Future Foundation, this time the focus is on a team consisting of Scott Lang, She-Hulk, Medusa and She-Thing chosen by the Fantastic Four to watch over the organization while they are away in the main book. And Ant-Man's quest for revenge against Doctor Doom for killing his daughter, Cassie.
- Fearless Defendersnote : The book centers on Valkyrie, who begins working to create a new all female team, so far confirmed to have long time Heroes for Hire character, Misty Knight and New Mutants alumni Danielle Moonstar as part of the cast.
- Guardians of the Galaxy: This new volume reunites several of the cast from volume 2 that are said to be the cast of the upcoming 2014 film for new adventures along with Iron Man as a new team member.
- The Indestructible Hulk: Having determined that his condition is incurable (for the present at least), Dr. Bruce Banner approaches S.H.I.E.L.D with an offer — take him in and give him facilities, and Dr. Banner will use his incredible intellect in their service while the Hulk will work for them as a weapon of mass destruction. Relaunched in 2014 as just adjectiveless Hulk
- Iron Fist: The Living Weapon
- Iron Man: Iron Man heads out into outer space for a few arcs.
- Being relaunched from Axis as the Superior Iron Man, featuring a Tony Stark who has lost all of his Character Development over the years.
- Loki: Agent of Asgard: Loki working as the All Mother's agent in Midgard while having his own agenda.
- Morbius: The Living Vampirenote : A new story based around Morbius the Living Vampire and his struggles with his condition.
- Ms. Marvel: A ANMN launched series focused on Kamala Khan, a Muslim-American teenage girl from New Jersey who gains shape-shifting powers.
- Moon Knight: A new ANMN series with the premise of learning that Konshu's influence may have caused him brain damage, Moon Knight resumes his crusade to clean up a city as twisted as he is. The first six issues written by Warren Ellis.
- New Warriors: Launched with ANMN, reforming of Marvel's popular younger hero team. The series focuses on Speedball and Justice reforming the New Warriors in an attempt to break free from the stigma of being the catalyst of Civil War. In the process, the new team finds themselves being thrown right into the second Evolutionary War.
- Nova: a new series focusing on Canon Immigrant and sole remaining member of the Nova Corps, Sam Alexander, as he learns to use his powers and takes on the duties and enemies of his predecessor.
- Secret Avengersnote : A SHIELD-controlled team of Avengers featuring Nick Fury Jr, Phil Coulson and a rotating cast of Avengers who have their memory suppressed between missions. The 2014 relaunch is by Ales Kot and Michael Walsh (Zero), and has goofier tone.
- Silver Surfer': A new volume written by Dan Slott and Michael Allred.
- Superior Spider-Mannote : Doctor Otto Octavius takes over Peter Parker's body and vows to be better than his predecessor in every single way. Smarter. Stronger. SUPERIOR.
- Amazing Spider-Man vol 3: After the events of Superior, Peter's back in action. Now he's gotta clean up the mess his replacement left.
- Thanos Rising: A mini series based around the retelling of Thanos origin and his rise to one of the most feared beings in the universe.
- Thor: God of Thunder: A serial killer story told in three time periods, with a younger, Ages of Thunder-esque Thor, modern Thor and an older "King Thor" working the case at different points in time.
- Relaunched after Original Sin as Thor, which sees Thor becoming unworthy and an unknown female character taking up hammer, and becoming Thor.
- Thunderbolts: A brand new team formed by former General Thaddeus "Thunderbolt" Ross with the cast including Agent Venom, The Punisher, Elektra and Deadpool.
- Wolverine: The relaunch of the title. It will focus on the normal, decent, civilized part of Wolverine. Also:
- Savage Wolverine: It is a anthology series featuring rotating artists the first arc will focus on the savage part of Wolverine, also will feature Shanna the She-Devil in a Indiana Jones/Cthulhu type story.
- X-Men Legacynote : A new volume focusing on Xavier's son, the powerful mutant known as Legion.
- Uncanny Avengers: Meant to be a flagship title, uniting team members from The Avengers and the X-Men on one singular team after the events of Av X.
- AXIS: Spinning out of Uncanny Avengers, a Crisis Crossover continuation of Avengers & X-Men that is set to shake up the moral standing of several heroes and villains.
- Uncanny X-Force Vol.2note : A new X-Force team led by Psylocke and featuring Storm.
- Uncanny X-Men: Focusing on Cyclops, Emma Frost, Magneto and their new band of mutants trying to protect mutants in the world after the events of Avengers vs. X-Men.
- X-Men: One of the last titles to be launched and announced, it features an all-female cast of Storm, Jubilee, Shadowcat, Rachel Grey, Rogue and Psylocke.
- Young Avengersnote : Some of the original team (Wiccan, Hulkling and Kate aka Hawkeye II) along with some new heroes (Noh-Varr and Miss America Chavez) are brought together along with Loki to form a new team.
In addition to the relaunched series, other series got a fresh start with new creative teams, while continuing their regular numbering:
- Avengers Assemblenote : Starting with #9, Kelly Sue De Connick and Stefano Caselli took over writing and art duties, respectively. It has a more light-hearted, bantering tone compared to the other Avengers titles.
- Journey into Mysterynote : Now focusing on the story of long time Thor supporting character (sometimes love interest) Lady Sif.
- Red She-Hulknote : Betty Ross goes on a mission and her actions to complete it will make the entire Superhero community her enemy. The series carries on its numbering from its previous incarnation as a volume of Hulk.
- Winter Soldiernote : With the departure of creator Ed Brubaker, a new creative team takes over with Jason Latour taking over the writing duties.
The Marvel NOW initiative contains examples of the following tropes:
- The Adjectival Superhero: A bunch of new adjectives are being thrown around, including All-New X-Men, Fearless Defenders, Indestructible Hulk, Savage Wolverine, Superior Spider-Man, and Uncanny Avengers.
- All-New X-Men is actually a Call Back to X-Men #94 (the first issue with the revamped 1970s team) which had All-New, All-Different X-Men on the cover.
- Darker and Edgier: Definitely gives off that feel. Several characters like Iron Man and the new Spider-Man now sport black versions of their previously-colorful outfits. Yet despite that, most, though not all, the titles are largely no darker than prior to the Relaunch, tone-wise and story-wise.
- In the case of the new, "Superior" Spider-Man, Word of God even explicitly mentioned the character as a darker and edgier take on the nominally friendly-neighbourhood webslinger.
- Expansion Pack Past: The new Captain America mixes science fiction action with flashbacks that delve into Steve Rogers' past before becoming the Super-Soldier.
- Follow the Leader: Many believe/believed Marvel was doing this because, roughly just over a year prior, DC decided to reboot its entire line of comics, complete with a new Status Quo for some characters, with others being completely recreated. Largely, Marvel Now is different, being that all the previous continuity is still intact. Ironically, a lot of fans wish they did follow DC's example in some cases.
- Genre Savvy: In Indestructible Hulk, Bruce Banner having realized that the Hulk isn't going away any time soon (though this isn't a recent thing for him), and so decides to instead focus his efforts on working around his condition rather than trying to cure it. He's also decided that his life will be a lot easier and more productive — both as Hulk and Banner — if he approaches the authorities to work with them rather than spending all his time on the run.
- In Name Only: The original Thunderbolts were a team of reformed supervillains. The Marvel NOW version of the team is a book about a group of antiheroes lead by the Red Hulk, with absolutely none of the original cast returning. Though when the team was created originally introduced, many fans thought it was a team working under Thunderbolt Ross(Since their first appearance was in Incredible Hulk). So we've come full circle.
- Legacy Character: Otto Octavius as the Superior Spider-Man.
- Affirmative Action Legacy:
- Robbie Reyes (Hispanic) as the new Ghost Rider.
- Sam Alexander (half-Mexican) as the new Nova
- Kamala Khan (Pakistani-American) as the new Ms. Marvel.
- Izzy Kane as the new Smasher.
- Sam Wilson (African-American) as the new Captain America.
- Nineties Anti-Hero: Take a look at the promo art for the new Spider-Man◊.
- Nothing Is the Same Anymore: Although the obvious point of comparison is DC's New52, Marvel Now is not a reboot, more a series of relaunches. Many of them feature new status quos for the characters that build on the fallout from Avengers vs. X-Men — the X-Men Franchise in particular has been hit pretty deeply by this.
- Retcanon: The influence of the Marvel Cinematic Universe can be seen throughout the Avengers titles. Notably:
- The Hulk's new status quo reads just as sensibly as a follow-up to his appearance in The Avengers.
- As does Captain America's new storyline, which has him fighting Arnim Zola. In addition, Cap's outfit seems to be directly inspired by his costumes in Captain America: The First Avenger and The Avengers.
- The starting line-up of the Avengers is the same six characters who were seen in The Avengers.
- The same goes for the reformed Guardians of the Galaxy who briefly had Bug back on their team when he was being considered for the movie. (he was promptly removed when Bug was dropped from the movie).
- The Secret Avengers roster features all the major SHIELD characters in Avengers, plus the War Machine as the new Iron Patriot (an idea introduced in Iron Man 3) and Winter Soldier (who appears in 2014's Captain America: The Winter Soldier).
- Superior Spider-Man's second costume is an unused design Alex Ross created for the first Spider-Man movie.
- Self-Deprecation: Dan Slott knows full well he's a Base Breaker, and that his current run is highly controversial. Many interviews tend to have him acknowledge this, and he even joked that, after Amazing Spider-Man #700, he'll have to hide under a rock.
- Suspiciously Similar Substitute: Kieron Gillen has stated that he added Miss America Chavez to his new Young Avengers line-up after being unable to use Patriot.
- Wolverine Publicity: Pretty much all of the Avengers present in the movie. Iron Man is now in his own title, Avengers, New Avengers, Avengers Assemble, a digital mini series and Guardians of the Galaxy. Captain America has his own book, Avengers, New Avengers, Avengers Assemble, and Uncanny Avengers. Hawkeye and Black Widow are in Avengers, Avengers Assemble, and Secret Avengers, with Hawkeye also having his own solo book and Black Widow getting one herself later on. The Hulk has his own title, Avengers, Avengers Assemble, and Secret Avengers.
- Ironically Wolverine is the least exposed in comparison.
- It used to be the case with The Superior Spider Man, but Venom, Scarlet Spider have dropped out.
- The Avengers name is being slapped on quite a few books (seven, so far), even on books that don't really have anything to do with them. Secret Avengers is more S.H.I.E.L.D. based and Avengers Arena centers around a The Hunger Games type scenario.
- Writing for the Trade: Although individual issues tend to be good reads, Marvel Now comics seem written not for the trade, but the omnibus - long, slow-burning plots seem to be the order of the day. Most trades end on cliffhangers, or act as groundwork and foreshadowing for much bigger stories.
- Biggest offenders of this being Brian Michael Bendis and Jonathan Hickman.