History Main / MakeUpIsEvil

*** Subverted with Asami Sato. She wears noticeable amounts of lipstick and eyeshadow in contrast to her rival for Mako's love, Korra. This, along with her {{red and black|AndEvilAllOver}} color scheme, helps give the [[SheepInSheepsClothing false]] impression that she's a dangerous FemmeFatale.

** Ryutaro Fukami in ''Anime/MetalFightBeyblade'' is a member of Dark Nebula. He wears facepaint that holds the middle between feminine makeup and kabuki facepaint.
** Kira Hayama in ''Anime/MetalFightBeybladeZeroG'' is a member of Dark Nebula Again. His only makeup is lipstick, but in combination with everything else flashy and feminine about his design it gains weight.

* ''Literature/{{Twilight}}'': In ''Midnight Sun'', Edward goes on about how all the other girls in Forks are unwilling to do things like enjoying the rain because it ruins their makeup, with the implication that those girls are silly and shallow. Of course, Bella doesn't wear makeup [[BeautyEqualsGoodness because her complexion is flawless anyhow]].

The trope faded out as make-up became acceptable, with points at which heavy make-up rather than make-up, in general, was the mark, and the degree of evil entailed varies widely. The transition towards non-toxic materials also helped in this. Fastidiously-applied makeup might indicate a character is rigorous and strict, usually a trait found on villains or WickedCultured; a male character wearing makeup suggests a character who ignores normal gender roles, with a whole host of SissyVillain and OtherworldlyAndSexuallyAmbiguous readings that have stuck around even as attitudes towards gender have relaxed.

* In his memoir ''Spare'', [[UsefulNotes/TheBritishRoyalFamily]], Prince Harry describes how his then-girlfriend Creator/MeghanMarkle looked when he took her to meet his [[UsefulNotes/CharlesIII father]] for the first time, pleased that she followed all his suggestions, including not wearing much makeup--"Pa didn't approve of women who wore too much."

** [[Literature/LastHeraldMageTrilogy Vanyel Ashkevron]] is attracted to [[BigBad Krebain]] on first sight and dismayed by his own reaction. Evil shouldn't be beautiful!

* ''Literature/HeraldsOfValdemar'' doesn't regard ''makeup'' much in one way or another, but it's possible to use magic to permanently change one's appearance, whether that's altering hair color, facial structure, or just going for AnimalEyes. With Creator/MercedesLackey's tendency to celebrate pragmatism, espouse its virtues, and regard [[RealWomenDontWearDresses any degree of vanity as loathsome]] only her villains ever do this and her heroes are universally repulsed and contemptuous to think that their enemies wasted time and effort on their appearance.

** The expectation that non-'natural' BeautyIsBad evil is strong enough that in ''Winds of Fate'', when [[GuineaPigFamily Nyara]] is injured saving some of Darkwind's charges, he realizes that she's [[SexyCatPerson heavily altered]] and very attractive. Despite the aforementioned becoming injured to save people he'd been unable to protect, Darkwind thinks in sudden rage that if she's altered ''herself'' [[VanHelsingHateCrimes he'll kill her]].

* ''Literature/HeraldsOfValdemar'' doesn't regard ''makeup'' much in one way or another, but it's possible to use magic to permanently change one's appearance, whether that's altering hair color, facial structure, or just going for AnimalEyes. With Creator/MercedesLackey's tendency to celebrate pragmatism and espouse its virtues, only her villains ever do this and her heroes are universally repulsed and contemptuous to think that their enemies wasted time and effort on their appearance.

** The expectation that changing one's appearance is evil is strong enough that in ''Winds of Fate'', when [[GuineaPigFamily Nyara]] is injured saving some of Darkwind's charges, he realizes that she's [[SexyCatPerson heavily altered]] and very attractive. Despite the aforementioned becoming injured to save people he'd been unable to protect, Darkwind thinks in sudden rage that if she's altered ''herself'' he'll kill her.

--> But then he thought, "Artificial - that's really what he is. He's changed himself, I'm sure of it - like painting his face, only more so. If I had a lot of power and didn't care how I used it, I suppose I'd make myself beautiful too."

** [[DarkChick Alicia]] is always in glamorous makeup, while Vicki Vale is (usually) barefaced, or at least looks natural by comparison. This is then exaggerated in the museum scene; Vicki is wearing hardly any makeup at all, while Alicia has painted her face white to disguise the fact that the Joker has [[FacialHorror burned off half of it]].

* ''All Spell Breaks Loose'', by Creator/LisaShearin: Raine comments on how the princess probably would have looked just as well without makeup, and the villainess wears too much for good taste.

* ''LightNovel/AnotherNote'': Beyond Birthday is the VillainProtagonist and the only character described as wearing any kind of makeup. He's a notorious SerialKiller who acts more like a realistic {{Ninja}}.

* In his memoir ''Spare'', [[UsefulNotes/TheBritishRoyalFamily]], Prince Harry describes how his then-girlfriend Creator/Meghan

* Makeup company M.A.C. has collaborated with Creator/{{Disney}} to create the Venomous Villains [[http://www.temptalia.com/mac-venomous-villains-collection-for-fall-2010 makeup collection]]. It has Dr. Facilier from ''WesternAnimation/ThePrincessAndTheFrog'', the Evil Queen from ''WesternAnimation/SnowWhiteAndTheSevenDwarfs'', Cruella [=DeVille=] from ''WesternAnimation/OneHundredAndOneDalmatians'' and Maleficient from ''WesternAnimation/SleepingBeauty''.

[[caption-width-right:304:[[http://runninginheels.co.uk/articles/mac-venomous-villains/ …yet it's still pretty fashionable]]. [[note]][[Film/{{Maleficent}} Especially]] on Creator/AngelinaJolie.[[/note]] ]]

* ''Franchise/{{Beyblade}}''

* ''Franchise/SailorMoon'': While some of the Sailor Senshi do wear make up – the Outer Senshi wear lip gloss to look more mature – for MerchandiseDriven reasons, it's very light and natural. Contrast with nearly all the female villains. Queen Beryl and Mistress 9 sport some badass purple lipstick, while Esmeraude, Kaolinite and Queen Nehelenia go for bright red. The Ayakashi Sisters are characterised as literally obsessed with make up in the [[Anime/SailorMoon 90s anime]], and even the science-driven Witches 5 wear lipstick. Two of the Sailor Animamates wear lipstick matching their fuku's colour, while Sailor Galaxia, the most powerful antagonist in the series, sports both golden lipstick and purple eyeshadow.

%%* ''Manga/JoJosBizarreAdventure'':
%%** Dio wears dark lipstick in multiple instances.
%%** Kars wears distinct eye-makeup.

* ''Film/GoneWithTheWind'': After Rhett discovers Scarlett in a compromising situation with Ashley, he forces her to attend Ashley's birthday party in a [[LadyInRed bright red]], feathery, [[AbsoluteCleavage low-cut]] dress, completing the look with noticeable make up specifically to invoke this trope.