Lore Sj÷berg is a self-described "professional sarcast" and internet humorist responsible, and perhaps best known for, The Book of Ratings.
He is the co-founder of Brunching Shuttlecocks
and now owns and produces content for the sites BadGods
, Lore Brand Comics
and is a regular Wired contributor with a commentary feature called "Alt Text" which was briefly done in video format before being canceled and subsequently brought back as a column.
His work crossed over from internet humor to internet Meme when he first created the widely-quoted Geek Hierarchy chart.◊
The following pages are headed by a quote of his: