The opposite of BerserkButton where a person does something that makes another person unpleasant, especially if it [[OhCrap has bad consequences]]. Kindness Button is when you do something that a person finds so pleasant that he seems to enjoy it and even praise you for it, which you will obviously like. Or you do something you know the person likes. You give a compliment to the [[BrokenBird poor depressed girl]] and [[WhenSheSmiles she will smile at you]], and who knows, she might even go out with you.

Rare cases would be doing something so nice to someone who's a {{Jerkass}} which will turn him into a JerkWithAHeartOfGold or even a NiceGuy. Also, [[MustMakeAmends apologizing and making amends with others you've wronged]] might make them calm down and become happy with you can also be examples of this trope (although [[BuyThemOff using a certain thing they like can easily earn you forgiveness]]). Often people who's afraid of angering someone (especially people with HairTriggerTemper) will push that someone's button. Doing so is often also make the presser EasilyForgiven if they're already guilty of something.

In cases where EvenEvilHasStandards, reminding a villain of their standards may be enough to get them to reconsider their evil ways, or at least to stop and PetTheDog. This is especially true if their standard involves a family member (EvenBadMenLoveTheirMamas, EvenEvilHasLovedOnes, EvenMooksHaveLovedOnes) or a soft spot for the vulnerable (WouldNotHurtAChild, NeverHurtAnInnocent). On the other hand, a more serious villain may see compassion as a FatalFlaw that needs to be eradicated because VirtueIsWeakness.

This can invoke the philosophy that GoodFeelsGood. This can lead the character to be friendly to the other [[BecauseYouWereNiceToMe because they were nice to said character]]. Often related to MoralityPet and MoralityChain where the former is when a character shows kindness to the {{Jerkass}} and earns gratitude for it or just mentioning this is enough to soften the tough character up while the latter is about a character being the only reason why he remains on the side of good. It can be CutenessProximity if the thing in question is a cute fluffy animal. The non-sexual variant of CodeWordCoitus.


[[AC: {{Anime}} & {{Manga}}]]
* ''Manga/AkameGaKill'': Tatsumi manages to get on [[ProfessionalKiller his team's]] good side by [[IncorruptiblePurePureness being nice to them all the time]]. His care for them is also why they all like them, including all [[ChickMagnet his female teammates]].
* ''Anime/HanaukyoMaidTai'': Head security maid Konoe Tsurugi is normally very strict and shows no positive emotions. However, when she's in the presence of the puppy Fenris (and in private) she melts and becomes more pleasant because he's so cute.
* ''Manga/KOn'': Mugi's cakes and other sweets. Puts everyone in a good mood.
** In the first season, Azusa quickly realizes that every finds her wearing cat ears adorable, which leads to her putting them on in the hopes of calming the tension when Mio and Ritsu start fighting. It works, possibly because they felt sorry for pushing her to do it. In the OVA it prompts an EverybodyLaughsEnding when she forgets she's wearing them, and nobody told her.
* in ''Manga/OnePiece'', this happens to Gin when Sanji gives him food for free so he doesn't starve to death.
** Similarly with Sanji himself, who is quite a jerk to most other guys, but if they are hungry, he will gladly make them some food, and he will even prepare special food for them if they are picky eaters. This is due to an incident in his past that taught him not to underestimate starvation, so he'll give food to anyone no matter if he likes them or not (but if he doesn't like them, he'll beat them up afterwards).

[[AC: {{Literature}}]]
* In the children's book ''Black and Blue Magic'' Harry Marco is given a [=Magical Elixer=] which gives him wings. He uses a neighbor's carriage house to take off and land from. He discovers later on that the wife has seen him and, thinking he is a "vision" of an angel, takes it as a sign to amend her shrewish ways.
* In ''Literature/HarryPotterAndThePhilosophersStone'', Fluffy the three-headed dog calms down and fall asleep when [[spoiler: he hears music. ]]
* PlayedForLaughs in ''Literature/MondayBeginsOnSaturday'' where the extremely quarrelsome old woman Naina Kievna (strongly implied to be none other than Literature/BabaYaga) turns into the kindest grandmother when Privalov semi-accidentally makes a sound that is probably best described as "[[ dental click]]".
* ''Literature/ABrothersPrice'' has [[spoiler: Princess Trini]] who is rude to the protagonist at first, but turns out to be very altruistic when she thinks he is in danger.

[[AC: {{Film}}]]
* Norman Bates from the ''Film/{{Psycho}}'' film series is usually an AxCrazy TragicVillain undergoing a SplitPersonalityTakeover, but usually whenever another character treats him as a person rather than a freak, his good side will come into play.

[[AC: {{Live Action TV}}]]
* ''Series/MyNameIsEarl'': In the {{Backstory}} to "Made a Woman Think I was God", Earl [[ExactlyWhatItSaysOnTheTin made a woman think he was God]] by speaking to her through her radio, which made her a much nicer person and she became a nun. When he 'fesses up, HilarityEnsues.
* On ''Series/{{Scrubs}}'', Dr. Kelso has one "good" day (following the only time per year he and his wife have a romantic evening together) where he's actually in a good mood. Everyone takes advantage of this to ask him to sign off on things (like hospital equipment). [[spoiler:It turns out invoked this trope; he isn't really any happier on that day, but he pretends to be so people will only bother him once a year]].
* On ''Series/CutthroatKitchen'', several competitors have won by invoking Antonia Lofaso's Kindness Button, namely making creative or nostalgic use of processed ingredients.

[[AC: {{Videogames}}]]
* The [[KarmaMeter Paragon choices]] from ''Franchise/MassEffect'' are ''literal'' kindness buttons you can select in order to instigate the kindness within others.
** [[TokenEvilTeammate Ja]][[BrokenBird ck]] is an AxCrazy convict who tries to push everyone else away, refusing to connect with others out of fear [[NeverBeHurtAgain of being betrayed again]] by people she once trusted. However, should [[PlayerCharacter Shepard]] choose to provide her [[PetTheDog emotional support]], help her [[DestroyTheAbusiveHome demolish her formers prison]], and allow her to let her inner pain out, then she will begin growing fond of Shepard. Depending on the choices you make, [[ShipTease possibly in more ways than one]].
** [[CowboyCop Garrus]], a TroubledButCute soldier who's dealt with tragedy after tragedy in his life gains UndyingLoyalty to Commander Shepard if the player chooses to accept [[FireForgedFriends his friendship]]. Again depending on how you play, it can progress much deeper than that if you play as a [[BashBrothers male]] or [[ShipTease female]].
* ''VideoGame/TheWalkingDead'': Lee can get on [[UnscrupulousHero Kenny's]] good side if you promise UndyingLoyalty to him. It pays off in Season 2 [[spoiler: since he adopts Lee's surrogate daughter Clementine after Lee's unfortunate death, promising to raise her in the zombie apocalypse.]]

[[AC: VisualNovels]]
* ''VisualNovel/ApolloJustice'': Ema Skye is normally a grumpy person, especially when Klavier is around. But ask her for help doing scientific investigation and her perky personality from her youth shows up.

[[AC: {{Webcomics}}]]
* Invoked in one arc of ''Webcomic/SomethingPositive'': in order to keep Pee-Jee from doing something stupid (start beating the crap out of her boss' shallow, racist girlfriend), random pictures of cats are regularly sent to her mobile just before she snaps.

[[AC: WebOriginal]]
* Kirito in ''WebVideo/SwordArtOnlineAbridged'' is a {{Jerkass}} who doubles down on his HeroicComedicSociopath tendencies after the girl he was opening up to died. [[ILetGwenStacyDie But anything that reminds him of her]], especially the phrase "your fault", [[{{Trigger}} triggers]] his ChronicHeroSyndrome, much as he might wish otherwise.

[[AC: WesternAnimation]]
* In ''WesternAnimation/TheFairlyOddparents'' episode, "Tiny Timmy", when Timmy visits Vicky's brain, he finds out her emotions are controlled by little people in chairs. One in particular who represented her kindness never showed up for work, so he turns it on himself, suddenly making Vicky a kind and caring person.
* In ''WesternAnimation/FamilyGuy'', what made Peter to easily earn the love of his kids again after telling them that he hates being around them is buying them an Xbox.
* In an episode of ''WesternAnimation/TheSimpsons'', Lisa discovers a pheremone she dubs "poindextrose" which is given off by nerds, triggering bullies to bully them. Lisa uses a spray of salad dressing to block the bully's scent receptors, rendering the bully unbullying. (The latter would be this trope.)