I'm Going to Disney World
Where else could you go to celebrate something like that?
A series of popular ads running since the late 1980s following a noteworthy accomplishment, almost always something in the sports industry (i.e., winning the Super Bowl
), and involving one of the Disney Theme Parks
. They went a little something like this:
Ah, there simply is nowhere like the Happiest Place On Earth... (it helps that the player in question gets about $30,000 and a free trip out of it
The slogan originated during a November 1986 dinner between Disney CEO Michael Eisner and his wife Jane, and the pilots Dick Rutan and Jeana Yeager, who had just completed a non-stop around-the-world flight. Jane Eisner asked what they were going to do next, to which they replied, "We're going to Disneyland." The Eisners latched onto the sentence as an ideal slogan, and Disney rushed a commercial into production. Featuring New York Giants quarterback Phil Simms, it ran two months later, immediately after Super Bowl XXI, and became instantly
iconic. The slogan is still a popular Stock Phrase
open/close all folders
Anime and Manga
- There was a parody of this in the anime Bobobo-bo Bo-bobo where the main character at one point turns into a caterpillar, ends up becoming a cocoon, and later becomes a butterfly. The Narrator then pretty much entirely references this string of events, then asks "What are you gonna do next!?" to which he replies, "I'm going to Holy Guacamole Land!!"
Films — Animated
- Aladdin: The Genie makes the Finger Framing gesture, like he was putting Aladdin in a TV frame, and asks, "You've just won the heart of the princess; what are you going to do next?" (as "When You Wish Upon a Star" swells in the background). Aladdin does not respond. While holding a script, Genie attempts to prompt him by saying, "Your line is, 'I'm going to free the Genie.' "
- And of course, when Aladdin does set him free, Genie sports the "Walt Disney Theme Park Tourist" look...
- In the stage show at California Adventure, after Genie is freed, he asks himself, "What are you gonna do next? I'm going to Disneyland!" (You know, since it's a short walk away...)
Films — Live-Action
- Hot Shots:
(Harley is immediately given a large stack of wrapped cash, and a handshake, from a 'suit
', signifying payment for promoting the park
- In Repossessed, when the Satan-possessed Linda Blair escapes from the TV studio run by Expies of Jim and Tammy Faye Bakker after trapping them in a horse costume and has had her plans for possessing people through the airwaves foiled by Leslie Nielsen, she says this line. It Makes Sense in Context. Sort of.
- Balls of Fury has young Randy Daytona say "I'm going to Disneyland" just before he collapses after tripping over a barrier in the Olympic ping-pong semifinals. This phrase comes back to haunt him when pingpong patron Feng acknowledges Daytona with the question "How was Disneyland?"
- In the notoriously atrocious dub of The Thief and the Cobbler, when the thief steals the three golden balls from the top of the palace, he says "This one's gonna take me to Disneyland!"
- Inverted in Welcome To The Dollhouse, where at the end of the movie Dawn does go to Disneyland with the school choir... but hates it.
Witchita You just traveled across zombie infested America. What are you going to do now?
- Con Air:
Larkin: Where are you taking my plane?
Cyrus: We're going to Disneyland!
- Inspector Gadget
Scolex: ''"Good Morning RoboGadget. You have just been animated by the most complex computer technology in the world. What are you going to do now?""
- During the credits, the Gadgetmobile says "I'm goin' to Disneyland!"
- Saving Mr. Banks: Amusingly subverted. When the aloof Mrs. Travers is invited to tour the Magic Kingdom with Walt Disney himself, her reaction amounts to "This Is Gonna Suck."
- In Sparky Lyle's book, The Year I Owned The Yankees, pitcher Tommy Mc Keever yelled "Now I'm going to Disneyland!" after throwing a perfect game in his major-league debut.
- In the satirical self help book "Kiss My Tiara", in a chapter about the pleasures of female masturbation (along with it's taboos and the scanty if not non-existent terms to refer to it), the author suggests to say "I'm going to Disneyland!" as a fun euphemism along with giving a new ring to all those commercials with a similar catchphrase.
- Bill Nye the Science Guy "Magnets": An accomplished young woman is asked what she's going to do next. She replies, "I'm going to see "Compass Man"".
- After Ellen came out of the closet, she quipped "I'm going to Disneyland" when asked by a psychologist what she planned to do next.
- In The Fresh Prince of Bel-Air, after Will had won the first basketball game in Bel-Air Academy and ran over to the crowd, he shouted out 'I'M GOING TO DISNEYLAND!'
- In Living Color! parodied this twice.
- The first spoof came after Clarence Thomas was confirmed as a Supreme Court justice despite a sexual harassment scandal almost derailing the effort. He shouts "I'm going to Girlie World!" — which turns out to be a strip club.
- The second spoof turns up at the end of the Michael Jackson parody "Little Billy's Not My Lover", a send-up of the child molestation accusations leveled against him in 1993. An offscreen announcer asks what he's going to do now that his career faces ruin, and he replies, "I'm going to Thailand!" This was because in Real Life, he'd left for Thailand to launch the final leg of his Dangerous Tour just before the scandal went public.
- Burn Notice:
Maddie: Why should we go to Disney World?
Sam: Because it's a magical kingdom with lots of witnesses and great security?
- The Nanny subverted this. Mr. Sheffield is reprimanding Fran for screwing up with one of the kids. When asked what she was going to do now, she yelled "I'm going to Disney World!" before running in fear.
- Mystery Science Theater 3000: Santa Claus 1959
Narrator: "What are you going to do now Santa?"
Tom: "I'm going to Disney World!"
- In Season 2 of Buffy the Vampire Slayer, after Buffy learns that there's another Slayer now:
Buffy: Maybe after this thing with Spike and the assassins is over, I could say, "Kendra, you slay, I'm going to Disneyland."
- In Wizards of Waverly Place, after Justin wins the 12 ball tournament, he announces "I'm going to Volcano Land". Except that Volcano Land is where wizards are drained of their powers. Oops!
- Sophia does this one in a The Golden Girls episode.
Sophia: That's it, game over, I'm going to Disneyland!
- While the exact phrase was never used, many TGIF programs had an episode (Full House and Step by Step both had a two parter) where the main characters went to Disney World.
- In the Supernatural episode "I Think I'm Gonna Like It Here" (S09, Ep01), when Dean says the fallen angels aren't their problem, Sam asks in a sarcastic manner if that is because "now we're gonna go to Disneyland?"
- Played for Tear Jerker effect in Falling Skies, "Badlands". Pope is sitting by the bedside of the fatally-injured Crazy Lee, and asks where she would like him to take her when she gets out. She says Disneyland, he replies he can take her there but can't go in. He got into a fight with Goofy, and has been banned for life.
- Parodied in Foxtrot: During a story arc, in which Jason and Marcus consistently display their ineptitude for the sport of American Football, they appear to be psyching each other up for a serious play, telling each other that they "had to get this just right". Cut to a scene with the two of them and Jason's mom:
Jason and Marcus:
"We're going to Disney World!"
Andy: "Oh you are, are you?"
- Get Fuzzy
Rob: "Bucky Katt! You just broke every lamp in the house! Where are you going now?"
- Liberty Meadows:
Announcer: "Ralph, you just broke the world record and set a milestone in the history of flight! What are you going to do now?"
Ralph: "I... I Need A Bedpan..."
- After Daniel Bryan and Kane won the WWE Tag Team Championships, they were seen bickering backstage, with Kane eventually walking off. A few seconds later, he reappeared on camera and threw Gatorade over Bryan. He then yells out exactly this and walks off proclaiming that he is the Tag Team Champions.
- Played with by longtime heel Larry Zbyskzo, who would often say he was going to "Larryland".
- Spoken word for word by Bo Dallas upon winning the Nx T championship. A week later, he is absent on the show, and cuts a promo live via satellite...from Disney Land.
- My Life as a Teenage Robot "Historionics": After escaping an island run amok with Uncle Wizzly's robot duplicates of historical figures, Brad asks what they should do next. Tuck eagerly replies, "I'm going to Wizzly World!" to which Brad responds, "Um... No."
- The Simpsons:
- "Sunday, Cruddy Sunday": After winning the Super Bowl, a football player shouts, "Woo! I'm going to Disneyland!", to which a travel agent replies, "Really? You know, I'm a travel agent and I've heard nothing but bad things."
- Troy McClure in "A Fish called Selma" (a man who supposedly " sleeps with the fishes")
Parker: Okay, then get this… I think they want you to play McBain's sidekick in… brace yourself, the new McBain movie!
Troy: McBain's sidekick? Hot damn! I'm going to Sea World!
- Another episode has daredevil Lance Murdock proclaim he is "going to Duff Gardens" (a beer themed amusement park) after barely surviving a botched stunt, followed by an advert for the park.
- As Disney and Warner Bros. animation have had a... friendly rivalry over the years, Animaniacs naturally took this on:
Announcer: Hey, Yakko, Wakko and Dot! You've just finished another episode. What are you going to do next?
Yakko: We're going to... the bathroom.
(alternately:) We're going to... sleep.
- And in the episode "King Yakko,"
Dot: King Yakko, now that you've won the war, what are you going to do?
Yakko: I'm going to Dis... (he was then cut off by "Mr. Tator.")
Reporter: ...what are you going to do now?
Brain: I'm going to... the emergency room. (faints)
- On Tiny Toon Adventures, Babs parodied the 1987 commercial in her ad campaign to get people to come to her movie theater and watch Honey and Bosko cartoons.
- From 1998-2001, Cartoon Network would have a cartoon special called "The Big Game" which was a spoof of the Super Bowl that aired the night before that game and would pit two traditional cartoon rivals against each other with commentary by then-FOX duo Pat Summerall and John Madden. The final match (in 2001) pitted Looney Tunes rivals Bugs and Daffy. After the game (which Daffy wins 37-31), Summerall briefly poked at both the catchphrase and the Disney-Warner Bros. rivalry with his comment.
: I know where he's going. He's going to Dis..Beat
Wait. I'm not sure where he's going.
- Parodied on Fairly Odd Parents
Mr. President, you almost caused a nucular
war! What are you going to do next? President:
I'm going to Escalator Land!
"We're not going to Alaska!"
- Duckman exclaimed, "Yes! I'm going to Disney World!" after the judge presiding over his latest trial refuses to incarcerate him due to California's "three strikes" law.
- Doug has an Imagine Spot where he fantasizes he makes the winning field goal in a football game.
"I'm going to Funkytown!"
- Bruce Springsteen ended his recent Super Bowl halftime performance with "I'm going to Disneyland" as a Shout-Out.
- Parodied by Phil Simms (former New York Giants quarterback and MVP of the Super Bowl this campaign was introduced in) during a locker room interview immediately afterward that included him remarked about him saying the phrase, then mocking it.
- In the 2000s, a Disney Parks commercial aired weeks before the Super Bowl with NFL players chanting the phrase as a mantra during their training.
- Upon winning the first UFC tournament, this was Royce Gracie's stated intention.
- Michael Jackson jokingly said this after he won a trial once.
- After D'Angelo and Amanda won Live To Dance, D'Angelo said "I'm going to Disney World!"
- A much darker version: Richard Ramirez said this, after being sentenced to life in prison.
- Bob Iger joked about this with Barbara Walters, suggesting that they go to Disneyland after they retire.
- On more of a Tear Jerker note, according to the Make-A-Wish Foundation, the most common wish they grant to seriously ill children is a trip to Disneyland.