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Anime and Manga
- The final Big Bad of the original Slayers season, Copy Rezo, has Eris, who loves him enough to find a way to bring him Back from the Dead but is shot In the Back by him the moment when she stops being useful.
- Karin from Naruto, she used to be part of Taka (or Hebi), a group lead by Sasuke merely out of her infatuation for him. Not only couldn't he care any less for her (or his other teammates for that matter), but also he didn't hesitate to sacrifice her for one second in order to get to Danzo.
- Excel from Excel Saga is this to her boss. All her attempts to woo him are met with Comedic Sociopathy.
- Misa is one of these to Villain Protagonist Light in Death Note. The only reason he didn't just kill her was that she's useful (and, initially, because Rem would kill him).
- Last Exile has the XO in love with captain Alex Rowe, who is so dead set on revenge he couldn't care less for her one way or the other, and keeps her around only because she's professional enough to not let it get in the way of her work. This gets even weirder when you consider she's the princess of his nation. And it gets even more tragic when the "sonar" operator hears him call out a dead loves name with his last breath, and lies to the XO that he called out her name instead.
- Valkyria Chronicles: Selvaria Bles toward Prince Maximillion. She's feels deeply indebted to him, and eventually fell in love with him, for saving her from the research facility that was turning her and the other Valkyur into living weapons, so she thought. In truth, he uses for the exact same purposes. What makes it even more tragic is that Selvaria is fully aware Maximillion cares nothing for her, and only sees her as a tool. At the same time, it's also implied that Jaeger is in love with her, though she's either unaware of it, or chooses to ignore it. Despite all this, she served Maximillion faithfully..... even when he ordered her to die for failing him.
- Liang Qi of Canaan is quite insanely devoted to her "nee-sama", Alphard Alshaya. Alphard does not return Liang Qi's affection, instead being focused on her enemy, the title character. As you can quite imagine, Liang Qi murderously despises Canaan for this. Near the end of the anime, Liang Qi's mental state takes a turn for the worse when Alphard abandons her, resulting in the most horrific and heartbreaking Villainous Breakdown in the anime.
- Neon Genesis Evangelion: Both Maya's affection for Ritsuko and Hyuga's for Misato were revealed during Instrumentality.
- Tenchi Muyo: War on Geminar: Emera is madly in love with Dagmyer and serves him even after it becomes clear that he doesn't care about her and he's turning into a lunatic.
- Deadman Wonderland: The twins are fiercely loyal to a dispassionate madman because he was the only one who didn't pass over the twins as comatose vegetables. They recognize that their master doesn't love him but have accepted this. Also, his sidekick hates his guts but wants to bring back the kid whose body he possessed.
- In Millennium Actress, Young Genya is this to his beloved film star Chiyoko when he worked in a minor position on her films. She never found out until years later and and the now-elderly Chiyoko was being interviewed by him and his assistant.
- The youma Thetis is blatantly in love with Jadeite in episode 12 of Sailor Moon, but he coldly brushes her off...until she says she has a plan to gather energy. She stays by his side and uses her power all for his benefit, and of course she ends up getting killed for him. Even after that all he can think about is how much trouble he's in with Queen Beryl for failing again.
- Raphtalia in The Rising of the Shield Hero is in love with Naofumi, but due to Malty's betrayal he is incapable of recognizing this. The same holds true for Sadina and Atlas.
- It's implied that the reason Abelia from Now and Then, Here and There remains so loyal to the psychopathic lunatic King Hamdo is because she's in love with him.
- The Cat Girl twins Eriya and Nariya from The Vision of Escaflowne are both desperately in love with their leader, Folken, who saved their lives when they were children. After a fate-manipulation procedure where Folken and Nariya were able to force Allen and Hitomi to kiss each other by acting out the kiss themselves, Nariya is heartbroken to realise that, while Folken cares for the two of them, he doesn't love them. They still serve him loyally to the death.
- Magic Knight Rayearth: Alycone, once a sorceress supposed to protect Princess Emeraude, is so infatuated with Big Bad Zagato that she switches sides once he allegedly kidnaps the Princess. In the manga, Zagato allows Alycone to die once she fails one too many times but she lives on in the anime, sticking around to wonder why Zagato doesn't just off Emeraude and is stunned once she figures out it's because Zagato actually loves her.
- In Tokyo Ghoul:Re, Kanae turns out to be this to his master (and cousin), Shuu Tsukiyama. While his feelings seem to have developed early on, he remains in denial about them until confronted about them. But his growing obsession and jealousy begin spiraling out of control, leading him to try to Murder the Hypotenuse.
- Mutsuki turns out to be this to Sasaki/Kaneki, his beloved mentor. While Sasaki/Kaneki does care for him he's instead romantically interested in Touka. Mutsuki notices and is revealed to be harboring a more murderously psychotic crush than originally thought on Kaneki which he realizes out of jealousy towards Touka and Kaneki's closeness.
- Featherstone to Herr Starr in Preacher. However, though she declares her love for him he doesn't care, and says so outright. Only at the very end does she finally realize what a monster he is.
- Depending on the Writer, Harley Quinn is this to The Joker. Usually he uses her as a figurative punching bag, counting on her Perky Female Minion nature to bounce back from the grievous Comedic Sociopathy he sends her way. Others, they're a Bonnie and Clyde style Unholy Matrimony that is nonetheless Happily Married.
- In The Mighty Thor, Amora the Enchantress's Dragon, Skurge the Executioner. He eventually despairs of ever receiving a sign of her respect, let alone love, and volunteers for a Heroic Sacrifice; she's been paying so little attention to him that she doesn't find out he's dead for another four issues. When she did find out, she burst into tears and mourned him, much to everybody's surprise.
- In The Unbeatable Squirrel Girl, three-headed dinosaur-dragon thing Tricephalous is revealed to be this to Mole Man. Doreen finally gets her to announce it and him to fall for her, in order to cure Mole Man of his unwelcome crush on her.
- What If? Vol.2, issue #27note : Sue can tell Reed's lab assistant, Lysette, is head over heels in love with him. She also knows Reed well enough to know he's completely oblivious to it. She makes a Anguished Declaration of Love/High-Heel–Face Turn to an injured Reed at the end of the story (She was a mole for Doctor Doom).note
- In the fanfic Twilight Sparkle: History's Greatest Monster, Twilight is transported to an Alternate Universe where she apparently rules with an iron hoof as the Lord Librarian, with Trixie as her enamored underling. While trying to keep appearances while avoiding actually doing evil, she pretends to return Trixie's affection and is briefly horrified at what she might have just set in motion.
- Homestuck fanfic, Like One Sundered Star uses this to explain why the Draconian Dignitary was always willing to suffer through Jack Noir's paperwork for him and never questioned his leadership among the Midnight Crew. So far, this infatuation does not seem to have carried over to the current universe.
- Diaval starts out as this in many a Maleficent fanfic, due to the implications mentioned below.
Films — Animated
- In The Incredibles Mirage is, by her own words, "attracted to power" and the misunderstood. There is the implication she and Syndrome are in a relationship, but once he gambles with her life when Mr. Incredible threatens to kill her she sours on the relationship.
Films — Live-Action
- In American Psycho Patrick Bateman has a relationship a bit like this with his secretary. She isn't aware that he's a serial killer but he makes very rude comments to her and she still seems to carry a torch.
- In 3:10 to Yuma (2007), the eyeliner-wearing bandit Charlie Prince is implied to be in love with his boss Ben Wade, who never shows any interest in him.
- 2014's Maleficent has strong implications that Diaval has this in regards to his mistress. It's played even stronger in the film's novelization.
Behind her, Diaval let out a sigh. Once, just once, it would be nice if Maleficent were able to see what was really going on. It would be nice to hear her say, “Please come with me, Diaval. We can do anything as long as we’re together.” But Diaval knew those were words he would never hear.
- Erin in What Women Want is a Plucky Office Girl which is secretly in love with her boss who is oblivious to her affection and ignores her.
- Sylvia in Sin Takes a Holiday is extremely loyal to her boss, Stanton, and marries him when he asks her to—- not a romantic marriage, of course; he needs to wed her to escape another woman.
- Lefou becomes this to Gaston, via Adaptational Sexuality, in Beauty and the Beast (2017).
- Bellatrix Lestrange from Harry Potter. She definitely fits the requirements about idolization and obsessive loyalty, and, according to Word of God Voldemort "never loved a girl, only valued people he could use to advance his own objectives." (The relevant quote is near the bottom of the linked page.)
- Brienne is this to Renly in A Clash of Kings. The fact that he's gay means that even if he did notice he'd never return her feelings the way she wants, and she's unaware of his orientation.
- In Making Money, Chief Cashier Miss Drapes is one to bank manager Mr. Bent, who probably thinks love is silly. They do get together in the end, though.
- Both the Duchess of Abrantès and General Paul Thiébault agree in their respective Mémoires that General Junot (the Duchess's husband and Thiébault's superior in the Peninsular War) was more or less this to Napoleon.
- Grantaire from Les Misérables joins the revolution for a cause he doesn't believe in because he "admired, loved, and venerated" their leader Enjolras, who is indifferent to him at best. It's not until they face the firing squad and die hand in hand that Grantaire finally gains approval from Enjolras.
- In The Shattered Kingdoms, Vrinna, captain of the guard to the Emperor of Norland, is clearly infatuated with him, and goes a long way to try to get his approval. He's not interested. Vrinna's unrequited love makes her rather hostile to the Emperor's mistress, Kira.
- In the Christ Clone Trilogy, Gerard Poupardin has an unrequited love for Albert Moore. When Moore died at the time his sins were exposed by Christopher Goodman in the first book, Poupardin sought revenge in an attempt to kill Goodman, only for Tom Donafin to shoot Goodman first, so Poupardin killed Donafin instead.
- In one of the Garrett, P.I. novels, Garrett has to point out to the queenpin, Belinda Contague, that her driver/bodyguard Joel is very much smitten with her. She never gets a chance to deal with Joel's feelings, one way or the other, because he dies defending her from an ambush by some rival villains she'd crossed.
- And I Darken has an example of a main character being this to another: Radu is infatuated with Mehmed, who only sees him as a friend. And who is in a relationship with his sister. And, while Mehmed talks about how much he loves and trusts Radu, emotionally Radu doesn't appear to mean too much to him—it took him days to notice Radu wasn't even with them during a trip back to his home, for example.
- Pushing Daisies subverts it with Olive and Ned, who as a hero is simply too oblivious, nice and timid (it alternates) to tell Olive he doesn't love her. He later mans up and tells her very explicitly, but she continues to carry a torch for him (despite her own wishes) until she meets a traveling potion salesman (no Love Potion was involved).
- In Sherlock, Molly Hooper is infatuated with Sherlock, but he ignores and often insults her, only being nice to her when he needs a favor from her (e.g. complimenting her hair when he needs to see a body from the morgue where she works). In the second season, Sherlock undergoes a bit of Character Development to show he genuinely cares about her, in his own way. He even apologizes to her when he accidentally made her look like a fool at a gift exchange. In the season's finale, she's one of the very few people who never lose faith in him and is the one he comes to for help with faking his death. During the events of the third season, the relationship between her and Sherlock grows into an awkward (especially when her new BF is revealed to be a Replacement Love Interest) but genuinely trusting friendship. It helps that Molly is a bit of a conscience to Sherlock, and doesn't mind occasionally chewing him out for his insensitive behaviour towards others or even himself.
- Lyta Alexander to both Vorlon ambassadors in Babylon 5. Done both ways, as Kosh apparently treated her well, although we don't see much of them interacting alone, but Ulkesh blatantly physically and emotionally abused her.
- This occurs with Delenn and her ambassadorial aide, Lennier, in a fairly benign example. He became enamored with her but was afraid to say so, especially as he was fully aware that he was a Hopeless Suitor. She seemed aware of this, at least to some extent, and was heartbroken when he chose to separate himself from her after she became married. Though Delenn tried to handle the situation with grace, and Lennier tried to accept it, it didn't end well for him.
- Quite a few Doctor Who companions had this with the Doctor, but it becomes really blatant with Tegan and Martha.
- Charley, too, in the Big Finish audios.
- Once Upon a Time: Sidney Glass (a.k.a. the Magic Mirror) is this to the Evil Queen Regina.
- On Whitechapel, Emerson Kent is (increasingly transparently) in love with his boss, Joseph Chandler. Signs include the subtle but open hostility towards any woman who shows affections towards Chandler, to the point that he accuses Joe's love interest of murder in a fit of jealousy.
- In Buffy the Vampire Slayer, it's heavily implied that Andrew was this to Warren. It was pretty much made canon with Andrew's Last-Second Word Swap.
- Played with in Arrow, Felicity has Ship Tease with Oliver that evolves into a full blown crush by Season 2. Oliver at first seems oblivious but by Season 3 is shown to return her affections. However, he refuses to explore a relationship with her mostly due to his Cartwright Curse (the first and only time he takes her out on a date, the restaurant gets blown up by an RPG) and It's Not You, It's My Enemies.
- Agravaine to Morgana in Merlin, even though she's never anything but blatantly scornful and dismissive of him.
- Mystery Science Theater 3000: Season 11 introduces mad scientist Kinga Forrester, and her right-hand assistant Max (who prefers to be called TV's Son of TV's Frank). Max is clearly in love with Kinga, but she's casually abusive towards him and unaware that he's even capable of feelings. She even makes plans to marry someone else as a Ratings Stunt, never noticing how unhappy this makes Max.
- Orsino in Twelfth Night is painfully oblivious to "Cesario's" infatuation.
- LaGuardia in Fiorello! was so ignorant of his assistant Marie's attraction to him that when he finally realized at the end that he was attracted to her he started babbling on about how he hoped she could "learn to love" him.
- Aumerle in Richard II is often played this way.
- In Asura's Wrath Olga is fanatically loyal to Deus even when he telekinetically slams her into the ceiling, preferring the traitorous Yasha to her.
- Selvaria from Valkyria Chronicles, towards Maximilian. She realized Maximillion wasn't in love with her, but she at least had value as a soldier. But after losing twice to Alicia, Maximillion no longer saw a use for her, especially since he had found a way to artificially harness the Valkyria's power. So he ordered her to use the 'Final Flame', which was ordering her to die, and he knew it. Selvaria went through with it out of loyalty, and because she had lost the will to live, now that Maximilian had turned his back on her.
- Courtney Gears from Ratchet & Clank: Up Your Arsenal is a good example, almost perfectly mirroring the usual relationship between Harley Quinn and The Joker.
- Cordelia from Fire Emblem Awakening is completely enamored with Chrom. Oddly enough, in a game where romance and shipping is a major element, she is one of the few early females who can't be married to Chrom, much to many a shipper's dismay.
- Ospina to the Haruspex in Pathologic. Her name in Russian means 'pock' and she's about as romantically appealing. She says that an odong and a woman of the Order are forbidden, so there was never any chance of reciprocation anyway. note Burakh doesn't seem to be into her as well. All the same, she's completely loyal to the Haruspex and lives to serve the Burakh family.
- Apparently, Tali from Mass Effect had a crush on Shepard since the first game, in which she was not a romance option. You learn this if you romance her in the second game, potentially subverting it.
- Liara as well, considering her devotion to you regardless of if you return her affection or not. Shepard can subvert this early on, as she's romanceable in all three games.
- In Metal Gear Rising: Revengeance, it's hinted through Codec conversations and her own dialog that Mistral is in love with Senator Armstrong, the man who gave her ideals to fight for. However, the game never reveals what exactly Armstrong thinks of her.
Raiden:She's not talking to you, idiot.
- And her underling would have liked to date her... except they're both dead minutes after Raiden arrives, with the underling blowing himself up after thinking her words were for him. So yeah, low chance of enamourment there.
- : Izebel in Tears to Tiara 2 was personal secretary to the Governor-General of Hispania Hasdrubal, and also guardian to his son. She was very much in love with him. Hasdrubal actually has feelings for her, but wants to follow his late wife's wishes by raising Hamil first. Unfortunately, The Empire messed everything up while Hamil was still a very young child.
- Belleza in Skies of Arcadia towards Galcian. Downplayed in that she's pretty much aware that he feels nothing for her but can't help loving him, and Galcian treats their relationship as entirely professional with one exception (he uses her crush as motivation to undertake a personal mission for him). When it turns out said personal mission was intended to get her killed, she turns face and kills Galcian in a Taking You with Me Heroic Sacrifice.
- Super Paper Mario: Nastasia has a rather obvious crush on her boss, Count Bleck, though she must know that it could never possibly be anything but unrequited, since Count Bleck has an extreme case of Single-Target Sexuality, and losing the woman he loved was his entire reason for becoming an Omnicidal Maniac in the first place. O'Chunks's crush on Nastasia also counts, since as Bleck's Dragon she outranks him.
- Halo 5: Guardians: The Warden Eternal makes it quite clear via dialogue that he is in love with Cortana, but she ignores his affections because she herself is in love with the Master Chief.
- In Cucumber Quest, Lettuce to Tomato. For once, she just wants her beloved to be happy. The problem arises in that she doesn't care that he's harassing a helpless prisoner who's in love with someone else; she thinks Princess Parfait should be honored by his attentions.
- In Magick Chicks, Sandy is hopelessly in love with Faith, who's known for having slept with much of the student body at Artemis - excluding Sandi, who's been permanently "friend zoned".
- In The Order of the Stick, Tsukiko serves Xykon because she thinks undead are good love interests. He finds it as unsettling as the rest of Team Evil does, since she's lusting over a friggin lich. When Redcloak kills her with her own wights, Xykon's only really annoyed that he lost a useful minion and doesn't even remember her name. Not to mention that Redcloak's killing her was clearly because she found out something about Redcloak's ritual which clearly means Redcloak is untrustworthy.
- In Sandra on the Rocks, Tatiana is a textbook case with the small extra quirk of bondage fantasies.
- In El Goonish Shive, Mr. Verres's assistant Lavender is less than subtle in expressing her attraction to her boss. She has used her species' natural shapeshifting powers to take a form, that the author has described as, "heavily inspired by Jessica Rabbit" in the hopes of getting his attention. She likes to sit on his desk. She has accidentally let slip to him that, "I would be anything for you," before awkwardly backpedaling. She has even been seen surreptitiously putting her tail over his shoulder. He remains oblivious.
- In Homestuck, Nepeta has been shown several times to have a crush on Karkat, though she's too shy to make the first move. Given Karkat's expertise with relationships and romance, there's pretty much no chance he's unaware of this. He later admits to "tiptoeing around it" due to there just being too much else going on to deal with it, not least his own confused relationship with Terezi.
- In Erfworld, Maggie the Thinkamancer eventually falls "rather desperately" in love with her commander, Parson, as revealed to Parson by the Hippiemancer Janis. The revelation troubles him considerably because, while he likes her well enough, he simply doesn't love her back that way.
- In Bandette, Inspector BD Belgique's sidekick Heloise is definitely in love with him, but never does anything about it.
- Alakshmi in Kaijudo is incredibly devoted to The Choten, even as he becomes increasingly condescending to her due to her failures.
- Paige in TRON: Uprising is non-romantically fanatically devoted to General Tessler, which is understandable since she believes he saved her life from ISO's, when in fact he was responsible for the massacre that killed her friends.
- Waylon Smithers to Mr. Burns in The Simpsons, a trait that has received steady Flanderization as the show has gone by. While Burns is completely oblivious to Smithers being both gay and very in love with him, he's usually light on the abuse, with most of it coming from his wealthy, comically out-of-touch eccentricities.
- Wuya to Chase Young in Xiaolin Showdown, for a while. Then she lost interest in him and betrayed him... rather unsurprisingly.
- Mercy Graves to Lex Luthor in Superman: The Animated Series. He saved her from an existential gutter and got her undying loyalty, which was broken when, during an attack by Brainiac, Luthor chose to run away rather than save her from some fallen debris. Superman saved her, and she chose to rethink her loyalty to Lex, which panned out in Justice League, where she gains control of Lexcorp and later stops helping Lex altogether.
- Zhu Li in The Legend of Korra is hinted to have a crush on her overly demanding boss Varrick, who's so self-centered he doesn't notice. Eventually, it's his mistreatment of her that leads her to betray him and pledge her loyalty to Kuvira instead in season 4. Varrick seems genuinely shocked when she lists off all the ways he's mistreated her over the years. In the end this was shown to have been a ruse so she can sabotage Kuvira's plans from within, though it's implied she drew on her real feelings for Varrick to make it more convincing, and they end up getting married after everything's over.
- Subverted in Total Drama Pahkitew Island: Max claims that his "minion," Scarlett, is "hopelessly in love" with him, but insists that "evil doesn't date." Several other characters seem to think they're dating. Not only did she never feel that way about him, as the season goes on she begins to hate him more and more, and switches between manipulating him and trying to get him eliminated.
- Commander Peepers' relationship with Lord Hater in Wander over Yonder is frequently played like this. His room is more or less a Stalker Shrine to Hater, which he trashed in "The Buddies" in response to his mistaken impression that Hater had found another best friend (before tearfully fixing everything).
- Supervising Director Dave Thomas confirms that Peepers being portrayed in this way was intentional.
- This is one of the common interpretations of Pearl and Rose Quartz's relationship in Steven Universe, with most of their canon portrayal being based around the Lady and Knight dynamic. The other common interpretation is that Rose was in a relationship with Pearl until Greg came around, with Pearl being an Insecure Love Interest to her 'liege'. (The Alternative Character Interpretation of this interpretation is that Rose actually played along with Pearl's inferiority complex.)