main index




Topical Tropes

Other Categories

TV Tropes Org
Kickstarter Message
TV Tropes Needs Your Help
Big things are happening on TV Tropes! New admins, new designs, fewer ads, mobile versions, beta testing opportunities, thematic discovery engine, fun trope tools and toys, and much more - Learn how to help here and discuss here.
View Kickstarter Project
Iconic Logo

"My H has been stolen! Awww, that's how people know it's a Honda. Why would you drive a Honda if you can't show it off?"
Superintendent Chalmers, The Simpsons, "Lisa's Date with Density"

Sometimes, you can recognize a franchise almost instantly by the characteristic way it writes its name, or the iconography associated with a brand or franchise.

This is an Iconic Logo.

This trope is for franchise logos that have become so associated with their particular franchise that changing them would be unthinkable, even if this is not the logo the franchise originated with.

While obvious, it's still worth noting that achieving Iconic Logo status is, ideally, the end state of every logo; they are, after all, intended to be the corporate equivalent of a signature: unique and recognizable at a glance.

See also Conspiracy Placement, Logo Joke. A Mascot might be part of the logo. These are often used as a Vanity Plate. If the organization in question decides to invoke this by placing their logo on everything in sight, you're looking at a case of Sigil Spam.


    open/close all folders 

    Corporate Logos 
  • Disney's Mickey Mouse head.
    • Walt Disney's "Signature" logo, (designed by an artist at the studio, not Walt) was so famous that Disney himself had trouble signing autographs. Every time he did, people accused him of being an impostor because his signature didn't match the logo.
  • The Nike 'Swoosh'.
  • The Coca-Cola logo. The "New Coke" change in formula also got rid of the iconic logo.
  • The McDonald's golden arches were not the company's first symbol - they were introduced in 1962 and refined to today's version in 1969 - but it has become known the world over as a shorthand for fast food.
  • The Playboy Bunny Head.
  • Colonel Sanders's head.
  • The computer industry has some of the most unambiguously recognizable logos known to man. Logitech's eye, Razer's three snakes, nVIDIA's own "eye", ATI's red rectangle, the Cisco bridge, the list goes on.
    • Contributing to 3dfx's demise was their change away from their iconic "splash" logo, which was a household name among PC gamers.
    • Intel's dropped "e", then followed by the "Intel Inside" logo.
    • Gateway's "cow cube".
    • The Silicon Graphics cube, symbolic of its onetime preeminence in 3D graphics. The company's decision to drop this logo coincided its decline from relevance. (They eventually reversed course.) Deliberately imitated with the cubed N logo used by the Nintendo 64, which was (both in hardware and software) essentially a stripped-to-the-bone Indigo.
    • Alienware's alien
    • Apple's silver apple.
    • Microsoft's Windows flag, which was first seen in its most remembered adaptation in Windows 3.1 and then got a major overhaul in XP.
  • Mozilla Firefox's fox in a globe.
    • Internet Explorer's blue lowercase "e", with a golden ring around it.
    • Google Chrome's blue circle in larger multicolored circle (clockwise from top: red, yellow, green).
  • The LEGO square.
  • Many airlines have iconic logos, most of which are referred to by affectionate nicknames such as the classic Delta "Widget". Like anywhere else if you should dare to make it just a little different, be prepared to accept the consequences.
    • The merger between United Airlines and Continental Airlines in 2011 has taken this to ridiculous levels. In the 1960s and 1970s, both airlines introduced logos designed by the legendary Saul Bass, the United "tulip" and Continental "meatball" respectively. After Continental's 1991 bankruptcy they rebranded with their globe logo still used to this day. With the merger the decision was made to keep the United name with the Continental globe. Cries of "Ruined!" came about at the thought of another classic Saul Bass logo being replaced with what one forum poster referred to as "the whiffle ball" among others who just thought it was butt ugly. A couple months after the announcement they caved to the latter group and created a new typeface for the name which was much more well-received although didn't take away criticism from those who who thought they still should have retained the tulip and United's existing looknote  or come up with something entirely new (like Delta Air Lines did when they acquired and merged with Northwest Airlines).
    • A number of other iconic logos, such as the Air Canada Maple Leaf, Lufthansa Bird...thing, Qantas Kangaroo (slightly modified in 2009), and KLM Crown have stood the test of time. Even some of the ones that didn't have managed to find alternate applications, thanks to creative trademark lawyers.
    • The recent rebranding of American Airlines is an interesting case of They Changed It, Now It Sucks crossing over with Tropes Are Not Bad. While many people were upset by the retirement of the Long Runnernote  AA Eagle logo, most agree that its time was due as the airline's troubles over the past several years had tarnished the image. Response to the new Flight Symbol, which incorporates elements of an eagle, aircraft wing, star, and the letter A has been relatively positive, however the paintjob to go along with it (particularly the tail)...not so much.
  • DC Comics' older logo, a military-font "DC" inside a circle with stars surrounding it at the 3, 6, 9 and 12:00 positions, with the whole thing back-slanted. Nicknamed "the DC Bullet," it was in use for almost 30 years.
  • Outright anything Saul Bass has ever made. Such as the Alcoa logo, the AT&T logo, the Avery (now Avery Dennison) paperclip triangle, the Dixie design, the Geffen Records "G" globe, the Girl Scouts of the USA logo, the Hanna-Barbera swirling star, the Warner Communications "Big W"... These and so many others have been used for decades now and they've truly remain to be some of his greatest things. Despite the increasingly frequent waves of corporate re-branding as of 2011 the average lifespan of a Bass logo is more than 34 years.
    • The Bell System logo designed by Saul Bass in 1969 for AT&T survived the federal breakup of the company, with several of the seven Regional Bell Operating Companies (and independent Cincinnati Bell) continuing to use the logo for as long as they retained the Bell brand. Today, only Cincinnati Bell retains the Bell name, and uses the Bell logo only for its residential landline services.
    • AT&T's Globe logo (also known as the "Death Star") was another Bass design. When SBC Communications rebranded itself as AT&T Inc. following the acquisition of its former parent company in 2006, it gave the Globe a 3D makeover.
  • Paul Rand. He's the man behind such well-known, excellent designs as the logos for ABC, IBM, UPS (1961-2003) and Westinghouse, among many more. He is held in high regard in the design world, and when his UPS logo was shown the door in 2003, it caused quite a stir.
  • Insurance companies also make use of memorable logos.
    • State Farm's "Auto-Life-Fire" "pyramid".
    • American Family Insurance's "roof".
    • The Hartford's deer.
    • Allstate's hands.
    • Prudential's Rock of Gibraltar. Their simplified logo from 1984-1989 is Old Shame to them, as it isn't featured on their website. However, it was used in a recent commercial showing the logos they used over the years.
  • The Fed Ex logo. Once you see the arrow, you can never un-see it.
    • Or the spoon and the egg.
  • Gap's navy blue box, used since 1986. When they suddenly switched to the words "Gap" in the Helvetica font with a small box in the upper right corner in 2010, the public complained loudly, and Gap quickly switched back within a week.
  • The THX logo, accompanied by the trademark bass tone.
  • Dolby Laboratories' "Double D" logo.
    • The "DTS-in-a-box" logo for Dolby's competitor DTS (Digital Theater Systems). It's been "officially" discontinued, but can still be seen in various places (movie credit crawls, etc).
  • For the Rail Enthusiast, some of the most recognizable logos are British Rail's double arrow, the Pennsylvania Railroad's PRR Keystone, the Union Pacific's patriotic shield, and the Canadian National's "wet noodle".
  • Yamaha's tuning fork logo. Designed because of its origins making musical instruments, the logo is on everything they make.

    Anime and Manga 

  • The Ford script in a blue oval.
  • The Toyota "Pretzel".
  • BMW's "propellers," as well as Mercedes's logo (which is often parodied as a crosshairs).
    • Occasionally, some dumber than advertised peace protesters leave the third lower leg out of the Peace Sign, making it look like they're showing their allegiance to Mercedes.
  • The Spyker double bladed propeller. This stems from the original company's WWI planes.
  • General Motors has its blue square, and each of its divisions have their own iconic logos:
    • The Chevrolet bowtie
      • To that: The Corvette series' red and checkered flags, which varied between each generation of Corvettes. The red flag also has the bowtie in it.
    • The three shields of Buick
    • The Pontiac arrowhead
    • The Cadillac shield
    • The minimalist planetary icon of Saturn
    • And in Europe we have Vauxhall Motors' Griffon (which predates GM ownership) and Opel's circled lightning bolt
  • The Gumpert gryphon.
  • The Mitsubishi diamonds, which applies to the entire Mitsubishi conglomerate (cars, chemicals, electronics, etc.).
    • This was designed to evoke the style of Japanese mon seals, and literally means "three water chestnuts".
  • The Chrysler Pentastar, which was used for all of its divisions (Dodge, Jeep, and Plymouth) for a while in the '80s and '90s. Since its restructuring from bankruptcy in 2009, Chrysler now uses it as its corporate logo.
  • Dodge's logo of a Ram or a viper for the Viper Series
  • Abarth's scorpion. (Not to be confused with Nod's scorpion tail)
  • Aston Martin's wings.
  • Jaguar's jaguar.
  • The Ferrari prancing horse.
    • As well as the Porsche prancing horse.
  • The Lamborghini bull, which is linked to the company's tendency to name its cars after famous bulls/bull breeds from bullfighting history.
  • Volkswagen's stacked VW in a blue circle.
  • Audi's four interlocked rings.
  • Shelby's Cobra for the respective cars such as the Cobra or the Ford GT500.
  • The Honda H, as referenced by the quote at the top of the page.
    • Then there's the Acura A that looks like the top of the H was pinched together.
  • The Maserati trident head.
  • McLaren's Starfleet-ish (tilted to the side on it's right and red) arrow to the top right of their name.
    • And before that, the F1's name being spelled in it's special font could count as the logo at the time.
  • John Deere's leaping deer, may not strictly be automotive but this is the best spot to put it.

    Film Studios 

    Comic Books 
  • The Superman logo, with its big block letters at a slant, has been used on almost every Superman comic since the 40's, and most of the movies and cartoons, to say nothing of his familiar Chest Insignia. Superman's Dork Age costume change in the 90's was accompanied by a new "edgier" and "extreme" logo. Needless to say, it didn't take.
    • The Action Comics logo has achieved a similar iconic status. While it was unused for a while, it was brought back early this decade to much fanfare.
    • The chest insignia is iconic enough that the long-forgotten Ruby-Spears cartoon didn't even bother with a title card. Superman: The Animated Series did the same thing.
  • The Batman insignia is so iconic the original VHS/DVD releases of the 1989 movie used it instead of a title on the cover. Fittingly, the Prince soundtrack did the same thing.
    • The Joker's playing-card insignia also counts.
  • The X-Men X-in-a-circle.
  • The Incredible Hulk logo, with "Hulk" written in big, blocky letters meant to look like bricks.
  • Captain America's shield, which was actually the second shield he used.
    • The most commonly used logo for Cap's comics is one that has the words "Captain America" written in an arching style, and each word filled in with red-white-and-blue stripes.
  • The lightning bolt used by Captain Marvel and associates in Shazam comics.
  • The bloody smiley face from Watchmen.
  • Spider-Man:
    • Spider-Man's tends to be a black spider (like the front of his costume) or a red spider (like the back of his costume), but the circular depiction of his mask is also popular.
    • The name of his flagship comic, The Amazing Spider-Man, is more often than not stylized with a cursive lowercase "the" next to a curved stack of a smaller "Amazing" atop a larger "Spider-Man", usually (though not always) with cobwebs in the background (like so). For a time in The Nineties, the "Spider-Man" was in a Totally Radical stylized font.
  • The Avengers' "A" symbol.
  • The Green Lantern's lantern.
    • All other Lantern Corps also have their own logo.

  • The Star Wars logo has been used ever since the first film. Ironically, it wasn't on the earliest posters for the film.
    • Also, the rebel alliance and empire symbols, especially for EU materials.
      • To the point that the Empire and the Republic are shown using similar symbols in Star Wars: The Old Republic, set 3,700 years before the films.
  • To quote a famous Audience Participation line-"Let there be lips!" (In other words, the lips from Rocky Horror are pretty iconic...especially the picture of Frank N. Furter lounging around on them).
  • The Indiana Jones logo has remained the same since Raiders of the Lost Ark with the same orange-red color scheme and comics-style font.
    • While the swoop and the color scheme has remained the same throughout the series, the words "Indiana Jones" didn't appear in the orange-red swoopy typeface until "Temple of Doom." The swoopy red-orange type first appears in the Raiders of the Lost Ark movie poster, but not in the actual film credits.
  • The Harry Potter font used in the movies is the exact same one used on the American cover of the books, complete with lightning-bolt P.
  • The Back to the Future logo, with its fading red-to-orange-to-yellow text and the arrows.
  • The Jurassic Park logo.
  • Ghostbusters ghost-in-the-"no"-symbol logo
  • James Bond's 007-with-the-7-as-a-gun.
  • Saul Bass is the Trope Maker for this in film advertising, in which Bass considered it important to have a distinctive symbol that could be incorporated into all promotional material. Some iconic examples:
    • The Man with the Golden Arm had a jagged arm reaching downward.
    • Anatomy of a Murder had a deconstructed cutout of a human body.
    • Exodus had a group of arms raised defiantly upward, with the tallest hand holding a rifle by the barrel.
    • Advise And Consent had the Capitol Dome lifted off its foundations to expose the title.

  • The Harry Potter font used in the American editions of the books has become associated with the series, especially given the distinctive lighting-bolt tail on the P. The original British editions just used plain text on the covers.
  • J. R. R. Tolkien's monogram, which appears on pretty much every book related to Middle Earth.
  • Phenomena isn't very famous but has an easily recognizable insignia and frame corner, the frame corner is used on everything from on the pages to the corners of the first edition books, to the edges everywhere on the board game character cards. What the insignia really is really varies too. It's everything from a part of Kheiko, to part of the hilt, to Millian's earrings. Both are also featured on the movie poster.
    • The modern logo itself is also quite distinguishable, even though the Norwegian and German are quite different are they the only things the Norwegian and German artists has ever really quite agreed on.

    Live Action TV 
  • [adult swim]'s The Greatest Event In Television History borrowed the font used for the show they were first parodying — Simon And Simon — for their own credits and title, and has since kept the same font for later episodes Hart to Hart, and Too Close for Comfort
  • The pervasive DHARMA Initiative logo on LOST.
  • Star Trek has the Starfleet logo.
    • Interestingly enough, this symbol was used in the original series as a symbol for the Enterprise specifically- other ships had their own badges. Apparently the Enterprise's exploits were so legendary that the rest of Starfleet adopted the symbol, even retroactively.
  • Heroes has both the eclipse from the title card, and the RNA strand that appears through the series.
  • The Power Rangers lightning bolt, in both its original Mighty Morphin' Power Rangers incarnation and the standardized bolt from Power Rangers Zeo onward.
    • On the other side of the world, Super Sentai is known for a golden "V" for five, which was remodeled temporarily at the thirty mark with three X's being placed around it.
      • Though nowhere near as iconic, the thirty-five mark, Kaizoku Sentai Gokaiger, intentionally invokes this trope in the same way as Super Smash Bros.. (see below), associating each of the 34 previous Sentai teams/seasons with an emblematic icon (usually a detail found on their costumes) - these icons usually flash when the Gokaigers transform into another team.
  • Charlies Angels has the shadow of the three girls in poses, which is so iconic that it is still being parodied decades later.
  • The Stargate Verse has its Earth symbol.
  • The Buffy the Vampire Slayer font is unique enough that it is easily recognizable, and even just the letter "B" by itself is easy to recognize.
  • The X-Files:
    • The uppercase-X-from-an-old-typewriter for the series.
    • The slanted X-within-a-circle from the first film.
  • The logo from Charmed, which even has its own font.

  • Pretty much nine out of ten Heavy Metal bands (some mentioned here) feature their name stylized as a logo.
  • The Rolling Stones' Tongue and Lip logo, designed by John Pasche.
  • The Beatles "dropped T" logo. Or the apple, you choose.
  • Aerosmith's "wings" and the psychedelic typeface, which debuted in Toys in the Attic.
  • Metallica lightning font. Again, their Dork Age in the '90s coincided with a short-lived redesign (plainly-written with "fangs" on the M and the final A).
    • Coincidentally, Megadeth also adopted a minimalistic version of their logo for Risk (which is also part of their own Dork Age). The remaster brought the logo back (as well as in Cryptic Writings, which did not feature the logo at all originally).
  • ACDC's lightning bolt used as a / (first seen in the international version of Let There Be Rock, but not widely used since Highway to Hell). The red devil's horns are also sometimes used.
  • Queen's crest.
  • Blue Oyster Cult's Hook and Cross, at least for those in the know. (This is the alchemical symbol for lead, a very heavy metal.)
  • Public Enemy's silhouette in rifle scope.
  • Nirvana's "Have a Nice Day" Smile.
  • ABBA's "reverse B/forward B" logo.
  • The Monkees' bright red guitar logo (with heart-shaped tuners!).
  • Van Halen's winged "VH" logo. The logo had a slight change during Sammy Hagar's tenure, where the wings for a 3D hoop behind the VH (as seen on the 5150 cover).
  • Weezer's winged W, which is probably influenced by Van Halen, given Rivers Cuomo's taste for hard rock.
  • Iron Maiden's font. Steve Harris claims to have come up with it himself, but some have noted a similarity between it and the font used on the poster for "The Man Who Fell to Earth" (starring David Bowie).
    • And Gordon Giltrap's logo on his albums such as Visionary and Fear Of The Dark (also the title of an Iron Maiden album, coincidentally or not.)
  • Motorhead's gothic lettering + Snaggletooth.
  • Guns N' Roses' pistols with a rose around each.
  • Chicago's Coca-Cola-esque logo.
  • Led Zeppelin has both the distinctive font and the symbols representing each member of the band. There's also the zeppelin itself which often appears on album covers.
    • Don't forget the Swan Song logo of Icarus.
  • Journey is represented by the scarab beetle on most of their album covers.
  • The Killers' electronic billboard-like logo, as well as their stylized 'E' lightning bolt from Battle Born.
  • Nine Inch Nails has the distinctive "NIN" logo where the second N is reversed.
  • Pink Floyd doesn't have a logo as such, but the band's name rendered in "Scarfe Script" (used in 1979's The Wall) serves this purpose. The same goes for Roger Waters. Pink Floyd has a few logos, actually: the "pig" from Animals, the Prism from The Dark Side of the Moon, and the crossed-hammers insignia from The Wall.
  • Yes' overly curvy logo. They, too, had an Iconic Logo-less Dork Age.
  • Roc-A-Fella's classic Roc pieces.
  • The Who's bulls eye colored with the British flag, with the combined H's and arrow pointing up from the O. Designed by Brian Pike.
  • For The Misfits, The Crimson Ghost skull (from the 1946 film of the same name) serves as both this and their mascot. The typeface for the band's name seems to come from the Famous Monsters of Filmland magazine.
  • The Red Hot Chili Peppers' 8-pronged, red asterisk (scribbled by Anthony Kiedis). Sometimes called "The Angel's A–hole."
  • The emblem of The Ramones, styled after Seal of the President of the United States, and designed by Arturo Vega.
  • The font used by KISS was drawn up by Ace Frehley on a poster outside a nightclub they were going to play. His intention was to make the two S's look like lightning bolts. Unfortunately, it also bears a resemblance to the symbol used by the SS, preventing the band from using the font in Germany (their logo is slightly modified over there, with the "SS" looking like a backwards "ZZ").
  • Some metal bands also use an inverted pentagram (normally associated with Satan) as their logo:
    • Anthrax has a version with their "A" interposed with the pentagram (though their typeface is much better known);
    • Slayer has a pentagram made up of swords, as seen in the cover of Show No Mercy;
    • Venom has a goat-demon's head (Baphomet, if you want to get technical) drawn neatly inside the pentagram.
  • Nu-metal bands have a preference by ragged, scribbled fonts, with the probable intent of looking Darker and Edgier. Examples include Korn (which also employs The Backwards R) and Slipknot (for whom the tribal S and the eneagram, representing the nine members of the band, also serve the purpose).

  • The NBC peacock logo (in various guises) has been in use since the early days of color television. It even got a Shout-Out in a Disney animation in which Professor von Drake explains the color spectrum.
    • In fact, they were the first network with (NTSC) color (the origin of the logo was to advertise this fact), and even boasted by 1965 that they were the "all-color network" (not quite true, but still...)
  • The CBS eye logo, likewise.
  • The Fox searchlights. Various parodies note how the "20th Century" part of the logo has been outdated for some time and "update" it, such as Futurama's closing titles playing with a "30th Century Fox" logo. Fox's new parent company, 21st Century Fox (a split from News Corp.), has a minimalistic version of the searchlights enclosed in a circle.
    • In "That's Lobstertainment", the searchlights are used to cause plane crashes so they can be filmed for use in their movies.
    • The searchlights don't really belong in this section; while a stylized version of them was used for early versions of the Fox network's logo, currently it just uses a word mark. Some of Fox's other networks use the searchlights, though, most recognizably the Fox News Channel and Fox's O&O's.
  • The MTV logo with a large M and the letters "tv" written inside of it. It even got into Formula 1.
    • Inexplicably cut in half at the beginning of 2010 to tell us what they've finally realized fifteen years after the audience knew it: they aren't "Music Television" anymore.
    • The "TV" lettering was also subtly amended to make the bumps smoother.
  • The Nickelodeon orange splat and its many variations.
    • Which was replaced with a new cross-branding logo across all of their various networks which resembles the logo used by an eighth-rate pizza place in the 1970s. Oddly inspired by the needs of the network's suits to have a neat business card. Really. The logo of "the first network for kids" was seriously changed to look nicer on something only adults in the broadcast industry care about.
  • The ABC logo; numerous temporary tweaks have been made to the ABC logo over the years, but the basic design of the lower-case "abc" inside a circle has remained the same since 1962. Its must recent updates came in 2006 (where it got a slight gloss treatment), 2007 (where it became a highly stylized glass disc), and 2013 (which returned to a more matte gloss, and is now used in red, steel blue, and yellow colors).
    • The "Circle 7" (designed for ABC's owned-and-operated stations, which were all on channel 7, in 1962) can probably be considered one of these as well, despite not being as ubiquitous (unless you live in New York, L.A., Chicago, Detroit, San Francisco, etc.). It was designed to be interchangeable with the ABC logo; this idea has been eschewed in recent years, as most stations that use the Circle 7 usually do so in conjunction with the network logo. This is because in recent years, most American TV stations have rebranded as their network followed by their channel number, following the "Fox Mandate" that just about all Fox stations do so, so the ABC stations, following this example, become "ABC 7".
  • The Canadian network CBC is known by many older people as "that station with the exploding pizza logo".
  • The UK's Channel 4 logo, a building-block style "4". Decoloured, but otherwise not changed since 1982.
    • The original 1982 version was an early example of CGI. It consisted of coloured plastic blocks on a black background, which flew together (and sometimes apart) in a variety of ways. The 2010s version pays homage to the original but with more sophisticated CGI, by taking shots of real places and adding elements of the Channel 4 logo that come together and then apart as the camera moves around them.
  • The BBC logo since 1997 with the three squares and B, B and C written in each of the squares in negative space. Before 1997 the boxes were slanted and underlined; before that they weren't underlined, but had rounded edges.
    • The current font was designed many years before by Eric Gill, who also sculpted the "Prospero and Arial" statue on Broadcasting House, the BBC Radio HQ.
    • The BBC 1 spinning globe, until it was retired at the start of the century.
    • The BBC 2, er, 2, despite the multitude of different idents created since 1991. The 2 was tweaked in 2007, making the counterform in the left part of the logo larger.
  • The Thames skyline — largely thanks to The Benny Hill Show. It even made an appearance on The Simpsons — "British Television But Not the BBC".
  • The Granada G-arrow (or unicyclist-with-umbrella) in Britain.
    • Likewise, several of the older ITV companies' logos - The ATV Shadowed Eye (based on CBS), the Central Moon, The Yorkshire chevron the main ones, largely due to frequent playings - it was standard for two station idents to precede programmes: The station broadcasting first, then the station who produced/imported the programme.
      • Not necessarily. Some stations ditched opening continuity announcements temporarily and went straight to the logo of the station producing.
  • The ABC in Australia has used a lissajous curve for its logo since 1963. The logo itself has been updated a few times, starting off as a line, then it gained width, then became 3D. The Other Wiki calls it "one of the most recognisable logos in Australia."
  • Nine Australia has used nine dots since the 70s. They dropped the dots in 2006, but relaunched them again in 2008, and many Aussies saw the drop as the start of Channel Nine's Dork Age.
    • Parodied on ABC's Channel Nine Show, the main joke apparently being that it wasn't actually on Nine.
  • Cartoon Network's checkerboard logo, still used on its Vanity Plate years after its on-screen identity was changed to a white C on a black square and black N on a white square in 2004. The font (David Berlow's Eagle Bold) remains consistent between both, and has seen increased use on the channel outside of the logo.
  • CNN's connected letters, largely untouched since their 1980 sign-on. The only real change (aside from being changed to red from yellow), made at some point in the 80s, was that the "C" was made less wide, while the first "N" became wider. Often parodied.
  • NHK's three eggs.
  • Fujisankei Communications has it's own distinct eye logo, which is used for the parent group and for certain subsidiaries (Fuji TV, Pony Canyon, etc.).
  • The PBS head.
  • The HBO logo, a relatively easy to duplicate logo (a Helvetica-esque "H" and "B" with a round "O" that includes a dot within it) that has been used in two different variants (one used from 1975 to 1980, and the current version used since 1980 with slight alterations to the "B" and "O") and became synonymous with the network due to the "HBO in Space" feature presentation sequence used between 1982 and 1997, that featured a metallic HBO logo (which was in fact a scale model, as was the rest of the sequence) rotating across a space background with moving stars behind it near the tail end of the sequence that then transitions into a series of light rays that move across and inside the "O" to reveal the type of program being aired ("HBO Feature Presentation", "HBO Special", etc.).
  • The Sci Fi Channel's ringed planet emblem, before becoming Syfy.
  • Brazil's Globo TV has had its "circle in a TV screen in a circle" logo since the mid-70s. Interestingly, the "TV screen" part of the logo recently became more elongated to reflect the change to widescreen format.
  • The WWF "block" logo of the 80's and early 90's. The "scratch" logo that took its place was equally iconic. The former logo continued to be used occasionally for Retraux and was allowed on DVD releases until somewhat recently.
  • Portugal's SIC television station has been basically the same since its first broadcast in October 6th, 1992, with the only changes being the colors becoming brighter and the logo itself being made less smudged. (BTW, here's the original logo - not much different, is it?)

    Operating Systems 
  • The Windows flag has changed its design over the years, but the general colors and "waviness" have not changed.
    • With the upcoming release of Windows 8, the logo has been modified to monochromenote  tiles reflective of the OS's new "metro" look that actually looks, shockingly enough like a window. The color scheme and waviness are gone, though the former was appropriated for Microsoft's new corporate logo.
  • Tux the penguin for Linux.
    • Every famous Linux distro has one of these. The Gentoo "hand", the Ubuntu circle, the Debian spiral... you get the picture.
  • The BSD "daemon".
  • Apple's apple, made a bit blander with the removal of its old rainbow coloration.
  • An interesting example of a logo that happened by accident: The makers of the Commodore Amiga home computer created an animated demo to show off their machine's graphics capabilities. One element of this demo, a rotating ball with a red-and-white checkerboard pattern (so you could tell it was rotating), quickly became so heavily associated with the system that a higher-quality version of it became the logo of AmigaWorld magazine and, eventually, the company itself.
  • Android and the green robot. There's even android puppy!

    Tabletop Games 

     Video Games 
  • The Nintendo logo in the oval. Of course, its franchises have iconic logos of their own.
    • Super Mario Bros. has two iconic logos of its own; the classic pipe-like font of its older games (which are still used today for the New Super Mario Bros. games), and the colorful, cartoonish, jagged font used as the main typeface today.
    • The Legend of Zelda has used its logo since The Legend of Zelda: A Link to the Past. The Legend of Zelda: Ocarina of Time's logo, with the shield and Master Sword behind the Z, has often been used to represent the entire series.
      • Actually, while the logo's typeface stays the same throughout the series, the object behind the Z varies from game to game, being something relevant to it; for example, Majora's Mask has the eponymous Artifact of Doom, while The Wind Waker has the King of Red Lions, Link's sentient ship.
      • The Triforce is an even more iconic symbol of the series (and as a bonus, it is featured pominently on the Skyward Sword logo).
    • Although this one's more of a forced example on Nintendo's part, the blue-and-yellownote  international logo for the Pokémon franchise. Considering that almost every game in the series uses that same exact logo for international releases since the anime's debut on American television in 1998, it would definitely qualify for this trope.
    • Intentionally invoked by the Super Smash Bros.. series, which associates a franchise with a logo that's supposed to be emblematic of the series. Super Mario Bros. has a mushroom, Metroid has the Screw Attack symbol, Pokémon has a Poké Ball, The Legend of Zelda has a Triforce, et cetera.
      • For that matter, the Super Smash Bros. logo itself, the + in a circle, also counts.
  • The Electronic Arts logo. EA Games or EA Sports in a silver ring from '99 to '06. Black (or coloured diferrently depending on game) from '07 and onwards. Of course, the EA Sports "It's in the game" and EA Games' "Challenge Everything" are iconic taglines.
  • The Marathon logo pops up a few times in the game, in places where you'd expect, such as the title screen, doors and terminals. Naturally, it is used to represent the entire series. It's also used in Halo, both as obvious references and hidden easter eggs. There is a strangely high number of fan-made drawings of the logo.
    • There's also the Pfhor, Tycho, and Jjaro logos, which anybody who's played every game will remember.
  • The vast majority of game consoles have one of these, starting with the Sega Genesis's stylized typeface. Then the SNES's four circles (not used in North America for some reason), the PlayStation "PS" logo, the Saturn orb, the Nintendo64's N-cube, GameCube's G-cube, PS2 (and PSP)'s line-art, the Dreamcast spiral, The Nintendo DS and 3DS logo with stacked O's, Xbox's green X, and now, the Wii and Wii U's stylized typeface, the PS3 and PS 4's initial stylized typeface, and the Xbox 360 and Xbox One X-sphere.
    • The PS3 has switched to line-art similar to what the PS2 used. The initial PS3 logo typeface is perfectly recognizable — the same one used for the live-action Spider-Man Trilogy movies' logos!
  • Atari's logo is also pretty recognizable.
  • The Halo logo with its indicative "O" is known almost everywhere by now. The O is so indicative of the series that the promotional logos of Halo 2 and Halo 3 were the numbers 2 and 3 inside the O.
  • The Lambda inside of a circle is the iconic logo of Half-Life. It also had a blue variation for Blue Shift and a green variation for Opposing Force
  • The Mortal Kombat dragon.
  • The SEGA logo.
  • The Konami logo, which used to be an instantly-recognizable pair of red and orange squigglies arranged in S form, but which they then charged to dull white text on a red slanted edge shape for whatever nonsensical reason.
    • Prior to the "red-and-orange sqiggles", they had a logo with a stylized typeface where the "K" attached to the "o". Also, there were two "squiggle" variants: an italicized "KONAMI", and a normal "KONAMI".
    • Speaking of Konami: Dance Dance Revolution's distinctive arrow, even though it rarely if ever appears in the games' title logos. The series gained its own dedicated logo in 2009 (debuting in the artwork on U.S. DDR X cabinets, and being used officially on X2), featuring a stylized of the distinctive pad controller. However, even in this case, its based more off the designs on the arcade pads themselves, with their plainer white arrows and distinctive blue/pink coloring.
    • Kojima Productions' logo, naturally, goes meta: its logo is the FOX symbol.
  • The block letters and Yoshitaka Amano's background drawing of the Final Fantasy series, which many other RPG developers have tried to emulate.
  • The Need for Speed series has its own iconic logo that looks like a stylized speedometer. Debuted in Undercover, but most noticable in the games since Hot Pursuit and Shift 2: Unleashed.
    • Of course, the series itself must have featured at least one of every iconic logo in the automotive folder above.
  • The LucasArts "Golden Man" logo, sometimes parodied in its games. (Such as using a double ended Saber to deflect several blaster shots before using force lightning in the Jedi Academy, Vanity Plate)
  • Ubisoft's purple spiral circle thing with their name next to it.
  • Square Enix's straight block font that has the red lines on the E's.
    • Before that, Square/Squaresoft's italicized writing with a red triangle under a larger white triangle for an A.
  • It isn't used as much as it might seem, but Pac-Man's "pizza-with-slice-missing" logo is technically one of these (more to the point, it's the character himself). Even the "PAC-MAN" logo itself (with the icon representing the "C") is iconic.
  • In a strange twist, the (still iconic) original logo for Super Mario Bros. only appears in New Super Mario Bros. and New Super Mario Bros. Wii. The Super Mario Bros. 3 letters, on the other hand, have proved much more popular, being reused for games up to and including Super Mario Galaxy 2 and most spin-offs.
  • Rare had one of these, until they decided to swap it for a generic green logo.
  • No Warcraft fan can see this image and not shout "For the Horde"!
  • All of the God of War games have the title written in beaten, golden metal with the Greek letter Omega in the background.
  • Game Arts' original logo (somewhat resembling a paper clip), which can be seen on the sides of levels 3 and 7 in Thexder. This was replaced by a more prosaic rendering of the letters "GA" in 2000.
  • Minecraft's grass block viewed from an isometric perspective.
  • Terraria's green tree, which has several variants for specific biomes as shown in some trailers.
  • The ESRB's rating icons.

    Web Comics 
  • Last Res0rt has "Chaos", which refers to both the full Gears of War-esque logo and the blooddrop-shaped skull inside the logo. Used liberally both as part of the title font (with Chaos in place of the '0' in Res0rt) as well as within the comic itself as the show's logo (including an artsy version of it for the City of Wonder)!
  • MS Paint Adventures features four prominent logos, two of which first seen only on the website itself and two that are originally from within Homestuck: the "Jailbreak head" seen on the homepage and on the unofficial wiki; the logo for the site's merchandising company, What Pumpkin (name drawn from a Running Gag found in three of the site's comics); and the "house" and "spirograph" of Sburb, with their many variants. All of these have been seen in-comic at one point or another.

    Web Original 
  • The Wikipedia globe made of puzzle pieces, which is incomplete to reinforce the idea that Wikipedia is a work-in-progress. It has been parodied by various other wikis, including Wookieepedia (the incomplete Death Star from Return of the Jedi), the MS Paint Adventures Wiki (the head that links to Andrew Hussie's web page with a puzzle piece taken out) and Uncyclopedia (a potato made of puzzle pieces).
  • Google's multicolored title.
  • The lampshaded T in the logo for this site.
    • As well as the TV picture used as the favicon.
  • The "Tankman" above the Newgrounds logo.
  • Facebook's white lowercase F in a blue background.
  • The SCP Foundation's circle with three arrows pointing inwards, surrounded by a larger circle with three rectangular bumps facing outwards (even though site members maintain that the logo isn't official in-universe).

    Western Animation 

    Religion and Politics 
  • This is the entire point of nations having flags, coats of arms, and other national symbols.
  • The cross, the crescent, the star of David, the Yin-Yang, the Pentagram...
    • The Salvation Army's red shield.
    • Interestingly, the crescent is not so much a symbol for Islam as for the old Turkish empire.
    • The need for a snappy logo is what drove the New Atheist movement of the early 21st century to adopt several different logos, the most commonly-used being an italicized red A.
    • Freemason's square and compasses.
    • The pyramids represented death. Nowadays, it just looks pretty.
  • The Swastika (a widely used good-luck symbol until hijacked), the hammer and the sickle, the red star, the circled A...
    • This hijacking caused Buddhists to embrace the Dharma Wheel as their general symbol
    • The Peace sign. Originally the logo of the Campaign for Nuclear Disarmament (it supposedly incorporates the semaphore positions for C, N and D).
  • The bald eagle is a living example, as is the Spanish bull.
    • And the Kangaroo has come to represent Australia, despite the emu being on the coat of arms as well.
  • In the US, the donkey for the Democrats and elephant for the Republicans.
    • And a tiger for New York's Tammany Hall political machine.
    • In Brazil, PT's red star and PSDB's toucan.
    • In the UK, the red rose for Labour, the blue tree for the Conservatives, and Libby the Liberal Democrat bird. UKIP's pound sign symbol is quite recognisable as well.
    • The White House.
  • While many symbols are shared in various forms between countries, the maple leaf will always represent Canada.
  • The Union Jack for British settlements, the southern cross for countries in the southern hemisphere, the Nordic Cross for the Nordics.
  • The hand-holding-a-red-rose logo used by many Socialist and Social Democratic parties around the world.
  • The International Red Cross and their various national entities have a variety of logos that are recognized by international treaty and The Laws and Customs of War as granting special protections during wartime (hence why red crosses are used to denote The Medic, or vehicles or buildings used by the same, as they are considered noncombatants in wartime. Many rules restrict what that logo can be used on or for. A hospital can't be used as a military barracks or a command post, nor can an ambulance or a hospital ship serve as a troop transport.
  • The blue NASA "meatball". The "worm" was never as good.

  • The Olympics' 5 interconnected rings.
  • The NFL and NHL have their shields (both which were modernized in the 2000's), while the NBA (with Jerry "The Logo" West) and MLB have their silhouettes.
  • The English Premier League's regal crowned lion with a leg propped up by a football.
    • Along with many of the shields and crests of the top teams, including the red devil of Manchester United, the cannon of Arsenal, Tottenham Hotspur's rooster atop an old style ball, and the elaborate logo of Liverpool F.C.
    • The UEFA Champions League Starball. They even use a different coloured version of it for the final each season.
  • The Big Ten Conference's "Hidden 11" (with the numerals in negative space) logo designed to subtly include Penn State's admission into the conference without a name change, and current "BIG/B10" version which is made to fold in "BIG" and "10" into three characters (sometimes written as "B 1 G").
  • The Southeastern Conference's classic "letters formed into a circle" logo, which needs no elaboration (at least for American college sports fans).
  • The New York Yankees interlocking NY (shared with the Knicks).
  • The "Birds on Bat" of the St. Louis Cardinals.
  • The Boston Red Sox "B".
  • The Green Bay Packers/Georgia Bulldogs "G" (with differing color schemes).
    • Grambling State University uses the same logo with yet a third color scheme.
  • The Philadelphia Phillies "P".
    • Also from Philly, the Philadelphia Flyers' "Winged P" logo, which has remained with the franchise since its inception in 1967.
  • Notre Dame's fighting leprechaun, and the friendly ball-spinning one of the Boston Celtics.
  • The Dallas Cowboys' star.
  • The Cleveland Indians' Chief Wahoo is one of the more parodied logos, as it is both distinctive and generic (and arguably offensive).
  • The University of Texas Longhorn is widely known across America.
  • The Detroit Red Wings' winged wheel.
    • All of the NHL's Original Six teamsnote  have iconic logos and uniforms.
  • The WWF/WWE "scratch" logo, and before that, the faux-chrome WWF. WCW had its minimalistic letters logo for most of its existence; the change to the Totally Radical logo was one of the bigger heralds of the end. ECW had the block lettering decorated with barbed wire.
    • Some wrestlers have their own distinct logos, such as the Undertaker's cross, Steve Austin's smoking skull, The Rock's Brahma bull, Shawn Michaels' broken/bleeding heart, etc.
  • The San Antonio Spurs' Spur.

  • Various Girl Scout trefoil designs, the fleur de lis, Ronald McDonald....
  • The mask, rose, and cracked-mirror lettering of The Phantom of the Opera.
  • The Little Cosette emblem of Les Misérables, taken from an original illustration from the book.
    • For the film version there's a photograph based precisely on the illustration.
  • The Victorinox Swiss Army cross
  • The London Transport (now TfL) roundel. Often imitated, but you'd better ask permission first because their lawyers are watching.
  • The logo for San Francisco's Municipal Railway or "Muni".
  • The CC in a television set for Closed Captioning systems.
  • have a trick question in their Corporate Logo Quiz. It's their own logo.
  • The Got Milk logo, which is simply the text "got milk?"
  • The MPAA's movie rating icons
  • The TV Content Rating Icons.

Friday Night Death SlotUsefulNotes/TelevisionLong Runners
Hot SlotAdvertising TropesIf You Like X Files
Homage ShotFilm TropesInfectious Enthusiasm
HunkImageSource/OtherImpractically Fancy Outfit

TV Tropes by TV Tropes Foundation, LLC is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License.
Permissions beyond the scope of this license may be available from
Privacy Policy