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[-[[caption-width-right:330:Never before have so many eyes rolled in unison.]]-]

->'''Tris''': But I'm not pretty.\\
'''Tobias''': No, you're not and I would only go to your funeral if there was cake.
-->-- ''Literature/{{Divergent}}''

When a girl (or, in some cases, a guy), regardless of their looks, believes herself to be unattractive. Usually, it's because they're lacking in conventional beauty, but it's rare for them to actually be ugly. {{Tomboy}}s and GirlNextDoor types are especially prone to believing this when comparing themselves to other women, who have more [[LongHairIsFeminine feminine]] [[ProperLady qualities]]. At least, until someone [[SheCleansUpNicely dolls them up]], or helps them see that they're perfectly fine ''[[UnkemptBeauty as they are]]''.

{{Amazonian|Beauty}} types may feel the same way, because they often think guys [[NoGuyWantsAnAmazon aren't into them.]] As are UsefulNotes/{{pettanko}}s, who may [[ACupAngst feel inferior]] to other girls' [[BuxomIsBetter endowments.]] While for others, it may have to do with being [[HollywoodPudgy over their 'ideal weight'.]]

Sometimes she might be a standard beauty, but feels unattractive because she's the ''wrong kind'' of beautiful. A girl with RavenHairIvorySkin who's an absolute knockout to anyone with eyes might still feel she's unattractive because she's told the "ideal" is blue-eyed blonde. This one is especially common in the U.S.; the standard of beauty is an ideal that could be considered Northern European (blonde hair, blue eyes, tan complexion,) which leaves a lot of girls in minority groups feeling this way (Music/{{Cher}}, for instance, has said in the past that she grew up feeling like she could never be beautiful because she wasn't blonde.)

This is often the basis behind a BeautifulAllAlong or SheCleansUpNicely event; when a character who is seen (rightly or wrongly) as unattractive is gussied up and made the 'Belle of the Ball'. However, the main issue at hand is not how other characters see her, but the fact that she sees ''herself'' as unattractive. If the girl can realize her worth and attractiveness [[JustTheWayYouAre without a makeover]], so much the better.

SubTrope of ObliviouslyBeautiful where an attractive character is simply unaware of their beauty. Related to HollywoodHomely, where we're either ''[[InformedFlaw told]]'' that the girl is unattractive, or the rest of the cast simply acts as if she is. With SuetifulAllAlong, the author [[InformedDeformity insists the character isn't pretty at the outset]], yet lavishes complimentary descriptions on her the rest of the time.

May occasionally be deliberately invoked as a form of SelfDeprecation or ComplimentFishing. But it can often be TruthInTelevision, if the girl in question has a poor self-image and/or unrealistic ideas of what constitutes beauty.



[[folder: Anime & Manga]]
* In ''Manga/TheWallflower'', where Sunako believes she is ugly simply because a boy she liked told her she was. Cue the whole series revolving around her "ugliness", even though she's a ''bishoujo''.
* Male example: Natsume Takashi from ''Manga/NatsumesBookOfFriends'' has been used to being ostracized or bullied most of his life because people considered him a CreepyChild. Thus, he's a bit surprised to find out that many of the kids at his high school consider him quite attractive.
-->'''Natsume''': ...Good looks? Nobody's ever said ''that'' to me before.\\
'''[[ThoseTwoGuys Kitamoto and Yushimura]]''': ''Liar!''\\
'''Natsume''': Eh? Are you serious?
* A conversation in the fifth volume of ''LightNovel/{{Durarara}}'' suggests that Shizuo Heiwajima is entirely oblivious to the fact that he looks like... well, ''[[{{Bishonen}} Shizuo Heiwajima]]''. This makes sense, as Shizuo has VERY serious [[HeroicSelfDeprecation self-loathing issues]].
* Yura of ''Manga/HoneyHunt'' believes herself to be plain. This isn't helped by how other people tell her that compared to her beautiful and successful mother she's quite plain. However, once she loses the glasses and fixes her hair she can actually be quite good looking.
* In ''Manga/{{Naruto}}'', Kushina says this word for word when Naruto finally meets her, [[DeadPersonConversation even if she's, well, dead]]. She even apologizes to Naruto for giving him her face.
* In ''Manga/BlackButler'', the teenage Angelina believes she's ugly, [[TheGloriousWarOfSisterlyRivalry especially when compared to her big sister]].
* In ''Manga/AxisPowersHetalia'', Vietnam considers herself to be plain and not photogenic. Taiwan tells her she's a cutie, though.
* Sakurako Sanjou from ''Manga/HanaYoriDango'' gets extensive plastic surgery just because other children, with special importance placed on Tsukasa, called her ugly as a kid. In the Japanese drama, the girl playing her is [[HollywoodHomely not at all ugly.]] ''At age sixteen, people''.
* A very tragic case is [[spoiler: Yuri Tokikago]] from ''Anime/MawaruPenguindrum'', who believes herself to be ugly [[spoiler: because of her MadArtist dad's abuse.]]
* The Demon Queen in ''LightNovel/MaoyuuMaouYuusha'' is a curvaceous, busty, stunning redhead that believes she's "wasted away" because she has devoted too many ''decades'' to her field of expertise (''Economical Science'').
* Mako from ''Manga/WanderingSon'' has very poor self-esteem. Her best friend and especially her mom get mad at this, saying she's cute. Her mom even screamed that she was way cuter than Nitori, when Nitori was in the same room (to be fair, Mako's mom didn't notice she had arrived).
* ''Anime/KikisDeliveryService'' has Kiki explicitly says this when Ursula the artist asks to do her portrait and asks why she is bothering with it. Ursula responds with a laugh and firmly explains that Kiki is very pretty and she will not take no as an answer.
* ''Manga/PrincessJellyfish'': Tsukimi believes this of herself though Kuranosuke [[SheCleansUpNicely tries to show her]] [[CrowningMomentOfHeartwarming that's not true]].
* ''LightNovel/SoICantPlayH'': Mina's shy and believes she's plain, especially compared to other girls like [[FieryRedhead Lisara.]] So when Quele tries entering Mina in a swimsuit contest to bolster her confidence, Mina withdraws because she believed [[OvershadowedByAwesome she didn't stand a chance.]]
%%* In ''Franchise/LoveLive'', Rin's spotlight episode (season 2, episode 5) has her overcoming this.

[[folder:Comic Books]]
* The title character from ''Comicbook/{{Empowered}}'' tries to believe she's beautiful, but rarely manages it, despite being drop-dead gorgeous even by superheroine standards. [[AlphaBitch Sistah Spooky's]] constant digs do nothing to help.
* ComicBook/{{X 23}} is quite clearly a very beautiful young woman, whose looks are frequently commented upon (most notably by Miss Sinister, who remarked appreciably about Laura's beauty ''[[GrandTheftMe while trying to steal her body]]''). Laura, however, doesn't see it for herself, which stems from her abusive upbringing aimed to strip her of her humanity, resulting in very poor self-esteem and sense that her life has little value. When Jubilee takes her out clubbing, Laura tries to deny her assertions that she's "hot," and when on a date with [[ComicBook/AllNewXMen the time-displaced teenaged Angel]] while trying to figure out why Warren is interested in her, of all people, insists that Jean is much prettier than she is, which Warren insists is not true at all (though he acknowledges that she's correct when she then counters that ''he'' [[{{Bishounen}} is prettier than her]]).

[[folder:Fan Works]]
* [[ShesGotLegs Dierdre "Nezumi" Mitako]] from the ''Manga/InuYasha'' fanfic ''[[http://www.suericfanfictions.com/ Purity 3: Forever]]'' is a WrenchWench who has been OneOfTheBoys for so long that she has a hard time thinking about herself as an attractive woman, even though almost the entirety of the story is about a guy trying to convince her he actually loves her and wants to marry her.
* The ''[[Literature/TheHungerGames Hunger Games]]'' fanfiction ''Fanfic/SomeSemblanceOfMeaning'' has heroine [[ShrinkingViolet Vale Whitaker]] being surprised at the sight of her reflection after her makeover because she "had never felt even remotely pretty in her entire life.... She didn't have crowds of friends, and boys didn't even seem to realize that she was alive. So surely she couldn't have been even the slightest bit pretty. Surely someone (besides her parents, who were required to think so) would have told her by now if she was." It seems that not everyone agrees with her assessment, however--or at least, [[spoiler: Obsidian]] doesn't.

[[folder: Film -- Animated]]
* Fiona of ''WesternAnimation/{{Shrek}}'' was cursed to become an ogress and later becomes one permanently after sharing a TrueLovesKiss with Shrek. At the end of the first movie she tells Shrek "I don't understand. I'm supposed to be beautiful." Shrek responds with "But you ''are'' beautiful." And indeed, she's still pretty for a CuteMonsterGirl.
* Tanya says this of herself in ''WesternAnimation/AnAmericanTailFievelGoesWest''. Ms. Kitty, (as well as most fans of the movie) begs to differ, and gives her a makeover. At the end of the movie though she gets over it, and washes her makeup off.

[[folder: Film -- Live-Action]]
* Lizzie in ''Theater/TheRainmaker'' insists she's plain. Starbuck [[LettingHerHairDown takes her hair down]] and convinces her otherwise.
* Adrian in ''Film/{{Rocky}}''.
* Subverted in ''Film/ShallowHal,'' when Hal (Jack Black) doesn't understand why Rosemary is always deprecating her own looks, despite looking like Creator/GwynethPaltrow. He assumes she's doing this, then comes to believe that she has poor self-esteem because of her upbringing. In fact, he's been hypnotized into seeing her as thin, and she really weighs 300 lbs.
* Samantha Baker in ''Film/SixteenCandles'' describes herself as "utterly forgettable" and [[ACupAngst bemoans her small breasts]].
* Celine in ''Film/BeforeSunrise''. Actually, the trailer for ''BeforeMidnight'' and a scene in ''Film/BeforeSunset''. In the latter, she asks how she's different, and Jesse responds that she's thinner. She then says she was a "fat French girl." And in the trailer for the former, she describes herself as a "fat-ass, middle-aged mom losing her hair." This is [[http://www.youtube.com/watch?v=16PeXYREdZo Julie Delpy]] !
* The Angry Princess from ''Film/Thir13enGhosts'' is an extreme of this trope.
* The whole first act of ''Film/FunnyFace'' involves almost every character expressing disbelief at the idea of Jo (Creator/AudreyHepburn) being attractive enough to be a model, including Jo herself. Her face is "funny," you see.
* In ''Film/LoveInTheAfternoon'', Ariane (Audrey Hepburn again) describes her appearance saying: "I'm too thin, and my ears stick out, and my teeth are crooked and my neck is much too long."
* ''Film/TheSpectacularNow'' has the shy Aimee Finicky reacting with shock when Sutter says two guys were checking her out at a party. She says "guys don't look at me like that". Fans of the gorgeous Creator/ShaileneWoodley[[note]]Who amusingly enough plays Tris from the page quote in the film adaptation -- where this conversation is left out.[[/note]] heartily disagree (as does Sutter).
* Subverted in ''Amy Schumer: Live at the Apollo'' where Schumer states that every girl, deep down inside her head, suspects....."I am Gorgeous" and that maybe they have the wrong hairstyle.
* Lucy in ''Film/TheVoyageOfTheDawnTreader'' envies her older sister Susan's beauty and nearly casts a spell to become her. After having a vision where she had become Susan (and Lucy therefore no longer existed), Aslan gently scolds her for her vanity.

* Sara Crewe in ''Literature/ALittlePrincess'' thinks she must not be pretty because she doesn't mesh with the beauty standards of late-nineteenth-century England, being small, skinny, black-haired, tanned, and green-eyed, comparing herself to another child who is fair-skinned and golden haired. There is some ValuesDissonance at play here -- since Sara doesn't match the Victorian standards of beauty. The narration, however, states that she is definitely prettier than she thinks.
* In ''Literature/HowlsMovingCastle'', it's more of a matter that Sophie lacked confidence and self-esteem to see herself as pretty and sees herself as plain and doomed to a boring life. And [[WrongGenreSavvy Wrong Genre Saviness]]: Sophie ''is'' the eldest of three sisters, and ''is'' the protagonist of a story -- she just assumes it's a classic fairy tale instead of modern fantasy.
* Mallory of ''Literature/TheBabySittersClub'' sees herself as this.
* Bella of ''Literature/{{Twilight}}'' complains ''constantly'' about not being pretty, but everybody swoons over her.
* Lee Fiora in ''Literature/{{Prep}}''; "There were other things a guy could think I was, and he wouldn't be entirely wrong -- nice, or loyal, or maybe interesting. Not that I was always any of those thing, but in certain situations, it was conceivable. But to be seen as pretty was to be fundamentally misunderstood. First of all, I wasn't pretty, and on top of that I didn't take care of myself like a pretty girl did; I wasn't even one of the unpretty girls who passes as pretty through effort and association. If a guy believed my value to lie in my looks, it meant either that he'd somehow been mislead and would eventually be disappointed, or that he had very low standards. Though, Lee is a ShrinkingViolet and the depiction of her on the cover is very pretty.
* Anne Shirley, of ''Literature/AnneOfGreenGables''. While in the first book she genuinely ''is'' as plain as she believes herself to be, as she matures she takes on a kind of attractiveness that's just unconventional for her time period. The fact that she's a FieryRedhead in a time period where red hair was deemed horribly unattractive does give her some grounds for believing this even as an adult, however untrue it really is. It's implied that sympathetic people are the kind who will find her pretty, while the jerks think her plain.
* Early on in ''Literature/JaneEyre'', Jane believes [[ByronicHero Mr. Rochester]] isn't interested in a homely woman like her, and is instead pursuing [[AlphaBitch Blanche Ingram]], a beautiful and classy dame. Jane most likely is not drop-dead gorgeous, but the text implies she is actually prettier than she gives herself credit for.
* Parodied in ''Literature/{{Discworld}}'' book ''Discworld/{{Thud}}'' . Where the human-despite-all-appearances-to-the-contrary-Nobby Nobbs starts dating a beautiful strip dancer, Tawneee, no one can believe it. Apparently, she thinks herself ugly. Why? Because every other guy assumed that she was out of their league and never approached her, leading her to believe she was unattractive.
* Friday, the protagonist in the Creator/RobertAHeinlein novel ''Literature/{{Friday}}'', suffers from this, likely due to her feelings of insecurity as an artificial human. When "Boss" Baldwin informs her that he thinks she is beautiful, she thinks to herself, "Really, Boss, I ''do'' own a mirror, y'know."
* In ''Literature/ABrothersPrice'', Cira has a prominent [[GoodScarsEvilScars scar]] on her face, and under her clothing she is CoveredWithScars. She doesn't find herself attractive, and mentions [[BiTheWay a lover]] who had lost interest in her after she acquired those scars. Jerin thinks she would be plain and unremarkable unscarred, but the scars [[FreakinessShame add character and boldness]] to her appearance.
* ''Series/ASongOfIceAndFire'': Arya Stark genuinely believes herself to be ugly, and is confused when people say she ''is'' pretty -- such as when she remembers her father and brother Jon telling her she is pretty. Justified as she grew up being bullied about her appearance by her [[BigBrotherBully classically attractive older sister Sansa]] and was nicknamed Arya "Horseface" by Sansa and Sansa's group of friends. Most of Arya's siblings inherit the Tully look from their mother with auburn hair, blue eyes and high cheekbones, while Arya and her brother Jon are the only Stark children to inherit the classic Stark look of dark hair and grey eyes from their father. That Arya spends much of the series disguised as a boy, starving, and dirty while trying to survive war-torn lands and unfamiliar places doesn't help. However, characters note Arya is growing prettier and she's stated to be the spitting image of her Aunt Lyanna Stark, who was renowned for her "wild, Northern beauty" with the Stark look and had men literally starting wars for her hand. So chances are Arya is a lot more attractive than she believes.
* In Carolyn Mackler's "Literature/TheEarthMyButtAndOtherBigRoundThings" the [[BigBeautifulWoman protagonist, Virginia]], compares herself unfavorably to her thin and dark-haired family and is often shocked/in disbelief whenever someone points out she's an attractive girl.
* A curious example appears in Kit Williams' well-known puzzle book [[Literature/KitWilliamsMasquerade Masquerade]]. The Sun is in love with the Moon but daren't speak to her. This is because people always screw their faces up whenever they look at him, which leads him to think he must be very ugly.
* In an unusual variant young Fawn Bluefield from ''Literature/TheSharingKnife'' frequently berates herself for her stupidity, to the point where Dag Redwing (who thinks she has a mind like a steel trap, and considers it one of her most attractive features) noted early on:
-->"You use that word a lot. Makes me wonder who used to whip you with it."
* A character in Creator/SidneySheldon's ''Master of the Game'' describes herself as "not pretty but interesting-looking," despite being stunningly beautiful in the eyes of all the other characters.
* In [[ShowWithinAShow Story Within a Story]] featured in the Brazilian book ''O Fantástico Mistério de Feiurinha'', the title character doesn't think of herself as beautiful, due to having been raised to believe she was ugly and the three hags that raised her were the beautiful ones. It's not until her companion goat turns out to be a prince under a spell that she finds out the truth.
* Laura Ingalls, of the ''Literature/LittleHouseOnThePrairie'' books, despairs over the fact that she's an extremely short brunette, rather than "tall and willowy" (like Nellie Oleson), and blonde (like her sister Mary). In reality, she was quite a [[http://en.wikipedia.org/wiki/Laura_Ingalls_Wilder#mediaviewer/File:Laura_Ingalls_Wilder.jpg pretty]] girl -- just not by the conventional standards of her time. Somewhat Justified, however, because Caroline "Ma" Ingalls, herself a [[https://en.wikipedia.org/wiki/Caroline_Ingalls knockout]] who bore an uncanny resemblance to Creator/JessicaBiel, discouraged vanity.
* The title character of Anya Seton's ''Literature/{{Katherine}}'' gives up all hope of being a beauty because her hair is reddish instead of blonde and her eyes are gray not blue. Of course everybody else in 14th c. England thinks she's hotter than a blacksmith's forge.
* Rhapsody from the ''Literature/SymphonyOfAges'' series takes this attitude, due a mix of low self-esteem (born of her past as a prostitute) and the obsessive attentions of previous would-be suitors.
* Ayla from ''Literature/ClanOfTheCaveBear''. She's a Cro-Magnon woman raised by (and against the standards of) Neanderthals, so she was raised thinking she was weird looking. It took years among her own kind for her to come around, and still fell back into this when feeling depressed.
* Creator/AlexandrKuprin's short story ''[[https://www.scribd.com/doc/94444878/The-Blue-Star-by-Alexandr-Kuprin The Blue Star]]'' has a protagonist who believes that about her. The twist is, on the one hand, she is right -- she is a princess who was born so ugly her father ordered every single mirror in the realm destroyed. On the other hand, it is an extremely isolated land, and her looks are inherited from a foreigner who founded the royal dynasty, so she is WorldsMostBeautifulWoman by the standards of, for example, France.
* Jo March of ''Literature/LittleWomen'' refers to herself as "ugly and awkward", as she's more of a {{Tomboy}} than her ladylike sisters. It doesn't stop her from attracting her childhood friend Laurie, and later Professor Bhauer.
* Hermione of ''Literature/HarryPotter'' refers to herself being ugly once or twice, to which Harry responds that he doesn't think she's ugly. While she's not exactly concerned with appearances, she's notably pretty enough to attract the likes of Viktor Krum, Cormac [=McLaggen=] and eventually Ron himself. The Yule Ball and Bill Weasley's wedding show that she can look [[SheCleansUpNicely very nice indeed when she wants to]].

[[folder: Live-Action TV]]
* In ''Series/TheATeam'' episode "[[Recap/TheATeamS3E22Bounty Bounty]]", Murdock takes refuge with a female veterinarian named Kelly Stevens while escaping from a group of bounty hunters, and begins to fall in love with her. When Murdock says Kelly is a "pretty girl" and must have a boyfriend, she quickly dismisses it, saying she's never considered herself attractive. (Kelly is at worst the "girl next door" type.) Murdock then picks up a mirror to show her.
* ''Series/{{Dollhouse}}'':
** [[Creator/SummerGlau Bennet Halverson]] concerned that Topher had just tried to taze her with a device that only works on Dolls. She has a hard time believing this because Dolls are beautif...oh.
** Mellie believes herself to be unattractive, when she's HollywoodPudgy at worst. [[spoiler: She's actually a Doll too, meaning she was chosen because her employers find her attractive]].
* Although he's very egotistical about his intelligence and diagnostic abilities, Gregory ''Series/{{House}}'' has inexplicably described himself as "not great-looking".
* An early ''Series/TheTwilightZone1959'' episode has a young lady whose head is swathed in bandages as the plastic surgeon laments that he was unable to do much for her. They remove the bandages to reveal she has a lovely face and is, in fact, quite beautiful. As the doctor and the nurses all gasp with dismay and disgust, the point of view pulls back to reveal they are all horribly disfigured by our standards, with ugly pig-snoutish noses. By their standards, she was the horribly disfigured one. The young girl sees her reflection in a mirror and bursts into tears at seeing herself as so ugly.
** Subverted in a ''Series/SaturdayNightLive'' skit when Creator/PamelaAnderson cohosted. The scene played out as above until the young girl (played by Ms. Anderson) looked at herself in the mirror. She jumped up and exclaimed in delight, "Hey, I'm hot. I'm the hottest chick on this planet," and ran from the room.
* When Bridget of ''Series/EightSimpleRules'' was playing Anne Frank in a school play, one of her lines was "I know I'm not very pretty." She bursts out laughing when she says this in rehearsals, since she knows she is indeed stunning.
* [[Series/MadMen Peggy Olson]] feels this way, especially in [[http://www.youtube.com/watch?v=r4Bl9-UxDeQ "The Suitcase"]]
* In [[PingPongNaivete some episodes]] of ''Series/ThirdRockFromTheSun'', Sally believes herself to be unattractive, despite her being a leggy, big-busted blonde. Similarly, she thinks portly Officer Don is incredibly attractive. This is because the aliens don't understand human beauty standards.
* In the ''Series/{{Girls}}'''s episode "One Man's Trash", [[HollywoodPudgy Hannah]] talks about her insecurity with her older fling Joshua. He tells her that she's beautiful, she sceptically replies "You really think so?", then he asks if she believes the opposite to which she replies: "I do. It's just [[HollywoodHomely not always the feedback that I've been given]]." In short, she gets that she isn't model-gorgeous but that she is at least decent looking.
* ''Series/TotalDivas'' reveals that Eva Marie feels this way about herself. She's taken to do an exercise where she describes herself to an artist, who sketches a picture based on her description. Someone else then describes her, and a second picture is sketched. The first picture -- how Eva sees herself -- is notably heavier and less attractive than the second.
* Marcia from ''Series/TheBradyBunch'' declares this when she has to wear braces.
-->'''Marcia:''' (sobbing) I'm ugly! Ugly! Ugly!


* The waitress in the Music/HarryChapin song "A Better Place To Be": "I wish that I was beautiful, or you were halfway blind..."
* Music/AniDifranco's "Not a Pretty Girl." "God help you if you are an ugly girl/of course, too pretty is also your doom, because everyone harbours a secret hatred/for the prettiest girl in the room."
* French singer Serge Lama's ''Superman'' song is all about not understanding if he became TheCasanova despite thinking he is very ugly.

[[folder: Video Games]]
* ''[[VideoGame/AdvancedVariableGeo Advanced V.G.]]'': According to [[http://www.geocities.ws/nekketsu524/satomi.htm her character bio]], Satomi is self-conscious about her appearance in comparison to the other waitresses, because [[BoyishShortHair her hair is short]] [[MessyHair and unruly.]] She tried fixing it herself since she couldn't afford a barber and, by the time she ''could'' afford one, [[StubbornHair it only made it worse.]] Her fans wouldn't have it [[UnkemptBeauty any. Other. Way.]]
* ''Franchise/FireEmblem'':
** ''[[VideoGame/FireEmblemElibe Binding Blade]]'' has a character named Dorothy. She has brown hair, brown eyes, and wears all brown tomboyish clothes. When ProperLady Clarine takes it upon herself to make Dorothy an attractive lady, Dorothy says that there's really nothing to work with. (Clarine eventually concludes that the issue isn't Dorothy's clothing or mannerisms, it's this attitude.)
** ''VideoGame/FireEmblemFates'' has Nyx, a LadyOfBlackMagic who due to a {{curse}}, is literally NotAllowedToGrowUp. She has ''severe'' issues regarding her "child-like" body and believes herself not to be pretty at all.
** ''VideoGame/FireEmblemWarriors'' has a support with Lissa telling Cordelia how beautiful she is, Cordelia doesn't agree at all. A cut support featuring [[FireEmblemFates Camilla]] and Cordelia has the latter again expressing confusion. Unlike the previous example, it's a bit understandable in this case because Camilla is [[BoobsOfSteel very curvy]] and Cordelia is... [[ACupAngst not]].

[[folder: Visual Novels]]
* Averted in ''VisualNovel/KatawaShoujo''. The original illustration has Hanako reacting this way to a LoveConfession; in the finished game, though, this doesn't happen. She's self-conscious about her scars, but she never directly calls herself ugly or unattractive.
* Saber from ''VisualNovel/FateStayNight'' has serious problems comprehending that anyone could be attracted to her, and when finally it gets through to her that Shirou is really interested in her, she develops a inferiority complex. Somewhat justified by her past in which [[spoiler:she was posing as a man (and a king)]] and so no other man ever made a move on her.
* Akane from ''VisualNovel/NineHoursNinePersonsNineDoors'' claims this combined with ACupAngst if you examine her photo in the cargo room.

[[folder:Web Comics]]
* [[TheMedic Nurse Pamela]] from ''Webcomic/DominicDeegan'' starts out believing herself to be 'plain and ordinary', but when she [[LettingHerHairDown lets her hair down]], she reveals that she was BeautifulAllAlong... and quite a HospitalHottie to boot. [[http://www.dominic-deegan.com/images/fanpam5.jpg Hellooooo Nurse Pam!]]
* Thelma from ''Webcomic/NipAndTuck'' suffers badly from this...right up until Tuck gives her a kiss that knocks her socks off.
* Marigold Farmer from ''Webcomic/QuestionableContent'' believes herself to be fat and ugly. While she does have bad skin and poor hygiene, she's actually considered rather cute, and has a not-terrible figure, being HollywoodPudgy. ArtEvolution eventually gives Marigold a figure similar to [[BigBeautifulWoman Faye's]], to the point that Faye lends her a swimsuit... and grudgingly admits that "she looks better in it than I do." Marigold's opinion?
-->'''Marten & Steve:''' Daaang!
-->'''Marigold:''' STOP DANG-ING AT ME.
* Liri from ''Webcomic/TheChallengesOfZona'' believes she is ugly and unattractive, because she is a giantess and has been reviled by humans her whole life. This persists even after she met and fell in love with another giant, Keltan, leading to the two of them having InnocentCohabitation until Zona, the main character, convinces her otherwise and tells her about sex.
* In ''Webcomic/MegaTokyo'', Sonoda [[http://megatokyo.com/strip/150 "maybe if I wasn't so ugly and plain"]] Yuki. At least one boy in her class has had a crush on her for years.
* After Nick in ''Webcomic/SkinHorse'' realises that the [[http://skin-horse.com/comic/wardrobe-any-more/ Dr Lee]] who's been visiting him in virtual reality is actually [[http://skin-horse.com/comic/about-which-was/ Dr Virginia Lee]], he says "So in VR you're a fat beardy guy, and in real life you're a smokin' hot Asian chick? You realize [[Main/{{GIRL}} you got that fluffin' backward?]]" Dr Lee's reaction is to mumble "[[http://skin-horse.com/comic/of-national-security/ I'm not hot...]]"
* The trope is effectively parodied in ''Webcomic/SandraOnTheRocks'' in the character of Ingrid, a [[NorseByNorsewest stunning Swedish blonde]] (even by [[GenericCuteness the standards of a comic about the modeling industry]]) who claims that she's the only woman in her family who hasn't become a model because she's far too plain. This leaves two other characters gobsmacked.
* In ''Webcomic/TheRockCocks'' (pages 273 and 274), Dakota goes self-deprecating himself, mentioning he finds himself unattractive. Suria retorts by telling him he has the potential to be a [[TheCasanova Ladykiller]].

[[folder: Web Original]]
* Jadis from the Literature/WhateleyUniverse believes herself to be unattractive. She's plain at worst, but most of her issues come from being in a school full of Exemplars, and while she's been classified as an Exemplar, she hasn't got the looks to go with it.
* Iriana of ''Literature/IlivaisX'' is a little in the UncannyValley, but she believes that she's an undesirable freak and not even worth being called human. However, every single one of her teammates thinks she's VERY cute, Mille in particular consistently fantasizing about her.
* WebVideo/MarzGurl seems to think this, in spite of being one Website/ChannelAwesome's biggest {{Dude Magnet}}s.
* Parodied by Website/TheOnion in [[http://www.theonion.com/articles/sensitive-scientists-report-5-in-5-women-dont-know,29794/ this short article]].
* Creator/AnnaAkana recalls in "How to feel pretty" when her attempt to compliment a friend's appearance resulted in the friend stating, "I don't ''feel'' pretty", provoking a FlatWhat from Anna.
* The woman in [[https://notalwaysright.com/should-stop-giving-herself-a-good-dressing-down/78605 this]] ''WebSite/NotAlwaysRight'' story is worried about the lingering baby fat of a recent pregnancy, and tries to pick the most shapeless, boring black dresses she can find to hide her figure at an upcoming party, over the objections of both her husband and the sales clerk.

[[folder: Western Animation]]
* PlayedForDrama in an episode of ''WesternAnimation/BatmanTheAnimatedSeries'' called "Mean Seasons". Batman and Batgirl have managed to corner a masked criminal named Calendar Girl who was attacking young models and other fashion figures. After doing some digging, Calendar Girl is revealed to be Page Monroe an ex-model and actress who was forced out of the industry for being "too old". Her former agent tells the Bat-duo that Page desperately tried to maintain her youthful appearance, but she supposedly disappeared off the radar after having some botched plastic surgery. The police unmask her and she has a breakdown due to her old, deformed face being revealed to the world...even though it's largely unchanged from her modelling days.
-->'''Batgirl:''': She's beautiful.
-->'''Batman:''' She can't see that anymore. All she sees are the flaws.

[[folder: Real Life]]
* Creator/AudreyHepburn thought she wasn't very attractive. Allegedly, she once said: "I never thought I'd land in pictures with a face like mine". Even so, she was usually cast as the HollywoodHomely girl who needed a makeover in a lot of her movies. This is partly because she was quite skinny in a time when curviness was seen as more attractive, and she wasn't as uptight as some other stars were about her costumes hiding her body flaws. These days she's thought of as one of the most beautiful actresses ever.
* [[Series/TheRachelMaddowShow Rachel Maddow]] said at a 2009 "New Yorker" Festival, "I'm not very pretty... I am what I am. [[ButchLesbian I look like a dude. I wear boring jackets. I have a big nose. I have short hair.]] No one is going to mix me up with a Fox Business anchor." Her legions of fangirls (and [[IncompatibleOrientation fanboys]]) would beg to differ.
* Male example: Creator/BenedictCumberbatch, who usually [[http://www.thesun.co.uk/sol/homepage/showbiz/tv/4343480/Sherlock-star-Benedict-Cumberbatch-Im-not-even-the-sexiest-man-in-my-own-flat.html describes his looks]] in a [[SelfDeprecation self-deprecating]] way.
* Creator/PenelopeCruz doesn't think she's beautiful. Proving once and for all: Beauty is in the eye of the beholder. There's a reason she was the former image for UnkemptBeauty.
* ''Creator/ScarlettJohansson'' once described her face as "stuck on there and there's nothing I can do about it." And there have been several roles where she's been turned down because the director thought she was too pretty.
* Creator/AmyAdams has described herself as having a "plain" face. Let the record show that a [[Film/{{Enchanted}} live-action]] Franchise/DisneyPrincess believes this about herself. She jokes that fans are very "disenchanted" when they see her out of costume and make-up, claiming she has to pretend [[LiesToChildren that she's in disguise]].
* Nicole Scherzinger went through a bad bout of low self-esteem and eating disorders because of this. She specifically mentioned that she was born in Hawaii but moved to Kentucky, so she always felt out of place as a Polynesian girl surrounded by blonde-haired, blue-eyed Southern Belles.
* This article gives some insight into why women and girls hardly say the [[http://jezebel.com/5985122/why-dont-women-say-im-pretty-here-are-ten-reasons?popular=true opposite]].
* Subverted in this article, proving that when you do say [[ProudBeauty "I Am Pretty"]], you're [[http://www.buzzfeed.com/lorynbrantz/can-i-live#.skKgg735p basically shocking and pissing off everyone around you, and they would prefer that you name drop the trope instead]].
* Creator/DougWalker apologized for having to show his "mug" every day on the site for two months in "The Last Airbender Vlogs". ''Big'' change from the guy who bragged about being a MrFanservice to both genders.
* [[http://www.examiner.com/article/pregnant-jessica-alba-shows-off-burgeoning-baby-bump-at-spy-kids-film-premiere Jessica Alba]]: "My breasts are saggy, Ive got cellulite, my hips are bigger," Alba said. "Every actress out there is more beautiful than me."
* Creator/NoelFielding says he "looks like a troll with a woman's wig on backwards." He won a magazine's Sexiest Man award TWICE.
* [[http://www.m.webmd.com/a-to-z-guides/mental-health-body-dysmorphic-disorder Body Dysmorphic Disorder]] is a mental disorder in which a person obsesses over their flaws, real or imaginary, and do not believe others who tell them they look fine. They often use make up, heavy clothing and plastic surgery to try and disguise or eliminate those flaws. Some experts have speculated that Music/MichaelJackson may have suffered from it due to the multiple plastic surgeries he had on his face.
* General Thiébault repeatedly insists in his ''Mémoires'' that he lost any attractiveness he might have had after he turned thirty -- and nearly died of a lung infection that left him changed for the worst. One particularly embarrassing incident involved Madame de Staël mishearing his name and "indulgently" referring to him as "the handsome general" [[note]]Since "Thiébault" sounds more or less like "Très beau"[[/note]], "which was patently untrue, especially with that superlative."
* One of Amy Schumer's jokes was that Creator/JenniferLawrence was what she herself would look like if she was hot. Jennifer's response? "I am not hot enough and you are not ugly enough for that joke to work."
* Creator/ShaileneWoodley has admitted to struggling with body image and personal appearance, which parallels her character Aimee in ''Film/TheSpectacularNow''.
* Women, including those who are not actresses or models, tend to be hypercritical of their looks. Also to admire types of beauty exactly opposite their own type: curvy little blondes with blue eyes want to be tall, slender, raven-haired beauties; raven-haired beauties wish they were cute freckled redheads; curly-haired women want straight hair; straight-haired women want curls, etc. Not helping is that the standards of beauty are constantly changing such as sex icon Marilyn Monroe technically being considered fat if measured by present standards rather than the ones of her heyday. So a girl might go from "oh god; you're gorgeous!" to "ugh; totally hideous!" quicker than she herself can make up her mind.
* A sad TruthInTelevision. A research project that had adults observing kids at various schools discovered that in just about every case they witnessed, children being told "You're ugly!" or similar were most certainly not but due to the bullying, eventually believed that they were.