[[quoteright:288:[[Wrestling/HulkHogan http://static.tvtropes.org/pmwiki/pub/images/HollywoodHogan002_15.jpg]]]]
[[caption-width-right:288:"As far as I'm concerned, all this crap in the ring represents the fans out here."]]

->''[[MemeticMutation You're the heel, BOO]]!''

A Heel is a ProfessionalWrestling bad guy. He's a HateSink the fans constantly boo, who lives to make the fans angry and menace their favorites. Heels are typically the antagonists of a pro wrestling storyline or "angle." The Lucha Libre equivalent is known as a ''rudo'' (in theory, rudo is more so an attitude about Lucha Libre as a whole, in practices rudos are almost always interchangeable with heels). Generally speaking, heels come in six flavors:

'''Type 1:''' The [[DirtyCoward Chickenshit]] Heel. A cowardly opportunist who, in addition to running away from anything resembling a fair fight, [[TryingToCatchMeFightingDirty breaks the rules]] and ropes in other wrestlers to fight (or "[[JustYouAndMeAndMyGUARDS interfere]]") for him. The Chickenshit thrives on [=DQs=] (disqualifications) and will [[WeWinBecauseYouDidnt deliberately throw the fight rather than lose]], which [[MovingTheGoalposts forces a re-scheduling of said match]] and denies his opponent an official "win". See Wrestling/SethRollins.

'''Type 2:''' The [[AxCrazy Psycho]] Heel. Demonic/mentally-unstable characters who [[ForTheEvulz cannot be bargained or reasoned with.]] These heels rely on [[EvilIsHammy theatricality]] and [[{{Gorn}} ultra-violence]] to get over with crowds. {{Wrestling/Kane}} is as good an example as any. (Wrestling/LunaVachon works as a female example.)

'''Type 3:''' The [[PrideBeforeAFall Cocky]] Heel. A bog standard heel from the Golden Age of wrestling, these athletes are the best at what they do, and [[SmugSnake a bit too aware of that fact.]] Because they are so over-accustomed to winning, they tend to derail shows with their [[ItsAllAboutMe self-indulgent promos]], impromptu [[DistractedByMyOwnSexy posedowns]], and shouting epithets at the crowd; anything to put across the message, "I am begging for somebody to come and [[TalkToTheFist kick me in the taint.]]" See [[Wrestling/RicFlair Ric "Nature Boy" Flair]].

'''Type 4:''' The [[EvilForeigner Foreign]] Heel. Self-explanatory; this heel won't stop going on about their preferred country, about how Americans are soulless capitalist pigs, and how the U.S. is going to collapse any day now. Typically [[{{Ruritania}} Eastern-European]] or [[{{Qurac}} Mideastern]] in origin, with broad accents and lots of facial hair. [[EvilBrit British]] and [[JapanTakesOverTheWorld Japanese]] heels are also known to crop up. The natural predator of the All-American Babyface. See Wrestling/TheIronSheik.

'''Type 5:''' The [[BadBoss Authority]] Heel. Popularized by the [[Wrestling/VinceMcMahon McMahon]] family in the nineties, these men/women hold positions of power (often real, sometimes kayfabe) in the promotion itself. They flagrantly abuse their office to punish wrestlers they don't like, such as booking them into suicidal matches with [[KillerGameMaster handicaps attached]], or Cage Matches against [[FedToTheBeast monster heels]]. A target of derision by smarks, as authority figures are sometimes criticized for [[VillainSue maximizing their screen time]] at the expense of actual wrestlers. Wrestling/VickieGuerrero is another such heel.

'''Type 6:''' The [[AlphaBitch Bitch]] Heel. Females are often (but not always) pigeonholed into this role if they turn heel. Traditionally, female heels in wrestling have tended to lean toward the stereotype of a woman with loose morals (fewer clothes, [[EvilIsSexy even fewer scruples]]), a Diva-like attitude, and an [[EverythingsSparklyWithJewelry obsession with shiny things]] (including big, gold belts). See [[Characters/WWEDivas "Scary" Sherri Martel]] and {{Wrestling/Francine}}.
Just as fans will only root for a strong or resourceful babyface, they won't boo a heel unless he meets a certain qualifier: he must be cowardly, cruel, cocky, arrogant, whiny, or any combination thereof. They usually don't heckle for [[ValuesDissonance discriminatory reasons]] though...[[Wrestling/GorgeousGeorge usually]].

When a heel goes particularly over with fans, he may undergo a HeelFaceTurn.

Note that heel heat is distinct from XPacHeat; fans [[LoveToHate want to see an effective heel get his comeuppance]] while they simply hate an X-Pac and want him off their screens entirely.

The color commentator often takes the heels' side, the better to egg the fans on. Also, expect a certain section of the Smarks to [[RootingForTheEmpire delight in the heels' victories]].

It used to be that heels [[VillainTeamUp constantly joined forces]] like the Sinister Six, without any clashes of (Evil) ideology. Lately, though, BlackAndGreyMorality has set in, with [[EvenEvilHasStandards heels calling out other heels]] for reprehensible behavior. For example, Wrestling/TripleH would criticize Wrestling/JohnBradshawLayfield for his racism without becoming a babyface himself.

The opposite of a heel is a {{Face}}, the ([[DesignatedHero usually]]) good guy that the fans cheer for. See also [[WildCard [=Tweener=]]] (a guy who falls in be''tween'' Face and Heel status, fighting either side as the situation calls for) and XPacHeat (when the fans hate the ''actual person''). The HeelFaceIndex has some more variations.

* Wolf (played by Michael Van Wijk) from ''Series/{{Gladiators}}''. Which leads to a subversion as he was easily the most popular Gladiator, although his attitude never changed throughout the shows run due to his deliberately poor acting. This even carried into the revival when he returned although toned down somewhat due to his role.
* ZackRyder. Hated for bad jokes, arrogance, entrance music, hair style, goggles, see through jacket, pants with different length legs and his signature taunt "Woo Woo Woo!" Oddly enough though, many Smart Marks are fans of ZackRyder. Though this may have something to do with his theme song...
* Super Macho Man from the Wii version of ''PunchOut''. He's a complete showoff, who knocks the referee over and showboats like there's no tomorrow, thus the audience boos him when he makes his appearance in the ring. If he wins, though, the audience loves him again
** Aran Ryan. Whenever he uses one of his ([[CombatPragmatist many]]) illegal moves, such as a headbutt, the audience boos.
* Muhammad Ali based his entire public persona on pro-wrestling heels, reasoning that the trick of "get the audience so pissed off they'll pay to see someone beat you up" would work just as well in a real sport as a fake one. He was right.
* Jack Johnson was incredibly arrogant and would often gloat over his fallen opponents. Justified because he was a black fighter in the early 20th century and would have been considered a heel regardless of how he acted. He chose to act in a way that showed that he wasn't a pushover.
* Creator/AndyKaufman was an actor and comedian who loved to prank his audience so much that he went into professional wrestling just for the opportunity to play a heel. He characterized himself as a cowardly Hollywood elite who liked to wrestle women to show how tough he was. This led to a feud with [[Westling/JerryLawler Jerry "The King" Lawler]] that famously spilled onto the set of the ''David Letterman Show''
* A few wrestlers have carved out a name for themselves as specialized heels, often maintaining their heel persona off-screen as well.
** Andre Roussimoff, aka Wrestling/AndreTheGiant, would tour the world as "guest heel," to prevent VillainDecay, and then return for another short run. Contrary to popular belief he was a face for most of his career despite this.
** [[Wrestling/{{Vader}} Big Van Vader (Leon White)]] would often be a "heel for hire," mostly for a few months in the US, and then very regularly in Japan.
** Wrestling/JohnBradshawLayfield (formerly Bradshaw of the APA, and the nephew of "Blackjack" Lanza) turned heel in 2004 and more or less never looked back. His transformation from [[TheDeepSouth trailer-trash Texan]] to [[CorruptCorporateExecutive conniving stock-market investor]] was inspired in part by his [[RealLifeWritesThePlot actual exploits on Wall Street]], for which he became eminently respected in the world of finance. He portrayed himself as a [[AcceptableProfessionalTargets corrupt politician]] throughout 2004 and 2005 (complete with a "cabinet" of henchmen wrestlers) and handed out [[{{Eagleland}} American flags]] to spectators, then in late 2005 and early 2006 played the role of a [[PoliticallyIncorrectVillain xenophobic redneck]] who taunted Wrestling/ReyMysterioJr. (he did this to Wrestling/EddieGuerrero too, in 2004) During the latter half of 2006 and most of 2007 he was a color commentator with Wrestling/MichaelCole on ''[[Wrestling/{{WWESmackDown}} WWE SmackDown!]]'', where he toned down his heelish traits a bit but still invariably rooted for the heel wrestlers. He returned to ring action in December 2007 to feud with Wrestling/ChrisJericho, during which time he reverted to many of his {{Jerkass}} roots ([[KickTheDog attacking the midget Hornswoggle]], for instance) before finally retiring for good early in 2009. Throughout the entire post-2004 period, he was hardly ever seen without his trademark [[NiceHat white cowboy hat]] and [[CoolCar white limousine]], which his outraged opponents were sometimes granted the pleasure of wrecking! (Wrestling/TheUndertaker once chokeslammed Bradshaw through the limo)
** GorgeousGeorge (Wrestling/GeorgeWagner), who gained mainstream popularity through his heel antics and over-the-top personality. The man invented the modern concept of the heel and inspired every guy who ever dyed his hair blonde and played up his amazing physique and outstanding in-ring abilities from [[Wrestling/BuddyRogers "The Nature Boy" Buddy Rogers]] to Wrestling/DolphZiggler. Oh, and he was also a big part of where Muhammad Ali stole his "gimmick" in the boxing ring.
* An interesting subversion occurred during the WWF "Attitude" era, where, in a cutthroat competition with Turner's WCW, allowed wrestlers to develop their own personas instead of fake, gimmicky characters that were by and large unsuccessful. The most successful examples were often {{Face Heel Turn}}s. For most of the "Attitude Era," heels outnumbered the faces, with usually Wrestling/ShawnMichaels and Wrestling/BretHart being the main opponents.
** Wrestling/DwayneJohnson used this opportunity to transform from high-flying face Rocky Maivia into The Rock.
** The Ring Master became Wrestling/StoneColdSteveAustin, who quickly became a face despite his intentions.
** Wrestling/TheUndertaker switched his "American Badass" persona from face to heel, turning face half-a-year later and reverting back to the Deadman persona a year after that.
** "[[Wrestling/BobHolly STP]]" became Thurman "Sparky" Plugg became Bob "Spark Plug" Holly became "Hardcore" Holly.
** In a subversion of the subversion, Wrestling/MickFoley became Dude Love, a fake face.
* Managers can also be heels, as [[Wrestling/VinceMcMahon Vince [=McMahon=]]] and Wrestling/PaulHeyman have proven, as well as commentators, and even ''[[JokerJury referees]]''!
* Several wrestlers created the prototype for a particular type of heel, that is maintained to this day.
** Wrestling/TheIronSheik created many of the tropes used by the ForeignWrestlingHeel, such as carrying flags into the ring, wearing ethnic clothing, and the evil mustache.
** The Great Kabuki created many of the tropes for the evil Japanese, such as scary masks, a sumo-based origin story, and ninja-style cheating techniques like blowing dust or the green mist/spit.
** GorgeousGeorge is the spiritual father of all LGBT wrestlers, ever.
** The {{Wild Samoan}}s were the prototype of the Polynesian heel, such as the Polynesian afro and bare feet.
* MixedMartialArts has its share of heels.
** Josh Koscheck is perhaps the most successful at playing the heel. His arrogant personality was put on display in the first season of Series/TheUltimateFighter'' and he rode it into a long and successful career in the UFC.
** Wrestling/BrockLesnar was surprisingly media-shy for his run in MMA, but after his victory at the record-setting UFC 100 event, he suddenly had a heel meltdown, during which he trash-talked his already defeated opponent Frank Mir, swore and spat at the camera, announced he was going to "get on top of" his wife and insulted the UFC's biggest sponsor.
** The Diaz brothers play ever heel card in the deck: swearing constantly, disrespecting their opponents, giving combative interviews, and getting caught with weed, but the fans seem to love them all the more for being irreverent, genuine personalities.
** Chael Sonnen was a largely forgettable wrestling specialist who was only known for ''almost'' becoming the WEC Welterweight Champion until he suddenly discovered his virtuoso skill on the mike. His newfound ability to trash-talk gave his languishing MMA career a second wind and earned him a regular commentating job.
* The 2000s/2010s have seen the growth of the "popular heel". A popular heel is not a Tweener. They don't feud with other heels, or even have face qualities. They are an out and out heel character, but they get cheered by the fans anyway. This is usually because the heel is an extremely talented or charismatic wrestler, the audience love the character or gimmick so much that they go nuts cheering for their heel antics, the fans don't like the face they're up against in the feud and go off script by supporting the heel in the feud, or quite simply just because some fans enjoy cheering bad guys because bad guys are cool. Notable examples of wrestlers who have been popular heels at various points include Wrestling/KurtAngle, Wrestling/MickieJames, Wrestling/CMPunk, Beer Money, Wrestling/RandySavage, and probably the MostTriumphantExample Wrestling/RicFlair. Unsurprisingly, virtually all popular heels end up capitalising on their popularity by turning face at some point.
* Xochitl la Terible in ''ComicBook/LoveAndRockets''.
* ''WebAnimation/HomestarRunner'''s Strong Bad.
* MegamanBattleNetwork has the Heel Navis, who are called Heal Navis in the English translation.
* Idra of the ''{{Starcraft}}'' MetaGame is one, in large part thanks to his bad sportsmanship and many a RageQuit on his part.
* In-universe example with ''WesternAnimation/AvatarTheLastAirbender'''s Fire Nation Man.
* OlderThanTheyThink: The Retiarii, the FragileSpeedster class of Roman [[GladiatorGames gladiators]], were generally booed and despised. The fact that their equipment often necessitated BullfightBoss tactics didn't win them any love.
* In "Mister Torgue's Campaign of Carnage," the DLC for Borderlands 2, the whole storyline is written like a pro wrestling arc, with the player character as the Face, and Piston as the cheating, cowardly, arrogant Heel.
* Bartolomeo from ''Manga/OnePiece'' adores angering the crowd and pulling dangerous jokes on them.
* Several characters in ''Manga/SekaiDeIchibanTsuyokuNaritai'', as it's an anime about female pro-wrestling, are also Heels that they usually wear masks and usually utilizes underhanded tactics like using a shinai for a submission hold, or having their assistants hamper their opponent.
* Hawlucha, a Franchise/{{Pokemon}} introduced in ''VideoGame/PokemonXAndY'', is interesting in that its shiny form makes it look the Heel to its default form's {{Face}}.
* The trope image is of [[Wrestling/NewWorldOrder Hollywood]] Wrestling/HulkHogan, who used to be the biggest face of all time. After Hogan's face act got old and the fans turned on Hogan (he had the longest WCW Championship reign of all time in 1995 and 1996 was when he joined the NWO, to give it some sort of perspective), resulting in him joining with the evil [[Wrestling/KevinNash Out]][[Wrestling/ScottHall siders]] at Bash at the Beach, resulting in the crowd throwing trash at him and someone from the crowd even getting up to attack Hogan.
* Discussed in one issue of the ''Franchise/ArchieComics''. Reggie spends half the issue heckling and booing a wrestler who in turn is spitting threats and insults at him. Later on Reggie gets a flat tire and ''[[OhCrap that same wrestler]]'' pulls over to help. Reggie's terrified until the wrestler points out that, as the heel, he's ''supposed'' to be hated by the audience and that it's all part of the act. Then he replaces Reggie's tire and asks him to keep up the heckling at the next match.
* The pro wrestling-themed manga ''Welcome to the El-Paracio'' discusses the concept through El-Paracio's Mariko, a prime example of MeanCharacterNiceActor if ever there was one. Inside the ring, "Mary the Kid" is a cold, brutal cowgirl but the rest of the time, Mariko is a sweet, caring CoolBigSis ([[BerserkButton as long as you don't call her old]]). Everyone except the main character Tadasuke takes this in stride, regarding Mariko and Mary as two separate people, while he's upset at the idea of people treating such a kind person as if she were a monster. There's a similar situation for the Death Carpenter, a Heel from another promotion, who's shown to be a relatively normal woman outside the ring.
** A discussion of Heels is what brings the other promotion into focus in the first place. The female lead Ouka gets pissed off when she ranks #1 (tied with the Carpenter) in a magazine's list of Heels, and challenges the Carpenter to a match in order to try to put herself over as a Babyface. The problem is that Heel-ish behavior is her default personality [[note]]Tadasuke's response to her outrage was "You mean you're ''not'' a Heel?"[[/note]], so her attempt utterly fails; when she descends into the ring in a harness with fake angel wings on her back, the audience immediately starts muttering "FallenAngel?"
* In WesternAnimation/LooneyTunes' ProWrestlingEpisode "WesternAnimation/BunnyHugged", WesternAnimation/BugsBunny faces off against a scary, intimidating heel called The Crusher. Bugs, of course, defeats The Crusher by going into his bag of tricks.
See you in the ring, sucker! Bring a towel to throw in!