What are the characters trying to accomplish? Compare to
Motivation Index which is what drives the character. While there is some overlap between goals and motivations, they are not always the same thing. Different characters may share the same goal, but have a different motivation. For example, a lawyer maybe trying to
Clear Their Name For Great Justice, or maybe they are
Only in It for the Money.
For a villain's means, see
Stock Evil Overlord Tactics.
Tropes