is the 2010 book by John Heilemann and Mark Halperin that documents the 2008 race between Barack Obama
and John McCain, and the events leading up to it.
It covers all the major events of the campaign, with most of the focus on the contentious Democratic primaries, in particular the fight between Barack and Hillary. In addition, it offers startling and perceptive insights into the behind-the-scenes drama during the election — Obama’s attempts to remain in the race; the Clintons’ increasing ire at the media for its soft coverage of Obama; the complete destruction of Edwards’ campaign and marriage before, during and after his affair with videographer Rielle Hunter; the last-minute switchout of Sarah Palin
over Joe Lieberman for Republican vice president; and the increasing chaos of the McCain campaign after the financial crisis, and through it all the constant interplay and threats of racism and sexism. An engaging read for anyone interested in politics, regardless of party preference.
A TV film based on the book, primarily focusing on Sarah Palin, aired on HBO
This book features examples of:
The TV movie features examples of:
- Actually Pretty Funny: Right after Steve tells one of his colleagues to stop making fun of Dick Cheney, who he thinks is "misunderstood", he has to stop himself from laughing at the next joke. ("How does he eat wearing Darth Vader's mask?")
- Attention Whore / It's All About Me: Palin is so concerned about her status in Alaska that she demands they do a poll despite the fact it costs $60,000 and the campaign has half the funds of Obama's. What's worse, she wasn't even running for re-election at the time, her term ended in 2010. After her successful performance at the Vice Presidential debate against Joe Biden, her attitude only gets worse.
- Bald of Awesome: Steve Schmidt.
- Based on a True Story / Foregone Conclusion
- Big Screwed-Up Family: Averted, the Palins are portrayed as perfectly normal, loving people thrust into a very unnerving situation.
- Blatant Lies: Palin claiming to reporters that she was cleared in the "TrooperGate" investigation, when in fact she was censured for it. Schmidt calls her out on this.
- Book Ends: Steve Schmidt's interview with Anderson Cooper on 60 Minutes.
- Brutal Honesty: Steve has to resort to this to get anything through Palin's head, due to her Never My Fault attitude. At first he is direct but kind, but he gets less understanding as the film goes on and she becomes harder to control. One notable example:
Steve: Governor, the Katie Couric interview didn't go well. And it wasn't Nicole Wallace's fault. It wasn't Katie Couric's fault. It wasn't the liberal media's fault. It was your fault, because you didn't prepare. And there can never be another instance of something not going well because you didn't prepare.
- The Call Knows Where You Live: Schmidt wanted to sit out the 2008 cycle, but McCain convinced him to re-join.
- Cluster F-Bomb / Gosh Dang It to Heck!: McCain and Palin's way of speaking, respectively.
- Critical Research Failure: Both Schmidt and their vetting Law Firm each thought the other would handle the policy questions with Palin, so none of them were prepared for her serious deficiencies in that area.
- The Dreaded: Obama's charisma makes him this to the McCain political team. One of the first scenes is them watching footage of Obama's speech in Berlin, the sheer size of the crowd is made to look a little terrifying.
- Everyone Has Standards: Said by one of the campaign managers: "Dick Cheney said picking her was rash, and when Dick Cheney has the moral high ground..."
- Freak Out / Heroic BSOD: After the infamous Katie Couric interview Palin kind of goes into a downward spiral and people start worrying about her mental health (or if she was mentally healthy to begin with). It doesn't help that Palin blames her campaign manager for not prepping her despite the fact it's her own fault she didn't "study".
- The Ghost: Barack Obama never appears in the movie. Justified in that the movie portrays McCain barely even interactive.
- Gilligan Cut: McCain tells his crew they're going to be adults in this election — cut to them laughing at this You Tube video mocking Sen. Edwards.
- Gone Horribly Right / Took A Level In Jerk Ass: After Palin's debate with Biden her confidence soars and she starts making unplanned statements to reporters, contradicting McCain's policies about stem cell research despite saying she wouldn't, and even wants to make her own concession speech on election night. Her behavior is so aggravating that even her own campaign manager couldn't vote for her.
- Hoist by His Own Petard: Both Steve Schmidt and John McCain arguably. Schmidt was more interested into turning Palin into a "celebrity" to combat Obama's popularity that he completely neglected the fact that she was completely ignorant to politics. McCain completely turned a blind eye to her media whoring.
- The Ingenue / Naive New Comer: Palin (and Obama, although he's not the focus of the film).
- Implausible Deniability: When Steve comments that Todd Palin was a member of the Alaskan Independence Party for seven years, Sarah responds that he checked the wrong box, because people can hold the completely wrong party registration for multiple years.
- Irony: McCain criticizes Obama for his lack of experience and "star power", but his team goes with Palin despite her (relative) lack of political experience because she's charismatic and gun-toting. (And anti-abortion.) And milfy.
- It Will Never Catch On: "[The day after the elections] no one will know who Sarah Palin is."
- Mama Bear: Palin gets especially upset when her family is bashed by the media, and she did not want to say she and Todd were "proud to be grandparents" after their teen daughter's pregnancy is revealed (she's not too thrilled about seeing baby-daddy Levi either: "I see you cut off your mullet").
- MSNBC Conservative: McCain and Steve Schmidt.
- New Media Are Evil: Thanks to YouTube and the 24 hour news networks none of the candidates get any relief from criticism and mockery (even from Fox News!). Ironically Palin was picked partially because she looked good on You Tube.
- My God, What Have I Done?: Steve, when it's clear that they're going to lose, can barely get the words out as he apologizes to McCain for suggesting Palin as his running mate. McCain, for his part, is very understanding.
- Oh Crap: Many of these occur among the campaign workers during their various dealings with Palin.
- Poisonous Friend: How the movie portrays Palin.
- Punctuated! For! Emphasis!: Steve's shutdown of Palin toward the end of the movie is full of this.
"You, Sarah Palin, will not change the importance of this proud. American. Tradition."
- Reasonable Authority Figure: McCain; he doesn't want to use Rev. "God Damn America!" Wright against Obama and he's really disturbed when people start saying Obama is a Muslim Socialist or call for his death.
- Hands-Off Parenting: He has very little interaction with Palin and at the end he's no longer sure he can control her.
- Running Gag: Senator "Obiden"
- Spiritual Successor: To HBO's other election movie Recount, about the 2000 ballot count and directed by the same person; possibly a trilogy with Too Big To Fail, about the 2008 financial crisis.
- HBO is also prepping Double Down, a planned film about the 2012 election.
- Spotlight-Stealing Squad: Sarah Palin, both in-universe and meta-wise. The book was on the 2008 campaign in general, the movie focuses on Sarah Palin's role in the Republican Campaign. In the movie, Palin is portrayed as an Attention Whore who goes so far as to prepare her own concession speech and has to be told by Schmidt that A) failed vice-presidential candidates don't give concession speeches and B) she is not going steal the attention away from the election of the first African-American president of the United States.
- Start X to Stop X: As stated in The Dreaded, Obama was such a Charismatic Speaker that the McCain Campaign decided that the only way they would stand a chance is if they could get someone equally charismatic as McCain's running mate. The problem though, as Schmidt would late put it:
Steve Schmidt: Primary difference being Sarah Palin can't name a Supreme Court decision, whereas Barack Obama was a constitutional law professor.
- Troubled Production: The campaign gets shades of this in a very bad way once Palin comes aboard.
- Unlimited Wardrobe: Palin is criticized for the lavish shopping spree the GOP sent her on when she was to be elevated into the national spotlight.
- Villain Protagonist: Palin.
- You Are in Command Now: As McCain leaves to give his concession speech, he tells Palin that she is now one of the leading members of the Republican Party and to not let people like Rush Limbaugh rip it apart.