Note: This is about the 1987 original animated film. For the new live-action film see GI Joe The Rise Of Cobra.G.I. Joe: The Movie (1987) was the first film to come out of the
G.I. Joe franchise. It is in the original animated series timeline taking place after its second season. Originally planned as a theatrical release, but after
My Little Pony: The Movie and
Transformers: The Movie bombed at the box office, it was released
Direct-to-Video instead.
The film, much like its
Transformers counterpart, expands on the story of the Joes-Cobra war, and the origin of Cobra is revealed to be tied in to a rather bizarre ancient civilization called "Cobra-La". Cobra-La's leader Golobulus has tired of Cobra Commander's constant failures and has decided to take matters into his own hands.
The film is rather (in)famous for taking what had previously being the most realistic cartoon (relatively. They
did do an episode with the Ancient Egyptian Gods, after all) of the 1980s and making it into an outright science fiction film and for its potrayal of Cobra Commander... however the opening to the movie is considered a
Crowning Moment of Awesome at is finest. It also tried to avert some of the tropes associated with the TV series such as
Never Say "Die" and
Nobody Can Die, but... things didn't go the way as planned due to a
certain other film being released first and the negative backlash against a certain character's death...