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Futari Wa Pretty Cure
Servant of the darkness...
... return to the shadows!

The first series in the Pretty Cure franchise. Magical Girls done with a low-key kind of Buffy The Vampire Slayer approach, postmodern and self-aware.

Yukishiro Honoka and Misumi Nagisa are two eighth-grade girls who normally would have never become more than passing acquaintances. Honoka is the class brain, the class president, and chased by all the boys; Nagisa is an unrepentant jock and secret romantic who has a crush on an older boy but gets unwanted love letters from other girls. After receiving strange cell-phone like devices that house a pair of bizarre living creatures, though, they discover that they can transform into a duo of Magical Girls — Cure Black and Cure White, together known as Pretty Cure! Caught up in a battle against a world-spanning evil, Honoka and Nagisa find that they have a destiny to fulfill — one that will save worlds and just incidentally make them friends along the way.

Despite being aimed at the 10-to-13-year-old girl demographic, Pretty Cure is made with a very grown-up awareness of the Magical Girl genre, its history, and the basic silliness of some of its cliches — and it shows. There are sly references to other mahou shoujo shows throughout, and the characters themselves — particularly Nagisa — seem to not quite believe what they're doing at times. (For example, after her first transformation, pose and speech, Nagisa stops cold and blurts, "What am I saying?") Because it is aimed at the younger set, it doesn't get as much out of its po-mo sensibilities as it could, but it still manages to work in a wink and a nod here and there.

Pretty Cure bucks the usual formula in other ways. Firstly, the girls are very physical when fighting — leaping, punching and kicking their foes and reserving magical attacks for the coup de grace. Both girls seem to be Spider-Man-level in strength and agility, making them far more formidable in hand-to-hand combat than the usual magical girl.Secondly, all their magical abilities seem to come from teamwork; they have no solo attacks and cannot even transform into their powered forms unless they are acting in unison. Combined with the Buffy-like genre awareness the characters show (not to mention the first villain, who's a dead ringer for David Bowie in Labyrinth), and this makes for one of the more unusual Magical Girl programs to come along.

Alternate Continuities came in later seasons with Futari Wa Pretty Cure Splash Star and Yes! Precure 5.

For an even more subversive postmodern take on the Magical Girl genre, see Mai-HiME and its successor, Mai-Otome.
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