[[quoteright:350:[[Disney/OneHundredAndOneDalmatians http://static.tvtropes.org/pmwiki/pub/images/cruella-de-vil-b-web.jpg]]]]
[[caption-width-right:350:That coat might as well be [[Literature/TheBible the mark of the beast]].]]

->''"I love this fur coat, especially since I killed the animals for it myself!"''
-->-- '''Princess Snake''', ''WebVideo/DragonBallZAbridged''
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If you wear a real fur, you must be evil or immoral. That's the only explanation.

This is not about the politics of wearing fur, but simply how the mainstream media portrays it since the mid 1980s. In that time, groups such as PETA finally gained some traction, through celebrities building up a BandWagonTechnique. Wearing animal fur was considered the mark of evil. Leather is usually given a pass since the rest of the animal was killed for meat anyway, "and would ''you'' tell a [[AllBikersAreHellsAngels 300-pound biker]] to give up his jacket[[note]] [[http://www.fromthetrenchesworldreport.com/peta-crashes-biker-gathering-not-to-be-missed/27275 someone did...]][[/note]]?"[[note]] footnote in a novel by ''Creator/TerryPratchett''[[/note]], but fur industry revenues went into a decline through the late '80s and '90s.

Yet this didn't last long. Some other celebrities came along later decided to rebel against the curve, particularly rappers and hip-hop artists. Combined with sites like eBay marketing inexpensive furs, fur has seen a comeback in recent decades. Just go to photo sharing sites and look up "Fur coat", "mink", and even "pimp coat".

Of course the media doesn't reflect this. Partly because it's [[TwoDecadesBehind Still The Eighties]], and partly to satiate the remaining anti-fur celebrities, mainstream media since the mid 1980s has an unwritten rule about fur: it's a sign of corruption. Not the fur itself (barring bad horror movies), but of what you did to get it.

So wearing fur in media has now become part of the HollywoodDressCode, often to show how corrupted characters have become. Wearing fur identifies you as:
* A RichBitch or SpoiledBrat, and wearing fur shows off your selfishness and amorality.
* TheDitz, TheVamp, or FemmeFatale. As an old joke says, you slept your way to get that coat, and all the implications that leaves. Often, as a seduction ploy, [[NakedInMink they wear a fur coat with nothing underneath]]. No, that's not FetishFuel. It's sick and depraved I tell you!
* CruellaToAnimals

It should be noted that cavemen, [[MagicalNativeAmerican Native Americans]] and arctic tribes like the Inuit never wear fur, they wear ''skins'', so it's all right, since it makes you CloserToEarth as a culture. Note that in RealLife, Inuit and northern Indians actually do wear fur in modern days, and not the synthetic kind which doesn't retain heat as well. Political correctness goes out the window at 40 below. Same goes with [[GrimUpNorth Russians]], who aren't politically correct people in general but are baffled by this trend especially and tend to think anti-fur activists are [[AnimalWrongsGroup all deranged freaks]].

Also fictional works that take place in the past, or in places like modern Russia, do not assume ViewersAreMorons, and do have people wearing fur, since they are/were common in those places and times. Yet those works still seem to portray those places and times as less enlightened, with wearing fur being a symptom of this. And in PoliticallyCorrectHistory, wearing fur seems to disappear, even in the dead of winter.

Also, this can actually be combined with PrettyInMink. This is when a character wears real fur, but the character still fits the type mentioned. Works that are explicitly this trope just use fake fur.

One of TheNewestOnesInTheBook.

No relation to the CSI episode of the same name, or [[UsefulNotes/FurryFandom its subject]].

For the dining equivalent, see ExoticEntree. Compare HollywoodDressCode, AcceptableTargets, GoodSmokingEvilSmoking, ItsFakeFurItsFine, GenuineHumanHide. Contrast PrettyInMink.

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!!Examples (examples for CruellaToAnimals should go there):

!!RichBitch

[[AC:{{Anime}} and {{Manga}}]]
* The warden in ''[[Anime/GuyDoubleTarget Guy Awakening of the Devil]]'' is cruel and greedy. At the end, when the prison is being destroyed by some weird energy waves, she stops to grab [[http://static.tvtropes.org/pmwiki/pub/images/guy_dt_00_7526.jpg a white fox coat and her jewelry]]. She then has a DeathByMaterialism.
* Ayuko Rara of ''Anime/DualParallelTroubleAdventure'' is TheDragon for an ArtifactOfDoom, but given most of the power. She spends much of her screen time wearing a fluffy white fur wrap.
* Greed of ''Manga/FullmetalAlchemist'' is first seen wearing a vest with a fur collar. However, he's one of the [[AffablyEvil nicer]] [[NobleDemon villains]].

[[AC:ComicBooks]]
* ComicBook/EmmaFrost from ''Comicbook/{{X-Men}}'' is a definite RichBitch (although she wasn't as much of an actual bitch as she suddenly became). Her most famous outfit has a cape with a huge white fox collar (assuming this outfit was made for real). However, she first appeared in 1980. Yet when she turned into a hero, it was the early 1990s, and her outfits didn't include fur.
** Of course the costume may make her look like a FemmeFatale, but in a comic book, even the Queen of England would dress [[{{Stripperiffic}} like that]] ([[IWasQuiteALooker at least when she was younger]]).
* [[UltimateMarvel Ultimate]] [[ComicBook/{{X-Men}} Sabretooth's]] [[PimpDuds pimp coat]].

[[AC:{{Literature}}]]
* Genius Pixie Opal Koboi in Literature/ArtemisFowl: the Opal Deception has fur-covered seats in her custom-built luxury shuttle, as a sign of her leaving behind the fairy world (most fairies are vegan), and embracing [[HumansAreBastards the human world]]. It should be noted that leather doesn't get a pass in this setting, either; had the seats been made of leather it would have been just as abhorrent to the fairies. However, even Artemis is disgusted by the fur seats.

[[AC:{{Film}}]]
* In ''Film/GirlsJustWantToHaveFun'', TheRival is a RichBitch, and [[http://static.tvtropes.org/pmwiki/pub/images/gjwthf_tm_00_32.jpg wears a white fur jacket]] for the scene when she first meets the protagonist.
* In ''Film/AceVentura: When Nature Calls'', Ace confronts a woman wearing all kinds of animal products, who dismisses him as "another ''activist''," and goes on "There's nothing wrong with enjoying the fruits of nature. I suggest you try it sometime." Ace does so, punching her husband and then dancing around with the man on his shoulders.
* Darla Dimple, EnfanteTerrible BigBad of ''WesternAnimation/CatsDontDance'' wears fur coats and mink stoles...''in a world where'' all ''animals are apparently sentient.''
* In The Stallone/Banderas film ''Film/{{Assassins}}'', Julianne Moore's animal-loving character spray-paints a woman's fur coat while standing in an elevator and making a "shhhhh" sound to mask the sound of the spraycan. The implication is that she's a free spirit while the fur-wearing woman is a RichBitch.
* Veruca from the 2005 ''Film/CharlieAndTheChocolateFactory'' film. (Though her fur is fake.) Past versions weren't this trope -- she was merely a PrettyInMink SpoiledBrat.
* Emma Frost from ''Film/XMenFirstClass'', sometimes wears a mink.

[[AC:LiveActionTV]]
* Even though ''Series/{{Dallas}}'' and ''{{Dynasty}}'' started in 1978 and 1981 respectively, it seemed in later years, these shows and their spinoffs gave most of the fur coats to the RichBitch characters.
* In the musical episode of Series/XPlay, after receiving lucrative contracts to produce their own games and stressing out factory workers to make it, Adam and Morgan go from snarky video game reviewers to rich snobs. The first shot of them after the factory scene starts with a close up of a pair of high-heels stepping onto the sidewalk, panning up a fur coat, and then to Adam's head. Morgan joins him a second later in a business suit.
* In an episode of ''Series/DesigningWomen'' Suzanne Sugarbaker (played by Delta Burke) is criticized for her new fur coat she shows off by her sister and after being attacked by animal rights activists ends up with a broken arm and refuses to have the coat cut off of herself to set the arm resulting in her spending weeks in the coat while her arm heals. At the end she swears off fur simply because she spent so much time trapped in it.

[[AC:VideoGames]]
* ''VisualNovel/FateStayNight's'' [[BigBad Gilgamesh]] becomes the male example when he appears in a pimped-out fur coat as his 'civilian' dress. This wasn't part of his uniform when he was summoned into the world, but he went shopping and consciously selected it. Personal traits include haughty, disdainful of all others, proud of his vast riches and in fact considers himself owner of ''everything'' in the world -- does he fit the RichBitch aspect yet?
* Courtney Gears of ''RatchetAndClankUpYourArsenal'' says Ratchet would make a nice fur coat.

[[AC:WesternAnimation]]
* Mallory Archer from ''{{Archer}}'' has a regular account at a furrier. Definitely a RichBitch, often seen in furs.
* Indirectly done in ''WesternAnimation/FamilyGuy'', in the episode when Lois is mayor. She agrees to allow pollution so she can buy a fur coat. She relents, though, and doesn't have to give back the coat, but [[SnapBack the coat is never worn after that]].

!!TheDitz, TheVamp, or FemmeFatale

[[AC:{{Anime}} and {{Manga}}]]
* Suzu from ''PeacemakerKurogane'', during the sequel, after he becomes an AxCrazy DepravedHomosexual. Just to cement the fact that he's evil, he wears a long, black fur robe (without wearing any clothes inside).

[[AC:{{Film}}]]
* The Ice Princess in ''Film/BatmanReturns'' is a total bimbo. While the villainous Catwoman doesn't even wear leather --she wears vinyl-- so she lives, the Ice Princess, well... For wearing fur, RedemptionEqualsDeath.
** Max Shreck and his son Chip also wear fur-lined coats in the movie, but they're more the RichBitch type.
* ''{{Casino}}'', ''{{Goodfellas}}'', and ''Series/TheSopranos''. People wear fur, but they're in, or related to, the mob.
* In ''SisterAct'' Deloris gets a mink coat from her mobster boyfriend and is upset that he's actually given her his wife's fur. She goes to confront him about it and witnesses a murder than that sets up the movie. The fur was used to show Whoopi's character was a bit TheVamp at the beginning of the movie and to show that her boyfriend was mobster.
* In ''MissPettigrewLivesForADay'', Delysia Lafosse seems to like wearing fur. She even comments on how nice it feels on the skin. However, she makes this comment when she's supposed to be in the middle of a "serious" conversation. Then again, this may not count if that scene was in the original book, which was published in 1938.
* In ''Film/TheAvengers1998'', Mrs. Peel's clone wears a fur coat when she tries to murder Steed with a spear gun and pistol.

[[AC:{{Literature}}]]
* ''The Reincarnation of Peter Proud''. While the title character is swimming in a lake, a woman wearing a fur coat goes out to him in a boat. When she gets close to him she murders him with an oar.

[[AC:LiveActionTV]]
* Nikki, in the short-lived US version of ''As If'', wore a fur coat, and she slept around.

[[AC:{{Music}}]]
* Even though a lot of rap and hip-hop videos brought fur back into the mainstream, they seem to be allowed more because most of the people wearing them are pimps and ho's.

!!Other examples

[[AC:AnimeAndManga]]
* Izaya Orihara from ''{{LightNovel/Durarara}}'' is rarely seen without his fur-lined coat. He also enjoys [[{{Troll}} toying with people]] ForTheLulz.
* Earlier chapters of ''Manga/InuYasha'' had the titular hero and Kagome confront a pair of minor demon brothers who were the personal enemies of fox youkai BrattyHalfPint Shippo because they were responsible for killing his father and wearing his fur.

[[AC:{{Film}}]]
* In the 1967 film of ''Film/DoctorDolittle,'' the doctor has a somber-but-angry musical number toward the middle of the movie, "Like Animals" where he sings about mankind's exploitative, demeaning, and cruel treatment of animals to a full courtroom. At the end of the song he specifically addresses some upper-class women watching the proceeding, all of whom are wearing fur.
-->''"When you dress in suede or leather, or some fancy fur or feather / did you stop and wonder whether for a fad, / you have killed some beast or other? And you're wearing someone's brother? / Or perhaps it's someone's mother in which you're clad."''

[[AC:{{Literature}}]]
* Little Red Riding Hood in Roald Dahl's ''Revolting Rhymes'' shoots TheBigBadWolf to get herself a fancy new coat. She is later called by a certain little pig who is being menaced by another bad wolf; unfortunately for the pig, her greed for accessories made out of animals doesn't stop at a second wolfskin coat.

[[AC:{{Pinball}}]]
* The Rider in Creator/{{Bally}}'s ''Pinball/{{Centaur}}'' wears a large fur shawl on the backglass, but it's unclear how antagonistic she's supposed to be.

[[AC:ProfessionalWrestling]]
* The Wrestling/{{WWE}} tag-team MNM, a pair of {{heel}}ish celebrity hangers-on, were known for their fur coats and boots. Oddly enough, their manager, a RichBitch [[TheVamp Vamp]] by the name of Wrestling/{{Melina}}, never wore fur, though she does seem to be fond of animal prints. One member, Johnny Nitro, kept the furs even as he transitioned to his new gimmick, an odd cross between the JerkJock and the WarriorPoet by the name of Wrestling/JohnMorrison.

[[AC:VideoGames]]
* An educational game called ''VideoGame/TheClueFinders 3rd Grade Adventures'' has the main villain be someone who's illegally poaching animals for their furs.

[[AC:{{Webcomics}}]]
* Hinted at in ''Webcomic/HannaIsNotABoysName'' with Doc Worth, a sort of ChaoticNeutral character whose fur trimmed-labcoat is meant to express not cruelty so much as sleaziness. [[WordOfGod According to the author]], the fur collar was meant to [[AnimalMotifs help mimic the look of a vulture.]]

[[AC:WesternAnimation]]
* An episode of ''{{Braceface}}'' deals with a short tiff between Sharon and Miranda when the former plans to participate in a fashion show wearing fur clothes. In the end, Sharon decides to accept Miranda's decision, whereas Miranda has switched out all the real fur for faux fur.
* WesternAnimation/{{Megamind}} has "custom made baby seal leather boots", just [[CardCarryingVillain to try and prove that he's evil]].
* ''WesternAnimation/TheSimpsons'' has Mr. Burns; despite the fact he is normally only seen wearing his [[LimitedWardrobe trademark business suit]], the episode "Two Dozen & One Greyhounds" reveals he has a real fixation on the most unusual sorts of fur for his clothing. Besides the greyhound fur tuxedo he plans on making from the puppies he stole from the Simpsons, his wardrobe includes a vest made from the chest of a gorilla, a sweater made from Irish Setter fur, a hat made from the skin of his last pet cat, evening wear made from the skin and wings of vampire bats, slippers made from the feet of albino African rhinocerii, grizzly bear fur underpants, literal turtleneck shirts, a beret made from the head of a French poodle, two formal suits (one single-breast, one double-breast) made from the breast-feathers of robins, and a set of loafers made from gophers. He also comments that when he made the loafers, the alternative would have been skinning his chauffeurs.
** [[http://www.youtube.com/watch?v=qsFHEK_o9U8 "But a greyhound fur tuxedo would be best. So let's prepare these dogs..."]]

[[AC:RealLife]]
* It has been said that when she was in college, Ann Coulter would wear fur coats even in summer to annoy her classmates (whether for attention or political reasons).

!!PoliticallyCorrectHistory

[[AC:{{Literature}}]]
* ''Literature/TheRoadToWellville'' features characters in the early 20th century, acting like moderately militant PETA members. Whether people were actually like that at the time, it seems likely that this was more of a bow to politics at the time the film was made.
** There were indeed animal lovers at the time, but for the most part they only protested against ''blatant'' cruelty to animals.
* It gets a bit ridiculous in Creator/HarryTurtledove's Crosstime Traffic novel Gunpowder Empire. The two main characters will literally stop whatever is happening just to talk about how nobody wears fur anymore and how polite society sees it as repulsive. This doesn't just happen once, but about 9 times in a 200 or so page book. The alternate timeline never saw the Roman Empire fall or technology advance much past our timeline's 400 AD. Still, even if they're in northern Europe and freezing, "FUR IS EVIL!"
** Notably, the narration points out the hypocrisy involved. It's something of a hallmark of Turtledove to have characters express a viewpoint, while the narration points out the flaws and cultural viewpoints that shade that belief.

[[AC:RealLife]]
* [[ErmineCapeEffect Royalty]] will either get no comment for wearing fur, or [[PoliticallyCorrectHistory they won't wear fur at all]].
* Actress Creator/DominiqueSwain is a member of PETA, but eats meat. This is the reason she's with them.

!!Playing With (although any outright aversions should go in PrettyInMink instead)

[[AC:{{Comics}}]]
* Played with in a ''JosieAndThePussycats'' comic. Alexandra has a line of fur coats, which Melody says is cruel. Alexandra explains that they are manmade, and starts naming off the synthetic ingredients. Melody [[DumbBlonde doesn't get it]] and demands she free the Orlons.
* Captain Cold in ''TheFlash'' wears a parka; in one issue of the DCAnimatedUniverse ''Justice League'' comic he tells the Flash that it's not trimmed with real fur because [[EvenEvilHasStandards he's an environmentalist]].
* In the ECComics Science-Fiction [=SuspenStory=] "What Fur?!", in a space-faring future where skunks are being driven to extinction due to demand for their pelts, a furrier seeks to make a killing on a little-explored small planet which is crawling with skunks. Unfortunately, this planet turns out also to have giant furry aliens who like to wear human skins around their necks.

[[AC:{{Film}}]]
* InvertedTrope in ''Hell on Heels: The Battle for Mary Kay'', Mary Kay wears fur, and even gives a black mink coat to the best saleswoman each year. The film portrays these woman as hard working, while TheRival, who eventually makes her company fold, never wears fur.

[[AC:{{Literature}}]]
* TamoraPierce prefaces at least one of her books with a foreword telling animal rights groups that wearing animal furs is inevitable in a middle ages-based fantasy setting, and doesn't necessarily condone them in real life.
* In ''[[Literature/VorkosiganSaga Brothers In Arms]]'' by LoisMcMasterBujold, Miles Vorkosigan buys a "cat blanket" which is made of fur. The subversion is that the blanket is a genetically engineered living organism. It doesn't shed, is self-cleaning, lives via photosynthesis or microwave absorption, purrs, and snuggles up.
** Still, Miles, Ivan [[spoiler:and later Mark]], are by turns delighted and creeped out by it.

[[AC:{{Music}}]]
* The [[http://www.youtube.com/watch?v=gzoEK545j64 video]] for Deee-Lite's "Groove Is In The Heart" points out that Lady Miss Kier is wearing fake fur.

[[AC:NewspaperComics]]
* In an early GetFuzzy Sunday strip, Bucky accuses a woman wearing a fleece coat on the subway of being a "Muppet killer".

[[AC:LiveActionTV]]
* In one episode, Phoebe on ''Series/{{Friends}}'' got a fur coat as a gift and, being the hippie of the group, constantly complained about how evil it was - until she tried it on and decided it looked good. For the rest of the episode, she justified wearing it using very spurious and shaky logic, and eventually she gave it to a hobo when a squirrel made her feel guilty.
* ''Series/VeronicaMars'' [[FeeFiFauxPas wears a coat with a faux-fur collar]] while talking to some animal rights activists, realizes it, and takes it off. One of them sneaks behind her and moves to chop the collar off; Veronica catches her, shrieking "It's fake!" (This is probably important to actress Kristen Bell, who is herself one of the sane-ish kinds of animal rights activists.)

[[AC: Tabletop Games]]
* Despite the late medieval setting, in ''TabletopGame/{{Ironclaw}}'' the only character shown wearing something made from another creature's fur is [[http://fc04.deviantart.net/fs70/f/2010/089/5/e/Ironclaw__Amalsand_by_andrewk.png Lady Amalsand Jakoba]], because every species of fur-bearing mammal [[WorldOfFunnyAnimals in the setting is sapient]]. There's plenty of leather though since reptiles aren't intelligent.

[[AC:VideoGames]]
* This is spoofed in ''VideoGame/TeamFortress2''. One of the many cosmetic items replaces the Medic's lab coat with one that's been lined with white fur, and [[https://wiki.teamfortress.com/wiki/Der_Wintermantel the description]] offers a "guarantee" that "at least three endangered species went extinct during the making of this product", and then it ends with [[ItsFakeFurItsFine "Note: fur is synthetic"]].

[[AC:{{Webcomics}}]]
* Parodied by ZooLaLa in a similar way to the above mentioned Josie and the Pussycats example in [[http://i-got-rhythm.deviantart.com/gallery/36656679 this strip]]

[[AC:WesternAnimation]]
* Given the level of technology in ''WesternAnimation/AvatarTheLastAirbender'' and where they live, Sokka and Katara are apparently wearing animal furs to keep warm, with no stigma attached. Although there was this dialogue in ''Bato of the Water Tribe''
-->'''Katara:''' Bato! It looks like home!\\
'''Sokka:''' Everything's here, even the pelts!\\
'''Aang:''' (unenthusiastically) Yeah... nothing's cozier than dead animal skins.
** Of course, this makes sense given that Aang is a vegetarian and cares for animals in general. Using animal products as a matter of practicality is one thing, but it has to irk him slightly for his close friends to be EXCITED over it.
** A canon comic features a fur salesman using synthetic fur and going on a rant about the cruelty of real fur.
* In the ''WesternAnimation/SouthPark'' episode ''[[ItMakesSenseInContext Douche and Turd]],'' PETA is shown constantly going around and [[{{Foreshadowing}} dumping red paint on people wearing fur]]. This comes back to bite them when one of their members dumps paint on P. Diddy's [[PimpDuds pimp coat]]. With his crew, he proceeds to [[TakeThat gun down the entire PETA complex]].
* In one episode of ''TheItchyAndScratchyShow'', Itchy (the mouse) skins Scratchy (the cat) alive and sells Scratchy's fur-covered skin to a GrandeDame. Scratchy, sans skin, accosts the Dame and takes his skin back, wrapping it around his neck. He leaves the store and is immediately pelted with red paint by a PETA-type group holding signs like "Fur is Murder."
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