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->''"It probably goes without saying, but just in case, I should point out that these are not plot-forwarding butts. Creator/VinDiesel never says, "Hey, Ludacris, Other Guy, get outta that car and come over here; we need to drive fast cars or those butts are going to '''explode'''!" [[Wrestling/DwayneJohnson The Rock]] never pulls over to the side of the road saying, "Damn, they're getting away with all of the car money. I'd be able to catch them, but I'm out of gas, and my car runs on butts." They serve no story function. Just butts for butts' sake."''
-->-- Website/{{Cracked}}.com on ''Film/FastFive'' trailer, in the [[http://www.cracked.com/blog/i-cant-tell-if-movies-are-being-serious-anymore/ article]] about PoesLaw and trailers.

Characters in skimpy or skin-tight clothing, or none at all, to attract or "reward" viewers. This is traditionally associated with female characters and most common there, but fanservice of male characters [[GenderInvertedTrope isn't unheard of]].

While the specific term "fanservice" arose from the {{Anime}} community, the concept is far, far older. When nudity or sexual content is an expected part of a work, it's not [=fanservice=]. For example, nudity in a pornographic movie would not qualify, while Creator/SharonStone's infamous "beaver shot" in Creator/PaulVerhoeven's ''Film/BasicInstinct'' would. Though most fanservice is seldom that explicit or graphic -- that is the territory of pornography. Instead it is primarily hints at sex to tease and titillating the audience.

Some shows may have [[MsFanservice designated fanservice characters]]; characters who, even if they are main characters and have a role beyond fanservice, are likely to end up in a fanservicy situation. Some shows have characters for [[MsFanservice both male]] and [[MrFanservice female fanservice.]]

While some fanservice can increase the appeal of a show, too much fanservice can become very distracting and in some cases, [[FetishRetardant put viewers off completely]], especially if the fanservice is directed towards the opposite sex. However, [[SexSells fanservice can lure in viewers easily]]. At the other end of the spectrum, CrossingTheLineTwice hard it may be, can also occur at some point thus using the fanservice for the advancement of the plot itself. ''{{Franchise/Negima}}'' is a mild example of this, while something like ''Anime/StrikeWitches'' goes further and ''Seikon No Qwaser'' may be '''the''' definite example of the phenomenon.

[[DistaffCounterpart Fanservice of female characters]] is often called "cheesecake"; [[SpearCounterpart fanservice of male characters]] is often called "beefcake". HoYay fanservice directed at the LGBTFanbase or YaoiFangirl also exists in quite a lot of media (within the VisualKei subgenre of music, for example, "fanservice" and HoYay are almost synonymous due to bands being almost AlwaysMale, and an above usual population of bisexuals early on followed up by the recognition of the YaoiFangirl as one of the primary audiences)

"Fanservice" is also sometimes used in a more general way, referring simply to any crowd-pleaser thrown in just because. When this is something non-sexual, like needlessly flashy attacks in a HumongousMecha show, long guitar/bass/drum solos in a concert, or [[ContinuityCavalcade throwing in lots of obscure continuity references]] in a long-running work, it's PanderingToTheBase. [[RuleOfSexy Sexy fanservice is considered the default form, because it is everywhere, and it's easy to add to any kind of show]].

SexIsInteresting is what happens when a writer tries to rationalize this in terms of narrative craft. Attempts to increase the overall amount of sexual content in a series fall under HotterAndSexier.

Not to be confused with FanFlattering.

A SubTrope of SexSells. See also FanserviceCostumes, NudityTropes, PartialNudityTropes, and RuleOfSexy.

!!A SuperTrope to
See also:
+ FanserviceCostumes

* AmazonianBeauty
* BareYourMidriff
* BastardGirlfriend
* BathKick
* BathtubScene
* BeachEpisode
* BeautyContest
* BedlahBabe
* BellyDancer
* BestKnownForTheFanservice
* BigBeautifulMan
* BigBeautifulWoman
* BodySushi
* BreastExpansion
* {{Burlesque}}
* CandlelitBath
* {{Catfight}}
* ChippendalesDancers
* ChorusGirls
* CleavageWindow
* ClothingDamage
* ContemptibleCover
* CrashingThroughTheHarem
* {{Dojikko}}
* DirtyHarriet
* EroticEating
* EvilIsSexy
* FairCop
* FairySexy
* FanDisservice
* FanserviceCover
* FanserviceExtra
* FanServicePack
* FanserviceFauxFight
* FanserviceWithASmile
* FemaleGaze
* FetishFuel
* ForeignFanservice
* FromDressToDressing
* FunbagAirbag
* FuroScene
* {{Gainaxing}}
** MistyMay
** JigglePhysics
** JiggleShow
* GiantWoman
* GodivaHair
* HartmanHips
* HelloSailor
* HomoeroticSubtext (when intended or primarily intended to pander to the LGBTFanbase, YaoiFan, or YuriFan)
* HoodOrnamentHottie
* HospitalHottie
* HotMenAtWork
* HotSpringsEpisode
* HotWind
* HoYay (when intentionally invoked)
* IgnoreTheFanservice
* ImpossibleHourglassFigure
* InnocentFanserviceGirl
* IntimateMarks
* IntimateOpenShirt
* TheItemNumber
* KinkySpanking
* LadyNotAppearingInThisGame
* {{Loincloth}}
* MaidCorps
* MaleFrontalNudity
* MaleGaze
* {{Mooning}}
* MrFanservice
* MsFanservice
* MudWrestling
* MurderousThighs
* NakedFirstImpression
* NaughtyNurseOutfit
* NonMammalMammaries
* NudeNatureDance
* ObligatoryBondageSong
* OutdoorBathPeeping
* PageThreeStunna
* PantyFighter
* PantyShot
* ParentService
* PecFlex
* PerpetuallyShinyBodies
* PitGirls
* PoolScene
* PublicBathhouseScene
* PublicExposure
* ReluctantFanserviceGirl
* RomanticizedAbuse
* {{Sarashi}} got to be better known thanks to {{Fanservice}}.
* SelfFanservice
* {{Sexposition}}
* SexyShirtSwitch
* SexySoakedShirt
* ShakingTheRump
* ShamelessFanserviceGirl
* ShesGotLegs
* ShirtlessCaptives
* ShirtlessScene
* ShouldersUpNudity
* ShowerOfAngst
* ShowerOfAwkward
* ShowerScene
* ShowingOffTheNewBody
* SittingSexyOnAPiano
* SkinnyDipping
* SkinshipGrope
* SlipIntoSomethingMoreComfortable
* SlipknotPonytail
* SnakesAreSexy
* StatuesqueStunner
* StripPoker
* SuggestiveCollision
* SweepsWeekLesbianKiss
* ThreeMinutesOfWrithing
* TokenYuriGirls
* TooSexyForThisTimeslot
* ToplessnessFromTheBack
* {{Underboobs}}
* WalkingShirtlessScene
* WalkingSwimsuitScene
* WardrobeMalfunction
* WatchingTheReflectionUndress
* WaterfallShower
* WetSariScene
* WetTShirtContest
* WhoWearsShortShorts
* WorkoutFanservice
* YaoiGuys
* YouCanLeaveYourHatOn