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[[caption-width-right:300:[[Website/SuperDickery Marvel]] [[CoversAlwaysLie gives us something everyone's been waiting to see]].]]

->''"It probably goes without saying, but just in case, I should point out that these are not plot-forwarding butts. Vin Diesel never says, "Hey, Ludacris, Other Guy, get outta that car and come over here; we need to drive fast cars or those butts are going to '''explode'''!" The Rock never pulls over to the side of the road saying, "Damn, they're getting away with all of the car money. I'd be able to catch them, but I'm out of gas, and my car runs on butts." They serve no story function. Just butts for butts' sake."''
-->-- Website/{{Cracked}}.com on ''Film/FastFive'' trailer, in the [[http://www.cracked.com/blog/i-cant-tell-if-movies-are-being-serious-anymore/ article]] about PoesLaw and trailers.

The use of sex or sexualized situations to reward or entice viewers. While the specific term "fanservice" arose from the {{anime}} community, the concept is far, far older. Most fanservice is seldom explicit or graphic -- that is the territory of pornography. Instead, it uses sexuality or hints at sex often in a [[RuleOfFunny funny]] or [[NakedPeopleAreFunny comedic]] way to tease and titillate the audience. This is traditionally associated with female characters, but fanservice of male characters [[GenderInvertedTrope isn't uncommon either]].

Some shows may have [[MsFanservice designated fanservice characters]]: characters who, even if they are main characters and have a role beyond fanservice, are likely to end up in a fanservicey situation. Some shows have characters for [[MrFanservice both male]] and [[MsFanservice female fanservice]].

Although some fanservice can increase the appeal of a show, too much can become very distracting, and in some cases can [[FetishRetardant put viewers off completely]], especially if the fanservice is directed towards people with a sexuality sufficently different from that of the viewer. However, [[SexSells fanservice can lure in viewers easily]]. At the other end of the spectrum, CrossingTheLineTwice, hard as it may be, can also occur at some point, thus using the fanservice for the advancement of the plot. ''{{Franchise/Negima}}'' is a mild example of this, whereas something like ''Anime/StrikeWitches'' goes further and ''Seikon No Qwaser'' may be '''the''' definitive example of the phenomenon.

[[DistaffCounterpart Fanservice of female characters]] is often called "cheesecake"; [[SpearCounterpart fanservice of male characters]] is often called "beefcake". HoYay fanservice directed at the LGBTFanbase or {{Yaoi Fangirl}}s also exists in quite a lot of media. Within the VisualKei subgenre of music, for example, "fanservice" and Ho Yay are almost synonymous due to bands being almost AlwaysMale, and an above-usual population of bisexuals early on followed up by the recognition of the YaoiFangirl as one of the primary audiences.

"Fanservice" is also sometimes used in a more general way, referring simply to any crowd-pleaser thrown in just because. When this is something non-sexual, like needlessly flashy attacks in a HumongousMecha show, long guitar/bass/drum solos in a concert, or [[ContinuityCavalcade throwing in lots of obscure continuity references]] in a long-running work, it's PanderingToTheBase. [[RuleOfSexy Sexy fanservice is considered the default form, because it is the one]] [[BestKnownForTheFanservice everybody seems to remember]], and the easiest to add to any kind of show.

A SubTrope of SexSells.

See also NudityTropes, PartialNudityTropes.

Not to be confused with FanFlattering.
!!A SuperTrope to
+ FanserviceCharacters
+ FanserviceCostumes
+ RuleOfSexy
* AbsoluteCleavage
* AmazonianBeauty
* BareYourMidriff
* BarefootCaptives
* BastardGirlfriend
* BathKick
* BathtubScene
* BeachEpisode
* BeautyContest
* BedlahBabe
* BellyDancer
* BestKnownForTheFanservice
* BigBeautifulMan
* BigBeautifulWoman
* BodySushi
* BreastExpansion
* {{Burlesque}}
* CandlelitBath
* {{Catfight}}
* ChippendalesDancers
* ChorusGirls
* CleavageWindow
* ClothingDamage
* ComedicUnderwearExposure
* ConsumingPassion
* ContemptibleCover
* CrashingThroughTheHarem
* CuteClumsyGirl
* DirtyHarriet
* EroticEating
* EvilIsSexy
* FairCop
* FairySexy
* FanDisservice
* FanserviceCharacters
* FanserviceCover
* FanserviceExtra
* FanserviceModel
* FanServicePack
* FanserviceFauxFight
* FanserviceWithASmile
* FemaleGaze
* ForeignFanservice
* FromDressToDressing
* FunbagAirbag
* FuroScene
* {{Gainaxing}}
** MistyMay
** JigglePhysics
** JiggleShow
* GiantWoman
* GodivaHair
* HartmanHips
* HelloSailor
* HitchhikersLeg
* HomoeroticSubtext (when intended or primarily intended to pander to the LGBTFanbase, YaoiFan, or YuriFan)
* HoodOrnamentHottie
* HospitalHottie
* HotMenAtWork
* HotSpringsEpisode
* HotterAndSexier (adding fanservice to a franchise)
* HotWind
* HoYay (when intentionally invoked)
* IgnoreTheFanservice
* ImpossibleHourglassFigure
* InnocentFanserviceGirl
* IntimateMarks
* IntimateOpenShirt
* TheItemNumber
* KinkySpanking
* LadyNotAppearingInThisGame
* LatexSpaceSuit
* {{Loincloth}}
* MaidCorps
* MaleFrontalNudity
* MaleGaze
* MarilynManeuver
* {{Mooning}}
* MrFanservice
* MsFanservice
* MudWrestling
* MurderousThighs
* NakedApron
* NakedFirstImpression
* NaughtyNurseOutfit
* NonMammalMammaries
* NudeNatureDance
* ObligatoryBondageSong
* OutdoorBathPeeping
* PageThreeStunna
* PantyFighter
* PantyShot
* ParentService
* PecFlex
* PerpetuallyShinyBodies
* PitGirls
* PoolScene
* PublicBathhouseScene
* PublicExposure
* ReluctantFanserviceGirl
* RomanticizedAbuse
* {{Sarashi}} got to be better known thanks to {{Fanservice}}.
* SelfFanservice
* {{Sexposition}}
* SexyScandinavian
* SexyShirtSwitch
* SexySoakedShirt
* ShakingTheRump
* ShamelessFanserviceGirl
* ShesGotLegs
* ShirtlessCaptives
* ShirtlessScene
* ShouldersUpNudity
* ShowerOfAngst
* ShowerOfAwkward
* ShowerScene
* ShowingOffTheNewBody
* SittingSexyOnAPiano
* SkinnyDipping
* SkinshipGrope
* SlipIntoSomethingMoreComfortable
* SlipknotPonytail
* SnakesAreSexy
* StatuesqueStunner
* StripPoker
* SuggestiveCollision
* SweepsWeekLesbianKiss
* ThreeMinutesOfWrithing
* TokenYuriGirls
* TooSexyForThisTimeslot
* ToplessnessFromTheBack
* {{Underboobs}}
* WalkingShirtlessScene
* WalkingSwimsuitScene
* WardrobeMalfunction
* WatchingTheReflectionUndress
* WaterfallShower
* WetSariScene
* WetTShirtContest
* WhoWearsShortShorts
* WorkoutFanservice
* YaoiGuys
* YouCanLeaveYourHatOn