Arya Stark: You're fine with murdering little boys, but thieving is beneath you.Whether someone is a weirdo, villain, pervert, jerkass, geek, or just way too nice, deviant from the customs of "normal" society — one often finds those things that can only go so far. These characters find that when they're in a situation where they would cross a certain line, they don't do it. Or they get disgusted at those who do cross that line. The standard is often moral or ethical, but could also be regarding culture, or True Art, or good taste, or good manners, or what constitutes a good meal, or even the boundaries around a fandom— basically, anything that a person or group is willing to treat as Serious Business. The point of this trope is that no matter how high or low anyone thinks the line is, they all believe that there is a line, and that those who cross it are in the wrong. Even people you wouldn't think of as having standards still tend to believe in something. A Super Trope to:
Sandor 'The Hound' Clegane: A man's got to have a code.
Sandor 'The Hound' Clegane: A man's got to have a code.
- Ape Shall Never Kill Ape: A violent group sees it as immoral to be violent toward one of their own.
- Arbitrary Skepticism: In a world with lots of weird stuff, this is so remarkable that one can't help pointing it out.
- Caper Rationalization: A group of criminals comes up with a reason this particular crime is justifiable.
- Chivalrous Pervert: An individual who has some filthy desires but holds themselves to a standard when going about them.
- Code of Honour: The standard is formally codified and agreed to, often with a Heroic Vow.
- Con Men Hate Guns: They make their living scamming and cheating people, but they refuse to resort to violence.
- Dude, Not Funny!: Even in works of Black Comedy, jokes about some subjects are considered to be in bad taste.
- Ethical Slut: Has a very active sex life, but goes about it in a moral and responsible way.
- Even Bad Men Love Their Mamas: Even the most hardened bad guys may have a soft spot for dear old Mom.
- Even Beggars Won't Choose It: The poor may be needy, but they're not desperate enough to accept that handout.
- Even the Dog Is Ashamed: An action so bad, it even warrants the disapproval of the Non-Human Sidekick.
- Even Evil Has Loved Ones: Villains care about people in their own families and would never dream of hurting them.
- Even Evil Has Standards: An evildoer rejects some bad deed as too evil for them to be involved with.
- Even Nerds Have Standards: Something is considered too nerdy even by other nerds.
- Even the Rats Won't Touch It: The Lethal Chef's food is so awful, it gets turned down by vermin.
- Evil Virtues: Being effectively evil requires strengths of character.
- Family Values Villain: A bad guy who believes in good old fashioned family values.
- Fandom Heresy: A fandom may disagree about everything, but they will not disagree about this.
- Hitman with a Heart: A Professional Killer who will Never Hurt an Innocent.
- Honor Among Thieves: Scoundrels agree on clearly defined limits to their villainy.
- Hypocrite: Someone who has high standards, but doesn't practice what they preach.
- Karmic Thief: Steals only from people who deserve it.
- Knight Templar: Believes that simply holding a standard is enough to justify other evil behavior.
- Lawful Stupid: Even idiots have standards— they just put Honor Before Reason without any common sense.
- Noble Demon: A villain who pursues evil goals but refuses to be too evil about getting there.
- Not What I Signed On For: Someone is recruited for one cause, but the group's real cause and/or actions make them rethink the deal.
- Obstructive Code of Conduct: What you have when the standard gets in the way of your mission.
- Principles Zealot: Follows their standards no matter what, good or bad consequences be damned.
- Screw the Money, I Have Rules!: When a person can't be bribed or otherwise persuaded to bend their standards.
- Selective Slaughter: A killer refuses to harm certain people or groups, such as children or innocents.
- Straight Edge Evil: A villain believes in the value of clean and orderly living.
- To Be Lawful or Good: The Moral Dilemma that results when someone's standards conflict with their duties.
- Too Spicy for Yog Sothoth: The Eldritch Abomination refuses to eat the hero, or tries but can't keep down their meal.
- Well-Intentioned Extremist: Does morally problematic things, but only in pursuit of a worthy goal.
- Wants a Prize for Basic Decency: Someone thinks they have high standards but compared to everyone else's standards they've only attained the bare minimum.
- What You Are in the Dark: The moment that reveals whether a person's standards are really a part of their character or whether they're just a Slave to PR.
- Would Not Shoot a Civilian: They may be trained to kill, but they only kill enemy soldiers.
- Your Terrorists Are Our Freedom Fighters: Two conflicting groups each see themselves as upholding a standard and the others as breaking it, for pretty much the exact same reasons.
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Anime & Manga
- In Magi – Labyrinth of Magic, Ka Koubun's attempt to make King Sinbad marry Princess Kougyoku, by making it look like Sinbad had violated her, fails, because his henchmen can't stand seeing their princess crying and so sad.
- In Gakuen Babysitters, Chairman Morinomiya, who usually demands for Ryuuichi to work hard and to keep a punctual schedule, states this about herself when posed with the option of waking him up while he's sick.
- Anyone who has ever met and spoken to Uchiha Madara pretty much hates his guts, barring his brother Izuna, his former best friend Hashirama, and his protégé Tobi. Not even Kurama can stand him, and considering the shit he's probably had to put up with over the last few centuries, that says a lot. The people that can stand him? Izuna's dead, and Hashirama, despite otherwise continuing to advocate for him at the drop of a hat, became his mortal enemy the moment Madara decided to attack Konoha, the village they built together. Even his long-time accomplice Tobi, aka Obito, reveals that he doesn't care for him all that much either.
- There's also Sasuke himself during the early episodes. Even before he and Naruto actually become friends, he is absolutely furious at Sakura when she confides in him that she believes Naruto is such an undisciplined prankster because he had no parents to teach him how to act and promptly chews her out for it, telling her she has no idea what she's talking about. After all, he knows from personal experience that not having parents bites; because of this, Sakura has a Jerkass Realization and resolves to try to treat Naruto more kindly.
- The Allied Shinobi Forces was a result of this. The Moon's Eye Plan incited this reaction so much that it was enough to unite the entire shinobi world, which has been in a near-constant state of war for over a century. Trying to subject free will in general seems to incite this reaction.
- In Bakuman。, Eiji Niizuma follows his rivals' work so regularly that his refusal to read Tanto is treated as an O.O.C. Is Serious Business moment that indicates that he thinks they're not living up to their potential.
- A Show Within a Show case becomes a plot point in and out of that universe. Mashiro and Takagi's Perfect Crime Party, a group of elementary school students who do harmless pranks called "perfect crimes", don't do anything that could cause trouble for others; they suggest that if they broke into a bank vault and left behind a note without stealing anything, the security company's reputation would suffer. In response to someone imitating PCP by breaking into a bank vault and leaving a note behind, Takagi writes a story in which Akechi, The Rival to PCP, tells some copycats that he knew it wasn't PCP because they wouldn't do anything like that, and ends with PCP themselves commenting about how not everyone can do things the way they do.
- In Death Note, L and Near are not paragons of justice, and only take on cases that they're interested in. However, they both disapprove of what Kira is doing and the mindset behind it, with Near having an especially strong hatred of Kira's followers.
- In One Piece, the Straw Hats, for the most part, care about their members and friends more than anyone else, even the entire rest of the world, in Robin's case. However, they're typically shown to be quite upset whenever their enemies callously harm their own minions, from Sanji and Franky's shock at Rob Lucci pulling a You Have Failed Me on Nero, to Chopper saving an Enforcer from Gedatsu's attack.
- As greedy as Nami is, she's willing to give up treasure for the sake of her friends, such as giving some of Thriller Bark's treasure to her friend Lola as a gift, or being willing to spend all the treasure to buy Caimie and set her free (unfortunately, she gets preemptively outbid).
- Luffy's usually a nice guy who can befriend and forgive nearly anyone, up to and including former antagonists regardless of morality. However, he drew the line upon seeing Crocodile in Impel Down. He did end up releasing him, at his ally Ivankov's suggestion, but unlike all the other former enemies he meets in the arc, Luffy does not befriend or forgive him.
- Nodoka, in Saki, has repeatedly expressed that she doesn't believe in the existence of superstitions, even when her opponents make improbable draws right in front of her. In a flashback in Saki Achiga-hen, she hears her old friend Kuro telling her that because her Missing Mom told her to value the dora more, she has chosen to draw dora over completing her hand, and believes that as a result, she is more likely to draw dora tiles. Ako asks Nodoka if she's going to say her usual thing about superstitions, and Nodoka says she can't believe what Kuro is saying, but doesn't want to tell her off, either, possibly because she realizes the personal significance of it to Kuro.
- In Nana when porn actress Yuri Kousaka reveals that her real name is Asami Matsumoto, she comments, "I may be a shameless woman, but even I don't make porn flicks under my real name."
- In Is This a Zombie?, Orito is a Casanova Wannabe who's always shamelessly hitting on girls, trying to peep on them, etc. When Ayumu gets possessed by Belphegor, he makes offensive Straw Misogynist remarks. Orito is horrified and quickly declares that he does not believe in that line of thinking.
- True, InuYasha is short-tempered, violent, and overall a bit of a prick, but there are plenty of lines that even he refuses to cross:
- In the "The Tragic Love Song of Destiny" anime special, he refuses to attack Kikyo for the Shikon Jewel when she's badly injured and can't fight back, explaining to her that he doesn't "play dirty"; he even personally saves Kaede from Mistress Centipede while refusing to take her hostage for the jewel as Centipede intended to do.
- When he fights Tōkajin, the latter demands that he eat some of the Ninmenka's fruit before their fight; given the source of the fruit, Inuyasha is quick to turn it down.
- When he meets Shiori, he adamantly refuses to kill a fellow half-demon, let alone a little girl.
- Rurouni Kenshin: Sanosuke admits that despite his disagreements with various antagonists and rivals (ranging from Saitou, Shishio, to Anji), they were at least people he could respect. Inui Banjin on the other hand, was merely an arrogant Blood Knight.
- In Sword Art Online, Akihiko Kayaba, the baddie of the first half of the first season, may have caused 4000+ people to be killed off just for his imagination, but he does have a sense of honor and keeps his own rules even if it meant losing everything. When Sugou Nobuyuki (aka Oberon) spammed his Game Master status and attempted to sexually assault Asuna in the second to last episode of Season 1, just as Kirito is about to give up, his spirit shows up to give him a Heroic Second Wind and lent his system administrator status to allow Kirito to take Oberon down.
- In Progressive, Kibaou is a hothead whose distrust for beta testers and rivalry with Lind and his faction result in the clearers being divided into the Aincrad Liberation Squad and Dragon Knight Brigade, led by Kibaou and Lind, respectively. However, when Joe, one of Kibaou's subordinates, insists that Kibaou walk out of a tense negotiation with the DKB over who gets to do a quest, Kibaou angrily tells Joe to shut up. This, along with how Kibaou gains a measure of grudging respect for Kirito after he helps resolve the issue, shows that Kibaou isn't entirely unreasonable.
- Rei Ayanami of Neon Genesis Evangelion is hard wired to follow orders no matter what they might be, or sacrifice everything to accomplish her mission, even if it means her own life. Especially if it means her own life. Tell her to shoot a child however and she balks. Her finding out the true horrors of the Evas? She gets a glimpse and is horrified, and it's hinted that this would be unforgivable. Wipe out the human race? If verbal reasoning doesn't work Rei takes an active hand stopping it.
- In Girls und Panzer, Shiho looks down on those who follow other tankery ideologies and initially dismisses Oarai's victories as flukes. However, in the movie, after Oarai defeats Shiho's alma mater Kuromorimine's tankery team, led by Shiho's elder daughter and heiress, only for Tsuji Kota to renege on his promise and order that Oarai be shut down anyway, Shiho angrily insists that there's no luck in tankery and helps arrange for a match between Oarai and the University All-Stars.
- Thunderstrike in Thor Corps #1: "There's an old cliche about not being in Kansas anymore that's too corny for even me to use!"
- Deadpool thinks Bloody Mary is too crazy for his tastes.
- In Boba Fett's comic, at one point he takes out a flying Imperial concentration camp ship for free. Even the guy whose morals aren't much more sophisticated than "get paid for it" and has to be specifically told not to default to vaporizing his target won't stand for that kind of thing.
- MAD has quite a few examples, played in various ways.
- Averted on a list of things celebrities would never say. One of them is Adam Sandler refusing to do a scene because it's "stupid."
- In the parody of Artificial Intelligence, the spectators demand a stop to the robot fight when they see the apparently human main character among the contestants. Of course, the promoter sees this as an opportunity to collect even more money.
- Jon spent all morning writing a love sonnet and then the computer crashed. Actually, it just pretended to, because "Even the Internet has its standards".
- Like many cats, Garfield has no problem with hunting animals for food, but got upset with Jon's family turning his pet chicken Nadine into soup because he considered her family.
- Calvin and Hobbes: Calvin may be quite self-centered, but even he thinks starving people are nothing to joke about.
- Lampooned in Bloom County, where it was combined with an Evil Lawyer Joke and a dose of Self-Deprecation on the part of the writer. The strip's resident Amoral Attorney, Steve Dallas, was thinking about changing careers, because he wanted "an easier way to make a living than getting psychopaths and rapists off the hook". (Not that he cared about who they hurt; he just wasn't all-that good at it.) Then Opus suggested that Steve try getting into cartoonist art, to which Steve replied by jabbing him in the butt with a pen and angrily shouting, "I have some scruples, dude!"
- In Dilbert, even a pirate with a diseased parrot refuses to be spokesperson for the unethical company Dilbert works at.
- The Child of Love: Gendo had done plenty questionable or horrible things, but in this story he mixes Asuka's LCL with hormone-boosters so that she has sex and gets pregnant -despite of being only thirteen-. Then he modifies her foetus genetically in order to create a new Super Soldier lifeform he plans to use like a weapon as soon as Asuka gives birth... additionally, Asuka may die when she delivers her baby, who is accidentally his granddaughter, but Gendo does not care. Everyone is so disgusted and sickened with him -including his lover, his right hand and his puppet who had had helped him loyalty until then- that they turn against him. Even Rei -who had been absolutely and unconditionally faithful to him- said she rather obey Misato because she was "more human".
- Kage (a crossover between Jackie Chan Adventures and W.I.T.C.H.): While Jade is quite familiar with being a Combat Pragmatist and Guile Heroine, she is disgusted at the Guardians for framing Raythor of treason and getting him banished to the Abyss of Shadows, feeling that there are some things a hero should not do, and that doing that to someone as honor-driven as Raythor is worse than killing him.
- Calvin and Hobbes: The Series: Socrates is noted to have very few standards when it comes to pranks, one of which is serious injury (as in broken bones).
- Ned Stark Lives: Tyrion Lannister has never gotten along well with Joffrey, who he considers an incredibly selfish and violent Royal Brat who would bring the Kingdoms down along with him; even so, he is disgusted and outraged when he hears that Joffrey didn't die from his fall into the Blackwater Bay at the Fall of King's Landing, but that he was slain in single combat by Stannis Baratheon, despite being crippled and half-conscious at the time. It's one of the few things he and Cersei can agree on by that point.
- In the Harry Potter fic Corvine even Mad-Eye Moody is disturbed by Dumbledore's growing delusions and paranoia.
- Molestia is very much the Anything That Moves type, as well doing quite a few that don't move, but she does have a few fetishes she doesn't engage in, such as vore or necrophilia, and won't violate those who are underage.
- The Originals of The Universiad are to a man Combat Pragmatists who cheerfully advocate There Is No Kill Like Overkill, but the results of deploying a Witch during the "Starkiller" Black Star incident were so brutal that even normally The Unfettered Gideon 020 was forced to reconsider the morality of doing so.
- Teenage Jinchuriki Shinobi:
- Raphael smacks Michelangelo on the head everytime the latter says or does something foolish, but even the former is disgusted by how poorly Neji treats Hinata
- Similarly, Raph gets outraged when Itachi, while fighting Sasuke, tries to pull a Not So Different moment.
- In Boys Und Senshado, Anchovy doesn't think much of Miho and is desperate to win against her to prove that her school's "not a joke", but she's horrified when Miho accidentally gets shot.
- Colonel Yang from Halo The Art Of War is an eccentric Bunny-Ears Lawyer of an engineer and lenient with Spearhead's antics, but even he thinks Serena is too nuts to be allowed Spartan augmentation, and he also had Thom-293 taken off Noble for pushing his luck too many times.
- Turnabout Storm:
- For all the blatant cutesy-ness of Equestria and its inhabitants, they still consider that the pink heart-shaped Equestrian attorney badge is far too excesive in that regard.
- Despite Trixie's Jerkass tendencies, and not being the most honest pony herself, she shows a dislike for liars that lie to save their own hide. This shows when she abandons her own witness after a very long string of lies, and later when she helps Phoenix to further expose another witness despite having already done so herself, which only serves to give an opening for Phoenix's case.
- Necessary To Win
- Teru is a relatively cold and detached individual, but when her fellow vice-captain Erika chides Hisa for walking away from a tankery match three years ago, Teru tells Erika that certain people have parts of their pasts that they would rather not discuss, something that is very much true for Teru.
- In spite of treating her own sister coldly, Teru is shocked to hear that Shiho is considering disowning Miho if she fails to win the semi-finals, believing that no reason Shiho has could justify doing such a thing.
- In XSGCOM, X-COM is considered short a few marbles by almost everyone else... so "When the guys in charge of X-COM think you’re too nuts to be on a UFO Retrieval Team, then you’ve got some serious issues."
- In XCOM Second Contact, the Citadel races think Humanity Is Insane, but even Udina is stunned when the former talk of cloning fertile Chryssalids.
- Turns out in the Danny Phantom / Beetlejuice Crossover, Say It Thrice, Betelgeuse didn't realize how young Lydia was during the events of the movie. He was not happy when he finds out what he almost did.
- In Vapors even the epic Dirty Old Man Jiraiya refuses to perve on his god-daughter Aiko. Naruto's Aiko-based Sexy no Jutsu actually disgusts him, and he cringes away from her breasts when he needs to examine a seal on her chest.
- In The Greatest Generation, Dakota may be an incorrigible prankster with a malfunctioning filter, but in chapter ten even she realises that she might have gone too far.
- In Code Geass: The Prepared Rebellion, Cornelia is mentioned by Lelouch to have personally sent her Royal Guard after a noble with 'questionable' tastes in bed partners.
- Fred and George Weasley back out of their relentless pranking of Malfoy in For Love of Magic despite being paid to do so, because they feel it's crossed the line into bullying and they're pranksters, not bullies.
- Ambience A Fleet Symphony:
- Damon is very lax as far as discipline is concerned, but even he draws the line at the ship girls physically coming to blows with each other.
- Kasumi is far from a fan of Damon, but the antipathy Akebono demonstrates in chapter 280 is so great that even she thinks it's going too far.
- Azumanga Und Panzer
- Maho loaning Mako a helicopter so she can get to the hospital and see her grandmother is seen as proof that even the Nishizumi school has some regard for the welfare of one's comrades, rather than a kind act that Maho does as an individual.
- Even Bangkok cab drivers think Yukari-sensei drives too recklessly.
- In Zero No Tsukaima Saito The Onmyoji, even Headmaster Osmond finds the "Deflowering Punishment" abhorrent, and only includes it in Saito and Louise's master-apprentice contract because he has to. He notes that those who set the rules regarding such contracts were disgustingly perverted even by his standards.
- In A Horse for the Force, despite being rather amoral herself, Nabiki is very disapproving of Akane cheating on Ranma and that she only stays engaged to him because she doesn't want to "lose" to Ranma's other fiances.
- Wandering Pilot has Menace, who deeply cares for Shinji as a "servant". When she finds Melona mercilessly abusing his newfound Healing Factor and raping him in the process. She obliterates the slime girl without a second thought.
Films — Animation
- In Felidae, Francis says this when Bluebeard comes to his house for the first time.
Francis: Did you come back here to take a leak? Forget it. You don't piss in here anymore. I live here now, and I have my standards.
- Despite his love for penguins, even Corporal from Penguins of Madagascar is a little miffed that Skipper, Kowalski, and Rico destroyed the North Wind's airship.
- In The Sponge Bob Movie Sponge Out Of Water, Squidasaurus is appalled that the Bikini Bottomites try to sacrifice Spongebob.
Squidasaurus: And I thought my friends were primitive.
- In Balto, Nikki and Kaltag are eager to see Balto and Steele fight for the medicine. In spite of them helping Steele bully Balto earlier, their amusement turns to slight concern as Steele uses very dirty moves to get the upper hand, resulting in Balto getting a nasty bite wound. They then become very shocked when Steele carelessly knocks the medicine sled down.
Films — Live-Action
- In The Dark Knight, Joker thinks he can prove this wrong, but it turns into a Double Subversion, when neither the boat of convicts, nor the boat of innocent people, go for his blackmail to have the people on one boat blow up the other, lest they both get blown up; on top of it all, the boat of convicts are the first ones to refuse to do so.
- In The Distinguished Gentleman, a professional Con Man gets himself elected to Congress and discovers that he's small potatoes compared to the corruption that goes on in the Capitol. He then dedicates himself to exposing them.
- In Predators, the benevolent doctor and one of the few good people on the team is thoroughly disgusted by Stans's "rapin' bitches" comment. He's later revealed to have probably been faking it — he's a serial killer himself.
- Colonel Tavington in The Patriot inspires this among his countrymen. Cornwallis can be called an honorable British General who respects both the laws of warfare and simply wants to reestablish British rule. He wants to maintain good if temporarily not peaceful relations with the colonials. However, he is still appalled at Tavington's brutal tactics and rightly faults him for the increasing resistance against the British from the American militia. Also, one of Tavington's men complains that there's no honor in burning down a church full of civilians, and is clearly reluctant to follow his orders to do so.
- In Roustabout, the other carnies are clearly disgusted when Charlie Rogers leaves Joe Lean to spend a night in jail over a missing wallet.
- Carrie (1976): Carrie's classmates and teachers either bullied her or ignored her plight, but almost all of them were horrified by the pig-blood prank. Tragically, Carrie was too traumatized to register this. You know the rest ...
- Mr. Curry may not like Paddington but he won't see him taxidermied (he just thought Millicent would send him back to Peru).
- In Kingsman: The Secret Service, not all the celebrities, politicians and royalty approached by Valentine agree with his scheme for whatever reason. They end up locked up in his base for all their trouble. Though it also spares them from the chaos going on around the world as well as the explosive chips that were meant to save those who did buy into Valentine's plan.
- Child Bride:
- The MST3K crew watched but refused to riff on this film as it was worse than Manos and the subject matter disgusted even them.
- Subverted Trope by The Cinema Snob when he catches wind of its existence and MST3K's aforementioned reaction to the possibility of riffing it. Double Subversion in that he found the subject matter disgusting as well.
Cinema Snob: I have no standards. I'll do it.
- Violet Beauregarde in Willy Wonka and the Chocolate Factory. Even she cannot stand Veruca, even telling her off twice when she gets too annoying.
- In The Adventures of Pinocchio, Pinocchio may have many faults, but he won't accept bribes. A few weasels learn this the hard way.
- In The Little Mermaid, the Mermaid fails to win the prince's love, but can return to mermaid form if she kills him with a magic knife. She refuses (this helps her earn the chance to gain an immortal soul).
- In Sourcery, Evil Vizier Abrim got rejected from Unseen University. They said he was mentally unstable. How do you manage to be too mentally unstable for Unseen University?
- This idea is consistently overlooked by Safehold's Grand Inquisitor Zahspahr Clyntahn. As he piles on atrocity after atrocity in his attempts to crush the schismatic Empire of Charis, it never seems to occur to him that he's alienating the various clergymen and world leaders who should by all rights be his allies. Various characters do things like defect to Charis rather than face his telling them You Have Failed Me, or Mercy Kill enemy soldiers rather than take them alive to face the tortures of Clyntahn's Inqusition.
- A rather dark take on this trope features in the later volumes of Harry Turtledove's Timeline-191 series. The prison camp guards are perfectly happy to keep African-Americans in a horrific, inhumane concentration camp, but lining them up and machine-gunning them in cold blood is too much; some are Driven to Suicide, others driven to drink and a few end up in asylums. This prompts the Nazi Expys to think up gas vans as an alternative that's easier for the rank and file to cope with. This is in fact based directly on what led the real Nazis to implement the gas chambers.
- Patrick McLanahan from Dale Brown's books is a major Military Maverick, but even he finds the National Guard pilots he's scouting out in Battle Born too lax and defiant for anyone's good. At least at first.
- Harry Potter:
- Everyone in Hogwarts, be it Snape, Harry, or Filch, wanted Gilderoy Lockhart gone. It's believed that the only reason he got the job as DADA teacher is because no one else applied (the position is cursed — no one lasts longer than a year) besides Snape. And the only reason why the far more qualified Snape didn't get the job is because Dumbledore still needed him — not only for his plans against Voldemort, but also as the Potions teacher for the school.
- It's made clear that house-elves find Happiness in Slavery, and that Dobby actually enjoying freedom is mostly because he's a weirdo (and only slightly because his original master was abusive). But even Dobby has limits; when Dumbledore offered him a high salary and weekends off, he actually negotiated for less.
- As teenagers, James Potter and Sirius Black were both major-league dicks, especially toward Severus Snape. But Sirius's attempted Deadly Prank on Severus was too dickish even by James Potter's standards, which is why James saved Severus's life (and why Severus held a grudging life debt toward James and, by extension, James's son Harry).
- There are a few in the Warcraft Expanded Universe.
- In Tides of War, there is a double example. Anduin, a pacifist, realizes that Garrosh has gone too far and must be stopped in the wake of Theramore's destruction, but is glad that his more warlike father Varian isn't going as far as Jaina originally planned to.
- In Of Blood and Honor, Uther is willing to have Tirion exiled for helping an orc, out of the belief that all orcs must die and partly out of the belief that Tirion disobeying an order is unforgivable. However, when Barthilas, Tirion's arrogant subordinate, starts disrespecting Tirion during his trial, Uther gives him a "The Reason You Suck" Speech, saying that Tirion, who fought alongside him and saved his life, deserves more than to be "harangued by an unseasoned boy" like Barthilas.
- In Beyond the Dark Portal, Turalyon, who has no love for the orcs (the epiphany he had in the previous book that cleared all his doubts was the realization that the orcs are not from Azeroth and not part of the Holy Light), is quite disturbed to see Alleria's obsession with killing the orcs to avenge her dead brother and all the people she lost in their invasion of her homeworld, which has resulted in a rift growing between them, and which causes him and the rest of their friends to become worried about her getting herself killed in her quest for revenge. Turalyon's also quite disturbed when he sees an orphaned boy playing with a sword and wanting to grow up and kill orcs.
- In the Gaunt's Ghosts books, even the utterly ruthless Rawne and his like-minded inner circle disdain Meryn for his unscrupulousness. This later turns out to be well-deserved.
- John Ringo's Paladin of Shadows series:
- Mike Harmon is an ex-Navy SEAL who pushes the Anti-Hero needle waaaaay into the red. He fantasizes about raping and brutalizing young women, and deals with it by hiring underage prostitutes for BDSM and rough sex (followed by extravagant payment), and then finding the whoremongers behind the prostitutes and murdering them. After he's done with the prostitutes, he sometimes buys them outright. He flat-out admits that the reason he hates rapists and white slavers so much is that they torture women in a truly non-consensual way, which his conscience (barely) prevents him from doing.
- Katya is an absolutely frigid self-serving sadist bitch, but Kurt Schwenke's use of chemical tortures on prostitutes appalls even her.
- In Wolf Hall, Thomas Cromwell is willing to set up Kangaroo Courts for Henry VIII and uses the opportunity to really twist the knife into the late Cardinal Wolsey's enemies, but only metaphorically. For instance, while he forces Harry Percy—who once wanted to marry Anne Boleyn—to sit on her jury, he sits quietly while Harry rails because he doesn't want to be tempted into hitting a sick man. He uses the hapless Mark Smeaton as a fall guy to start the adultery proceedings but turns down the suggestion of torture because apart from it being impractical, it would feel like stomping on a dormouse. He's also the only one involved who speaks to Anne with courtesy while her own family hands her off like a garbage bag. When the judges try to insist that she can only be burnt, not beheaded, he comes close to open anger as he countermands them.
- Subverted in the episode "The Scofflaw" of Seinfeld. Jerry finds out an acquaintance has been lying about having cancer for two months (doctors thought he had it, but surgery revealed he didn't).
Jerry: What kind of person is this? There's only one other person who might be able to do something like this, and that's you.
Jerry: I don't even think you could do it.
George: Oh, I could do it.
Jerry: Yeah, I guess you could.
George: [snorts] C'mon.
- Also played straight behind the scenes: there was a script written for one episode which would be about guns (known as "The Bet" or "The Gun"). Several members of the cast and crew thought the subject would be too controversial (even if the show had previously joked about many other things that could be considered as questionable), so the episode was replaced by another one.
- Community: Invoked Trope. The last security guard at Greendale, who is willing to tolerate the campus's safety hazards and getting paid in vouchers, quits when Dean Pelton enables Chang's insanity to avoid legal troubles, saying that it isn't funny.
- Dexter: Complete Jerkass Quinn shows up at a party thrown by his ex-girlfriend, Debra Morgan, and he has some anonymous slutty girl with him. He acts drunk and stupid enough to annoy everyone at the party, but the slutty girl doesn't mind, until she finds out that she's only there to make Deborah jealous. "You brought me to your ex-girlfriend's house? Have a nice life."
- On Friends, most of the gang avoid Janice like the plague for her Annoying Laugh and general annoyingness. Ross, though, dates her for an episode because he's in a down period in his life and feels he can vent to her. He takes it too far even for her, though.
- How I Met Your Mother: Barney, despite being obsessed with sex and advocating it on almost any occasion, considers it valid when one of Robin's boyfriends breaks up with her due to a bedroom thing she tried. Robin being Barney's own ex, he knows exactly what thing it is, and it's implied it even made him uncomfortable...
- Impractical Jokers: The guys will say a lot of rude and insulting stuff, but every last one of them has a hard time talking that way to women. Especially pretty women.
- JAG: When Admiral Chegwidden was President of the Captains Promotion Board, Commander Lindsey's name came up. When asked about his views on the man, Chegwidden stated he would not willingly have the man on his staff as he breaks too many rules. The person who asked this just stares for a moment as he personally has dealt with Harm and his unorthodox methods.
- Revolution: In episode 11, Jason Neville decides that slaughtering groups of people with air strikes is completely unacceptable. His father does not react well to his son taking a stand.
- In Game of Thrones:
- Stannis is pressured to sacrifice his daughter by Melisandre, a Red Priestess whose God demands human sacrifices in the form of fire. With his army stuck in the snow miles from his enemy and the situation getting desperate, he eventually agrees, allowing his own daughter to be burned alive in front of the entire army. The snow does thaw, but half his men desert with all the horses, leading him to be defeated in ensuing battle. Even for the jaded people of Westeros, watching their general murder his young, terrified daughter is far beyond their ability to tolerate.
- After finding out that he declined to make off with some gold when he had the chance, Arya darkly observes to the Hound, "You're fine with murdering little boys, but thieving is beneath you." The Hound retorts, "Man's got to have a code."
- Two and a Half Men:
- Charlie is The Casanova, but on one occasion, he almost slept with a woman who may be his half-sister. They didn't know then, and their mothers told them barely on time. Charlie's reaction was to say he draws the line at incest, but his possible half-sister's reaction... she was willing to continue.
- In another episode, one of Alan's patients is paying him extra because she gets sexual pleasure from his chiropractic skills. When arguing with Charlie about it, Charlie retorts that he may have done some things he wasn't proud of for the sake of sex, but he has never taken money for it (that's not to say he hasn't paid someone else money for it).
- Will & Grace: Lionel thinks Karen is a hooker when he first meets her:
- In The 100, even the strictly controlled dystopia of the Ark is reluctant to execute children, despite Population Control being a basic necessity. It'll lock them up until eighteen and then execute them if their trial doesn't go well, and it'll use them as lab rats to determine if Earth is habitable again, but they are at least given something of a chance.
- Councilman Kane who wanted to kill 300 people to save life support on the Ark wouldn't just kill them for no reason. Instead, he would attempt to do it through the law by becoming Chancellor or getting the council to approve of his plan and he wanted to do it by making it look like an accident.
- Bellamy was willing to risk innocent lives to save himself from being punished for his attempted murder on the chancellor, but objected to his Dragon Murphy taking on Wells unless the fight was fair and also took issue with Murphy trying to execute a child, despite knowing that the child in question had murdered Wells. He also was not just protecting himself, he was also as he saw it protecting his sister, Octavia who was in prison and sent to the ground for being illegally born.
- In All in the Family, Archie Bunker is notorious for his casually racist views, but he is mortified to realize that a white supremacist Brotherhood of Funny Hats he has joined, thinking it's a social club, is in fact The Klan. He tells them off and withdraws his membership on the grounds that, since he once had a blood transfusion from a black woman, he qualifies as black.
- In another episode, Archie and one of his friends think they are under surveillance from the FBI, and the friend goes into a rant about being a communist. Archie takes offense to calling Mike a communist.
- In an episode of Nip/Tuck, the show's Casanova Christian Troy hooks up with an attractive mother and daughter pair in a night club. When they go at it again the next morning, the daughter reveals that they started doing this when her mother caught her making out with her stepdad, disturbing even Christian. He eventually concludes "This is too screwed up, even for me", and throws them out of his apartment.
- They do a fake-out that smacks of this trope. In a first-season episode, they trot out the "poodle in the microwave" myth as if they're going to test it, and they even show the poodle they're (supposedly) going to run the test on. Just before they're "slated" to run the test, they reveal that "there are some myths even we, on MythBusters, can't do", establishing a long-standing rule against certain animal tests (insects are fair game when it comes to experiments just as long they were bred for scientific research, like radiation).
- During the "Baghdad Batteries" myth, the producer thought it would make for good television if Adam touched the conductors. He got electrocuted (non-lethally, though it was a very violent shock), and no one even bothered to film his reaction. This is why they enforce the Don't Try This at Home rule: people who can do this sort of stuff tend to lean towards pranking. Access to these kinds of resources can lead to fatal jokes.
- America Unearthed: Scott Wolter espouses such theories as The Knights Templar coming to America in the 12th century with the Holy Grail and the existence of giants among other theories, but he scoffs at anything to do with aliens.
- In one episode of The Golden Girls, Blanche's niece Lucy comes to visit, only to run off with a different man every night. This causes Blanche to express concern at how she is behaving. When Lucy mocks the idea that Blanche could criticize her for this, Blanche points out that when she dates a lot of men she wants to be there and everyone is happy, whereas Lucy is letting herself be used because she doesn't think anyone will like her otherwise.
- In the opening of the Elementary episode "The Best Way Out Is Through", a couple of muggers working a subway station find that their latest would-be target has already been fatally stabbed. One of them wants to run, but the other calls 911 and waits for the police (presumably in part so that they don't get suspected of the murder).
- This is used in The Munsters Sequel Series The Munsters Today in the episode "Just Another Pretty Face", which was a remake of an episode from the original series of the same name. Both the original episode and the Munsters Today remake had Herman and Lily go to a doctor to see if he can restore the human Herman to his original Frankenstein's Monster appearance. While the original episode had the doctor refuse due to not understanding the Munsters' standards of beauty, the remake had the doctor be willing to go through with the operation, but Herman and Lily back out because they are freaked out by how eager the doctor is to go through with the procedure.
- In the Key & Peele sketch "Office Homophobe", this is the twist: the homophobe turns out to be a Straight Gay, and his objections to the Camp Gay colleague's behaviour are not out of homophobia but because he was taking it too far.
- Chad, the male lead in Scream Queens is misogynistic, extremely lustful and perverse. He has cheated on his girlfriend Chanel with every one of her Girl Posse, Denise and Dean Munsch, although that last one, while he enjoyed it, was due to Blackmail. However when his brother dedicates his Thanksgiving speech on what he is thankful for to extreme Eastern European pornography, and how its affected local girls, Chad is left speechless and clearly embarrassed.
Raylan: Just 'cause I've shot the occasional person doesn't make me a thief.
- Wolf Hall ends with the execution of Anne Boleyn. Although Thomas Cromwell is the one who organized the whole thing and took satisfaction from executing the men who ridiculed the death of his master Cardinal Wolsey, he treats Anne herself with more dignity than the other characters, puts his hand supportively on his son's arm when they witness the execution, and gives Francis Bryan (who happens to be Anne's cousin) a look of disgust when he makes a crude joke at her expense.
- In Star Trek: Voyager, it's revealed that the Borg, Hive Minded Scary Dogmatic Aliens who want to assimilate all other sentient life, refused to assimilate the Kazon because they considered them to have no desirable charateristics whatsoever.
- In The Lonely Island's "Like a Boss", Andy Samberg's character (the "boss") says it in the moment, but as the song winds up and the man giving him a performance review double-checks that in an average day, "You chop your own balls off and die," he agrees to those two things, but tries to go back on having said "something about suckin' your own dick". That ain't him.
- Really bad storylines tend to get this reaction.
- Case in point: Katie Vick. The brain child of the Executive VP of Television Production, Kevin Dunn, it was a terrible angle involving necrophilia, a doll dressed up as a cheerleader, and Triple H in a Kane mask. Hunter has gone on to say that it was the only time he ever questioned Vince McMahon about a storyline. After negative fan reaction, the feud between Kane and Hunter immediately ended, the entire angle was moved to Canon Discontinuity, and the only time it's ever brought up is usually to reference how terrible it was.
- Vince Russo had a pet gimmick called "Beaver Cleavage", a hyper-sexualized version of Leave It to Beaver. He had fought tooth and nail with the rest of creative to get it on the air — after the (expected) negative fan reaction, Vince McMahon himself pulled the plug, which is what would ultimately cause Russo to jump ship to WCW.
- Though even Russo has standards. Vinny Ru hated the TNA "Immortal" storyline, which basically amounted to nWo: Take 2. As if to indicate how bad the storyline was, it involved Jeff Hardy turning heel and Ric Flair and Hogan ignoring their decades-long feud. He knew the storyline was going to bomb, and the only reason he kept writing it was because Hulk Hogan and Eric Bischoff kept pressuring him to do so. All it did was prove that Hogan was still a massive Attention Whore.
- TNA was also responsible for Claire Lynch, its answer to Katie Vick, which had wrestling's first ever pregnant crack whore. It was by far and away the nadir of AJ Styles's career, and everyone has gone on to say that the only good thing to come out of it was the formation of Bad Influence. The sad part was that this storyline was after Vince Russo's departure from the company.
- Despite being a neutral party whose only involvement was being in the match, Leah Vaughan prevented Cherry Bomb from staking Courtney Rush through the heart, presumably because she didn't want to just step back and watch while outright murder was committed in front of her.
- Anathema: Players are required to murder as many people as possible, but even the most blood thirsty shrouds have a group of people that they're strongly adverse to killing. The penalty if you do kill a member of that group? You lose some of your will to live.
- In BattleTech, during the opening years of the First Succession War, Jinjiro Kurita ordered the slaughter of the entire population of a planet, Nanking-Massacre-style. While the DCMS obeyed (refusal to undertake the orders was an executable offense), they had to, outside of the most fanatically loyal units, be forced and bullied into doing it. The fluff recounts numerous suicides of DCMS troops who could not live with themselves over what they were made to do.
- In the Back to the Future Telltale game, Marty takes pleasure in tormenting Biff a number of times, but even admits to himself Biff only deserves so much.
- In World of Warcraft, during the quest chain that leads you to the Temple of the White Tiger, Horde players can ask Sunwalker Dezco, a tauren paladin, whether it would be a good idea to capture Anduin Wrynn, prince of Stormwind, right then and there, as he's negotiating with Xuen, one of the August Celestials, for the right for the Alliance, Horde and Pandarian refugees to enter the Vale of Eternal Blossoms. Dezco does not approve, saying this would make you no better than Garrosh, and that he has no desire to fight against an unarmed child, do so in the temple of an August Celestial or bring harm to someone who has earned his chieftain's respect.
- Garrosh Hellscream himself has a considerable list of tactics he considers unacceptable; blowing up civilian settlements, recklessly launching a surprise attack on the Alliance and undermining the efforts against a mutual enemy, using fel magic, raising the dead, using the Plague of Undeath, and various others such as Mind Control. However, it seems he may be abandoning at least some of those standards considering that he has enslaved molten giants, blew up Theramore and plans to weaponize the power of the Sha.
- In No More Heroes 2: Desperate Struggle, Henry offers help with a particularly troublesome multi-form boss. When he sees the (incredibly ridiculous) final form, he just up and leaves.
Henry: I can't be associated with that travesty. I've got standards, for fuck's sake.
- Similarly, Travis is perfectly fine with wiping out virtually anyone he meets, but while's he willing to fight children and teenagers (and even cause lasting damage, such as cutting off a limb), he refuses to kill them (a standard that other members of the United Assassins Association don't share).
- In Katawa Shoujo, Kenji is a misogynistic conspiracy theorist who apparently cannot find anyone else to join his cause, but he won't accept people who like futanari porn. It's also indicated that he had a girlfriend once, possibly Yuuko, and that he doesn't have a problem with women in general, but feminists.
- In XCOM Enemy Within, EXALT takes Bio-Augmentation to levels that even Dr. Vahlen won't touch.
- Hikawa's backstory in Shin Megami Tensei: Nocturne has him get rejected by The Gaea Cult because they considered his beliefs too extreme. To elaborate, this is a cult of demon worshippers we're talking about!
- In Mass Effect, Ashley Williams is somewhat distrusting of aliens, inasmuch as she wants humanity to not have to rely on them. Even so, she doesn't support the Terra Firma party, and she's particularly strongly against Cerberus.
- The asari are prejudiced against those of their kind who were born from unions between two asari, rather than an asari and another race, but hardly any of them are racist enough to use the term "pureblood." The fact that Tela Vasir does this to Liara is treated as a Kick the Dog moment for Vasir.
- In Five Nights at Freddy's, Phone Guy usually makes excuses to why you shouldn't fear the animatronics despite them attempting to kill you several times during your shift. He however, admits that even he is creeped out by the Puppet.
- Quite a few examples in Fire Emblem Awakening
- Gaius is a thief who joined up with a group of Plegian soldiers intending to rob the palace, and was quite shocked to learn they had come to assassinate the exalt instead. This (plus Chrom being in possession of candy, his one weakness) can be used to recruit him.
- Chrom does not like how Frederick helps in his B and A supports... Let's just say that embarrassing doesn't begin to describe it.
- Henry is an Ax-Crazy Heroic Comedic Sociopath who gets off to blood and gore but even he thinks murdering dogs is just wrong (in the English version, anyway). He also doesn't like it when villains try to tell him they're Not So Different.
- Tharja mixes this with The Only One Allowed to Torment You. She delights in cursing people, even her own child, and pretty much hates everyone around her. However, as the Mooks of the Bad Future found out, if you dare to come after her family she will go on a Roaring Rampage of Revenge until she breathes her last. No one screws with her loved ones but her.
- Gangrel might be The Caligula to a T but even he doesn't like the Grimleal.
- Walhart is a militant atheist conquerer who will gladly put believers to the sword, conquer entire nations without mercy or hesitation, and butcher anybody who gets in his way but he is absolutely 100% devoted to stamping out the Bigger Bad Grima. After all, he can't rule the world if there's an Eldritch Abomination flying around destroying it.
- Dangan Ronpa
- In the manga, Sayaka, while trying to decide who to kill in order to graduate, decides to forgo killing Makoto, due to thinking of him as a friend.
- Hifumi Yamada is something of a creep, but he finds some things unacceptable. Hearing that Kiyotaka apparently stole Alter Ego after sexually assaulting Celeste and blackmailing her into stealing it for him enrages Hifumi enough to kill Kiyotaka, not realizing that Kiyotaka was innocent and Celeste was using him in her own plan.
- Mortal Kombat 9: in Stryker's arcade ending, he doesn't particularly mind the attention lavished onto him for saving Earthrealm, getting a key to the city, having a popular line of action figures, and having the paparazzi hound him. When word comes that Hollywood wants to make a movie of him, however, he puts his foot down, because he absolutely refuses to be portrayed by Johnny Cage.
- A few times in Rakenzarn Tales:
- Daffy Duck, the duck with a "me first" money-making attitude, shows this if you meet the conditions for the Ultra Boss fight in the Inn of Evil sidequest. Mainly because what's going on is people being fed to an army of giant insects.
- Autolycus, king of thieves, avoids unnecessary bloodshed and even left clues to the Knights as to worse criminals.
- Mitsuba admits to being a conwoman, but she doesn't cop to murder and sticks up for the people she cares about, as shown during her Ultra Boss fight against her friend, Jeane.
- Metal Gear Solid V: The Phantom Pain: Despite the depths Miller, Snake, Ocelot and the Diamond Dogs in general go in pursuing their revenge all are in agreement that what Huey had been doing was far beyond the pale, and don't hold back in expressing disgust with what Huey did to his wife and tried to do with his son. Even the villains revile him.
- In Yandere Simulator, Info-chan won't accept upskirt photos of corpses, as they would be too incriminating against her should she be approached by the authorities. Also, her clientele are perverts, not necrophiliacs.
- In Sands of Destruction, Morte has a loud personality and bright pink wardrobe to match, but eventually the Serial Escalation of the dresses the Feral women want to trade with her gets to be too much. The final one really gives her pause because it's see-through, but she does eventually decide to wear it - "a dress is a dress", after all.
- In Relius' gag reel in BlazBlue: Continuum Shift, Jin's incestuous obsession with Ragna (which, this being a gag reel, is driven Up to Eleven) freaks out Makoto Nanaya, herself a lesser sexual deviant who grew up with an eccentric family (if the descriptions she gives in her gag reel are any indication). Not helped by the fact that he's trying to kill Ragna's body (which she inhabits) while he's in her own.
"Uwaaah! Geez, and I thought my family was nuts..."
- Throughout the series, even the most despicable of of wasteland scourges will take issue with cannibalism. Most who catch you engaging in the practice will attack on sight, while in Fallout 4, all of your companions will disapprove of you eating your fellow man (except for Dogmeat, who is a dog and doesn't know better; and Strong, who also enjoys human flesh).
- Fallout: New Vegas: James Garrett is regarded by most people in Freeside (especially the Followers of the Apocalypse) to be little more than a hopped-up crook and drug enabler with his own establishment. He is, however, perfectly willing to supply the Followers with rehabilitatory chems and other supplies, because he actually doesn't want Freeside full of unsightly junkies and thugs causing trouble for the more valuable clientele. The Garretts are running a business first and foremost.
- Civilization: Beyond Earth: According to Word of God, absolutely everybody finds the Harmony-Supremacy affinity completely repulsive. Harmony-Supremacy colonies gradually replace all of their body parts with either alien-derived biological or cybernetic alternatives, until they've mutilated themselves beyond recognition as human beings. At least pure Harmony and pure Supremacy try to stick with one or the other, to say nothing of what pure Purity may think of them.
- Thief: Garrett is mostly amoral, and whatever atrocities other people get up to, he'll ignore it as long as it doesn't affect him personally. The very fact that he's a professional thief should give an indication of his opinion towards the law as well. However, Garrett will honor his promises (though he rarely makes them) and repay his debts, and he sometimes gets indignant upon seeing other criminals take advantage of the poor and helpless. He also dislikes killing, viewing it as "unprofessional", though he will kill if he really has to.
- Star Control II: The Spathi, as a whole, are already a race of cowards who would gladly surrender to a slave-taking race if it meant never having to face another enemy, whose navy has to be Press-Ganged in its entirety because no one would ever volunteer to face a threat, and whose ships are explicitly designed to fight while running away. But even by the Spathi's standards, captain Fwiffo is just too cowardly to be respectable. Their high council doesn't even need to ask to figure out who gave you their secret password once they see him with you (and they're right about it; he gave you the code as soon as he saw your warship, assuming you were going to torture him horribly and wanting to get that out of the way).
If you held a weapon to Fwiffo's head, he would say anything you wanted him to say. In fact, if you held a vegetable to his head, he would probably say anything you wanted him to say.
- For The Witcher 2, a meta example with the game's fans. There are various software pirates that're adamantly against pirating this game, vindicating CD Projekt RED's "no DRM" and "sales through good PR" policies.
- Ménage à 3:
- Amber may trick Gary into giving her oral sex, and use her sexuality to scam herself a free apartment, but she's a nice person really, just very uninhibited; the idea of someone manipulatively withholding sex disgusts her.
- Zii objects to Gary attempting to "pimp her out" to Amber (it's a long story); she may be very sexually active and broad-minded, but it's a question of consent. Some readers have suggested that her standards there are a little ambiguous, given her own past behavior, but they do exist.
- In Motherly Scootaloo, Jet Set and Upper Crust may be jerks, but the only reason they accused Scootaloo of murder in the Trial was because their attorney had assured then Scootaloo was 100% guilty.
- In Quentyn Quinn, Space Ranger, while it should be noted Dweebly is an Only Sane Man compared to the other Fedorks we've seen so far, he takes one look at the shuttle schematics presented to him and burst out laughing, thinking that it's some kind of joke! Even his species, which flies around the galaxy in structurally flawed (they have something else holding them together) ships fueled by antimatter (which is obsolete in the title character's civilization), wouldn't rate the shuttle safe for flying above 1,000 feet, let alone space (this is due to the fact that there are no backups or spares of any kind, something that every good engineer includes), even saying that the Fedorks would consider this design suicidally insane! Cue an epic Oh Crap! when he realizes that it's not a prank, and that the shuttle actually exists!
- In Sonic the Comic – Online!, even Sonic is pretty disgusted when he gets a chance to see just how much of an ass he was in the past.
- Darths & Droids: Pete views killing NPCs as a chance to grab bonus XP, but even he finds Annie's sheer glee in killing them during the "Revenge of the Sith" intro to be unnerving, and views the plan to use their half-dreadnought's fuel and all its missiles as a braking method to be too insane even for them.
- One of the tentacle monsters in Ghastly's Ghastly Comic thinks it's wrong to sexually assault human women, although this is at least in part due to a personal distaste for them.
- A meta example for Homestuck. Hussie intentionally put the webcomic on hiatus before Act 6 Act 6 Intermission 3 due to the events that transpired during it. He admits in the newspost after he put the update up that even he isn't that cruel.
- Parodied in this page of XKCD, where the Black Hat Guy's standards are rather arbitrary.
Black Hat Guy: I plead the third.
Congressman: You mean the fifth?
Black Hat Guy: No, the third.
Congressman: You refuse to quarter troops in your house?
Black Hat Guy: I have few principles, but I stick to them.
- Porn star Bimbo of Exploitation Now has slightly more morals than Ralph when it comes to a sexual lifestyle. She finds his excessive nightly masturbation sickening and feels there's "something wrong" with watching porn while eating breakfast.
- Atop the Fourth Wall:
- 90s Kid loves extreme things, but killing pregnant women is not extreme to him. Thus a scene in a comic where that happened got him depressed, and it took a Rob Liefeld comic to get him better. Much later, his fondness for "Extreme" names wavers when even he admits the name "Death Blow" is kinda lame.
- When everyone is turned True Neutral from the final Warrior comic, Linkara and Spoony still find they can't bring themselves to watch TNA Impact.
- SF Debris was noting a particularly sexist scene in a Star Trek episode, and said he was offended, even though he thinks porn should be on the food pyramid.
- Roboshi, the infamous fav'ing machine of the Ponibooru Crufavers, has notoriously low standards, but there are still images so poor in quality or distasteful that he will never fav. There's even a tag called "No favorite from Roboshi" on Derpibooru. It currently has about 180 images.
"No fav for you, goo man chu!"
- Hilariously lampshaded by Mexican mock-newspaper (like The Onion) El Deforma: When Enrique Peña Nieto was featured on the cover of Time Magazine with the caption "saving Mexico", Mexicans were outraged at what they perceived was a propaganda stunt. El Deforma then issued a statement that said that "there was a fine limit to the jokes" a newspaper can publish and that Time Magazine had taken it too far by "mocking our President with such a sarcastic cover" and that even they "would never have the courage to come up with such a controversial title that would cause anger to the Mexican people".
Triples as Hypocritical Humor and Hilarious in Hindsight because El Deforma had done exactly just that a couple of weeks before when they published that the Mexican National Anthem's copyright had expired and therefore had no official owner because "the Secretary of Interior had forgotten to renew the contract", setting off many Mexicans' anger to the point that even serious newspapers thought the story was real.note
- In DarkMatter2525's If Muhammad Replaced Trump:
- The Right-Wing is willing to support Trump (or rather, Muhammad disguised as Trump) when he displays barbaric sexism, misogyny, antisemitism, hatred towards outside religions, and support of torture. But when Muhammad-disguised-as-Trump claims he will bring back Black Slavery, the voices on the Right-Wing start to die down.
- Parodied near the end of the clip, when everyone finds out that "Trump" is actually Muhammad in disguise. At that the point, the Left-Wing, who was disgusted at Trumps intolerance were suddenly afraid that this made them Islamophobic, whereas the Right-Wing, who went with nearly everything Trump said, was horrified at the fact they were supporting Muhammad.
- The Nostalgia Critic:
- The Critic tried to review Sesame Street Presents: Follow That Bird, but no matter how silly or dumb the movie was, Critic couldn't make himself do it. He got Chester to do it instead. He loved it, of course.
- Chester notes that even a bum wouldn't forget to put on a coat while hiking in the mountains, unlike Bella from Twilight.
- Even he felt dirty after touching a Chick-Fil-A cup.
- Doug Walker has always called every film a little miracle regardless of quality, but just can't bring himself to think this about Breaking Dawn Part One or The Garbage Pail Kids Movie. He got pretty heartbroken over it.
- In his review of Food Fight, the Twist Ending is so bad even M. Night Shyamalan has a "No. Just... No" Reaction when he sees it.
- In Brad Jones Demo Reel, Henrietta is willing to do many things if it will get her a heroin fix, but not have dirty sex with a guy while she's wearing an E.T. costume.
- Played for laughs in If the Emperor Had a Text-to-Speech Device. High Lords of Terra spend most of their time debating whether laxatives and air should be restricted for their use only and aren't above constantly mocking one of their own, but mentioning the name of Old Folks' Home and even suggesting that one may go there is too much for them.
- In Achievement Hunter Minecraft Series, the boys have no qualms about murder, trickery, and even outright cheating - but if there's one thing that's agreed on, it's that Ryan's imprisonment of Edgar the cow is fucked up.
- In Noob the reason Omega Zell hates Gaea is multi-layered. On the surface, he's a misogynist and Gaea happens to be a woman. Just under this, he and Gaea are Too Much Alike. Careful study of his rants reveal berating of the fact that Gaea is an immoral Dirty Coward, Manipulative Bastard and greedy penny-pincher, which suggests that he'd be holding these things against her even if she were male.
- Amir of Jake and Amir is a selfish, manipulative, idiotic, obsessive narcissist with No Social Skills, incredibly bad hygiene, virtually no empathy for anyone, and a penchant for doing insane (and often illegal) things. In "Gay Marriage," he assumes that people are against marriage equality because if it becomes a reality, everyone in the United States will be forced to marry someone of the same sex. When Jake explains that this isn't the case and that "some people just don't believe that same-sex couples should be allowed to marry," Amir bursts into laughter, but upon learning that Jake isn't kidding, remarks, "Jesus. That's fucked up." When Amir thinks something is bad, you know it's awful.
- Hat Films typically style themselves as morally grey, if not outright villainous. However, Ross commits genocide against villagers because their Speaking Simlish annoys him in Hat Pack. This unnerves the other two, although Trott mentions he's both horrified and aroused. The trio have also become known for forcing one another through horrible challenges on their birthday, but ruled out making Ross eat mayonnaise because Smith felt he couldn't bring himself to do it.
- In Welcome to Night Vale, Cecil's horrified reaction to the blood-and-guts covered recording booth in Desert Bluffs really gives perspective to how horrible it must be, since he is used to calmly reporting on awful situations and gruesome deaths (including but not limited to: ritual sacrifice, vaporization, and being eaten by dinosaurs).
- In Final Fantasy VII Machinabridged President Shinra is a Corrupt Corporate Executive who's willing to kill hundreds of innocent people and waste a large amount of resources just to get rid of AVALANCHE, whose membership is about six people plus a child of one member. When he hears Palmer, head of the space technology department has been literally burning one billion gil thinking that it will let him buy parts of outer space (and has done this ten times), Shinra removes his budgeting privileges.
- Despite his love for explosions, mayhem, killing, and destruction, The Courier in Couriers Mind Rise Of New Vegas, still thinks The Boomers are out of their minds, and understandably feels that their plan to restore a pre-war bomber will either end in complete failure or a disaster for everyone else in The Mojave.
- In Death Battle, Wiz is portrayed as a Mad Scientist who has no qualms in doing morally-dubious things, there are two moments where even he was appalled. The first was when Boomstick mentioned that The Joker cut off his own face for a laugh. The second was learning of Doomsday's Dark and Troubled Past, not calling it science, but "baby murder". And this is after saying that he only turned down Boomstick's baby cannon because it was just impractical.
- Ed, Edd 'n' Eddy : Although the cul-de-sac kids (usually Kevin and Sarah) despise The Eds (usually Eddy), they are frightened and appalled at the beating that Eddy received from his brother.
- Family Guy:
- While Glenn Quagmire does a lot of perverted things, there are some lines he won't cross, like sleeping with Meg when she's desperate for affection (and underage). Of course, once she's 18, she's fair game. Quagmire also doesn't like when a woman is attacked, especially when he learns his sister, Brenda, was being abused. He goes so far as killing Jeffery Fecalman, Brenda's abusive boyfriend, for this.
- Mayor Adam West is an incompetent lunatic, but even he feels that Peter shouldn't be allowed to be his own country. Although, he was much more sane at the time.
- In Phineas and Ferb, Perry the Platypus had thwarted many of Dr. Doofenshmirtz's Evil Plans, no matter how silly they would get. But when his scheme was learning whale speak, just so he could insult a whale for stealing his girlfriend, Perry left in disgust.
- Adventure Time:
- Ice King is forever trying to kidnap princesses to become his "wife". When Princess Bubblegum is de-aged from 18 to 13, he declares his lack of interest and leaves the room immediately.
- Lemongrab doesn't have a problem with hurting children and attempting to eat people. But he wouldn't dare do anything to (intentionally) harm any of his own children, whom he loves dearly. However, by "Too Old," Lemongrab's standards seem to have... slipped.
- Finn himself. While a Blood Knight, he largely refuses to kill anyone or anything that's not evil, to the extent that, in "The Enchiridion," he let out a Big "NEVER!" to being ordered to kill a "neutral" ant. Also, in "What Have You Done?", despite being enemies with Ice King, Finn made it clear that he wouldn't beat him up when Ice King hadn't actually committed any recent crimes, stating it as "against his alignment."
- The titule character is the biggest man whore you will ever meet, but he refuses the 16-year-old Anke's advances, even though she's legal where they are (in Switzerland).
- Agent Holly may be something of a jackass, but he appears genuinely horrified by the way that Malory denies baby AJ food, angrily demanding that somebody get them something substantial to eat. His buddy Slater isn't much better, but is similarly disgusted by the idea of sleeping with Dr. Kovac's mistress while inside him, flat-out saying the lady has problems
- My Little Pony: Friendship Is Magic:
- Pinkie Pie is a prankster and loves pulling one over on her friends. However, she absolutely will not prank the sensitive Shrinking Violet Fluttershy, acknowledging that even her softest prank could potentially hurt the shy pony's feelings. As a result, a massive Broken Base emerged when Pinkie broke her own rule in "Filli Vanilli".
- The Mane Six's pets unintentionally cause havoc for Spike in "Just for Sidekicks" but if there's one thing they all have in common, it's that they share an extreme dislike for Angel, Fluttershy's bunny, who deliberately makes him miserable. Twilight's owl, Owlowiscious, gives Angel an Implied Death Threat and even Opalescence, Rarity's cat, can't stand him.
- Even when corrupted by the Alicorn Amulet, having enslaved and trapped all of Ponyville, and being willing to unleash all manner of nasty spells on ponies for anything from talking back to just for kicks, Trixie still doesn't harm the group of beavers that are angered by her force field around the town: she rolls her eyes and lets them go instead.
- The Simpsons:
- Lots of people have this attitude towards the title family, either towards individual members or the whole group. A great example would be in "The Cartridge Family", where Homer joins the NRA, a group notoriously in favor of the right to own guns. After seeing him fire guns in an extremely reckless way and endangering everybody, they kick him out and try taking away his gun.
- In a Valentine's Day anthology episode of The Simpsons, Marge and Homer play Bonnie and Clyde, while Flanders is their unwitting getaway driver. Upon seeing that they're outlaws, he is shocked, but cuts them some slack. It's the Depression, and people are desperate. However, once Flanders learns they are an unmarried couple, he decides to turn them in.
- In "A Fish Called Selma", Troy McMcClure hasn't acted in twelve years, so he's anxious to accept the offers that his agent says are "pouring in". Except the one from Paramount for "a buddy comedy with Rob Lowe and Hugh Grant". ("Those sick freaks?" he shouts.)
- In that same episode, Selma ends up marrying Troy, but learns it's just a ploy by Troy to improve his career. She is convinced to continue the marriage, citing all the perks, until Troy decides to have a baby with Selma. She leaves Troy, not wanting to bring a child into a loveless marriage.
- King of the Hill:
- In an episode, Hank loses faith in George W. Bush just because he has a weak handshake. Even Dale thinks he's crazy.
- Dale also stands up to Peggy when she gains a reputation as "Paddlin' Peggy". Her spur of the moment spanking of Dooley gains her a reputation as a fearsome disciplinarian, which goes to her head and causes her to almost hit Dale's son Joseph for stealing her paddle. Dale intervenes and says he took it, because "Somebody had to stop you! You're crazy!"
- Similarly, for all his faults, Dale simply will not cheat on his wife. After an entire episode of being oblivious to the advances of a smoking hot female exterminator who really wants him, he finally reveals that he was faking dumb and tells her straight that he could never do that to Nancy. It single-handedly turns the fact that Nancy is gleefully cheating on him (and even had a son with John Redcorn) into a massive Tear Jerker.
- There are plenty of people who have earned Dale's scorn or fear, like Jimmy Wichard, or Bill, when he tried competitive eating.
- Also John Redcorn who, although a womanizer, will not sleep with the wives or relatives of his friends. He tells Hank this in the season 3 episode "Peggy's Headache," and this plays a role in his and Nancy's breakup.
- Codename: Kids Next Door:
- The KND aren't fans of adults and fight adult tyranny, but what the bullies do to them in "Operation: M.A.T.A.D.O.R." (trapping them, giving them Klatchian Coffee until they fly into a rage, and then fighting them in an arena) is a line they will not cross. Numbuh Four is scolded by his teammates for participating in this demented pastime. Specifically, they acknowledge that for how anti-adult they are, the ones they go after are clearly insane super-villains. They fully refuse to go after adults that they know are just innocent bystanders.
- Captain Stickybeard hates the KND and has battled them more than once. However, he's willing to aid them sometimes because even he thinks that eating vegetables is too cruel.
- In Celebrity Deathmatch murder and torture are totally fine while in the ring (and sometimes even outside), but in Fandemonium II when Ozzy Osbourne enslaves Rob Zombie and makes him give him a pedicure, even Johnny and Nick think he's crossed the line. The referee, Mills Lane, has no such reservations, however.
- Beavis and Butt-Head:
- Even David Van Driessen has limits if anyone touches any student, Beavis and Butthead included. This was shown in "Manners Suck" when Beavis calls Mr. Manners/Candy a pervert upon being attacked, causing Van Driessen to take actions that goes against his 'hippie' ways.
- Out of all their actions, Beavis and Butthead themselves have limits. Butthead can’t stand seeing another guy’s privates, especially Beavis. This was demonstrated in "Tainted Meat" when Beavis has a problem with his privates and being told by Butthead not to show him... to the point Butthead gives suggestion like telling him wash it which, rarely happens, cured Beavis's problem. Also, while Beavis is generally an Extreme Doormat to Butthead, even he has his limits. When Butthead pushes too far, like calling him Butt-knocker one too many times, Beavis beats him up, such as kicking him in his privates as seen while watching some music video.
- In the special Why, Charlie Brown, Why?, Linus, normally weak, builds up the bravery to defend Janice, who was sick with leukemia. First, his sister, Lucy, after giving her a drink when she yells at him for having contact with a sick person, Linus, who knows cancer isn’t contagious, yells at her for that. When Janice is a target of a bully because the chemotherapy made her lose all her hair, Linus almost gets into a fight with him, forcing the bully to return Janice’s hat and apologize.
- South Park:
- The remaining Goth Kids and the Vampire Kids team up and summon the ghost of Edgar Allan Poe, the founder of both their subcultures. Even they can't stand his constant whining, smoking, and the fact that he insists on being called "Nightpain."
- When Mrs. Garrison rants about same sex marriage being against the sacrament of holy matrimony, she's met with applause. But when her plan to get that message across is by having a Fag Drag, the audience stops cheering and suggests they should instead appeal to the governor about vetoing the bill.
Man: We don't "hate" homosexuals, we just don't want them to be able to marry.
- In "Fun With Veal", the South Park kids (except Cartman) are horrified by the idea of eating baby cows.
- In "Cartman Joins NAMBLA," the episode ends with the head of the titular organization (the North American Man/Boy Love Association) delivering a speech about how he and others like him are being persecuted for something they can't change. The kids of the town refuse to accept this, outright saying: "Dude—you have sex with children." They remark that while they do believe in equality for everyone and "all that gay stuff," there's nothing redeeming about people who trick kids into sex.
- In the Series Finale of DuckTales, Flintheart Glomgold falls victim to his own machinations and is turned into a statue of gold. Scrooge is upset, saying "Ah wouldn't wish this on my worst enemy! Come to think of it, that's what he was."
- In one episode of Darkwing Duck, Darkwing has fought Megavolt, causing the villain to flee, and he and Launchpad prepare to give chase on their motorcycle. However:
Darkwing: Come on, Launchpad! Let's get dangerous!Launchpad: Hold on, DW!Darkwing: What?!Launchpad: You aren't wearing your helmet! That's a little too dangerous!
- Naturally, Darkwing ignores this advice, and an accident happens, leading to a Dream Sequence while he's out cold where he believes his own death. When he wakes up, he decides maybe he should have the same standards.
- In Drawn Together, Spanky Ham is a crass and repugnant individual, even by the standards of the of the Drawn Together household. However, whilst he laughs happily at most of the other exhibition cages full of racist caricature toons, he gets depressed on looking at the American Indian cage, proclaiming that they're "not funny" and "got a raw deal".
- The Powerpuff Girls
- The original series episode "Curses" features a giant potty-mouthed monster whose swearing is so vulgar that even a pair of bikers and a convict are offended by its foul language.
- A similar gag occurs in the 2016 reboot in the episode "In the Garden of Good and Eddie". When the Powerpuff Girls chew out Eddie for eating their giant tomato, Bubbles cusses up a storm (which is censored by a truck backing up). Buttercup, the resident Jerkass, comments that not even she would say that.
- The Grim Adventures of Billy & Mandy has Fred Fredburger, one of the other stupid characters on the show besides Billy. In comparison however, Fred is beyond idiotic and Billy (who has an I.Q. of -5) finds him to be absolutely insufferable.
- In the Spongebob Squarepants episode "Pizza Delivery", after Spongebob and Squidward go through hell and high water trying to deliver a pizza to a customer, the customer chews Spongebob out for forgetting his drink (a drink he didn't even order). Squidward, who doesn't like Spongebob at the best of times, is infuriated by the guy making Spongebob cry and ends up telling the customer he can have his pizza "on the house".
- In a later episode, Mr. Krabs is willing to sell Spongebob's soul to the Flying Dutchman for all the money the ghost has in his pocket at the time, a mere 62 cents. Squidward, who'd normally be happy to be rid of Spongebob, is absolutely disgusted with Krabs for doing so, especially since the entire reason the Dutchman offered said money to Mr. Krabs for Spongebob in the first place is because Spongebob stuck up for Krabs to save him from the Dutchman, and flat-out tells him that he should be ashamed of himself for doing so.
- Speaking of Mr. Krabs, he's normally so obsessed with money and profits that he doesn't care about his employees, but when Squidward's rival Squilliam comes to town with the express purpose of humiliating him, Mr. Krabs reveals that even he doesn't like the snobby Squilliam, and offers to help Squidward turn the Krusty Krab into a gourmet restaurant to "wipe the floor with him."
- Hey Arnold! has Oskar Kokoska, the Sunset Arms' resident con artist and sleazebag. Though everyone seems to put up with him for one reason or another, his Day in the Limelight episodes always remind the viewers he's not someone you should spend time with. Even Arnold, the one kid who would take time to help anyone and everyone in the city, can only take so much of Oskar's problems before calling him out on his BS.