[[caption-width-right:345:Wait... [[FollowTheLeader is that a]] Creator/{{Pixar}} [[WesternAnimation/{{Cars}} character]]?[[note]]'''First row:''' [[WesternAnimation/{{Megamind}} Megamind and Metro Man]] and [[WesternAnimation/{{Cars}} Lightning McQueen]]. '''Middle row:''' [[WesternAnimation/OverTheHedge RJ]], [[WesternAnimation/ShrekForeverAfter Rumplestiltskin]], and [[WesternAnimation/{{Shrek}} Donkey]]. '''Third row:''' [[WesternAnimation/BeeMovie Barry B. Benson]] and [[WesternAnimation/KungFuPanda Po Ping]].[[/note]]]]

->'''Creator/DreamWorks Representative:''' Uhh... There are talking animals. And they do things animals don't normally do. And they all make this face. (''holds up picture of guy smirking'')
-->-- [[http://i.imgur.com/LuYTe.jpg Short]] {{webcomic|s}}

%%One quote per page is sufficient. Please place additional entries on the quotes tab.

You know that face. The clever, [[TwinkleSmile asymmetrical smirk]]. The similarly [[FascinatingEyebrow crooked eyebrows]]. The intense stare-down that comes at you from the promo posters. It's the expression that tells you the hero is going to be up to no good, and is much cooler than any of those classic, mainstream, conformist wimps those ''other'' studios produce... except the character him- or -herself never, or rarely, makes that face to begin with in the show! It's usually a way to get audiences to see a particular film over another, and promises a very different tone from what we're used to. It's the facial expression form of hip, sassy and snarky dialogue.

This trope pertains to faces seen outside of the body of the film or TV show and only in marketing material... in posters, billboards, ads, etc. Otherwise, it would be a NoFourthWall or an AsideGlance.

Films produce advertising and posters as various stages of production and all of these are meant to be teasers. The stuff that comes first is normally dominated by faces staring at you because that's the only thing finalized at that point. So the [=DreamWorks=] Face is one of numerous stock attractive faces. For instance, you may have also seen the "everyone is smiling, bright eyes and maybe waving at you".

See also MascotWithAttitude, MoeStare, AmericanKirbyIsHardcore, SeanConneryIsGoingToShootYou.



[[folder: Animated Film ]]

* Used in every (or most) [=DreamWorks=] animated film posters, where it may be the TropeCodifier. The image above explains it.
-->'''Megamind:''' [[https://www.youtube.com/watch?v=G5yBtk23fXI Do you feel the taunting power of my eyebrow?]]
* [[Creator/BobChipman Moviebob]] blew a fuse over this [[http://www.escapistmagazine.com/videos/view/escape-to-the-movies/1721-Shrek-For-Ever-After in his already-not-too-positive review]] of ''WesternAnimation/ShrekForeverAfter'': "Everyone. Does. That same. Fucking. Smirk.", with each word illustrated by a screenshot of a Creator/DreamWorks character.
* Sometimes used in Creator/{{Pixar}}'s posters.
** [[OlderThanTheyThink Buzz Lightyear]] does it in the posters for [[http://www.impawards.com/1995/posters/toy_story_ver1_xlg.jpg all]] [[https://fanart.tv/fanart/movies/863/movieposter/toy-story-2-5275e1f63a9f3.jpg of]] [[http://vignette4.wikia.nocookie.net/disney/images/5/5b/Toy_Story_3_-_Poster.jpg/revision/20160408160703 the]] ''WesternAnimation/ToyStory'' films. At least the face is pretty much in-character for him, and he makes it in the actual film -- it's the expression he was molded with, in fact, and wears whenever he's inanimate. On the poster for ''WesternAnimation/ToyStory3'', Woody and Mr. Potato Head also have the expression.
** The poster for ''WesternAnimation/{{Cars}}'' had Lightning [=McQueen=] covered in a vehicle hood with only the corner lifted to reveal the smile.
** The [[http://www.iwatchstuff.com/2011/03/22/cars-2-poster-globe.jpg poster]] for ''Cars 2'' included ''all four main characters'' doing it now!
** The Poster for ''WesternAnimation/MonstersUniversity'' has the younger Sulley doing it. Mike, however, can't make it, having only one eye of course.
* Disney's been doing this more often since the early 2000's (not coincidentally around the time ''WesternAnimation/{{Shrek}}'' came out).
** Ads for ''Disney/{{Bolt}}'', ''Disney/MeetTheRobinsons'', and ''Disney/HomeOnTheRange'' all included this. The dot-eyed Disney/ChickenLittle even managed to do this sometimes.
** The minimalist poster for ''Disney/{{Tangled}}'' had Rapunzel and Flynn side by side, looking at the audience deviously behind a sea of hair. Those who see the film know that Rapunzel is actually polite and cheery at heart and only rarely gets devious when necessary. It's equally as unnecessary as the rest of the movie's TotallyRadical style ad campaigns.
** Disney was associated with a Bollywood animated musical called ''WesternAnimation/RoadsideRomeo'', [[http://3.bp.blogspot.com/_CcM0S1O6SXg/TB3HiaC7htI/AAAAAAAAAvI/yrWd0_At1BU/s1600/roadside-romeo-06.jpg and pretty much all the posters featured this.]]
** [[http://www.animationmagazine.net/wordpress/wp-content/uploads/mars-needs-moms-1.jpg These]] [[http://www.animationmagazine.net/wordpress/wp-content/uploads/mars-needs-moms-2.jpg posters]] for ''WesternAnimation/MarsNeedsMoms''.
** Disney/WreckItRalph [[http://www.filmblerg.com/wp-content/uploads/2012/12/wreck-it-ralph-poster.jpg does it as well.]]
** Several promotional pictures for ''Disney/{{Frozen}}'' have Elsa making that face, and while she does it in the movie itself, it's only ''once'', at the very end of her IAmBecomingSong. The model used isn't even Elsa's final model either.
** The series continues with Judy Hopps making the face in [[http://cdn1-www.comingsoon.net/assets/uploads/gallery/zootopia/zootopiaposter.jpg this poster]] of ''Disney/{{Zootopia}}''.
* Horton does this on the [[http://www.impawards.com/2008/posters/horton_hears_a_who.jpg poster]] for Creator/BlueSkyStudios' ''Literature/HortonHearsAWho''. It's more jarring if you're only familiar with the humbler Horton from the 1970s Chuck Jones special!
* Two of the [[http://www.copertinedvd.org/copertine-dvd-file/C/coraline_e_la_porta_magica_-_dvd.jpg DVD]] [[http://www.dvd-covers.org/d/133558-5/coraline_cd.jpg art choices]] for ''WesternAnimation/{{Coraline}}'', with the same art on the DVD cases. This is a curious case, as the posters released before the movie had Coraline [[http://farm3.static.flickr.com/2429/3663628209_3ac80154fa.jpg in a suspicious or frightened expression]] to tell viewers that this is will be scarier than a typical family film. While she is normally a sarcastic girl, she does spend the majority of the film scared.
* ''WesternAnimation/{{Planet 51}}''.
* WesternAnimation/{{Balto}} on the cover for ''Wolf Quest'' in heavy contrast to the bold, noble gaze seen advertising the first movie.
* Jimmy Neutron rather noticeably makes one on the movie poster of ''WesternAnimation/JimmyNeutronBoyGenius''.
* While the gang don't use the face for the poster of ''WesternAnimation/RecessSchoolsOut'', they do use it for the video and DVD cover.
* Dracula does this face for the poster of ''WesternAnimation/HotelTransylvania''.
* The face has even come into use in EasternAnimation, as seen on [[http://www.armenianow.com/sites/default/files/img/imagecache/600x400/Anahit-cartoon-armenia.jpg this poster]] for the film ''Anahit'', Armenia's first full-length animated feature. The dog beside the title character bears the face.
* Posters for ''WesternAnimation/TheSpongeBobMovieSpongeOutOfWater'' has [=SpongeBob=] doing it as the Invincibubble.


[[folder: Comic Books ]]

* This expression has become an [[http://1.bp.blogspot.com/_1E8eWhxtOCo/SNlQfvi3WyI/AAAAAAAAAKY/LSe9KO6jAog/s400/tick1.jpg iconic]] [[http://westfieldcomics.com/wow/art/large/JUL111187.jpg image]] of ComicBook/TheTick.


[[folder: Fan Works ]]

* A rare literary example is used for a cheap laugh in the end of Fanfic/GarfieldInAlongCameASplut. It's even ''called'' the "[=DreamWorks=] attitude expression"!
* The cover image of Fanfic/TheCelestiaCode.


[[folder: Literature ]]

* In Animator Nancy Beiman's "Animated Performance" book, this expression is briefly mentioned as an example of a cliche expression that should be avoided. It also sets up a gag where a guy making this expression gets hit with a pie in the face to make him don a more specific expression.
* Done on [[http://www-deadline-com.vimg.net/wp-content/uploads/2013/06/heist__130627180323.jpg the cover]] of the Ally Carter book ''Literature/HeistSociety''.


[[folder: Live-Action Film ]]

* Alvin does it in [[http://alvinfacial.ytmnd.com/ nearly every piece of promotional art]] for the 2007 CG feature film ''Film/AlvinAndTheChipmunks'' and the ''Squeak-quel''.
* [[http://collider.com/wp-content/uploads/paul_movie_poster_tagged_001.jpg This poster]] for ''Film/{{Paul}}''.
* [[http://www.obsessedwithfilm.com/wp-content/uploads/2011/02/fb1.jpg The poster]] for the movie ''Film/FerrisBuellersDayOff'' is a non-animated example.
* The poster for ''[[Series/TheInbetweeners The Inbetweeners Movie]]''. Hell, it's so obvious that it almost looks as though they just saw the face themselves and are mocking it.
* Mike Myers does this as the Cat on ''Film/TheCatInTheHat'' DVD cover.
* It's more of a frown, but the posters for [[Franchise/TheMatrix The Matrix trilogy]] kinda does this.
* Gutsy Smurf is the prime example of this in ''Film/TheSmurfs''. In [[http://www.hdwallpapers.in/walls/the_smurfs_2_movie-wide.jpg a poster]] for ''Film/TheSmurfs2'', everyone does it except for Grouchy and Hackus.
* Completely averted on any poster for movies either directed or produced by Judd Apatow, likely to make his protagonists look as awkward as possible.
* Done by Creator/EddieMurphy as his default movie poster [[http://www.cracked.com/article_19093_8-actors-who-look-exactly-same-every-movie-poster.html expression.]] Another article asks if he might have been the inspiration for Creator/DreamWorks Face [[http://uproxx.com/filmdrunk/was-eddie-murphy-the-original-model-for-dreamworks-face/ in the first place]] - considering that Donkey from ''Animation/{{Shrek}}'', one of the first major hits from Creator/DreamWorks, is an InkSuitActor version of Murphy, it wouldn't be surprising.
* Creator/TimCurry in ''Film/TheRockyHorrorPictureShow''. He makes this face on both the film's poster and in the film, briefly giving one to the audience during his ''"Sweet Transvestite"'' number.
* Oh, hi, Creator/JimCarrey! Pull off a cartoon [=DreamWorks=] Face with ease, you say?! Best case being ''Film/TheMask'', turning [[Comicbook/TheMask the original comic's]] SlasherSmile into [[http://i.imgur.com/yRBjsw8.jpg something]] [[http://thefancarpet.com/wp-content/uploads/2014/11/The_Mask_9730_Medium.jpg zanier]]. [[Westernanimation/TheMask The resulting cartoon]] [[http://static.tvtropes.org/pmwiki/pub/images/5416338_3252.jpg followed suit.]]


[[folder: Live Action TV ]]

* Creator/DavidTennant, period. See examples [[http://aikainkauna.tumblr.com/post/7027663175/ive-just-realised-that-david-tennant-is here]].
* Jay Leno.
* Oz from ''Series/BuffyTheVampireSlayer'' (played by Creator/SethGreen) in [[http://static.tvtropes.org/pmwiki/pub/images/oz_green_5088.jpg this publicity photo]].
* Creator/StephenColbert likes doing it in promotional images for ''Series/TheColbertReport''.
* Tyrion gets one in a ''Series/GameOfThrones'' [[https://www.youtube.com/watch?v=VDxoC5HuBlM#t=55s promo]].


[[folder: Theme Parks ]]

* [[http://attractionsmagazine.com/wp-content/uploads/2011/03/dsc04105.jpg The painting of Jimmy Neutron]] on the front entrance to the former ''Ride/JimmyNeutronsNicktoonBlast'' ride had him doing this.


[[folder: Video Games ]]

* ''Franchise/SpyroTheDragon'' [[http://static.tvtropes.org/pmwiki/pub/images/logo1.gif has been doing this face]] on the covers of his video games since TheNineties.
* [[http://static.tvtropes.org/pmwiki/pub/images/Bug_Cover_8163.png The title character]] of the UsefulNotes/SegaSaturn game ''VideoGame/{{Bug}}''.
* ''VideoGame/SonicUnleashed'', due to the Werehog having a lower brow, accidentally gives [[MascotWithAttitude Sonic]] this expression on the boxart.
** Early [[Franchise/SonicTheHedgehog Sonic]] boxart and title screens had Sonic with notably similar expressions used for the exact same reason as the Dreamworks face (though after [[VideoGame/SonicTheHedgehog1 the first game]], [[AmericanKirbyIsHardcore the American boxart tended to have more attitude]] to the point that some of the Japanese boxart didn't even have the face for a while up until ''VideoGame/Sonic3DBlast''). This has since become a trademark expression for the hedgehog.
* Both ''VideoGame/JakAndDaxter'' do the crooked eyebrows on [[http://upload.wikimedia.org/wikipedia/en/b/b6/Jak_and_Daxter_-_The_Precursor_Legacy_Coverart.png the cover]] of [[VideoGame/JakAndDaxterThePrecursorLegacy their first game]].
* In ''VideoGame/TheAdventuresOfLomax'', the titular character sports this expression on the cover.
* In ''VideoGame/HalfLife2'', both Alyx and Barney seem to have this expression permanently imprinted on their faces (at least whenever they look at Freeman).
* VideoGame/MaxPayne's character model from the first game has the ever-so [[MemeticMutation memetical]] [[BuffySpeak constipated-y wiseass-y]] smirking face that seems to invoke this trope to a certain point.
* ''VideoGame/{{Splatoon}}'', naturally, as part of its mid-late '90s GenreThrowback. Female Inklings can be seen doing it [[http://vignette3.wikia.nocookie.net/fantendo/images/f/fe/InklingFemaleSplatoon.png/revision/latest?cb=20150323164523 in official artwork]] and several Japanese and European TV spots.
* ''VideoGame/{{Undertale}}'':
** One of the sprites in the game files of Undertale shows Toriel making this face and is named spr_face_torieldreamworks_0.
** Papyrus does it during his boss fight sequence, showing his confidence in himself at that point in the game.
* ''Franchise/{{Mario}}'':
** Cappy from ''VideoGame/SuperMarioOdyssey'' does this for about a quarter of the time that you can see his eyes, including on the box art... sort of. He can't do the smirk on account of having no mouth.
** Mario himself does this on the [[https://www.mariowiki.com/images/5/5e/Mario-Kart-7-Box-Art.jpg cover of]] ''VideoGame/MarioKart7''.

[[folder: Webcomics ]]

* In ''Webcomic/{{Multiplex}}'', [[http://www.multiplexcomic.com/strip/468 Jason uses this trope]] to sum up his expectations of ''WesternAnimation/HowToTrainYourDragon'' before seeing it.
* In ''Webcomic/{{Drowtales}}'', [[CloudCuckooLander Kiel]]'s Vloz'ress mask bears a huge, ''toothy'', crooked grin.
* [[http://chainsawsuit.com/comic/2014/03/18/peanuts/ This]] ''Webcomic/{{Chainsawsuit}}'' uses it to make Charlie Brown look like a tool.
* One ''PainTrain'' comic [[http://paintraincomic.com/bud/ directly references Dreamworks]] as the characters make this very face in the last panel.
* A [[http://lackadaisy.foxprints.com/exhibit.php?exhibitid=333 drawing tutorial]] in ''Webcomic/{{Lackadaisy}}'' calls this "the Smarm Brow" and lists it among "things to unlearn". The character making this face gets smacked so hard his eyebrows pop off.
* In ''Webcomic/ScaryGoRound'', Sonny is under the impression that this expression is [[http://scarygoround.com/?date=20150910 the height of cool]] and will make him and his mates {{Chick Magnet}}s.
* The trope is referenced by name in this ''Webcomic/TheNonAdventuresOfWonderella'', where Wonderella reminisces of an ex who did this face during... intimate moments.
* A strip in ''Webcomic/{{CyanideAndHappiness}}'' [[http://explosm.net/comics/2299/ shows]] that it might be ''contagious''.
* At one point in ''Webcomic/GirlGenius'' Tarvek actually briefly pairs a cocked eyebrow with a shit-eating grin/smirk when he is being way to smug and cheerful for his own good. He ends up with [[http://www.girlgeniusonline.com/comic.php?date=20180312 a hand around his throat in short order.]]


[[folder: Web Original ]]

* WebVideo/TheNostalgiaChick examined this trope in her "[=DreamWorks=] vs. Disney" episode; directly referenced in the title of the first half, "Rise of the Eyebrow".
* [[Website/FourChan Trollface]].
* In his WebAnimation/ZeroPunctuation review of ''VideoGame/RatchetAndClank2016'', one of the reasons Yahtzee gives for his lack of interest in the franchise is that all the characters have "a permanent case of Dreamworks Eyebrow".
* This is [[Creator/TeamFourStar Takahata101's]] default expression.
* This is mentioned in {{WebVideo/Honest Trailers}}' [[https://www.youtube.com/watch?v=OCr1xWuk1UA video about]] ''Shrek''.


[[folder: Western Animation ]]

* This trope is OlderThanTheyThink. The show logo in the opening for early 90s cartoon ''WesternAnimation/LittleDracula'' featured the protagonist's face [[https://youtu.be/q7Imf5FH-ok?t=28s making this expression]].
* The term is directly used in a [[http://www.formspring.me/calwwong/q/266487508932506651 storyboard]] for the ''WesternAnimation/RegularShow'' episode "Cruisin'".
-->'''Rigby''': ''(Struggling to talk and hold the expression)'' Dude, this isn't going to work, no human ''ever'' makes this face.
* Explicitly avoided in Creator/JohnKricfalusi's cartoons--he hates this expression so much that he forbids any of his artists from ever drawing it--and that includes any expression that even ''remotely'' resembles it, including non-cocky smirks or eyebrows raised out of curiosity. ''WesternAnimation/TheRenAndStimpyShow'' ''does'' make use of the FascinatingEyebrow, though, usually when Ren is feeling smug or slightly annoyed.
* The promotional images for ''WesternAnimation/{{Archer}}'' all feature the titular character making this face whilst all the other characters make neutral or disgruntled facial expressions. Might be deliberately invoked, as Archer is a textbook narcissist and everyone around him is perpetually frustrated by his personality.
* [[WesternAnimation/PennZeroPartTimeHero Penn Zero]] makes this face nearly every time he's seen smiling.
* ''[[WesternAnimation/LittlestPetShop2012 Littlest Pet Shop]]'' guest character Harold Winston of "In the Loop" has his eyebrows stuck in this position about 90% of the time.


[[folder: Others ]]

* Guess what real-life animation figure was known for doing this himself decades before Creator/DreamWorks or even its founder were conceived: ''Creator/WaltDisney!'' His [[CharacterTics habit]] of [[FascinatingEyebrow raising one eyebrow out of intrigue]] was later used for [[Disney/{{Fantasia}} Yensid]], a character already based on him.
* [[Wrestling/DwayneJohnson Dwayne "The Rock" Johnson]] did it so much in his WWE days that his ''logos'' made the expression. Although normally he didn't do the half-grin, just the eyebrow.
** On the poster for the intercontinental title match of [[http://www.wwe.com/f/styles/og_image/public/2016/05/20160502_match_ER_1920x1080_4Way--8bce1d836c34a5689e7474aba52b750e.jpg WWE Extreme Rules 2016]], Miz and Cesaro do it side by side.
* [[http://imgur.com/aa6VXLQ Ever-so-subtly used]] by Montréal mayoral candidate Mélanie Joly in her promotional images during the 2013 municipal election.
* ''Series/{{Jeopardy}}'' contestant [[http://cdn.abclocal.go.com/images/wls/cms_exf_2007/news/local/9008209_448x252.jpg Colby Burnett]] seems to have one.
* The red M&M has this expression permanently etched onto his face in advertisements, reflecting his sarcastic personality.
* Famously dreamy Canadian Prime Minister Justin Trudeau often makes this face.