An item, ability, or situation where a character can purchase items at a discount at shops. Sometimes, a store owner will give you one after you save the store from bandits, or for buying enough items, or there might be a [[MoneySpider monster inexplicably carrying one]]. (Maybe the monster saved the store from bandits earlier?)

In some older VideoGames inspired by (or based on) ''TabletopGame/DungeonsAndDragons'', having a high Charisma score would cause merchants to charge you less for items. Alternately, some [=RPGs=] allow you to negotiate the price on goods, and having a higher skill in the bargaining department may be able to get you the goods at a lower price than usual.

Also, this tends to be one of the perks of a HundredPercentHeroismRating.
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!!Examples:
[[AC:VideoGames]]
* In ''[[VideoGame/NintendoWars Advance Wars]]'', Hachi and Colin's abilities involve purchasing units at a discount. Unfortunately for Colin, you get what you pay for; his units have decreased attack and defense. Hachi's units don't have these penalties, but his discounts aren't as deep as Colin's, though his power can make them MUCH cheaper.
* ''VideoGame/TheBindingOfIsaac'' has the valuable UsefulNotes/{{Steam}} Sale item, which reduces the prices of all items in shops for the rest of that playthrough. Strangely, the Steam Sale itself can appear in shops.
** The remake, Binding of Isaac: Rebirth, adds a variation in the form of the consumable Credit Card; using this item in a shop (or [[Main/CastFromHitPoints Devil Room]]!) allows you to grab every item in the room for free.
* In ''VideoGame/CastlevaniaOrderOfEcclesia'', Jacob gives Shanoa a VIP Card after she has spent 100,000 gold in his shop, it gives a 10% discount on all items in the shop
** In ''[[VideoGame/CastlevaniaChroniclesOfSorrow Castlevania: Aria of Sorrow]]'', the Tsuchinoko soul gives a 20% discount on shop purchases. ''Finding'' the soul is another business, though...
* In ''VideoGame/DeadlyPremonition'', doing sidequests for Lilly will get you increasingly good discount cards for the convenience store she owns.
* ''VideoGame/DeadRising2'' has two "Bargaining" magazines each providing 10% discount at pawn shops.
* ''VideoGame/{{Diablo}} II'', Act 2. After killing Radament in the sewers beneath Lut Gholein, Atma the tavernkeeper tells the player she's asked the other vendors in town to give you reduced prices on goods.
* In ''VideoGame/DragonQuestII'', getting the Gold Card with extreme luck in a slot machine will lower the price of items in all shops by 25%.
* In ''VideoGame/DragonQuestV'', getting a gold ball in a [[BettingMiniGame tombola drawing]] will net you a "Loyalty Card" that lowers the price of items in all shops by 20%.
* ''VideoGame/{{Fallout}}'' merchants occasionally offer discounts for helping them out. In Goodsprings, the starting town in ''VideoGame/FalloutNewVegas'', you can get a discount from the bartender for fixing her radio.
** This is the purpose of the Barter skill in the ''VideoGame/{{Fallout}}'' series. It also allows you to buy from vendors at closer to cost as well as sell items to them at closer to their true worth. It can also be used in speech challenges when bribing an NPC or getting them to part with information for less than they'd normally charge you.
* ''Franchise/FinalFantasy'':
** In ''VideoGame/FinalFantasyVI'', having Edgar in your party will allow you to receive 50% discount when buying from the merchants in Figaro Castle.
** In ''VideoGame/FinalFantasyVIII'', Tonberry possess abilities that allow you to receive discounts and sell for a higher price at every shop in the game.
** O'aka from ''VideoGame/FinalFantasyX'' can offer you discounts on the items he sells if you have lend him enough money (his prices are usually higher than other shops).
*** ''VideoGame/FinalFantasyX2'' made it possible for O'aka to be a source of infinite money, since once you pay off his debt by buying overpriced items, he starts selling certain items at prices lower than what you'd sell them to him for.
* In ''VideoGame/FireEmblem'', the Silver Card halves the prices of items in shops when held by the buyer.
* ''VideoGame/KingdomOfLoathing'' has the LARP Membership card, from one of the Halloween events, that gives a 10% discount at stores that sell food and/or drink. Accordion Thieves can get a 5% discount from nearly every store in the game (except those that [[GlobalCurrentyException don't use Meat]]) with the passive skill Five Finger Discount.
* In ''VideoGame/TheLegendOfZeldaMajorasMask'', the Ghost Hut in Ikana Canyon normally costs you 30 rupees, but if you play the Song of Healing before talking to the proprietor, you will only be charged 10. Also, Tingle will sell you his maps at a discounted rate if you purchase them in the place they're a map of. (i.e. A map of Great Bay will cost less if purchased in Great Bay.)
** ''VideoGame/TheLegendOfZeldaPhantomHourglass'' and ''VideoGame/TheLegendOfZeldaSpiritTracks'' have discount cards to Beedle's shop.
* In the ''VideoGame/MarioAndLuigi'' games, your mustache stat gets you a discount (as well as increases your chance of a CriticalHit).
* In ''VideoGame/MassEffect2'', Shepard can get a discount from stores by convincing the shop keepers. In The Citadel's case, he/she can get discounts there by giving the store an endorsement, saying it's his/her favorite store on The Citadel. Funnily enough, this can be done with ALL the stores on the Citadel.
* Another BioWare example: If you hand the rakghoul serum over to the kindly doctor running the free clinic instead of the crime boss, the doctor gives you a discount at his shop. Now, seeing that you have low hit points at this juncture and can't self-heal, this is more useful than it looks, especially if you can shake down the inexhaustable Pazaak shark in the Lower City.
* In ''VideoGame/MegamanLegends'' ''1'' and ''2'', if you do nice things like donating money, repairing cities, kicking trash to the garbage can, Roll will offer discounts on your upgrades/purchases, as well as getting a lighter armor.
* In ''VideoGame/MetalGearSolid4'', Drebin 893 will offer Old Snake a 20% discount if your game clock is currently on Sunday or Wednesday. During Act 5, he cuts all prices in half due to the slump.
* ''NaziZombies'' has Fire Sale and Bonfire Sale
* In ''VideoGame/{{Persona 3}}'', shops will give a discount on their wares on certain days.
** In ''VideoGame/{{Persona 4}}'', Shiroku will give discounts on rainy days and Margaret will give discounts depending on how much of the Persona Compendium you have completed. ''Golden'' has Daidara giving discounts if you catch him still in his store on rainy nights.
* ''VideoGame/PokemonBlackAndWhite'': some Pass Powers include getting discounts at stores at a certain rate for 3 minutes.
* In ''VideoGame/RedDeadRedemption'', you receive discounts and sell for more if your [[KarmaMeter honor]] level is high enough.
* The ''RollerCoasterTycoon'' series had an inversion as you could give out vouchers for free rides on a certain ride, free food or drink, half-price/free entrance to the park. It costs money to run the marketing campaigns but it entices a lot more guests to visit, useful if the scenario required a certain amount of guests.
* ''VideoGame/RustysRealDealBaseball'' lets you drive down the real-world price of each of its minigames. For the games that are required to buy to advance the plot, you have to give Rusty a donut, give the right responses to his dialog, and possibly give him an item that you earn from playing the games in order to get the lowest possible price. For the other games, you have to use discount coupons that you earn from playing the games or [=StreetPassing=] other players.
* In the ''VideoGame/ShadowHearts'' series, collecting discount cards lets you try to get goods cheaper, but the discount isn't automatically applied. You have to win a minigame, which gets harder the more you're trying to reduce the price. If you mess up, you have to pay the full amount. The maximum you can try for is normally 10% per card collected.
* In the console ''VideoGame/{{Skylanders}}'' games, every Winged Sapphire you collect gives you a 2% discount on all items and upgrades.
* ''Franchise/{{Tales|Series}}'' series features items that reduce prices during your next shopping.
* ''VideoGames/TeamFortress2'': In Mann vs Machine, Medics can purchase upgrades for their Medigun that would discount the price of Power Up Canteens to a minimum of 5 credits.
* ''{{Terraria}}'' has the discount card which, as its name implies, gives you a discount on ''all'' shops by 20%. This is a rare drop by Pirates during a pirate invasion and takes up an accessory slot to get the discount. Normally it wouldn't be anything too major, but since some items are completely unique to NPC venders such as purification powder, yellow pressure plates (a unique variant of pressure plate not found in a game world), and certain crafting tables as well as some items being findable but rare like bullets, this item is actually very helpful for maintaining an inventory.
* ''VideoGame/{{Tradewinds}} Legends'' has the Hydra Head item, that scares merchants so bad they give you a discount just to make you take it away.
** ''Tradewinds Odyssey'' also has the Frequent Customer card for the shipyard and drydocks.
* ''VideoGame/UltimaII'' uses Charisma to make merchants sell their items to you at a discount.
* Players in ''WorldOfWarcraft'', as their reputation with a given faction goes up, receive increasing discounts on items bought from NPC vendors associated with that faction, up to 20% at Exalted reputation. Goblin players in particular always receive Exalted-level discounts regardless of their reputation, unless the vendor has no affiliations. Further, players in a sufficiently high-leveled guild receive a 10% bonus on all vendor purchases on top of applicable reputation bonuses.

[[AC:WebOriginal]]
* ''{{Neopets}}'' used to offer in-game discount cards to players who signed up for various advertising offers.

[[AC:RealLife]]
* Sales, coupons, membership discounts, etc.
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