[[caption-width-right:350:[-"We would like to ask you a few questions, [[YouAreNumberSix No. 3]]."-] [[note]]''Magazine/TheNewYorker'' cartoon by [[http://www.condenaststore.com/-sp/Thank-you-gentlemen-you-may-all-leave-except-for-No-3-New-Yorker-Cartoon-Prints_i8480880_.htm Tom Cheney]]]] [[/note]]

->''"And when the cops came through, me and Dre stood next to a burnt-down house.\\
With a can full of gas and a hand full of matches, and still weren't found out."''
-->-- '''Music/{{Eminem}}''', "Forgot About Dre"

Sometimes it really ''is'' the guy you least suspect. A Devil in Plain Sight is someone who is so obviously up to no good that the one character who seems ''aware'' of it is shocked [[OnlySaneMan no one else seems to notice]]. Everyone else, especially those with a tendency to be [[HorribleJudgeOfCharacter Horrible Judges of Character]], may just consider them a little quirky and wonder what the observant character's problem is.

Sometimes this can be a villain hiding as a lesser immoral person. For example, [[AcceptablePoliticalTargets no one would be the least bit surprised to find out that any given politician]] is a [[SleazyPolitician slimy]] [[CorruptPolitician scheming]] {{Jerkass}}, and thus they manage to hide their greater villainy as the simple pettiness of your every day scumbag.

Less extreme than the VillainWithGoodPublicity and BitchInSheepsClothing, who is thought of highly by most people; the Devil In Plain Sight is mostly met with inattentive indifference. Might also be a case of NoticeThis (for the audience only).

TooDumbToFool can be their most dangerous enemies.

Compare with ItWasHereISwear, NotSoImaginaryFriend, MamaDidntRaiseNoCriminal, MistakenForAnImposter. Contrast TheyLookJustLikeEveryoneElse, FaceOfAThug, and MostDefinitelyNotAVillain. For when the Devil In Plain Sight is actually the big D-man himself, see LouisCypher. Often crosses over with ObviouslyEvil. If it's treated unsuccessfully as a surprise twist, that's ObviousJudas.

See HiddenInPlainSight for when a MacGuffin does this.



[[folder:Anime and Manga]]
%%* Guu in ''[[JungleWaItsumoHaleNochiGuu Haré+ Guu]]''.
* Hiruma from ''Manga/{{Eyeshield 21}}'' plays with this trope; he's a conniving, scheming, trigger-happy MagnificentBastard and doesn't care who knows it (his name can even be read as "[[MeaningfulName devil in broad daylight]]"). Also, he avoids repercussions for his actions not by avoiding or sucking up to authority figures, but by ''{{blackmail}}ing'' them. And he ''looks'' pretty devilish, to boot.
* ''Anime/NeonGenesisEvangelion'': Subverted in the manga version; Asuka is always nice to all the NERV staff, but with Shinji, Rei, Toji and Kensuke she is her usual, bitchy self. She keeps up this act for a while until, during a party, she punches out Toji in front of Misato after he starts revealing all her past angry outbursts. Misato then admits that they always knew that Asuka was faking her more amiable personality, prompting her to go ballistic... on Shinji. And then there's Gendo Ikari, the TropeCodifier for ScaryShinyGlasses and FingerTenting.
* ''Manga/SayonaraZetsubouSensei'': Parodied with Mitama Mayo, who is evil, but because she also looks evil everyone who sees her decides not to prejudge and assumes she's not evil. Eventually even Itoshiki gets pulled into it, and decides there's nothing wrong with her.
* ''Anime/ThrillerRestaurant'': In Episode 14, Anko's wart takes over her body and mind. The only ones who seem to notice anything wrong with her are her dog [[EvilDetectingDog Kicchomu]] and Shou. Her parents actually ''become impressed'' by her personality makeover and maturity.
* Xellos of ''LightNovel/{{Slayers}}''. Even though the whole party knows he's a demon, no one seems to mind him much - and that's despite his gruesome KickTheDog record.
** Slightly averted as, once they know he's evil, they only keep him around because he's so strong and regularly helps them out, when it overlaps with his goals/ is bored.
** Also the fact [[StoryBreakerPower he's so strong there isn't much they can do about him,]] short of risking blowing up the universe. That it's Xellos' eventual goal and Lina can do it may be part of the reason he likes hanging with her.
** {{Lampshade|Hanging}}d: That Xellos is both incredibly strong and evil is terribly obvious to the viewer, but Lina and co. don't figure out he's a [[AlwaysChaoticEvil Mazoku]] until quite a ways into Next, when it's practically shoved in their faces. The only one who figured it out before hand? [[TheDitz Gourry]], who didn't say anything because he thought it was [[TooDumbToFool so obvious.]]
** No-one ever trusted him to begin with, and indeed Xellos never seemed to actually try to be trustworthy either, introducing himself as "Xellos, the mysterious priest." As the characters note, "Who introduces THEMSELVES as 'the mysterious priest'?" It's just that being a rather more literal devil in plain sight never occurred to anyone but Gourry.
* Nobody in ''Anime/MaiOtome'' except for Chie seems to suspect anything of #2 Coral Tomoe, even though the latter's sarcastic tone of voice (and occasional smirk, even in front of the teachers) is often blatantly obvious.
* ''Manga/{{Monster}}'': To Nina, seeing Johan is like seeing pure evil. To everyone else, it's just seeing a blond pretty boy. At least until they see the {{light|IsNotGood}}...
* ''Anime/{{Gankutsuou}}'': Let's see, the Count has long, sharp nails, pointed ears, fangs, his picture doesn't develop if he's photographed, has moments of cruel and disturbing behavior, oh yeah, and he's blue. Only one character ever calls attention to his odd features, and [[HorribleJudgeOfCharacter Albert]] can't understand why his friends could possibly suggest that the Count is evil.
** Of course in ''Literature/TheCountOfMonteCristo'', people calling the Count a vampire is a continuously running joke. Even though he isn't blue.
* ''Anime/PantyAndStockingWithGarterbelt'': Scanty and Kneesocks, quite literally. Not even the [[BigRedDevil red skin]], [[HornedHumanoid horns]], devil tails or the fact they were actually called [[ExactlyWhatItSaysOnTheTin ''The Demon Sisters'']] rang any bells with Panty and Stocking regarding the obvious truth about them.
* An odd example: Mephisto Pheles of ''Manga/BlueExorcist'' seems to be playing with this. It's difficult to tell at this point, but his first entrance drew immediate suspicion. He [[VillainousFashionSense dressed extravagantly]], [[ManinWhite wore all white]], had [[LargeHam dramatic mannerisms]], and his looks made it obvious that he was a demon of some sort. Heck, even his [[NamesToRunAwayFromReallyFast name]] [[LouisCypher is an obvious pun on that of a famous demon]]. But then this was subverted as it turned out that [[spoiler:a lot of people have demon blood in the series, and some of them are exorcists]]. Then it turns out that he is[[spoiler:another one of Satan's sons - the second eldest, actually. Then again, the main character is also a son of Satan. So, Mephisto could still go either way at this point]]. He plays loads of "tricks" on his students, such as [[spoiler:letting high-level demons on campus to challenge the potential exorcists (particularly [[AntiAntiChrist Rin]])]] [[TricksterMentor which, he implies, is for the purpose of making them all stronger.]] But then he may have...[[WildMassGuessing some other reasons.]] The fandom suspicion only mounts the more "tricks" he plays, but there's still too much evidence to support the idea that he may [[spoiler:genuinely want to bring peace to Assiah and Gehenna]]. He was in fact friends with Rin's adoptive [[BadassPreacher father]], and was [[spoiler:responsible for sealing Rin's demon soul inside the demon sword when Rin was born]]. Really, he is pretty much the most mysterious character in the series at this point. It's highly possible that he is a Devil In Plain Sight but he may very well be a subversion of the trope. The fandom will have to wait and see.
* [[spoiler:Kumiko-san]] from ''Manga/KamisamaKazoku'' plays this trope LITERALLY. Only Tenko gets to see [[spoiler:her]] true face, and her stories are so outrageous that no-one believes her - least of all Kazoku.
* In ''Manga/OnePiece'' Ceasar Clown of the Punk Hazard arc is an ObviouslyEvil (he even has horns) MadScientist who specializes in weapons of mass destruction and regularly performs experiments on kidnapped children and his own subordinates. He has had nearly everyone around him convinced he's a paragon of virtue using a poorly executed combination of transparent lies, fake concern and CrocodileTears.
** The third movie has the main villain Count Butler. He even wears a coat that has the Kanji for EVIL written on his back, all while claiming he isn't evil.
* Schneizel el Britannia from ''Anime/CodeGeass'' can be considered one of these. He may be one of Britannia's most prominent royal figures, but masks his true intentions with apparently conciliatory actions, making him appear to be a PrincelyYoungMan, managing to fool most everyone he comes across. Lelouch and Xingke are two notable exceptions. Of course, both have specific and personal reasons not to trust him. In addition, his father knows his real nature, and Suzaku just seems to [[spoiler: assume that he's planning on killing his father, now that Zero is dead. Which he was indeed considering]].
** On the other hand, we've got Cecile and Euphemia who just seem to completely gloss over the fact that Schneizel's first appearance was him [[spoiler: ordering their close friend and Euphemia's love interest and Knight, Suzaku, in holding down the main character while he fires deadly lasers at the both of them, with the expectation that Suzaku would die]], after some shameless flattery towards the angry Cecile, as well as saying that he was sure that Suzaku would "somehow" survive, and Euphemia has other important things to worry about. Schneizel, himself, smiles and says that Suzaku shouldn't worry - he's not going to ''court-martial'' him. For ''not being killed by him''. You have to wonder just ''how'' Schneizel can be this blatant, and not seem evil. I'm sure there is something kind of unacceptable about asking someone else's direct subordinates to die - for anyone other than the Emperor, at least.
** During the grand finale, Schneizel is the bonus boss [[spoiler:after Lelouch successfully killed his psycho parents]], because he's in control of an entire army that should hate his guts but is unquestioning towards his orders, while commanding a giant floating airbase with a primary weapon system that fires [[spoiler:Freya]] NUKES at infantry units, and nobody seems to care that even though his opponent is[[spoiler:/seems like]] a tyrant, he's basically the frickin' demon lord. Schneizel reveals his grand plan to Cornelia: take over the world by [[spoiler:nuking everything that resists or keeps fighting in civil wars, with the black knights basically prohibiting freedom in the name of justice]]. She's absolutely disgusted by this and his previous [[spoiler:nuking of his own capital to silence any hope of evidence of Lelouch's Geass]], but his second in command and media director are in awe and worship of this.
** Similarly, Clovis, despite his very short appearance. His public face and his actual ethics are very different. Not that any of his immediate subordinates care.
* [[ManipulativeBastard Izaya]] [[{{Troll}} Orihara]] from ''{{LightNovel/Durarara}}'' is the ultimate DiabolicalMastermind of [[CityOfAdventure Ikebukuro]] who loves nothing more than to [[ForTheEvulz screw with people]], to the point where he started a city-wide war between three different mob gangs, a MadScientist facility and six former Members of TheMafiya, [[LoadsAndLoadsOfCharacters to name a few parties]]. Nobody sees that a certain KnowledgeBroker might be behind this. Well... except for the guy who's TooDumbToFool who happens to be [[WorldsStrongestMan Shizuo]] [[HairTriggerTemper Heiwajima]].
* In Part 1 of ''Manga/JoJosBizarreAdventure'', Jonathan Joestar learns very soon after meeting Dio Brando that he's bad news, but very good at faking otherwise, thus winning his father's approval and alienating his friends. It's not until several years later when Jonathan finds evidence of Dio poisoning his father (plus bringing Speedwagon along, since he can tell just by smell a person's true nature) that he brings Dio's evil nature to light.

[[folder:Comic Books]]
* Nobody outside of people he has come in direct contact with (most of the people anyway) seem to notice that Roark Jr. from the ''Comicbook/SinCity'' story "That Yellow Bastard" is a psychopathic SerialKiller who has raped, tortured and killed a vast number of little girls (that may be because [[ScrewTheRulesIHaveMoney his father is a United States Senator and no one on the force dares to try to bring him down]] -- at least until John Hartigan gets involved). It's implied that it was a public secret; everybody knew, nobody dared to act.
* ''Comicbook/JohnnyTheHomicidalManiac'': The title character commits ridiculously over-the-top mass murder and even he himself seems puzzled why he hasn't been caught. It is later revealed that the reason why Johnny doesn't get caught is that [[spoiler:he is a "waste-lock", a person created to watch over focal points of residue left over from negative human energy. This is revealed to him by none other than the Devil. It is implied, in the comic "I Feel Sick," that when the accumulated human waste acquires a mind of its own, it can allow a person to do whatever they want, even kill, without being caught. The doll tries to tempt Devi with this devil's deal]].
* ''I Luv Halloween''. A black comedy of the darkest kind. About a group of amoral trick-or-treaters who want their Halloween candy even in the midst of an alien invasion and zombie apocalypse. One of the characters is Devil-lad, a hooded young boy wearing a devil's mask who patiently goes along with the group's crazy hijinks. The other trick-or-treaters note he smells like sulfur. Proven in the second volume, when he nonchalantly rises from a crater after being in the middle of a nuclear explosion. http://www.youtube.com/watch?v=qxDZ7DQmYwA&feature=related
* As most {{muggles}} in the Franchise/MarvelUniverse are TooDumbToLive, none of Comicbook/{{Norman Osborn}}'s previous actions prevent him from doing whatever he wants.
* Franchise/SpiderMan: Aunt May can't seem to understand why the police would want to arrest the nice [[Comicbook/DoctorOctopus Dr. Otto Octavius]].
* ComicBook/DoctorDoom makes frequent attempts to take over the world that would be considered acts of war by real world standards, and most governments in the world just ignore him. No wonder he feels he is better suited to rule the world. This may count as FridgeBrilliance though: maybe world leaders have gotten the clue that all Doom wants is to keep having his little tiff with Reed Richards, so they just lay low and let the ComicBook/FantasticFour deal with him to avoid getting targeted and devastated by Doom rather than just battered a bit in the crossfire.
* Count Kasino in [[ComicBook/LesLegendaires Les Légendaires]]. He's a young [[SmugSnake arrogant man]] who hires two assassins as his bodyguards, has a typical [[AristocratsAreEvil evil aristocrat]] face and attitude and is known by everyone to be a ruthless dictator on his own territory. He even has an [[PsychoticSmirk evil grin]] when learning he has his chance to become king of Orchidia instead of his cousins Jadina [[spoiler:and Tenebris]]. Yet, Vangelis actually seems ''surprised'' when learning it was him who attempted to kill Jadina and the Legendaries in the Gamera Mines. [[spoiler:Partially subverted/inverted later however, as it turns out Kasino was actually nothing more than an UnwittingPawn and the actual villain ''was'' [[BitchInSheepsClothing Vangelis]]]]
* ''ComicBook/{{Iznogoud}}'': Comically inverted; Iznogoud looks, acts and IS definitely ObviouslyEvil, and people of Baghdad are perfectly aware of his desire to overthrow the Caliph... but the Caliph himself never suspects a thing, instead seeing Iznogoud as a devoted, good, trustworthy friend. He even once admitted he often received anonymous letters trying to warn him about it, but never believed them. Ironically, the Caliph is the only person Iznogoud bothers acting good with.
* ComicBook/LexLuthor: Post-Crisis Lex has been depicted as a CorruptCorporateExecutive and/or PresidentEvil.
* Before his HeelFaceTurn, Vathek of ''ComicBook/{{WITCH}}'' was able to go around Heatherfield without nobody noticing, and that's with him looking like an ''ogre'' ({{Justified|Trope}} because he would go around with Cedric, [[MasterOfDisguise who knows how to disguise people]]. After becoming good and losing Cedric's support he has a much more difficult time getting around).

[[folder:Fan Works]]
* The Khanate in ''Fanfic/{{Legionnaire}}'' believes that Equestrian Princesses are not women, but demons in human form. Considering just how terrifyingly powerful an alicorn is compared to everything else in the setting, this isn't too hard to understand.

[[folder:Films -- Animated]]
* The cats Si and Am in ''Disney/LadyAndTheTramp''.
--> "We are Siamese if you please/We are Siamese if you don't please" as they try to knock off vases and get in the crib…
%%* Chester V from ''WesternAnimation/CloudyWithAChanceOfMeatballs2''.

[[folder:Films -- Live-Action]]
* Pretty much the entire plot of the ''[[Franchise/StarWars Star Wars prequels]]''. [[EvilChancellor Palpatine]] is [[BigBad Darth Sidious]] and behind everything, which the audience [[DramaticIrony knows from the start]]. According to the [[Franchise/StarWarsExpandedUniverse expanded universe]], this trope plays out in-universe as well in the sense that yes, there were those who distrusted Palpatine, not the least of which being the Jedi, but they didn't think him to be Sidious himself because he was ''too obvious''.
* ''Franchise/{{Batman}}''
** In ''Film/{{Batman}}'' (1989), everyone in Gotham ''knows'' that Carl Grissom is the city's most notorious gangster, but District Attorney Harvey Dent just can't gather enough evidence to put him away. Ironically enough, ComicBook/TheJoker [[BadGuysDoTheDirtyWork takes care of that little problem]].
** Max Shreck in ''Film/BatmanReturns'' retains public respectability even after his mayoral candidate, Oswald Cobblepot (The Penguin) is exposed as a criminal.
--->''[in a JustBetweenYouAndMe moment at a holiday costume party]''
--->'''Bruce Wayne:''' You almost made a monster the mayor of Gotham City.
--->'''Max Shreck:''' [[IAmTheNoun I am the]] ''[[IAmTheNoun light]]'' [[IAmTheNoun of this city]], and I am its mean, twisted soul. [[TheManBehindTheMan Does it really matter who's mayor?]]
* The entire town in ''Film/LittleSweetheart'' isn't just holding the IdiotBall, they're firmly grasping the IdiotBall. John Hurt's character, Robert Burger, practically has idiot ball hot glue gunned to him. His mistress, Dorothea, on the other hand, can tell that [[BigBad Thelma]] is not sweet, innocent, kind or anything but evil.
* Tom Riddle comes across as completely creepy and obviously sinister in both ''Film/HarryPotterAndTheChamberOfSecrets'' and ''Film/HarryPotterAndTheHalfBloodPrince'', but he's completely trusted and well-liked by the teachers, especially by Slughorn. His creepiness in the films contrasts with the books, where he's stated and shown to be very charming as a young man and very good at presenting himself well.
* Rhoda Penmark in ''Film/TheBadSeed1956'' personifies this trope as does her remade update Rachel Penmark in ''Film/TheBadSeed1985''.
* ''Film/AmericanPsycho'': Patrick Bateman -- despite the fact that he [[SarcasticConfession directly tells his friends]] that he is a sadistic serial killer. Subverted [[TheEndingChangesEverything given the ending]], in that [[spoiler: Patrick Bateman may have never killed anyone, and he's actually no worse than the company he keeps]]. And while Patrick is by no means a nice person - he is homophobic, racist, misogynistic, and tries to kill someone [[ArsonMurderandJaywalking because their business card is nicer than his]] - his friends differ only in that they don't appear to be serial killers (though it would surprise no one if they were), making this less Devil in Plain Sight and more the [[HumansAreBastards Devil is Everyone]].
* ''Film/TheBlackHole'': Dr. Reinhardt. Even though the "heroes" suspect, they don't suspect hard enough. What makes it even more jarring is Reinhardt's explicitly evil robot [[TheDragon Dragon]] Maximilian, who manages to stir up little additional suspicion. (The title of this trope is justified by this horrifically bad movie's [[GainaxEnding astonishingly bad closing sequence]], by the way.)
* ''Film/ThereWillBeBlood'': The main character is clearly one of these, complete with the MeaningfulName of Daniel Plainview. How much better his enemies the Sundays are is up to debate. At least [[spoiler: until the bodies begin piling up]].
* ''Film/HotFuzz'': Simon Skinner, owner of the local supermarket. He often behaves extraordinarily creepy around Sergeant Nick Angel, having a bit of a PsychoticSmirk, making puns about killing and showing up around the murder scenes. The fact that the murders committed lead Angel to believe that Skinner is responsible in order to get more land for his supermarket doesn't help either (though [[RedHerring that wasn't the true nature]]. [[spoiler:Turns out Angel's only part right.]])
** Then there's the wonderful scene where Skinner drives up to a burnt down house with a song about fire playing loudly on his card radio.
** In fact, every time Skinner turns up there's a song that's related to the murder. His drive past the scene of the "traffic collision" features Romeo and Juliet by Dire Straits.
* ''Film/TheGoodSon'': Henry's robot voice makes even his bogus innocent act seem... well, bogus. But, of course, [[ParentalObliviousness even his parents can't see this...]]
* ''Film/RedEye'': Jackson Rippner is, although nice, a bit too interested in Lisa. And let's face it, if a name like [[NamesToRunAwayFromReallyFast Jackson Rippner]] doesn't tip you off, you're probably TooDumbToLive anyway.
* In ''Film/ThePaperboy'' Ms. Rosemont tells Cammie that Johnny is this.
* In ''Film/TheDevilsAdvocate'', [[LouisCypher John Milton]] knows that his [[HollywoodHomely unassuming looks]] are his greatest weapon:
--> '''John Milton''': I'm the hand up Mona Lisa's skirt. I'm a surprise, Kevin. They don't see me coming: that's what you're missing.
** Later on, he describes an encounter with one of his victims:
---> '''John Milton''': There's this beautiful girl just fucked me 40 ways from Sunday... we're done, she's walking to the bathroom, she's trying to walk, she turns... she looks... it's me. Not the Trojan army just fucked her. Little ol' me. She gets this look on her face like: "How the hell did that happen?"
* ''Film/CapeFear'': This trope is the whole point of the film. It's even more obvious in the remake. At least in this case the local police ''did'' actually believe the protagonist's accusations, [[PoliceAreUseless but were powerless anyway]] due to the antagonist being pretty cunning with regards to legal tricks he can use.
* The remake of ''Film/TheOmen2006'' has this problem. Unlike [[Film/TheOmen1976 the original]], where [[FaceOfAnAngelMindOfADemon Damien's angelic look was a striking contrast to his infernal nature]], the new Damien is constantly frowning, glouting, generally creepy and has an "I-hate-you-all-and-hope-you-will-burn-for-all-eternity" look, just in case the marble statue in the third row might not catch up fast enough that he's the Antichrist.
* In the Italian film ''Film/InvestigationOfACitizenAboveSuspicion'', the title character murders his girlfriend. Because he's a police chief, no one else in the police department suspects him, even though he does very little to hide his tracks. One of the reasons he murders the woman is that she insists the police are so corrupt that he ''could'' get away with murder. He becomes increasingly frustrated as it becomes clear that she was right.
* ''Film/WonderWoman'': It's easy to suspect that a monster like Ludendorff is Ares, [[spoiler: and that's just what Ares wants Diana to think. In reality, his true identity is in even plainer sight, that of Sir Patrick Morgan, a British officer who appears to be an old man who needs a cane to walk. And Steve's superior.]]
* Done ''brilliantly'' in ''Film/{{Scream}}'' to MetaTwist the viewers. Billy Loomis is obviously the killer. So ''very'' obviously the killer. However, in slasher films the killer is never the suspicious guy who obviously is the killer. So imagine everyone's surprise when the killer is revealed, and sure enough it's Billy. Well, it's Billy and Stu Macher, but Billy's clearly the one in charge.

* ''Literature/TheDeadZone'': A large part of the premise of Creator/StephenKing's novel.
* Smerdyakov in ''Literature/TheBrothersKaramazov'' is really just thought of as a scullion who has airs of intellectualism about him, and who carries [[StrawNihilist blasphemous notions about religion.]] He's also thought of as pathetic to others because he suffers from epileptic seizures. [[spoiler:The idea of him being the murderer is absurd to everyone in town for these reasons, yet he is.]] Only the protagonist seems to have any deep misgivings about him. I mean come on, he even flashes {{Psychotic Smirk}}s whenever given the chance.
* Count Olaf of ''Literature/ASeriesOfUnfortunateEvents''. Though the Baudelaire orphans always see through his flimsy disguises, [[AdultsAreUseless none of the adults]] [[CassandraTruth ever believe them]].
** Until the last book, when the orphans are shocked to discover a community of adults who ''immediately'' perceive Count Olaf as both obviously in disguise and an untrustworthy villain. This comes with its own problems, of course, as they've already encountered "[[JumpingOffTheSlipperySlope The Slippery Slope]]".
*** [[PaperThinDisguise It probably helped that his costume was algae as a wig and a helmet as a pregnant woman's belly.]] [[spoiler: Also, the leader of the island had a relationship with VFD, and knew of Olaf.]]
* Reacher Gilt in ''[[Literature/{{Discworld}} Going Postal]]'' remarks on the fact that he actually [[SarcasticConfession tells people he's one of these]] and they just laugh. For extra effect, he dresses up like a stereotypical pirate, complete with a parrot on his shoulder.
* ''[[Literature/{{Redwall}} Outcast of Redwall]]'': Reversed with Veil Sixclaw. Everyone except his foster-mother Bryony realises that he's a delinquent and guess that it was him when an Abbeydweller is nearly killed. Ironically, it's heavily implied that if they'd treated him as if he was normal, he'd have grown up okay. But then they ''are'' [[CarnivoreConfusion mice trying to raise a ferret]].
* '' Literature/HarryPotter'':
** This is [[spoiler:inverted]] in the novels. Harry is utterly convinced that Snape is a terrible villain, but nobody believes him except his friends. Eventually, even they stop believing him. [[spoiler:This continues until Snape kills Dumbledore, but is then subverted again when it is revealed that this was a mercy killing, agreed to well in advance, due to Dumbledore suffering under a terrible, incurable, and fatal curse.]]
** Played straight with Draco Malfoy in ''[[Literature/HarryPotterAndTheHalfBloodPrince Half-Blood Prince]]''. That is, nobody thinks he's a good guy, but everybody except Harry stubbornly refuse to believe that a son of the enemy second-in-command might've actually followed in his daddy's steps. There's also a strong element of "What would Voldemort want with ''Draco''?" Draco is [[JerkassWoobie just too pathetic to be an actual villain]].
* ''Literature/TheDemonPrinces'': The titular villains from Creator/JackVance's series, despite being infamous pirate lords and criminal bosses, value their anonymity and are essentially this. One has a position at a prestigious university, and on one occasion the hero Kirth Gersen gets into a bar fight with a Demon Prince without knowing. Often, the most difficult thing for Gersen is just figuring out who the Demon Prince is.
* ''Literature/ASongOfIceAndFire''
** How anyone in Westeros could ever find it in themselves to trust Roose Bolton, lord of the [[NamesToRunAwayFromReallyFast Dreadfort]], is, frankly, shocking. The man's sigil is a flayed man because he comes from a family with a long-standing tradition of skinning their enemies alive and wearing their skins in battle; he always speaks in a CreepyMonotone, is a PaleSkinnedBrunette with godsdamned CreepyBlueEyes ''and'' his favorite pastime is getting leeched. Granted, everyone finds him a little unsettling but still, he's relied upon to perform extremely important roles several times. [[spoiler:Trusting him never, ever turns out well.]]
** Petyr "Littlefinger" Baelish is obviously up to no good from the moment he appears in ''A Game Of Thrones''. He even flat-out tells Ned Stark not to trust him. When Ned does inexplicably trust him, cue backstab... to nobody's surprise, except Ned's. In the next two novels, where Littlefinger interacts with the Lannisters/the DeadlyDecadentCourt, mostly everyone seems to think that he is just some ambitious commoner who wants to be a lord, and, apart from the keeping-fairly-mum-about-it Varys, only Tyrion gets how much of a ruthless and dangerous backstabber he really is, [[spoiler: or so he thinks. Even Tyrion never imagined that Littlefinger was essentially the BigBad who deliberately engineered the civil war engulfing the continent, and orchestrated the murder of [[TheGoodChancellor Jon Arryn]] that kicked off the plot. He still doesn't know that, in fact -- Baelish only confessed it in a MotiveRant to his hostage/protege Sansa Stark, adding that he is doing it for the sake of power, and is well on his way to becoming the most powerful man in the realm. He's probably holding stuff back from her, too]].
** As it turns out, trusting a random, dodgy commoner who looks like a RummageSaleReject, smells worse, goes by the name of Reek and always suggests courses of action that should really set alarm bells off happens -- if you're Theon Greyjoy. Seriously, Theon? [[spoiler: Ramsay just had to show how much like his dad he can be when he puts his mind to it...]]
* Literally the case in the ''Literature/LeftBehind'' book series.
* Everyone in ''Literature/{{Krabat}}'' should recognize [[KarmicTrickster Pumphutt]] for his big hat immediately, but they never do until he tells them who he is. Can be explained with AWizardDidIt.
* ''Literature/SherlockHolmes'': Professor Moriarty. Three layers there: his obscurity, his charm, and his crack legal team. The brass tacks are pretty much reserved for the normal course of business in that massive criminal empire he's running, until Holmes manages to get him into a bind.
* In Creator/MichaelKurland's ''Literature/TheUnicornGirl'', Michael visits a universe where most of the people literally ''cannot see'' naked people, which leads to much confusion when some naked thieves begin to steal from people at a dinner party. Michael watches dumbfounded as his hosts are robbed right in front of his eyes, and when he tries to point it out, he ends up getting blamed for the crime himself. Fortunately, he realizes there's an obvious way to escape...
* Sauron becomes this at one point in ''Literature/TheSilmarillion'' when he becomes a DragonWithAnAgenda to Ar-Pharazôn the Golden, the last king of Numenór.
* ''Literature/TheSilenceOfTheLambs'': Dr. Hannibal Lecter qualifies, being a well known psychiatrist, cook and supporter of the arts. Nobody suspected he was the depraved and thoroughly insane serial killer known as "The Chesapeake Ripper." His arrest and outing as a cannibal resulted in a scandal.
%% * Some demons, and [[spoiler: Sebastian]] in ''Literature/TheMortalInstruments''.
* Played for all its worth by [[EvilSorcerer Sinistrad]] in ''Literature/TheDeathGateCycle''. As a young man, he knew he was getting a reputation among other [[TheArchmage mysteriarchs]] for being an EvilSorcerer, so instead of trying to hide his behavior he [[CardCarryingVillain played it up]] (to the point of changing his name to "Sinistrad") to such a level that he was dismissed as merely a harmless eccentric (he also seduced and married a beautiful, idealistic young sorceress to add to the impression that he really wasn't so bad underneath his "cliché evil wizard" schtick). That allowed him to quietly build up his power and finally take over as head mysteriarch before anyone quite processed that yes, he really ''was'' that dangerous after all.
* Duke Roger in ''Literature/SongOfTheLioness''. He's quite charming, but Alanna thinks he's a little off and he has a habit of goading Jon to do dangerous things or engineer danger for him (like a plague or a UriahGambit) along with sending a couple of {{Animal Assassin}}s after Alanna... but everyone else adores him, including Jon.[[spoiler:We learn at the end of the second book that Roger has magically protected himself from suspicion.]] The loop hole to the spell is that it only worked on those he created simulacra of. People who were unknown to him like George and Thom were unaffected.
* In ''Literature/CharlieAndTheChocolateFactory'' the Bucket family, especially the grandparents, is dismayed to learn that each of the first four Golden Ticket finders is repulsive in their own way (in order -- gluttonous, greedy, proud/rude, slothful). Yet they are all indulged by their parents and acclaimed and celebrated for their luck, which isn't even really luck in Veruca's case, by the rest of the world. The four kids get a ''very'' rude awakening to their own faults once they're in the factory, because -- while he may not show it at first -- Willy Wonka, to say nothing of his Oompa-Loompas, ''does'' recognize them for who they are and has NoSympathy for what happens to them when they give in to their vices and meet dreadful fates.
* In ''Literature/TheBadSeed'', Rhoda Penmark appears to be a nice and polite eight year old. She wears pretty dresses, has her hair in braids and can tap along on the sidewalk to make your heart melt. But she's also a multiple murderer at the age of eight. Because she also will push people down stairs, set people on fire and let boys drown after they fell off a pier in an argument.

[[folder:Live Action TV]]
* ''Series/GameOfThrones'':
** Littlefinger is obviously (and openly) up to no good, but people rely on him anyway. George Martin has noted this as perhaps the biggest adaptational change since in the books Littlefinger is much more affable, subtle about his desires, and a VillainWithGoodPublicity to everyone except Tyrion (and even Tyrion can't put his finger on Littlefinger's goal).
** Among the Northern lords, Roose Bolton sticks out like a sore thumb. While every other Northern lord has a beard, he is almost clean-shaven (before Season 4, anyway). They have rough Northern English accents, he has a vague upper-class Irish accent. They are brash and in-your-face, he is cold and subtle. They suggest a quick death, he suggests flaying people alive for information. The man's sigil is a flayed man and he shows absolutely zero emotion or sympathy while giving Robb nightmarish news.
* ''Series/LeaveItToBeaver'': The iconic television [=DiPS=]: Eddie Haskell. Prim and polite to adults, a bullying troublemaker to everyone else. Ward Cleaver to June: "There's something odd about that boy." Beaver to Eddie: "Even Wally doesn't like you, Eddie, and he's your best friend."
** TheFilmOfTheSeries revealed that Mrs. Cleaver knew about Eddie all along.
*** The film? She had him pegged from day one: "I just don't trust a thirteen-year-old boy who's that polite."
* Megan on ''Series/DrakeAndJosh'', to the point where [[GodModeSue it's not funny anymore.]]
* ''Series/{{Dexter}}'' works in the homicide department of the Miami police department by day, and kills by night. Despite this, he stays well under everyone else's "something's not right with him" radar, except for Doakes. Dexter comments at one point about being in a room full of police officers and Doakes being the only one who has any sort of sense of something wrong about him.
** Done again in Season 3 with [[spoiler: Miguel Prada, the local DA]], who only Dexter suspects of sinister urges. It turns out that [[spoiler: Dexter underestimates the degree of his sociopathy and has to kill him]].
* The '80s sitcom ''It's Your Move'' starred Creator/JasonBateman as a manipulative [[HighSchoolHustler teenaged con artist]] whose single mom was (initially, at least) blissfully unaware of his intrigues. The first dozen or so episodes dealt with his efforts to prevent the mother's equally devious boyfriend from exposing him. When she finally got wise to him, the show's whole comedic premise was effectively {{retool}}ed (and, arguably, ruined).
* ''{{Series/Dollhouse}}'': Laurence Dominic. In episode 5, he tries to kill Echo. In episode 9, [[spoiler:he is revealed to be the mole. Note that at the time of the episode's airing, the [[WMG/{{Dollhouse}} Dollhouse WMG page]] had eight guesses as to the identity of the mole, only one of which was a repeat, and yet no one had bothered to guess that it was Dominic. Because we won't fall for such an ''obvious'' RedHerring...yeah]]. And then it turns out he wasn't so much a "devil;" he saw himself as protecting the Dollhouse AND protecting the world from the technology it used. His negative convictions turned out to be right. Nobody important in the House figured that out until too late.
* Oddly enough, the Devil in ''Series/{{Reaper}}'' frequently exemplifies this trope.
* Subverted and parodied in the ''Series/{{Blackadder}} Goes Forth'' episode "General Hospital"; a German spy has infiltrated a nearby field hospital and Blackadder is assigned to find out who it is. In the field hospital, he meets a wounded man with a German accent so thick it could be spread on bread ("My name... eeeees Meeeiiiister... Smeeeeth.") who's always skulking around acting suspicious. Turns out he is a spy... a ''British'' spy, who's been undercover in Germany so long he's picked up "a teensy bit of an accent", and was even the one who informed Melchett there was a spy there in the first place. Blackadder even {{lampshade|Hanging}}s how ludicrous it would be for the Germans to place in a British field hospital a spy with a thick German accent. This doesn't stop Darling from humiliating himself by trying to arrest him, however, or George from blithely asking him whether he had seen any spies in the hospital (and this was not George being clever enough to realise that the man with a strong accent couldn't be a spy, he was simply too thick to notice it).
** Also done ''literally'' in the ''The Black Adder'' episode, '' Witchsmeller Pursuivant''. When Prince Edmund is accused by the titular Witchsmeller of being a witch, during his trial, he calls a random peasant woman to testify against Edmund, and who claims she bore his son, which the Witchsmeller claims is "the son of Satan." He then asks the people watching the trial if they can "see this son of Satan anywhere in this room?" When the camera shows the people looking at the person next to them to see who it is, it shows what clearly looks like a [[http://www.youtube.com/watch?v=JNz4iHtGAvs&t=1m56s Devil at 2:04]], but no-one apparently realises this.
%%* ''WhatsHappening'': Dee, Raj's younger sister.
* ''Series/{{Brimstone}}'': The Devil is shown at the local hot dog stand and jogging.
* ''Series/{{Battlestar Galactica|1978}}'': Count Iblis in the original is this... literally.
* From ''Series/{{Merlin|2008}}'', Agravaine, who waltzes around Camelot in a forbidding all-black outfit and Severus Snape's hairstyle, frequently flashing [[PsychoticSmirk Psychotic Smirks]] when nobody's looking and [[TheMole popping off to visit Morgana]] at regular intervals. Merlin and Gaius quickly peg him as a villain, but can't say anything due to him being Arthur's uncle and chief advisor, and therefore above reproach without serious evidence.
* Creator/PatrickWarburton played a [[CardCarryingVillain self-described evil businessman]] on a few ''Series/NewsRadio'' episodes. Despite his transparent and self-professed villainy, [[OnlySaneMan no one but Dave clues in that he's there to take over the station.]] At one point he leaves the room and can plainly be heard laughing maniacally in the next room; everyone but Dave assumes he's crying. He finally reveals the truth when their boss is about to go to jail and everyone is honestly shocked when Dave sighs that "it's all his evil plan. You know, the evil plan I've been warning you about for ''weeks?''"
* Mr. Morden in ''Series/BabylonFive''. In his first appearance, he's faultlessly polite, and even does an unasked-for favor for Ambassador Mollari ...and yet he's got an unsettling and even sinister air about him that clearly marks him as "evil". Only Kosh and Delenn recognize him for what he is that first time (and it takes a moment for Delenn), and by "The Coming of Shadows" in Season 2, Vir has also realized that Morden is trouble (relatively quickly, as Vir didn't even know about Morden until the last episode of season 1).
* Patricia in ''Series/HouseOfAnubis''- At least when she becomes a sinner. She tricked the others into believing the sinner was KT, while her [[OOCIsSeriousBusiness out of character attitude]] should have suggested otherwise. A lot of the other villains seem to fall under this as well, such as Rufus- who wore all black, and was basically stalking Patricia for a few episodes before they met.
* The TV series ''Series/{{Hannibal}}'' expands on this aspect of [[PsychoPsychologist Dr.]] [[ImAHumanitarian Hannibal]] [[SerialKiller Lecter]] by initially taking place in [[{{Prequel}} the years before his incarceration]] and [[AdaptationExpansion elaborating on the backstory and relationships]] in ''Red Dragon''. Here, Lecter is seen by the world at large as an [[TheShrink esteemed psychiatrist]], [[ManOfWealthAndTaste a lover of art and culture]], [[SupremeChef an accomplished gourmet chef]] and occasionally [[TheProfiler a helpful professional consultant for the FBI's Behavioral Analysis Unit]].
* In ''Series/BreakingBad'', this is the modus operandi for many of the major players in the drug industry.
** Saul Goodman, the AmoralAttorney of the industry, places cheesy adverts on benches and TV channels, appearing as a cheap and unscrupulous AmbulanceChaser instead of the hyper-competent law-breaker he is.
** Gustavo Fring, the biggest boss in the Albuquerque-area drug trade, raises money and galas for his adversaries in the Drug Enforcement Administration, is a very public pillar of the community, and is commonly seen at his (legitimate) businesses overseeing operations as a BenevolentBoss.
** The protagonist, Walter White himself, keeps his job as a high school teacher and continues hanging out with his DEA brother-in-law, despite getting deeper into the drug trade.
* Charlotte Wills, a minor antagonist in ''Series/TorchwoodMiracleDay'', is a CIA watch analyst who's also working as TheMole for TheOmniscientCouncilOfVagueness known as the Three Families. From her shifty mannerisms and openly nervous behavior when her colleagues try to figure out who among them is a traitor right down to her choice of bold, red clothing, it's clear she does very little to hide the fact that she's up to something. Naturally, no one catches on until the last moments of the finale.

* Music/{{Eminem}} contributes these lines to Music/DrDre's "Forgot About Dre":
-->''And when the cops came through, me and Dre stood next to a burnt-down house ''
-->''With a can full of gas and a hand full of matches, and still weren't found out''
* Music/OingoBoingo's "Only a Lad": "Johnny was bad / [[AmbiguousSyntax Even as a child]] / Everybody could tell..." Unfortunately, no one ever suspected [[JerkWithAHeartOfJerk just]] ''[[JerkWithAHeartOfJerk how]]'' [[JerkWithAHeartOfJerk bad he was]].

[[folder:Video Games]]
* Gary Smith in ''VideoGame/{{Bully}}''. Despite how often he's told lies in the past, everyone still takes his word for it, apart from Jimmy and Pete.
* [[spoiler:Zola Dane]] from ''VideoGame/{{Drakan}}: The Ancient Gates''. Bad foreshadowing, gesticulations, and voice acting (not to mention if you actually talk to him ''before'' going to the Shadowmire) make it an UnReveal when you have to kick his butt [[spoiler:the first time]].
* ''VisualNovel/PhoenixWrightAceAttorney'': Manfred von Karma. The thing most characters in-game focus on when discussing him is his incredible record as a prosecutor, but... frankly, the guy may as well have 'evil' stamped across his forehead. [[http://www.court-records.net/sounds/Karma%20-%20objection.mp3 And then he talks, and it just gets worse.]]
** [[spoiler:Damon Gant]], [[spoiler:Morgan Fey]] and [[spoiler:Kristoph Gavin]] are better disguised versions, but still obviously bad people.
** And [[spoiler:Matt Engarde]] is a much better disguised version. Also [[spoiler:his butler, aka Shelly De Killer]].
** Most culprits have a bad habit of turning into this as the trial goes on, suffering {{Freak Out}}s when Phoenix has them on the ropes and openly gloating when they have the upper hand, to the point that, if they were being judged by a real-life jury, most of them would probably be convicted just by how suspicious they're acting. [[spoiler:It's implied this very thing might have happened at the end of case 4-4 to Kristoph Gavin, as the new (or, [[{{Woolseyism}} in North America]], revived) Jurist System was a key part of that trial.]]
* ''Franchise/AssassinsCreed'': [[spoiler:Al-Mualim. Despite every target telling Altair he's lying or using him, and the lack of any explanations for anything]], everyone pretends to be surprised when he turns out to be the Big Bad.
* ''VideoGame/{{Persona 3}}'': [[CorruptCorporateExecutive Tanaka]] is much like this, particularly with the fact that he is represented as the [[TarotMotifs Devil Arcana]].
* [[spoiler:Kreia]] from ''VideoGame/KnightsOfTheOldRepublic 2''. A unique example in that everyone except the player's character notices.
** Actually both games have a whole bunch of examples. Atris also in the second game, and if the player goes evil, other characters mistake them as such. And then there's [[spoiler:the player]] in the first game, with a twist. [[spoiler:Bastila]] sort of counts too, since it's obvious going to go evil from the start, although she doesn't really qualify as she was turned later on. And Revan and Malak, back when they were Jedi (and everyone who turned with them).
* In ''VideoGame/WallaceAndGromitsGrandAdventures: The Last Resort'', Ms. Flit's cutesy dogs Poodgie-Woo and Tinkie-Wee are quickly revealed to be ill-tempered, mischievous mongrels with a collective mean streak twice as long as your arm.
* ''[[VideoGame/FirstEncounterAssaultRecon F.E.A.R. 3]]'': The experiments (and abusive parenting) turn Point Man into a killer with a conscience and Fettel into a complete homicidal psychopath. Only one female scientist realizes that they've created a monster out of Fettel and a hero out of Point Man, while every other brainiac on the project outright worships Fettel for being "godlike" and "the next paragon of the human race" and call Point Man a failure for never reaching the bar, in spite of constant self-improvement.
* [[spoiler:Michelle]] in ''VideoGame/GrandTheftAutoIV''. From the [[spoiler:newly bought furniture]] to [[spoiler:her not really answering Niko's questions as to what she does]] to [[spoiler:her near-constant questions asking if Niko and friends are involved in crime]], it's pretty obvious that [[spoiler:she's really an undercover government agent]]...well, obvious to everyone except for the in-game characters. Although Niko does occasionally comment [[spoiler:"There's something strange about that girl..." right after they have sex]].
* ''Franchise/DragonAge''
** ''VideoGame/DragonAgeOrigins'': Teyrn Loghain was painfully obvious, though everyone trusts him because he placed the blame on the Grey Wardens and was also a national hero for freeing the kingdom from decades of foreign occupation. The former can also be said of Arl Howe.
*** Arl Howe was voiced by Creator/TimCurry. Other than being voiced by Curry, though, you probably wouldn't be expecting him to be a bad guy. At first.
** In ''VideoGame/DragonAgeII'', Mother Petrice. Tell me you didn't look at that cold, piercing gaze and at least predict she'd be a SmugSnake.
*** Also Bartrand. Listening to him, you wonder why anyone works for him, why Varric hasn't abandoned him, and why Hawke and the rest of the group don't just shoot him on sight. [[spoiler:It would have saved them a lot of trouble.]]
* ''Franchise/MassEffect'' gives us more than a few examples.
** Of note is The Illusive Man, who is [[PlayerCharacter Commander Shepard's]] boss in the [[VideoGame/MassEffect2 second game]], and ends up as one of the villains of the [[VideoGame/MassEffect3 third game]]. It helps that his organization, Cerberus, was openly villainous in the first game. The only reason Shepard is working for him in the second game is that [[EnemyMine the Reapers are a much bigger threat to both of them.]]
** In ''VideoGame/MassEffect3'', [[spoiler: Councilor Udina]] turns out to be allied with Cerberus, when up to this point he was merely a smug self-serving politician. Ironically, the third game largely makes him more sympathetic and cooperative to Shepard than he ever was in the previous games, up until TheReveal.
* ''Franchise/TheLegendOfZelda''
** ''[[VideoGame/TheLegendOfZeldaOcarinaOfTime Ocarina of Time]]'' gives us Ganondorf. Despite the various red flags this guy gives off (has a constant smug grin, spiky armor, is known to be causing trouble for the various races of Hyrule, is the ''King of Thieves'') the King of Hyrule places all his trust in this guy...which will lead to Hyrule's downfall and Ganondorf's ascension to power as the [[CardCarryingVillain Great King of Evil]].
** The third line of dialogue from [[EvilChancellor Chancellor Cole]] in ''[[VideoGame/TheLegendOfZeldaSpiritTracks Spirit Tracks]]'' includes an ominous prediction while he stares at you with an insane evil smile. If you are still surprised when he shows himself as the BigBad of the game five minutes later, you should start getting worried.
* [[spoiler:The scientist, Kindjal]] of ''VideoGame/CustomRobo Arena''. She was so obviously a villain the second you saw her sprite.
* From ''VideoGame/CustomRobo'' for the Gamecube, there is Evil, a flamboyantly overdressed nemesis to the player and the Steel Hearts...he seems more like a SmugSnake who exists to beat the Steel Hearts to all the good jobs, at first. While it stuns the cast when he declares his true intentions, it's no surprise to the player when he [[spoiler: defects to the Z Syndicate with a Robo that will ''destroy the world'' to try and gain favor with the Z-twins]]. Love Makes You [[LoveMakesYouDumb Stupid]] [[LoveMakesYouEvil Evil]].
** [[JustForPun Love makes you stupid, Evil?]]
* Jan Rosencrantz in ''VideoGame/VagrantStory''. Everyone knows he's a traitor and an all-round bastard. It's just that no one ''cares''. He turns out to be more powerful and ambitious than the characters had anticipated. And many times more ruthless.
* ''Franchise/ShinMegamiTensei'' gave us LouisCypher. We all know about that one, though.
** Ironically though, even if you do realize that, he's actually a pretty nice guy personality wise, and in some games he has a really strong claim to being considered a good guy anyway, especially compared to just how EvilerThanThou his competition can be.
** Also ironically, attentive fans will spot him the moment they see his face. (See that mysterious [[VideoGame/ShinMegamiTenseiI blonde]] [[VideoGame/ShinMegamiTenseiII man]]/[[VideoGame/ShinMegamiTenseiIIINocturne old man/little boy]]/[[VideoGame/RaidouKuzunohaVsKingAbaddon scholar]]/[[VideoGame/ShinMegamiTenseiStrangeJourney young woman]]?) On a more meta-note, the [[OncePerEpisode designated]] Chaos Heroes will usually have [[{{Jerkass}} surly attitudes]] and [[CoolPeopleRebelAgainstAuthority hate on The Man]] while Law Heroes are often [[NiceGuy polite]] and [[LawfulGood kind]] ([[JumpingOffTheSlipperySlope at first]]). [[VideoGame/DevilSurvivor2 Note that exceptions do occur]]...
** And in some situations, a demon will look like an ordinary, regular human, but immediately start spewing bullshit that points at their façade within five sentences. Examples include [[VideoGame/ShinMegamiTenseiI a hot seductress who basically glomps onto the player for no good reason, kidnaps the heroine in her third appearance, and is revealed to be Lilith herself]], [[VideoGame/ShinMegamiTenseiIV a high-school student who seems like an average ditz, but waltzes in the middle of a gang turf with no escorts and starts deducing who you are mere minutes after you arrive in Tokyo, and is revealed to be Lucifer]]. Basically, when the demons start using less obvious disguises, they make their sentences look like bullshit instead.
* In ''VideoGame/TheElderScrollsIVOblivion'', one of missions you can do for the local assassins' guild involves you, around a half-dozen of poor saps who become your victims, and a [[ClosedCircle house locked from the outside]]. Funny thing is, you have the choice of telling one of your victims that you are the assassin right before you off everyone (though she just laughs it off).
* ''VideoGame/KingdomHeartsBirthBySleep'': Master Xehanort might as well be carrying a neon sign reading "I am evil, nyahahaha". Nobody, other than Yen Sid, seems to notice, not even the guy who ''fought him once before in a battle of light against darkness''.
* In ''VideoGame/WorldOfWarcraft'', Onyxia posed as Lady Katrana Prestor in order to give the very young king Anduin Wrynn bad advice that kept Stormwind weak.
* In ''VideoGame/{{Syndicate}}'' (2012), application of "datascape camouflage" allows you to walk around secure places without anyone batting an eye at the sinister masked man in the black coat. Naturally, it fails at the worst possible times.
* ''VideoGame/SwordOfMana'' shows us that people will readily follow and have no problem with a guy who names himself Dark Lord.
* ''VideoGame/MetalGearSolidVThePhantomPain'' has an interesting variation in the form of the game's Metal Gear, ST-84 Sahelanthropus. It is a walking bipedal weapon, so anyone who saw it would know it was dangerous. However, it only has conventional weapons, and so wouldn't be subject to any nuclear treaties. But, thanks to the metallic arachea making up it's body, it can become a nuclear bomb. [[note]]Depleted uranium cannot be used as such, but the metallic arachea metabolize uranium and give off uranium-235, nuclear material, as a byproduct.[[/note]]

[[folder:Web Comics]]
* Miho in ''Webcomic/{{Megatokyo}}'' fits this trope, at least if you ask Largo.
* "Victor," a so far unknown character from ''Webcomic/TheAdventuresOfDrMcNinja'' lampshades this trope in [[http://www.drmcninja.com/page.php?pageNum=21&issue=14 this comic]] [[http://www.drmcninja.com/page.php?pageNum=22&issue=14 and this one.]] Luckily, Gordito and Judy are not stupid and come with the ingenious plot of [[spoiler:[[BoringYetPractical firing him and hiring a new plumber.]]]] And now Sparklelord.
* Manaus from ''Webcomic/RumorsOfWar'', and we're not even sure if he's ''done ''anything! But with a name that sounds like [[NamesToRunAwayFromReallyFast menace]], a [[InTheHood dark hood and cloak]], and a KubrickStare, who wouldn't think he was up to something!
* In ''Webcomic/{{Sinfest}}'', quite literally. He takes [[SadlyMythtaken Cerberus]] out for walks around the neighborhood and flicks off God from hilltops. At the same time, God regularly speaks to people in the form of giant hand puppets in the sky.
* ''Webcomic/SatanAndMe'' has a scene where the Devil bares fangs and a snake-like tongue in a crowded makeup store, but only one person seems to notice.

[[folder:Web Original]]
* ''WebVideo/YuGiOhTheAbridgedSeries'': Bakura is this to a huge degree. His introduction scene is complete with OminousLatinChanting and when asked to show his favourite card, he whips out a picture of Sephiroth before hastily replacing it.
** And Alex Brisbane, Mr "I'm MostDefinitelyNotAVillain". Fortunately he only has to trick Tristan, Tea, Joey and Yugi, which isn't exactly difficult.
** And then there's [[strike:Marik Ishtar]] "Malik Blishtar"...
-->'''Joey''': ''[thinking]'' I still think there's something fishy about that guy...
-->'''Marik''': Wahahaha! Destroy you all!
-->'''Joey''': ''[thinking]'' Man, if I could only put my finger on it...
* In ''Theatre/AVeryPotterMusical'', Quirrell/Voldemort are played by two people standing back-to-back in the same set of robes. Quirrel's turban covers Voldemort's head, but it looks exactly like what it is: a second head, covered by a turban. Also, the turban occasionally sneezes. Needless to say, this is played for laughs.
* Also played for laughs in one video of WebVideo/TheSpoonyExperiment where Dr. Insano ran for president... and won.
-->'''Dr. Insano''': My advisor was Fu Manchu for God's sake, how can you be this STUPID!?! (insane giggling laughter)
* ''Literature/WhateleyUniverse'': Don Sebastiano -- that's his chosen codename. I mean, he's known as 'The Don', he turned two teenagers into mindslaves last year, and he's still walking around campus as the head of the Alphas. Yet no one in the school administration seems to realize how badly he needs to be stopped.
** Actually, they DO know.... even the Headmistress is fully aware. But they're keeping him on because he is the only link they have to the real, as of yet unknown, mastermind behind his actions....
* ''WebVideo/TheCinemaSnob''
** Snob is particularly irritated by ''Film/TheDrillerKiller'''s lack of subtlety with regard to who the slasher is.
** A RunningGag in the ''Film/{{Pieces}}'' review.
--->'''Kendall:''' ''[innocently]'' But I don't know the killer!"
--->'''Snob:''' Sure you do! It's '''[[DeanBitterman THE DEAN!]]'''
* Exaggerated in ''WebVideo/ToBoldlyFlee''. Mechakara is this from the start: his voice noticeably synthesized and he acts completely differently from Linkara. Then he assimilates the Nostalgia Chick, and she looks like Seven of Nine, her voice is even more synthesized, and she starts using RoboSpeak. And then he assimilates Todd, who becomes Robocop. Most of them still don't notice.

[[folder:Western Animation]]
* ''WesternAnimation/FostersHomeForImaginaryFriends'': "Everyone Knows It's Bendy" revolves around a new friend, Bendy, who goes around making trouble, blaming it on others, and getting away with it by [[WoundedGazelleGambit playing on the sympathies of Mr. Herriman and Frankie in a painfully melodramatic fashion]].
* Zim in ''WesternAnimation/InvaderZIM''.
** Dib has apparently cried wolf so many times that the rest of the class seems to ignore the obvious signs to spite him (also because their world is full of ridiculous people like Old Kid and because everyone is remarkably stupid). This is one of the primary reasons for fans of the show RootingForTheEmpire. Its hard to support the human race when they are - almost completely - TooDumbToLive and the prime example of the show's CrapsackWorld.
*** "It's like they ''want'' to be destroyed!"
** The only other person who knows Zim for what he truly is, is Dib's scary sister, Gaz. But she doesn't lift a finger, since she believes Zim is too stupid for his schemes to work. And most of the time she's right.
* Angelica of ''WesternAnimation/{{Rugrats}}'', though occasionally she ''did'' get caught. Her role was eventually trumped by Savannah Shane in both ''Rugrats Preschool Daze'' and ''WesternAnimation/AllGrownUp''. However, unlike Angelica, she has yet to receive any ''real'' comeuppance or consequences.
* Stewie on ''WesternAnimation/FamilyGuy'', during its early episodes. It probably helped that no one expects an ''[[EnfantTerrible infant]]'' to be an EvilOverlord wannabe.
* Jessica Lovejoy from ''WesternAnimation/TheSimpsons'' episode "Bart's Girlfriend". Her parents (the local minister and his wife) ''know'' that she's a troublemaker, but consistently look the other way because they do not want to bring disgrace upon the Lovejoy family. This allows Jessica to be both this trope ''and'' a BitchInSheepsClothing - and to frame innocent boyfriends (in this case, Bart) for her many misdeeds.
* Joe from ''WesternAnimation/MoralOrel'' is an all around hellion and sociopath, yet nobody with the exception of the main character seems to make much of a fuss about it.
* "The Precious, Wonderful, Adorable, Loveable Duckling" from the ''WesternAnimation/CourageTheCowardlyDog'' episode of the same name.
* ''WesternAnimation/PhineasAndFerb'': Suzy Johnson, Jeremy's clingy, CreepyChild little sister. She does a nightmarishly good job in keeping her façade of a sweet, innocent little girl from slipping.
%%* ''WesternAnimation/OneHundredAndOneDalmatiansTheSeries'': Ivy de Vil, Cruella's niece.
* ''WesternAnimation/TransformersAnimated''
** Soundwave definitely qualifies in his premiere episode. Bulkhead spends half the episode trying to convince everyone else that the robot is evil. Guess who was right.
** Longarm also fits, given that he was hinted the entirety of "Autoboot Camp" to be TheMole. [[spoiler: The fact that he was actually Shockwave in disguise, we didn't see coming.]]
%%* The anonymous bunny in the ''WesternAnimation/RubyGloom'' episode "Bad Hare Day".
* [[CuteIsEvil A bunch of mind-bendingly cute animals]] from ''WesternAnimation/ThePowerpuffGirls'' episode "Sweet 'N Sour". Although it's not as if anybody didn't notice that they ''robbed banks'', but rather that everybody (sans the Girls) was mesmerised by their prettiness and fuzzyness and was willing to give away everything they demanded, that is money, gems and the city key of Townsville.
* ''WesternAnimation/TheFairlyOddParents'': Vicky is constantly left in charge of Timmy despite obviously being a malicious monster. Inverted in that Timmy's parents are the only ones who ''don't'' notice that Vicky is evil. They eventually do find out she's evil, but it gets {{Reset Button}}ed because it's [[StatusQuoIsGod that kind of show]].
--> '''Dad:''' Now Chip Skylark's hit song "Icky Vicky" finally makes sense!
--> '''Doug Dimmadome:''' Well, what did you ''think'' that song was about? Pumpkins?!
--> '''Dad:''' .....Yes!
%%* Mr.Kat from ''KidVsKat''. Poor Coop...
* The Golden Eagle Twins in ''WesternAnimation/ElTigreTheAdventuresOfMannyRivera''. Two twins who take advantage of their superhero fame to scam the locals into getting whatever they want. Only Manny and Frida are aware of this.
* ''WesternAnimation/SouthPark.'':
** Cartman. In many ways, this trope is averted: after all, most of the characters know just how horrible he is. That said, Stan and Kyle oftentimes get punished right alongside him, despite being [[OnlySaneMan generally good kids]] who are usually trying to ''stop'' whatever evil scheme he has going. This becomes especially painful (not to mention a DownerEnding) in "Toilet Paper," in which they're given much harsher punishments despite being genuinely apologetic--unlike Cartman, who only apologized [[WithFriendsLikeThese so they would get most of the blame.]] The best example, which is lampshaded, is the episode "Cartman's Incredible Gift". In the episode, Cartman pretends to have psychic powers and the police blindly listen to whatever he says, ignoring important evidence. Kyle suspects a disturbed man to be a vicious serial killer (he is) and tries to tell the police about him but they are completely blind to the killer's suspicious behavior and mannerisms and make no attempt to bring him in for questioning.
** A better example would be the one-time character Hat [=McCulloch=], a murderer of 23 babies who has a very large following of fans who believe his innocence. [[spoiler: At the end, when they ''do'' get him released from jail, the man [[HollywoodTourettes seems to blurt out "Kill the innocent" and "Rape the virgins"]], and then finally [[SchmuckBait asks for a baby]], who [[BlackComedy the townspeople promptly hand over]].]]
* ''WesternAnimation/GIJoeRenegades'': The newest incarnation of Cobra has the ruthless terrorist organization posing as a benevolent corporation providing essentials such as defense technology, pharmaceuticals, retail outlets, and apple pie. Their corporate logo not only bares a casual resemblance to the classic "hooded cobra" symbol of the original, it also closely resembles the Greek letter "''Omega''". Add to that, the CEO "Adam Decobray" has never been seen in public, and even putting on his best nice-guy voice in video conferences, he ''still'' sounds like the creepiest, most sinister man that ever lived (as opposed the to horror it really is) thanks to Charlie Adler's fiendishly subtle acting.
* On ''WesternAnimation/TotalDrama,'' [[AlphaBitch Heather]] in the first season; most of the characters actually figure this out pretty quickly, but [[ContractualGenreBlindness somehow keep falling for her schemes anyway]]. Season three's Alejandro is a more JustForFun/{{egregious}} example--he lasts until nearly the end of the season before Cody and Sierra, the last "good" contestants, figure him out, while everyone else (save Heather, Noah and [[JerkAss Duncan]]) somehow ignore the fact that [[LoveMakesYouDumb every girl he hits on (at least one of whom was spoken for) would be immediately eliminated]], or question how he had [[KeepingSecretsSucks Tyler]] reveal [[YourCheatingHeart Duncan and Gwen's affair]] in order to win a challenge. Then there's Scott in season 4 who sabotages his own team and blames others. He is found out, but most of the time they're the ones he eliminates.
* Vertex in ''WesternAnimation/{{Rollbots}}''. In one episode, he is in a disguise (which is about as sinister as when [[PaperThinDisguise undisguised]]) and directly has a conversation with Pounder and Aria of all people, right in front of Spin, the one person who knows the truth about him.
* In ''WesternAnimation/{{ThunderCats 2011}}'', {{Catfolk}} Grune is an [[AmbitionIsEvil ambitious]] and rapidly rising military man who quite blatantly drops conversational hints to his friend and fellow soldier Panthro that he hopes to become TheUsurper of Thundera:
--> '''Grune''': Look at us, Panthro, soon [[WeCanRuleTogether we'll run]] this entire kingdom.
--> '''Panthro''': You planning on becoming [[KingOfBeasts a lion]]?
--> '''Grune''': No, I'm planning on becoming ''king''.
** Panthro [[HorribleJudgeOfCharacter writes this off]] as hyperbole, up until Grune, frustrated that he can't amass the necessary powerbase, [[{{turncoat}} turns his coat]] and allies with a legendary SorcerousOverlord to destroy Thundera outright.
* ''WesternAnimation/MyLittlePonyFriendshipIsMagic''
** ZigZaggingTrope in the season two finale. Twilight Sparkle assumes Princess Cadence is evil, namely because she didn't respond to her SecretHandshake, and how she (Cadence) mistreats her friends. She tries to warn her friends, but they simply wave it off, and her last attempt causes them to leave her in disgust. [[spoiler:It isn't until Twilight arrives with the real Cadence that she is sorta proven right. But by then, the Changeling impersonating Cadence had already become too powerful to stop.]] In short, the show is subverting "BitchInSheepsClothing" by playing it [[spoiler:[[ShapeShifting literally]]]].
** [[AlphaBitch Diamond Tiara]] [[HeelFaceTurn was]] a {{downplayed|Trope}} example. She mercilessly bullied the [[PowerTrio Cutie Mark Crusaders]], sometimes in the presence of adults, and [[KarmaHoudini seldom got punished for it]].
* ''WesternAnimation/AdventureTime'' has [[EvilIsHammy Ricardio The Heart Guy]]. Finn can automatically tell that he's evil due to his appearance, but [[YouHaveToBelieveMe no one believes him]]. Jake thinks he is not evil, he just looks like he is.
* ''WesternAnimation/UltimateSpiderMan'': Spider-Man had no idea that Norman Osborn is the one who put a price on his head and is obsessed in capturing him. In which case there were some {{Flashback Cut}}s showing him too busy hanging out with Harry, and is oblivious to Norman destroying pictures of Spidey who is right in front of him.
%%* ''Rick & Morty'' - Coach Feratu. Who knew?