[[quoteright:248:[[ComicBook/{{Daredevil}} http://static.tvtropes.org/pmwiki/pub/images/fruitpie_9963.png]]]]
[[caption-width-right:248:No criminal can resist them.]]

->'''Dexter:''' Thanks, Major Glory!\\
'''[[EagleLand Major Glory]]:''' Don't thank me, thank Justice Fruit Pies!
-->-- ''WesternAnimation/DextersLaboratory''

Back in the [[UsefulNotes/TheBronzeAgeOfComicBooks 1970s and 1980s]], the Hostess snack company had a long-running comic book advertising campaign, with story pages produced by the comic book companies themselves. They appeared in comic books published by [[Creator/MarvelComics Marvel]], [[Creator/DCComics DC]], [[Creator/GoldKeyComics Gold Key]], [[Franchise/ArchieComics Archie]], and [[Creator/HarveyComics Harvey]]. The Marvel and DC ads, featuring prominent superhero characters, would normally have plots along the lines of:

# The villain comes in, and starts ruining everyone's fun. The villain is typically a ridiculously themed one created specifically for that ad. (But a few of them feature mainstream ones, like ComicBook/TheJoker.)
# The hero pops up.
# The hero gives the villain delicious Hostess Fruit Pies/Ding-Dongs/Twinkies in exchange for being turned in, or to distract the villain long enough to be captured.
# The villain complies, not being able to resist the real fruit filling.
# (optional) EverybodyLaughsEnding

(The non-Marvel/DC ads generally appeared in humor books, which allowed for more variety in their plots.)

As well as the "villain causes trouble, hero averts trouble with Twinkies" plot, there was also the plot that the villain would simply try to steal the treats himself, and either be defeated outright, or be defeated by the very confections he was coveting.

One {{Superman}} story, [[http://www.seanbaby.com/hostess/v2superman06.htm "The Spy,"]] illustrates how silly these stories could get. It begins with a reporter discovering Clark Kent's secret closet with his Superman costume (and a spare). Superman himself sees the reporter snooping, and refills the closet with Hostess Fruit Pies before the reporter reveals his "big scoop."

While DC and Marvel let their superheroes shill shamelessly for Hostess products, one action was curiously "over the line": the heroes could never be shown actually ''eating'' Hostess products. Supporting characters like ComicBook/LoisLane and Mary Jane Watson were apparently exempt from this rule, though, and other publishers' characters (e.g., shameless capitalist ComicBook/RichieRich) could chomp away freely.

The Hostess ads are the most numerous and infamous of the type, but other advertisers got into the act occasionally (e.g. [[http://thedorkreview.blogspot.com/2011/07/magic-snake-superhero-ads.html four Marvel and DC heroes shilling for the "Magic Snake" puzzle]]). Because of their absurdity, even by the standards of superhero comics, this is a DeadHorseTrope nowadays and parodied far more often than played straight.

Related to ProductAsSuperhero. Antiparticle of CerealViceReward. Compare/see also DeliciousDistraction and BribedWithFood. Not related to the Delicious Fruit of ''VideoGame/IWannaBeTheGuy'' or to the [[IWasToldThereWouldBeCake Delicious Cake]] of ''VideoGame/{{Portal}}''. Also not related to PieInTheFace.


* Appears oddly enough in the second season of ''Anime/DarkerThanBlack'' -- a character who carries around a bag of hamburgers from which he has to eat after using his powers tells another Contractor that he will share his burgers if she cooperates with him. Given that this is a DarkerAndEdgier superhero series, this doesn't really work.

* Parodied in ''SelfDemonstrating/{{Deadpool}}'' volume 4 where Deadpool distracts a mugger in this manner with bottles Party Time Fruit Liquor ("It's refreshing, and delicious, and allows me to talk to women."). As the mugger is distracted, Deadpool apprehends the mugger and prepares to turn him over to the authorities. Then he remembers that he's on a strict time limit to finish another job and simply kills him instead.
* An issue of ''ComicBook/EMan'' comics had an ad for "Hostess Tweakies" featuring Cutey Bunny. She defeated the villains by force-feeding them so many Tweakies that they could barely move.
* Creator/AlanMoore's ''[[ComicBook/TomorrowStories First American]]'' strip, being a parody of both superhero tropes and American culture, also did a take-off of these.
* Parodied in ''Comicbook/GreenLantern Secret Files And Origins'', which featured "the tastiest Green Lantern[=/=]Comicbook/TheFlash team-ups ever!" First the [[UsefulNotes/TheGoldenAgeOfComicBooks Golden Age]] GL and Flash defeat Nazi saboteurs with the aid of Secret Files candy bars, and their secret ingredient. Then the [[UsefulNotes/TheSilverAgeOfComicBooks Silver Age]] incarnations use the "space age taste" of Secret Files bars to expose alien criminals disguised as alien policemen (the real policemen absorb energy). Finally the [[UsefulNotes/TheModernAgeOfComicBooks Modern Age]] versions (Kyle Rayner and Walter West[[note]]Not Wallace "Wally" West - it's complicated but involves parallel universes and Abra Kadabra[[/note]]) are halfway through an ad for Secret Files Powerbars, before Kyle starts complaining it doesn't make sense. "We defeat the bad guy by giving him ''food''? And why is he standing at ground zero of his own weapon anyway? [[WhoWritesThisCrap Who wrote this]]?" While Kyle argues with the director of what now turns out to be a TV ad, and learns they're still working off Alan and Jay's contracts, Walter learns that the "secret ingredient" is ''sugar''.
* ''[[ComicBook/TwoThousandAD 2000 AD]]''
** The Free Comic Book Day 2011 issue featured "[[Comicbook/{{Zombo}} Obmoz]]™ Battles the Twinklie® Winkler!", in which a camp [[UsefulNotes/TheSilverAgeOfComicBooks Silver Age]] villain in a typical ''2000 AD'' {{Dystopia}} steals the official Government™ snackfood, only to be stopped by the Government™'s zombie crimefighter, Obmoz™. Rather permanently.
--->'''Obmoz™''': Light, tasty skull ... creamy brain filling!
** The concept was parodied/deconstructed in the ''ComicBook/JudgeDredd'' storyline, The Pit, where a gang of clearly unbalanced criminals calling themselves the "John Prescott Block Social, Welfare and Leisure Committee" stole a shipment of a nutrition-free but multi-flavoured junk food called Grot Pot. This being Judge Dredd, their plan involved shooting a flying delivery truck with a rocket launcher, which then crashed into a monorail and derailed a train, causing mass destruction and the deaths of several people including a judge. Dredd was not happy.
* The first issue of ''ComicBook/LimekillerAtLarge'' opens with an ad for "Lil' Dolly Fruit Pies".
* Parodied by Marvel Comics in the issue of ''Marvel Team-Up'' released as part of the infamous mid-80's "Assistant Editor's Month", entitled "Aunt May and Franklin Richards vs. Galactus". In this particular story Galactus took Aunt May as his new herald (under the name "Golden Oldie") after which she halted his latest attempt to devour the earth by serving him "Grosstest Twinkles".
** Marvel also parodied this in their early-90's comedy title "WHAT THE..?!", where a hero offers "Stinkies" cupcakes to The Blob, whose whole gimmick is that he's fat. The Blob is initially overjoyed, but after reading the full list of ingredients of the wrapper and seeing that the treat is full of saturated fats, he proceeds to beat the stuffing out of the hero. "I'm trying to lose weight, you're not helping!"
** Marvel again in ''ComicBook/AgeOfTheSentry'', with advertisements for Marvel Fruit Pies with Fruit-like Filling.
* One issue of ''ComicBook/ThePowerpuffGirls'' comic ends this way. After several pages of the girls fighting Mojo Jojo in a power suit, the girls get him to surrender with 'Mostest Fruit Pies' in a finale that pretty much rips off the ''WesternAnimation/DextersLaboratory'' example.
* In ''ComicBook/{{PS238}}'', after [[TheCowl Revenant]] buys some fruit pies to help the very exhausted [[HeartIsAnAwesomePower Rainmaker kids]]:
-->"Heh. A guy in a ''cape'' gave us ''fruit pies.'' I thought that only happened in old comic books."
* The ''[[ComicBook/TheSimpsons Simpsons Comics]]'' parodied this, with Radioactive Man and Fallout Boy in "Catch of the Day."
* One ''ComicBook/ArchieComicsSonicTheHedgehog'' story features Tails reading a [[ShowWithinAShow comic within the comic]] that casts the Freedom Fighters as parodies of the Franchise/FantasticFour, with Robotnik serving in the Galactus role. Parodying the ads, Sonic manages to keep from Robotnik from eating the planet by giving him "Twinkles," which has the tagline "You avoid a fight with every bite!"
* Dan Slott's ''Spider-Man/Human Torch'' mini-series had a scene in one issue where Spider-Man distracted the Red Ghost's Super Apes (who had stolen the infamous [[{{Thememobile}} Spider-Mobile]]) by snagging a store display of fruit pies with his webbing and yanking the display into the street. The apes immediately attacked the fruit pies and forgot about Spider-Man and the Torch. Spidey immediately calls the ad agency that gave him the car and tells them that the deal's off, [[HistoricalInJoke but he's got an idea for an ad campaign they can use...]]
* ''Comicbook/SpiderVerse'' has Morlun step into a world that runs on this during his universe-hopping (with a matching ArtShift to boot). Unfortunately for that universe's Spider-Man, his favorite snack happens to be Spider Totems instead.
* A collection of ''ComicBook/{{Watchmen}}'' [[http://theoryofeverythingcomics.com/2009/03/collection-of-watchmenhostess-parodies.html Delicious Fruit Pies]] parodies.
* ''ComicBook/WelcomeToTranquility'' gives us an ad for Minxy Millions Mini-Pies. In "Maxi Man vs. the Vampire," Maxi-Man helps some disco-loving teens escape a vampire's bite by giving the vampire Minxy Fruit Mini-Pies (oh, and also by knocking out the vampire's fangs.) "It tastes similar to real fruit!"[[note]]''Welcome to Tranquility: One Foot in the Grave'' #3[[/note]]
* An interlude ad in the ''ComicBook/{{Wildguard}}: Casting Call'' TPB shows Four-Teen stopping a robbery by Speeding Skull with Hostris Fruit Pies.
* A [[http://goodcomics.comicbookresources.com/2011/01/12/i-saw-it-advertised-one-day-16/ 1943 comic book ad]] for Wheaties included a single-panel comic with a variation on the theme: "Look, Fritz! Dose Americans are capturing our storm troopers mit free samples Wheaties again!"
** Inverted in a different ad: "The Japs are getting smart - they're putting Wheaties in the boobytraps." Most commentators are more concerned with how the commander's assistant is apparently trained to spout Wheaties adlines on command than how the Japanese are baiting traps with cereal.
* Also parodied by [[http://web.archive.org/web/20041225072410/http://archive.salon.com/comics/boll/2002/05/02/boll/index.html God-Man]].
* Surprisingly played straight in one of the ''JusticeLeagueOfAmerica Famous Friends'' Subway ad insert comics from 2011, when the possibility of getting a sandwich distracts Black Manta from his actual plan.
* One of the characters in ''LethargicLad'' always attempts to stop the villains by throwing snackfood cakes at them, and is always baffled when this fails to work.
* There is a parody strip where ComicBook/OmahaTheCatDancer is accosted by a mugger and notices he has his head wrapped in a towel to hold an ice pack to a toothache. In response, she pulls out a unwrapped Twonkie from her purse and (after picking off some of the lint) shoves it in his mouth. As he is writhing in pain, Omaha makes her escape while you see the slogan "You get an oral blight in every bite of "Hotsizz Twonkies""
* ''ComicStrip/TwistedToyfareTheatre'' featured a parody in which the Punisher gives the Green Goblin a Hostess Fruit Pie that's rigged with a bomb.
* In an example of WhatCouldHaveBeen, Creator/PattonOswalt once wrote another parody where ComicBook/ThePunisher uses Pink Pants Fruit Pies to stop a villain called the Hooker Hacker. Fans later turned his script into a [[https://www.youtube.com/watch?v=aNCYuEHWmO8 fan film.]]
--> '''The Punisher:''' I’m going to cauterize your rectum, sealing it shut, so when you turn those delicious Pink Pants Fruit Pies into waste products the bilirubin in your feces will leach into your bloodstream and you’ll die screaming! And I’ll watch while having sex with this grateful prostitute!
--> '''Prostitute:''' Cherry is my favorite!
* One early issue of ''ComicBook/{{Thunderbolts}}'' features a parody ad where Citizen V/Baron Zemo is convinced to abandon his plan to take over the world when he's given fruit pies instead.
* In the sixth issue of the Joe Books revival of the ''ComicBook/DarkwingDuck'' comic book, Darkwing Duck defeats the revived Splatter Phoenix by trapping her inside an ad for Mostess Veggie Pies. It plays out exactly like any superhero comic-endorsed Hostess ad you've ever seen.
* A surprisingly straight example has turned up in several post-''ComicBooks/DCRebirth'' ads for Snickers. Superman and Batman are shown battling Doomsday until Batman offers him a Snickers. Doomsday then turns into a satisfied Wonder Woman, tying into Snicker's ad slogan, "You're not you when you're hungry."
* Mentioned by ComicBook/GwenPool in the retro-style ads attached to 2017's Marvel Legacy one-shot. She urged readers to buy her comic so that she wouldn't be forced to shill fruit pies.

* Believe it or not, this was done to one of Creator/TerryPratchett's Literature/{{Discworld}} novels against his will by [[http://web.archive.org/web/20120127063335/http://gmkeros.wordpress.com/2011/09/02/terry-pratchett-and-the-maggi-soup-adverts/ his old German publisher:]]
--> '''Terry:''' There were a number of reasons for switching to Goldmann, but a deeply personal one for me was the way Heyne (in ''Sourcery'', I think, although it may have been in other books) inserted a soup advert in the text ... a few black lines and then something like 'Around about now our heroes must be pretty hungry and what better than a nourishing bowl'... etc, etc. My editor was pretty sick about it, but the company wouldn't promise [[ExecutiveMeddling not to do it again]], so that made it very easy to leave them. They did it to Creator/IainBanks, too, and apparently at a con he tore out the offending page and ate it. Without croutons."
** That was apparently common practice in their paperbacks for a while, with a number of authors... and yes, it ''was'' apparently always soup. Instant soup, even. Arguably, the segregation of the "soup" content to one full double-sided page kept them from feeling ''too'' intrusive, and made it easier for those so inclined to emulate Mr. Banks, above.

* The video game ''VideoGame/SpiderManFriendOrFoe'' has a fun reference, as one of Spidey's post-battle quips is along the lines of "I could go for a fruit pie right about now."
** The tie-in game for ''Film/SpiderMan3'' had the Apocalypse gang stealing these at every frakking opportunity, with everyone openly referring to them with the full trope name. Spidey would actually [[LampshadeHanging lampshade]] this, by asking "without fruit pies, what'll I use to distract supervillains?" In addition, there'd occasionally be a truck driver with a dodgy Indian accent who would protest that he couldn't deliver DeliciousFruitPies on time because the truck had broken down.

* [[DoubleSubversion Double Subverted]] in a ''Webcomic/CaptainSNES'' crossover with a good deal of Lampshading. The Captain engages a Magus/Lavos hybrid after the original party was wiped out. Alex offers Mavos a SNES' Fruit Pie, to which Mavos is disgusted at the blatant product placement. He takes it anyways and finds they are actually pretty good, but will still eat Alex's soul regardless. Then it turns out Alex spiked the fruit pies with Chocopectate and sends Mavos running toward the nearest bathroom.
* In ''Webcomic/FullFrontalNerdity'' Emma, the group's resident junk food-loving demon, claims that [[http://ffn.nodwick.com/?p=1320 soul-sucking entities really do drop everything if you throw Hostess Fruit Pies at them]].
--> ''It's a kind of race memory you humans have about offerings to ward off evil that only gets mentioned in old comic books.''
** When the guys were speculating about ''Movie/XMenFirstClass'', it was jokingly suggested that this trope might be how Magneto would be defeated, due to the movie being based on X-Men comics from the 70s.
* A [[http://tgcaps.com/tgc/modcomics/suedenim/jetdream/jet-dream-1970-annual/AD_01.jpg recaptioned Hostess ad]] appears in the [[GenderBender gender bending]] [[AffectionateParody parody]] ''Webcomic/JetDream'' RemixComic. The fruit pies have significant side effects, but they are [[SecondLawOfGenderBending apparently considered desirable ones]].
* ''Webcomic/KillroyAndTina'' shows us [[http://www.graphicsmash.com/comics/killroyandtina.php?name=killroyandtina&view=single&ID=4594 the way it should work.]]
* Parodied by ''Webcomic/LetsBeFriendsAgain'', wherein we are shown the relevance of Hostess Fruit Pies [[http://www.letsbefriendsagain.com/2011/11/09/delicious/ to the death of Gwen Stacy]].
* Yet another parody in ''Videogame/EarthBound'' fancomic ''[[http://starmen.net/comics/series/nahaf/ Ness and His Amazing Friends]]'', using Rock Candy and Magic Pudding (both of which are items from the game.)
* ''Webcomic/TheOrderOfTheStick'' did a parody in [[http://www.giantitp.com/comics/oots0091.html this]] comic strip.
* A ''Webcomic/QuestionableContent'' [[http://www.questionablecontent.net/view.php?comic=670 guest strip]] parodied it.
* ''Webcomic/RPGWorld'' parodied this as well. It does actually work, turns out robots are [[WeaksauceWeakness strangely vulnerable to fruit pies.]]
* ''Webcomic/{{Shadowgirls}}'' also [[http://www.shadowgirlscomic.com/comics/forbidden-fruit/ get in on the fun]].
* Used in ''Webcomic/{{Shortpacked}}'' [[http://www.shortpacked.com/2012/comic/book-14/06-girthday/hostess/#comment to set up a joke about Hostess going out of business.]]
* In ''Webcomic/SomethingPositive'', Davan [[http://www.somethingpositive.net/sp06052003.shtml created stats for a villain from one of those Hostess ads and managed to capture his players]], making Jason want to [[DrivenToSuicide know the saving throw to commit suicide]].
* {{Parodied}} (or {{Deconstructed}}?) in ''Webcomic/SuperStupor,'' also by R.K. Milholland, [[http://www.superstupor.com/sust01042008.shtml here]].
* A post modern dadaist version of [[https://web.archive.org/web/20120104154321/http://theoryofeverythingcomics.com/2008/08/post-modern-dada-and-something-with.html Delicious Fruit Pies]]

* Linkara of ''WebVideo/AtopTheFourthWall'' has covered several of the ads in his "Comic Book Quickies" videos. One such video opened with him eating a Hostess Fruit Pie to test whether it really is as irresistable as the comics made them out to be. It wasn't.
* ''Website/TheOnion'': [[https://entertainment.theonion.com/spiderman-distracts-dr-octopus-with-delicious-hostess-1819564818 Spiderman Distracts Dr. Octopus With Delicious Hostess Fruit Pies]]
* {{Creator/Seanbaby}} has [[http://www.seanbaby.com/hostess.htm a whole bunch of these ads]] archived.

* ''WesternAnimation/DextersLaboratory'' had [[AdBumpers a segment]] with ComicBook/CaptainAmerica [[CaptainErsatz look-a-like]] Major Glory and his "Justice Fruit Pies".
-->'''Mathemagician''': Not Justice Fruit Pies! The Delicious treat you'd have to be ''crazy'' to hate! Oooh, I give up!
* ''WesternAnimation/SpongeBobSquarePants'' once parodied this, with Mermaid Man and Barnacle Boy advertising the "New Krusty Kids Meal" at the Krusty Krab.
-->'''Man Ray''': How can I be evil with flavors this good?
* An odd example: When Canadian network Teletoon decided they were going to revamp their image in the spring of 2007, they chose to announce it via a short promo featuring some characters from their show ''[[WesternAnimation/{{Sixteen}} 6teen]]'' (a SliceOfLife series, oddly enough) that was done in this manner.
** A straighter example came in the form of a one-off interstitial called "Jude the Movie Dude" from 2006, where Jude and Jen host a little movie review show in the mall's cinema. They introduce the trailer for the ''Literature/CuriousGeorge'' film, and after the trailer was shown Jen mentions that she had a plush toy of George as a child. The sketch goes off the rails when Jude asks her if she hugged the toy a lot. Jen facepalms and says "You are so fired."
* Variation: [[https://www.youtube.com/watch?v=7O2RDOMximI This]] ABC interstitial about the Constitution featuring WesternAnimation/LooneyTunes characters. Usually it aired during ''The Bugs Bunny And Tweety Show'', but this particular airing was during the ''WesternAnimation/{{Beetlejuice}}'' cartoon.

* Parodied in ''[[WizardMagazine Wizard]]'' magazine, which featured Jesse Custer and the cast of ''ComicBook/{{Preacher}}'' in a mock-Hostess fruit pies ad.
** Another Wizard ad had this, featuring the 'heroes' of Marvel Zombies. Instead of fruit pies, they find two kids. Two ''tasty'' kids.
* In ''Literature/SpaceBeasts'', during a chase scene, BigBad Bimbolurlina stops chasing the Fellowship crew for....Delicious Big Johnny's Ham Sandwiches