A variation of Absolute Comparative
that shows up mostly in children's commercials. An advertiser uses completely made-up adjectives to describe their product. Whether this invokes Totally Radical
or Weasel Words
is up to the reader.
Portmanteaus with "delicious", "terrific", and "fantastic" see the most use, it's easy to append -icious, -ific, or -tastic to the end of any other word. This trope is often paired with Lite Creme
Compare with Perfectly Cromulent Word
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- "Fruitilicious". In fact, -licious derivatives have been coined to well beyond the point of exhaustion.
- Some of the Trix flavors, including "orangey orange" and "grapety purple."
- "Crunchitize", from Cap'n Crunch.
- "Crunchtastic", obviously.
- Some years ago now Jimmy Nail used to advertise Kodacolour Gold film as "Clicknologically superbluous" before the tag line "Kodak: We have the clicknology. (SFX: camera clicking)".
- Kraft Cheese Crumbles used "Crumbelievable", to the point of employing a re-recorded version of EMF's "Unbelievable" as its jingle. The commercials themselves were memorably mock-celebrated by Stephen Colbert on The Colbert Report.
- Wonka-brand "Scrumdiddlyumptious Bars" (actually made by Nestle). However, the word "scrumdiddlyumptious" was created by Roald Dahl, author of Charlie and the Chocolate Factory; "Wonka-brand" is a reference to the character of Willy Wonka from the book. (It dates back to the 1971 film adaptation — which was greenlit specifically to serve as a marketing device for candy bars.) So in this case, the word was not so much made up by marketing people as co-opted by them, despite the fact that Dahl was very likely satirizing this type of language.
- "Crispity-Crunchity-Peanut-Buttery Butterfingers!"
- Taco Bell commercials advertising "melty cheese" on their products. For fun, go to a fancy restaurant and ask for the fondue to be served extra melty. See if you don't get ejected.
- Taco Bell also had a commercial where three patrons attempt to come up with the perfect adjective to describe the chain's latest item: a combination taco/burrito with melted cheese between the two shells. They go through "smunchy" (soft/melty/crunchy) and "crufelty" (crunchy/soft/melty) before settling on "cruncheweesy" (crunchy/chewy/cheesy).
- Taco Bell isn't the only fast food chain describing their cheese as "melty." At least a few pizza chains have been doing it, too.
- Comcast is, apparently, "Comcastic!" Fun fact: Users of Comcast have described their service as "Comcastic" before it became the ad slogan. And when they said it, they meant "My internet is going down and/or being slow for absolutely no discernible reason." It's Comcastic!
- One Subway ad calls its sandwiches "freshalicious". Another referred to its meatball sandwiches as "splodgilicious". A more recent ad at one point describes the sandwiches as "flavorocious".
- Hubba Bubba Bubble Gum decided that the words 'funbelievable' and 'unbelievabubble' just weren't crazy enough for their product, so they took pride in informing us that it was "FUNBELIEVABUBBLE!"
- One that actually became a real word is "dependability," invented by the Dodge brothers to sell their trucks in the 1910s.
- Budweiser gives us "drinkability". Way to set the bar low there, guys.
- There are a couple of porn sites that have used the word "MILFtastic"...
- The Volvic commercials, source of many a YouTube Poop: "I'm filling my water with Volcanicity!"
- ESPN did a series of NBA commercials. One of them featured Shaquille O'Neil's vocabulary.
- Dairylea used to be called "calciyummy", without ever indicating why that might be a good thing.
- Chuck E. Cheese's is now apparently "funified".
- This can of nightmare fuel from Kinder Surprise contains mostly gibberish, but "chockadooobie" could qualify.
- Nestle Crunch used to use this following jingle:
"Scrumptuous! 'Cause it's crunchous! That's why I like Nestle Crunch!"
- Nissan ran an advertising campaign around the concept of combining words to make new ones, such as "Luxurious" and "Durable" to make "Luxurable". The best was undoubtedly "Spafe" (a combination of spacious and safe". Top Gear naturally pointed out that it was just "Shiny and Bright"
- Also leading, in some areas, to the car in question immediately becoming known as "the Fugly"
- Why does Avo Classic Frozen Guacamole taste so good? Because it's Fresherized!
- Snickers' most recent campaign not only makes up words, but gives them definitions. Such as substantialiscious: the weight of something when you weigh it on your tongue.
- Coco Pops (The UK's equivalent of Cocoa Puffs) briefly changed their name to "Choco Crispies", because, according to the accompanying advert, they are "crispalicious"
- Ariel washing capsules are "Brrrr-illiant" because they will clean at a low temperature.
- "Swapportunity" - the opportunity to swap a higher-calorie dessert out for a low-fat cup of Yoplait Light. This one may have been tongue-in-cheek Lampshade Hanging, since at least some of the ads show someone pushing it waaayy too hard.
- Apple Cinnamon Cheerios - "It's Applelicious..." "...and Cinnamoncredible!"
- Early McDonald's ads called Ronald McDonald "the world's newest, silliest and hamburger-eatingest clown!".
- Characters in My Immortal occasionally say things "preppily" or "gothically". Ebony and Draco regularly do things "sexily" - mostly things which aren't particularly sexy, such as crying, summoning broomsticks, and jumping in front of bullets. Tara also likes to attach "wisely" to Dumbledore's actions. Apparently, "You dunderheads!!!!!!!!!!!!!!!!!!!!!!!!!!!!!" can be screamed "wisely".
- Older Than Radio: In Old Goriot (1835), by Honoré de Balzac, set in 1819, some characters have a habit of adding "-orama" to the ends of words, for example (in translation from the French) "souporama", "healthorama" and so on. Apparently this was based on a real linguistic fad of the time that followed the invention of the "diorama" and the "panorama".
- Enid Blyton often used "delumptious" and "scrumplicious", two different portmanteaux of "delicious" and "scrumptious". These were also referenced in Goodnight Mister Tom.
Live Action TV
- Arrested Development: Tobias Funke, M.D.: Analrapist.
- Variation: In a Saturday Night Live sketch parodying Inside The Actors Studio, Will Ferrell as James Lipton feels that Charles Nelson Reilly's acting is so incredible that he must invent a word to describe it. The word: "Scrumtrillescent."
- The practice was parodied in another Saturday Night Live sketch involved an advertising jingle for the "Nuterrific" bar. The jingle consisted largely of this kind of descriptor, ending with "It's NUT very good!"
- This is a recurring sketch on Late Night With Conan O'Brien called "Fantastic!" Conan will describe what guests/band is going to be on the show the next day and an enthusiastic "audience"' member says "That's fantastic!" and proceeds to add "'tastic!" on to every thing he describes. ("Omar Epps? That's Epps-tastic!"). However, when Conan describes the normal show's events from the show (such as the "hilarious monologue" and "zany comedy bits"), the man goes quiet or starts doing something unpleasant (such as drinking from a bottle of bleach). Finally, Conan asks the man if he likes the guest but thinks everything else is some negative adjective and the man adds a "-tastic!" to that too. "Not crap. Craptastic!" Or "Not boring, Bortastic!"
- Dr. Cox from Scrubs: "I megaloathe you all."
- Nathan Stark about Carter: "Yes, he said invisibling."
- Doctor Who: "Oi, chavtastic again!"
- Season 5 of Project Runway had Blaine, who constantly applied "-licious" to words.
- During a Mr. Show sketch in which San Francisco is being renovated into "New San Francisco", the GloboChem tells the people/audience (as if he's just reciting a speech, with little energy) "When you see the New San Francisco, you'll say 'San Frantastic.'"
- Destinys Child has (and is) "Bootylicious".
- Fergie is Fergalicious.
- Funkadelic should probably be canonized as the patron saints of this trope, insofar as it refers to music. Supergroovalisticprosifunkstication!
- Spiky Joe, a side-character from, Paper Mario: The Thousand-Year Door, has this to say: "When I thinks something's cool, I always say it's "spiketastic'! ...It might catch on."
- The three beach fish girls in Mario & Luigi: Superstar Saga. Some of the words they came up with? 'Wonderfied' and 'Grandular'
- "It's Qwarktastic!"
- Deus Ex advertises the cigarette brand Holy Smokes! as "savioriffic".
- A variation used in Final Fantasy X-2:
Brother: How things going down there?
Rikku: The situation...it's disasterrific!
Brother: (over com device) Disasterific not a real word! Say "disastrous" like the rest of Spira!
- Yuna then takes the word and the trope is played straight via this exchange.
Brother: [over com, hysterically] What happened? Is Yuna okay?!
Yuna: Things are, ow, [slight sarcasm] disasterrific.
Brother: Disasterrific? I am on my way!
Rikku: [staring up in disbelief] What about me?
- Netting 5 kills in a row in Halo multiplayer earns you a "Killtacular" medal. Things escalate from there until the 7-kill streak medal, which is called "Killamanjaro!"
- This has been expanded upon in more recent games in the series. As of Reach:
- 4 kills: Overkill
- 5 kills: Killtacular
- 6 kills: Killtrocity
- 7 kills: Killimanjaro
- 8 kills: Killtastrophe
- 9 kills: Killpocalypse
- 10 kills: Killionaire!
- Super Robot Wars Original Generation has Ascended Fanboy Ryusei Date, who believes that one particular Super Robot is "so ridiculously sweet... It's sweetdiculous!"
- In House of the Dead Overkill, scoring enough consecutive hits without missing a shot sends your character into "Goregasm" mode.
- Sailor Moon Abridged's comedy is based largely in mocking the bad (and often downright bizarre) English Dub. Which happened to be full of these. For example:
Oh, c'mon, Luna! Don't be such a stoigemeister!
- Turned Up to Eleven by the Powerthirst commercials. Observe:  
Now with preposterous amounts of testosterone. PREPOSTERONE.
- Strong Bad from Homestar Runner has coined "extracurriculariffic", and his Sblounskched! candy bar has a "crispety, cookety log" in the middle (a cookie center hollowed out to make room for more "candy matter"). There's a lot more. In fact the Homestar Runner Wiki has a page devoted to all the made-up words!
- Yu-Gi-Oh! The Abridged Series is Yugi-licious! Yami then goes to on to question whether that means that it tastes like Yugi and how they would even go about testing that (besides the obvious method).''
- Dragon Ball Z Abridged
Reporter 2: Mr Kent, if you had to come up with a word for how dead he is, what would it be?
Mr Kent: Cadaveriffic!
- Repeated by Freeza in episode 33.
- Linkara has taken to making up new words to describe how terrible the comic he's reading is, like Idiostuperific.
- Cracked writers are also famous for their use of these sorts of words, although Seanbaby and Gladstone are particularly notable.
- Parodied by Freakazoid!, which introduced audiences to the phrase "Toyetic".
- Parodied on an episode of The Simpsons where a cash-strapped Springfield Elementary has resorted to using free periodic tables provided by Oscar-Meyer - which, among other things, lists the atomic weight of "bolognium" as "snacktacular".
- Homer once described a waffle he thought was God as "sacrilicious."
- In the episode 'Homie the Clown', Krusty had an informercial in which late NFL player Johnny Unitas showcased a mustache trimmer for women:
Unitas: So what do you think of the 'Lady Krusty Mustache Removal System', Angelique?
Angelique: It's Krustariffic, Johnny Unitas, but is my upper lip supposed to bleed like this?
- Parodying his commercial work toward the end of his life, The Critic had Orson Welles shilling for frozen peas, which were full of "Country goodness and green pea-ness," which the legendary actor himself realizes is a terrible slogan.
- Based on a real life event, although the original lacks the pea-ness.
- The Critic also features this phone call from Ted Turner Captain Ersatz Duke Phillips: "What about that other word I invented: 'Dukelicious'? Nobody's using it? What a Duketastrophe."
- Rappers Gangstalicious, Thugnificent, Macktastic, and Flonominal in The Boondocks.
- In Jimmy Neutron, Hugh says stuff like "funkariffic" and "puppetastic". Lampshaded by Jimmy who asks if they are real words.
- In Sponge Bob Square Pants, Patrick talks about the word wumbo, citing "Wumborama" and "Wumbology: The study of wumbo."
- In the big musical number of the first season finale of My Little Pony: Friendship Is Magic, Applejack mentions her "Appletastic" treats.
- Even before that, in the episode "Applebuck Season," Pinkie Pie refers to Applejack diverting a stampede of cows from Ponyville as "Appletastic."
- The eponymous Super Speedy Cider Squeezy 6000 is apparently "Icantbelievable". Mind you, what kind of advertising did you expect from the Flim Flam Brothers?
- Done in Avatar: The Last Airbender when Sokka was on his Mushroom Samba thanks to Cactus juice. Apparently nothing is quenchier.
"It's the quenchiest!"
- In the Futurama episode "Fry and the Slurm Factory", Glurmo, owner of said factory, talks like this.
Glurmo: I'm Glurmo, your golly-rific guide to the splen-tacular Slurm factory!
- The madly grinning cheerleader in Fillmore! at one point describes an X-shaped cookie as being "X-Middle-Schoolicious!" She subsequently manages to get away with "snackabacktacular!"
- In an episode of The Fairly Oddparents, a doll version of Timmy that Vicky gives to her dog says "I'm low fat and boylicious!".
- In an episode of House of Mouse, the Bimbettes from Beauty and the Beast describe Donald...er...The Duck Formally Known as Donald as being "super-duper duckariffic".
- Common internet slang includes words like "suck-tastic", "failtacular", "craptacular", and many others.
- It's a little-known fact that Salman Rushdie, author of the Satanic Verses, used to work in advertising. He created these slogans for the Aero chocolate bar: "delectabubble" and "incredibubble".
- During a review of an extremely bad game in Australian magazine PC Power Play, the reviewer noted that describing how bad it was could leave him open to a being sued by the developers. As a result, he (re-)invented 2 (not at all) new words to circumnavigate this problem- skanktacular and craptastic.
- In Souvenir of Canada, Douglas Coupland describes how bilingual packaging shows how much easier it is to advertise in English (rather than French). English: "Unbelievably, indescribably chocalicious!" French: "Pour bon gout." Which translates literally to "For Good Taste". Hm. Loses something there.
- Former Philippine first lady Imelda Marcos has the word "imeldific" made due to her highly extravagant lifestyle.