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[[quoteright:340:[[Disney/{{Aladdin}} http://static.tvtropes.org/pmwiki/pub/images/classic_villain.png]]]]
[[caption-width-right:340:[[ObviouslyEvil The one(s)]] on the [[RedAndBlackAndEvilAllOver right]].]]

->''"In the comic you know how you can tell who the arch villain is going to be? He's the exact opposite of the hero!"''
-->-- '''The Villain''', ''Film/{{Unbreakable}}''

A quintessential villain, who acts as an evil foil to the hero's personality and is a main block to his journey towards his destiny. Will always end up existing as an obstacle to, or as a consequence of, the hero's quest, and they generally have the following characteristics:

* [[EmbodimentOfVice Represents a particular sin or vice]], most often {{Greed}}, [[AmbitionIsEvil Ambition]] or Wrath.
** If the hero [[EmbodimentOfVirtue represents a particular virtue]], the Villain's vice will often be the inverse (see the point below about opposites). Also common (especially when the Hero is an AntiHero) is a vice they share in common, but one which [[MrViceGuy the hero overcomes]] and the Villain embraces.
* Visually different from the rest of the characters. [[SecondaryColorNemesis Villains often dress in dark secondary colors]] while the [[PrimaryColorChampion bright primary ones are reserved for the heroes]] (if a villain's outfit ''does'' use a primary color as a significant element, it will almost certainly be red, and probably a dark/blood red rather than a bright cheerful cherry red), and they will not uncommonly have a [[SpikesOfVillainy "spiky" or angular appearance]]... see the page image of the cast of Aladdin, and note ''pretty much everything'' about Jafar.
** Speaks differently than the rest of the characters (e.g. Jafar's regal-esque accent and Scar's eccentric drawl. Or they're just an EvilBrit).
* Befriends the hero, or, at the very core, [[ManipulativeBastard has a level of deception]] which may or may not be known by the audience.
** Uses that deception to further his/her own ends. [[VillainsActHeroesReact This plan generally moves the plot]], and is essential to the hero(es)'s character development/journey.
* [[YouCantThwartStageOne Achieves part of said ends before the final battle]], usually this is what brings the deception to light.
** Has a dramatic FinalBattle against the hero, during which [[AmazingTechnicolorBattlefield the visuals are of a noticeably different scheme]], such as [[BattleInTheRain during a storm]], or [[BattleAmongstTheFlames with fire in the background]].
* At their core, behind it all, they are the [[{{Foil}} complete opposite]] of the heroes, and lacks the strengths the hero does, while being strong where the hero is weak.
* An iconic death, usually [[KarmicDeath brought on by the character's own flaws]].

In a nutshell, a villain who is iconically evil and represents a certain sin deep down, who deceives the heroes to further his own ends, is essential to the heroes' CharacterDevelopment, and is defeated iconically in a super-dramatic final battle, usually due to his own flaws.

This is extremely common in Franchise/DisneyAnimatedCanon, where it could be said that any given villain follows this formula, though the {{Trope Codifier}}s may be in the works of Creator/WilliamShakespeare, where, likewise, any given villain could fit this mold perfectly.

While not particularly subtle or original, these traits are widely used for a reason and TropesAreNotBad is fully in play. Used correctly as a structure (and not an exhaustive list) these traits highlight both the hero and villain in contrast, hopefully making both more memorable and giving them chemistry with each other, justify the villain's actions in terms of his emotional traits, and gives him a sendoff that feels appropriate to the audience.



!!Disney examples:

[[folder:Disney Villains]]
* ''Disney/OneHundredAndOneDalmatians'': Cruella de Vil: Luxury (Lust)/Delicacy (Gluttony). It's not that she wants ''more'', she just wants it her way. Wears furs, speaks in an over-the-top manner, clouds of cigarette smoke. Pretends to be friendly with the dalmatians' owners to get access to the puppies. Defeated by being in a crash during a dramatic car chase. Total opposite of the heroes, in spades. She doesn't die, but she's defeated because of her lack of self control (Karmic Defeat?). In the original book ''Literature/TheHundredAndOneDalmatians'', she suffers a HumiliationConga -- [[spoiler:all her husband's money was in the furs at her home, so when those were destroyed by the puppies, her [[SkunkStripe black and white]] hair goes half white, half ''green'' from shock. They flee the country to escape their creditors]].
* ''Disney/{{Aladdin}}'': Jafar. Vice: Ambition. An EvilChancellor with a black and red motif, which extends to his kingdom when he takes over, Jafar has both a villain song and a kick ass leitmotif. However, his nice and professional demeanor [[FauxAffablyEvil drops when he gets close to getting what he wants]], and he's a full-fledged sufferer of ChronicBackstabbingDisorder. Is eventually done in by his own ambition, when his lust for power leave him trapped in a Genie's lamp. Later, in the ''Return of Jafar'', his refusal to do anything about Iago, who has pulled a HeelFaceTurn, is his permanent undoing when his Genie lamp is kicked into lava, [[KilledOffForReal removing him from the series for good]].
* ''WesternAnimation/AladdinTheSeries'': Mozenrath. Vice: Pride/Envy. A ruthless young ruler with a lust for power to contrast Aladdin's insecurities about becoming a good Sultan. While he's both mighty and cunning, he's also very arrogant, seeing himself as the "Most powerful sorcerer of their generation". He is envious of Aladdin gaining power "the easy way" through his engagement to Jasmine and having the Genie to grant him magical assistance, while Mozenrath had to sacrifice his own hand and a big part of the rest of his lifespan for magical power.
* ''Disney/AtlantisTheLostEmpire'': Lyle Tiberius Rourke. Vice: Greed. A brawny looking man of action compared to scrawny bookworm Milo Thatch, Rourke has no qualms about dooming a whole civilization and fatally shooting its king while making himself rich in the process. He even throws his right hand woman to her death. In the end, thanks to Milo and company, Rourke ends up crystallized and shattered to death.
* ''Disney/BeautyAndTheBeast'': Gaston. Vice: Pride and Lust. He is not visually distinctive from most Disney heroes and characters, but this is intentional. He is intended to be the complete opposite of the Beast character; the Beast is ugly and has a nasty temper, but is also noble and inwardly kind (though he struggles to make this apparent at first). Gaston is handsome and popular but despicable and inwardly monstrous. Might have been a Lovable Buffoon if he weren't such a complete asshole, but the effect stays the same. Most audiences tend not to take him seriously, as most of the plot moves without him. Has not one, but two songs, plus a reprise - the former and reprise are about how ''great'' he is. The Beast spares Gaston's life in the climax, but - proving that he is beyond redemption - he stabs the Beast in the back; in doing so, he accidentally falls to his death.
* ''Disney/BigHero6'': Yokai. Vice: Wrath. He spends most of the film as a silent ([[NoNonsenseNemesis but deadly]]) enigma, and it's not clear what his primary goal is until his identity ([[spoiler:Professor Robert Callaghan, believed to have perished in the fire alongside Tadashi Hamada]]) is revealed. Yokai's ultimate goal is revenge on [[spoiler:Alistair Krei for his role in his daughter's perceived death]]. Unlike most examples, he is NotSoDifferent from our protagonist, Hiro, though once Hiro [[spoiler:snaps out of his revenge-fueled fury]], he proves himself different enough; While Yokai makes it very clear that he intends to [[spoiler:kill Krei after destroying everything he's worked for]], Hiro ultimately [[spoiler:spares Callaghan's life and even rescues his daughter]]. Lampshaded by comic book geek Fred.
-->'''Fred:''' He's a classic villain. [[HeKnowsTooMuch We've seen too much!]]
* ''Disney/TheEmperorsNewGroove'': Yzma. Her vice is Ambition, obviously, being the classic EvilChancellor. As for opposites, she's old, scheming, and malicious while Kuzco is young, impatient, and merely thoughtless; she's pale and wears dark colors while everyone else is tanned and wears bright colors. Doesn't die, but she does get turned into a kitten by one of her own potions. As per nearly everything else in that movie, Yzma is, in a large way, a parody of Disney's own use of this.
** ''Kingdom of the Sun'': Yzma, again. Her vices here are Pride and Ambition. As in the final film, Yzma is a part of the Royal Court but worries more about eternal youth over power. As we learn in her VillainSong "Snuff Out The Light", Yzma is working with [[BiggerBad Supai]], a being of darkness, to extinguish the light of the Sun and preserve what little of her youthful looks she has left to stay young and beautiful forever. In exchange, Supai is allowed to rule [[TheNightThatNeverEnds a world of darkness]]. She'll stop at nothing (including murder, treachery, and lying) just to stay young.
* ''Disney/{{Frozen}}'': [[spoiler:Prince Hans]]. Vice: Ambition. Knowing that he could never inherit a kingdom for his own, he intends to take over Arendelle by [[spoiler:marrying into the Royal family]], and then killing both sisters. Although he's not the direct cause of the movie's main conflict, it was his deceptions [[spoiler:i.e. pretending to be Anna's LoveInterest and causing her to argue with Elsa over their whimsical relationship]] that triggers the plot into such direction. He also shares a number of similarities to both Anna and Elsa: [[spoiler:like Anna, he is estranged to his older siblings, and like Elsa, he conceals his true emotions. But while Anna wishes to reconcile with Elsa (and vice versa), Hans clearly doesn't -- as he's willing to leave behind his family to get Arendelle and upstage his brothers by proving them that he could ascend to greatness. And while Elsa tries to control her emotions to stop herself from harming her loved ones, Hans hides his in order to manipulate others]].
* ''Disney/{{Hercules}}'': Hades. Vice: Ambition/Envy. Compared to the other gods of Olympus, who are all aglow with bright colors, Hades is all [[DarkIsEvil blacks and greys]]. Hades is sick of being the ruler of the Underworld and seeks to unleash the Titans in order to take over Mount Olympus from his brother Zeus. To further this end, he has his minions snatch Zeus and Hera's infant son Hercules in order to make him mortal. Unfortunately for Hades, Hercules retained his god-like strength. To make a long story short, by risking his own life to recover Megara's soul from the river Styx, Hercules regains his Godhood and sends Hades down the drain, so to speak.
* ''Disney/TheHunchbackOfNotreDame'': Claude Frollo was also a Pride/Lust villain. He was a KnightTemplar who was fully convinced that he was in the right despite [[KickTheDog Kicking The Dog]] rather viciously with the Gypsies and Quasimodo, and his lust for Esmerelda drove much of the plot of ''The Hunchback of Notre Dame''. He's one of Disney's creepiest villains, committing more horrible atrocities than many of Disney's worst, and is comparatively ''worse'' than the Victor Hugo novel and play that inspired him. And again, he's sure he's a good man.
-->'''Frollo:''' It's not my fault! I'm not to blame! It is the Gypsy girl, the witch who sent this flame! It's not my fault, if in God's plan, He made the Devil so much stronger than a man!
* ''Disney/TheLionKing'': Scar. Vice: Envy/Wrath/Pride, with a dash of Sloth due to him ruining the Pridelands through a mix of laziness and cowardice, and was willing to have all the pride lands denizens starve to death if it meant keeping his throne on Pride Rock. Often stated as the king of all the Disney villains, this guy traumatized many a child with his assassination of Mufasa, and his musical number that's reminiscent of Nazi Germany. Wildly different looking than the other lions, he is copper colored with a black mane (though apparently he resembled Mufasa's much more honorable father, in a bit of a subversion), and was extremely skinny. Is eventually done in by his own cowardice when he blames his horrible actions on his henchmen.
** Zira from the sequel, too. Vice: Wrath/Pride. VERY angry at Simba for exiling her and feeling her pride hurt by this and her {{Tykebomb}} son betraying her.
* ''Disney/TheLittleMermaid'': Ursula. Vice: Greed/Wrath. An extremely evil-looking Octopus Mermaid, Ursula uses her crooked contracts and devilish wiles to trick Ariel in allowing her to usurp the kingdom. Has a couple of pet eels and a memorable song number. Gets stabbed by the bow of a ship piloted by Ariel's Prince Charming.
* ''Disney/PeterPan'': Captain Hook has the vices of Pride and Wrath. Granted, his hatred is directed at a boy who ''cut off his hand and fed it to a crocodile'', but that's really just icing on the cake. While this isn't elaborated on in the Disney film, the novel states that Hook hates Pan because he's so cocky, and because he seems to have good form without realizing it. He clearly hates his crew, ready to claw any of them when they begin to doubt him or slip up in the slightest way, and berates Smee for his incompetence when he's not cowering behind him when the crocodile's about. On top of that, he's fairly foppish, dressing in ridiculously ornate coats when the rest of his crew settles for far more practical clothing[[note]]Though this is, to some extent, Truth In Television with respect to nautical traditions[[/note]]. He also serves as a perfect foil to Peter in a way few realize. While many suggest that Hook represents adulthood because his actor usually also plays Mr. Darling, Hook's profession of piracy denounces any sort of actual responsibility that comes with growing up. In essence, Hook is not so different from Pan, he's just in an adult body. Of course, he also gets the iconic death in the novel of being kicked by Peter into the crocodile's jaws.
* ''Disney/ThePrincessAndTheFrog'': Dr. Facilier: Greed, with a hint of Sloth. He's [[LeanAndMean noticeably lanky]] and wears a black and purple outfit with a skull-and-crossbones top hat. His low, almost lazy-sounding voice perfect for sweet-talking unsuspecting rubes. [[LivingShadow Oh, and his shadow is sentient]]. His name is meant to be a play on the French word ''facile,'' meaning "easy", and he's all about cutting corners, which contrasts with Tiana's remarkable (to a fault) work ethic. Much like Ursula, Facilier uses Naveen's desires (for "the green") to tempt him into agreeing to his [[JackassGenie intentionally vaguely-worded business proposition]]. [[spoiler:Facilier himself isn't above taking the easy way out to further his own goals and has an outstanding debt with his "Friends on the Other Side", a sinister mob of Voodoo demons who run deals with him remarkably similar to the ones he runs with others. Facilier meets his demise when Tiana breaks the amulet given to him by these "Friends", prompting them to decide that he was very unlikely to pay back what he owed them and drag him kicking and screaming to the depths of Voodoo Hell [[DarkReprise to the tune of his own]] VillainSong. The last you see of him is his terrified face, forever immortalized on his own gravestone.]]
* ''Disney/SnowWhiteAndTheSevenDwarfs'': The Evil Queen. The first Animated Canon villain -- adapted from the Brothers Grimm story -- personifies Pride in her status as FairestOfThemAll, and Envious of her stepdaughter Snow White, becomes horrifically Wrathful, determined to see the girl dead. Her beauty and voice is cold and haughty compared to the warmth and sweetness of Snow White; when she transforms herself into a peddler, she becomes a wretched old hag who plays on the girl's kindness. She succeeds in poisoning Snow White with an apple, and a thunderstorm starts ''immediately afterwards''. Snow White's friends - both [[Main/FriendToAllLivingThings the forest animals]] and the Seven Dwarfs - chase her to the top of a cliff. The Queen attempts to crush them with a boulder, but a bolt of lightning strikes the cliff, sending her [[Main/DisneyVillainDeath over the edge]]...and the boulder falls after her.
* ''Disney/{{Tangled}}'': Mother Gothel: Pride in her youthful looks, which also qualifies for vanity. More than simply befriending the heroine however, she kidnaps her at birth for her youth restorative powers and brings her up as her own child so she can emotionally manipulate her into never leaving her side. She seems sweet and loving, but it's all a ploy. Her out-of-date clothing and curly black hair sets her apart visually from the other characters. [[spoiler:She's eventually killed as a result of trying to keep Rapunzel away from the outside world. After mortally wounding Flynn and giving Rapunzel the SadisticChoice of healing him or going free, Flynn cuts Rapunzel's hair. This destroys her source of youth, causing her [[RapidAging to age until there's nothing left of her but dust]].]] Well, that along with the fact that [[spoiler: she tripped over Rapunzel's hair (which Pascal was holding up so that it'd be done on purpose) and fell to her death]]
* ''Disney/{{Tarzan}}'': Clayton. Greed. Jane and her father's bodyguard. Unique in that his deception/revelation of being the final villain of the story is impossible to detect until right before he does it, before that is merely seems as though he's trying to keep everyone safe. [[FamilyUnfriendlyDeath Accidentally hangs himself]] when, in a rage, he tries to kill Tarzan.
* ''Film/{{Tron}}'' and ''Film/TronLegacy'': Master Control is Pride personified, casually says he can run things "900 to 1200 times better than any human," and demands the Programs worship ''him'' instead of those puny human "Users." Dillinger Sr. is Greed, Envy, and Sloth. Desiring money and power, he steals Flynn's work and worked to ruin the man instead of working to improve his own programming skills. Clu 2.0 is a lethal cocktail of ''all seven'', with Pride and Envy being his favorites.
* ''Disney/WreckItRalph'': Turbo[[spoiler:/King Candy]]. Wrath, Pride, Envy and a little bit of Ambition as well. In a world of multicolored and interesting arcade characters, Turbo was nominally short, in a white jumpsuit and had an eery yellow smile. His biggest connection is just how similar he is to the hero Ralph: both wanted more out of their lives as game characters, and both went to other games in order to accomplish it. However, Ralph went on to find a friend in Vanellope Von Schweetz and genuinely doesn't want to cause too much trouble, while Turbo's actions are only about getting attention for himself. Angry that the more advanced "Roadblasters" game was taking away attention, he left his game and invaded it, making it crash. Mt. Litwick unplugged both it and his own game in the carnage, and "Going Turbo" came to be synonymous with causing trouble. [[spoiler:Later, he enters "Sugar Rush", messes with Princess Vanellope Von Schweetz's code and locks the memories away so he can [[TheUsurper take the throne]] as King Candy. He then cons Ralph into destroying Vanellope's new kart in order to save her from an unplugging, when it's all a lie anyways.]] In the final race, he's revealed as the wicked program he was, and though [[AssimilationBackfire eaten by a Cybug, he takes control]], and plans to invade every game so he can always be the center of attention. The program dies in a beacon of red hot cola as his new Cybug programming drags him to a fiery LightIsNotGood death.

[[folder:Pixar Villains]]
* ''WesternAnimation/TheIncredibles'': Syndrome: Envy/Wrath. Tons of Wrath. While not exactly completely distinctive, Syndrome is still about a foot or two shorter than most of the characters, and has a notable costume (with a cape), since the heroes called the red and black motif. Decieves our hero into thinking that his inventions had gone rogue, but was actually using them to kill heroes. Biggest explicit body count of any Disney animated villain. Uses technology while the heroes use their own powers, and has a second in command who may or may not be a super and may or may not be romantically involved with him. Is a deconstruction of the stereotypical comic book origin/villain. Defeated when his cape, a symbol of his over the top overcompensation, due to his lack of self-esteem (that's right, we just went psychiatrist on him), is caught in a plane turbine, which then explodes. By WordOfGod may not be dead, maybe.
* ''WesternAnimation/{{Cars}}'': Chick Hicks wears his Ambition and Pride on his hood, but Envy and Wrath are also present, especially when he's losing. In the beginning of ''WesternAnimation/{{Cars}}'', he's simply a slightly darker copy of Lightning [=McQueen=]'s own flaws; a car who has languished in the shadows for years behind racing legend Strip "The King" Weathers, and has become a ruthless competitor with an arrogant streak, though not without his VillainousValor as well. It's no surprise that he's green with envy, and his mocking of Mcqueen eventually leads to the main plot being set in motion. However, whereas [=McQueen=] undergoes CharacterDevelopment, Hicks doesn't change at all. By the end of the movie, he and [=McQueen=] are complete opposites in all ways, which helps highlight just how far [=McQueen=] has matured. Done in by his Wrath and Pride, Chick ends up disgraced by fans and booed off the stage despite having won the greatest race in Piston Cup history due to his underhanded wrecking of The King leading to [=McQueen=] stealing the spotlight from him.
* ''WesternAnimation/{{Brave}}'': [[spoiler:Prince]] Mordu: Pride and Ambition. Merida's EvilCounterpart. During the days of the Ancient Kingdom, he let his pride control his deeds and clashed with his brothers and father, and ultimately, he let hate and desire favor him instead of mending the bond with his brothers torn by his pride. His ambition to stage a coup d'état on the throne led to a violent war against brothers, his transformation into a [[BearsAreBadNews killer demon bear]], and his murdering them in cold blood remorselessly.

!!Non-Disney Villains:

[[folder:Anime & Manga]]
* ''Manga/FullmetalAlchemist''
** Father Cornello, ironically. Ambition (planned to use the deceived "followers of the Church of Leto" to destroy Amestris), and in [[Anime/FullmetalAlchemist the 2003 anime version]], is visually different (pure white skin compared to the dark-skinned Reoleians). A majority of the [[TheDragon underling]] [[SevenDeadlySins Deadly Sins]] fit the bill as well, having the personality of their eponymous sin, as well as having a visual difference to the normal citizens.
** [[BigBad Father]] (Ambition and Pride) is everything that the series stands against. He claims to have gotten rid of all his sins by creating the Homunculi, but all seven of the deadly sins are still present in him to some degree. He is [[LightIsNotGood glowing with light like god]], but [[spoiler:his true form is a [[DarkIsEvil dark, shadowy creature]] with eyes all over him.]] His goal is to [[spoiler:make himself perfect at the cost of others while the Elric Brothers seek to help those in need more than achieving their own goals]].
** [[MagnificentBitch Dante]], herself, represents Greed and Pride.
* Nightmare from ''Anime/KirbyOfTheStars''. Sloth, Wrath, Ambition. For the sloth part, he's generally a [[OrcusOnHisThrone laid-back sort of tyrant who prefers to kick back and amuse himself with watching the progress of current events]]. For the wrath part, he enjoys watching others get angry because this anger eventually leads them to be consumed by hatred, which is what he loves. This often gives him a perfect opportunity to use the terrible things they do due to their anger to his advantage by turning them into Demon Beasts/monsters. And for the ambition part, he wants to take over the galaxy by having his Demon Beasts/monsters go down to planets to conquer them. Despite his laziness, he has quite a knack for trickery and deceit, and can absorb attacks into his cape (which is also invulnerable until opened up in the games), making him somewhat of an InvincibleVillain, [[spoiler:but not without good reason - he's really just a bad dream, meaning he can never be killed and will always come back AsLongAsThereIsEvil. It turns out that in addition to only being able to be bested in someone else's dreams, he is actually afraid of his one and only weakness, the Star Rod]].
* The Baron from ''Anime/OblivionIslandHarukaAndTheMagicMirror''. Greed and Gluttony. He appears to be wealthy and elegant, but on the inside, he's just a simple creature who likes stealing things. When Haruka's mirror was brought to Oblivion Island, he made the residents think it was stolen from him by bandits just so he could plan to steal that mirror and build a better island. He has a huge fascination with mirrors, and frequently adds them to his collection without sharing with anyone. [[spoiler:He was eventually done in when his collection of mirrors collapsed as Haruka and Teo attempted to grab the mirror back from him. While they were successful, the Baron was reduced to a cowardly pig-like creature that he was underneath his robes all along.]]
* Frieza from ''Anime/DragonballZ''. Ambition, Pride and Wrath. Visually and physically, Frieza is the polar opposite of Goku. Goku values and cares for life while Frieza has zero regard for life, not even [[BadBoss the lives of his own men]]. Goku loves and cares for other people while Frieza is driven by hatred and apathy, and is one of the absolute worst {{sadist}}s of the entire series.
* [[FinalBoss Kaguya Ootsutsuki]] from ''Manga/{{Naruto}}''. Greed and Gluttony. She contrasts the very much human looking protagonists by being a HornedHumanoid with three eyes. Also, unlike the more nuanced villains previously, Kaguya has rather simplistic motivations: absorb all chakra from the world back into her being.
* ''Franchise/SailorMoon'': Every BigBad, in different flavors.
** Queen Beryl of the Dark Kingdom (a {{Yandere}} witch who made a DealWiththeDevil) is Lust and Envy.
** Wiseman/Death Phantom of the Black Moon Clan (a ruthless OmnicidalManiac who manipulates PuppetKing Demande) is Ambition and Wrath.
** Mistress 9 of Death Busters (TheAntichrist with a love of possessing others) is Ambition and Pride.
** Queen Nehellena of Dead Moon Circus (A StrawNihilist who hates everyone and wants to destroy everyone who's happier than her) is Envy and Wrath.
** Sailor Galaxia of Shadow Galaxia (The FallenHeroine who now seeks to end all of creation) is Wrath and Pride.
* ''Anime/{{Berserk}}'': Griffith is Pride, Greed, Ambition and Wrath. Standing in stark contrast with Guts being a dark badass brooding warrior and hero, Griffith is a seemingly affable political savvy and ambitious leader of the Band of the Hawks. Griffith desires above all else to have his own kingdom at all costs and is constantly motivated by climbing a political later; so much so that when Gut leaves the hand of the Hawks, he attempts to murder him on the spot and after seeing the Hawks don't need him, when offered his own kingdom by the four members of the God Hand, Griffith doesn't even blink at sacrificing his entire army to be slaughtered by demons and whilist raping Casca to spite her and Guts relationship.
* ''Anime/{{Hellsing}}'': The Major is a Wrath and Pride villain. The Major has no motive for his crimes beyond his love for war, nor goals beyond wanton death and destruction. He nothing sort of gleeful during his attack on London, watching his enemies, allies and innocent civilians being indiscriminately slaughtered. The Major stands in stark contrast with Alucard, the former being a seemingly jovial case of LightIsNotGood in his outfit and [[spoiler: seemingly]] a mere human, where as Alucard where's dark clothes and red and is a case of DarkIsNotEvil. The Major despises anything not like himself, notably Alucard for not being human, [[spoiler: before it's revealed that the Major is a cyborg]]. Despite Alucard showing humanity that the Major never had, [[spoiler: even during his cyborg reveal and all the crimes he committed, still has the gall to proclaim his humanity against Alucard, despite being exactly what he accuses Alucard of; a creature wearing a human guise.]]
* ''Anime/DeathNote'': Light Yagami. Vice: Pride and Wrath. With the Death Note in hand, Light seeks to become [[AGodAmI the God of a new world cleansed of evil]]. As if having a God Complex wasn't enough, Light is so egotistical that he can't handle any insults against him, and is so confident in his own righteousness, that his idea of "evil" is [[MoralMyopia anyone and everyone who gets in his way]], and Light sees fit to murder thousands to prove his worth as a god. In spite of his handsome appearance, seemingly well-adjusted demeanor and sharp intelligence, Light is [[VillainProtagonist absolutely the villain of the story]]. By the end of the story, Light's pride has gotten so out of control that he can't even fathom the idea of any of his schemes failing. Light's rival L, by contrast, has a dark creepy appearance, eccentric demeanor, is a detective seeking to expose Light and bring him to justice, and is the HeroAntagonist. In the end, Light [[SpannerInTheWorks is undone when he fails to account for his follower Mikami's action]], and has his own name written in the Death Note, dying of a heart attack.
* Dio Brando from [[Manga/JoJosBizarreAdventure Jojo's Bizzare Adventure]] is Pride and Ambition personafied. He desires nothing more to stand above all others, be it through money and political standing or, once turning into a vampire, pure strength, no matter how many times he has to KickTheDog along the way or how [[LargeHam teatrical he has to be in the process]]. In Part 1 he dresses in [[RedAndBlackAndEvilAllOver black and red clothes]], sits on his throne in a castle surrounded by his inhuman slaves, and is constantly scheming on how get the upper hand on Jonathan. He also has a whopping *four* climactic battles against [=JoJo=]. Once in Jonathan's manor soon after becoming a vampire, another one in his castle, another one in an exploding ship [[spoiler: that results in Jonathan's death]] and one in Egypt [[spoiler: one hundred years after Jonathan's death.]]
** He also acts as a GreaterScopeVillain to most Parts in the franchise, either through direct or indirect influence, such as [[spoiler: influencing Pucci's desire to reset the universe and achieve [[InsistentTerminology Heaven]] ]]


[[folder:Comic Books]]
* Obadiah Stane from ''ComicBook/IronMan'', especially in [[Film/IronMan the movie]]. Greed and Envy. In addition to BaldOfEvil, he is also rather tall and imposing, and is a smooth talker in contrast to Tony's more brash way of talking. While Tony is naive, and thus allows evil acts to happen through inaction, Obidiah is cunning and manipulative, causing many of the events in the storyline. Throughout the movie he pretends to be helping Tony Stark brave the wrath of the stockholders (after his decision to get out of the weapons business), while secretly closing him out. Partway through the movie, it is revealed that he not only is closing Tony out of the company, but he tried to kill him and is illegally trading weapons / dealing with terrorist organizations. Stane's Iron Monger suit in the movie also heavily contrasts with Stark's. While Stark's armor is sleek, colorful, and outfitted with weapons designed for efficiency and precision, the Iron Monger is grey, bulky, and heavily relies on Gatling guns, missiles, and excessive overkill. Stane is eventually brought down thanks to Stark's assistant, falling into the prototype arc reactor after he stole Tony's second miniature version.
* ''Franchise/{{Superman}}'': ComicBook/LexLuthor. Ambition and Pride with heavy helpings of Wrath and, depending on the writer, Envy and Greed. The TropeMaker of BaldOfEvil, Lex Luthor is nowadays a CorruptCorporateExecutive who [[XanatosSpeedChess excels in manipulating the moment]] and cares little for the fates of people who get in his way, in contrast to Superman, who not only feels that no one is above the law, but has that whole Truth, Justice, and the American Way thing. Lex, who is perfectly fine with ruining the lives of those he needs to get ahead and breaking the law to cement his power, is constantly defeated by Superman, who saves those whose lives he ruins and tends to stop his law breaking before it starts, and despite his VillainWithGoodPublicity status, Superman not only repeatedly refuses to look away, but pledges to expose and defeat him. As time went on, Lex began to become obsessed with Superman, and, in the current continuity, gave away his Good Publicity status for good (or, at least, for a while) to [[VillainousBreakdown try to kill Superman with a battlesuit and Kryptonite-laced steroids.]] Is eventually defeated by his own Pride and Wrath, throwing away his status for revenge. There is also the fact that, while Superman is physically strong, Lex's strengths come from being intelligent.
* ''Franchise/{{Batman}}'': ComicBook/TheJoker. Greed and Pride often motivate his evil deeds, but he's largely defined by Wrath; the thief had "one bad day" years ago that led to him falling into a vat of chemicals and emerging as a MonsterClown. Batman, though a vigilante, is on the side of law and order; by comparison the Joker loves destruction and chaos. The men are aware of their status as foils to each other; in fact, Batman was unintentionally responsible for the Joker's origin. Because of this, the Joker believes he is [[Main/TheOnlyOneAllowedToDefeatYou the only one who can kill the Bat]] -- and he will stop others who try to beat him to the deed.
** ''Film/TheDarkKnight'' pushes the OrderVersusChaos theme further: while we know this Batman's backstory, the Joker's is never revealed (instead of his appearance being permanent, he wears makeup). The only motivation for this Joker's crimes is to create mayhem and encourage others to let go of their own moral codes in hopes of stopping/avenging it, and he openly admits he needs Batman as a foil because it makes things ''fun''.
* The Dread Dormammu, ruler of the Dark Dimension and long-time foe of ComicBook/DoctorStrange. Pride and Ambition. Dormammu aesthetically actually is not very different from Strange in attire, as both utilize the BadassLongcoat. However, Dormammu is nonetheless a great challenge to Strange, as both are powerful sorcerers, but both also are willing to get their hands dirty in GoodOldFisticuffs. However, Dormammu is a DimensionLord plain and simple, and his prideful desire to take Earth's dimension has lead him to become Strange's ArchEnemy, even with a more powerful EldritchAbomination lurking out there. After all, pride is what Strange had to overcome in order to become Sorcerer Supreme, and Dormammu is dominated by his pride. Furthermore, his pride often leads him to making foolish decisions, like the time he stopped to beat Strange in a fist fight rather than obliterate him with his full magic power. Even more, while he might be a thinker, he is still a SmugSnake, leaving his complex plans constantly beaten down just because he stinks at XanatosSpeedChess.
* ''ComicBook/{{Transmetropolitan}}'': The Smiler. Greed, Pride, Wrath, and [[spoiler:is eventually taken down by his Lust]].
* ComicBook/RedSkull. Ambition, Wrath and pure Hatred. The living embodiment of the horrific evil of Nazism, fed by a difficult childhood where murderous violence was his only release. Unlike ComicBook/CaptainAmerica, who is a direct warrior who inspires his fellows into fighting for the greater ideal of America while recognizing his nation's failings, The Red Skull is a manipulator and schemer who seduces his own followers with his foul ambitions of domination and extermination of all who dare oppose him, first in the name of the Third Reich and then for himself alone. He's evil enough that he's not only despised by heroes, but ''nearly every other comic book villain'', and the Nazis themselves.
* Doctor Doom. Pride/Envy/Wrath and Ambition in all of their forms. Convinced that he is superior to everything on earth, he is obsessed with proving himself more intelligent than his arch-rival, Reed Richards and also with destroying Richards because he blames him for scarring his face. Aside from his vendetta with Richards, Doom is obsessed with world domination. Perhaps one of the more obvious contrasts, Doom sports a BadassCape and PowerArmor compared to the relatively simple designs the ComicBook/FantasticFour have in their uniforms.

[[folder:Films -- Animation]]
* ''WesternAnimation/MyLittlePonyEquestriaGirls'': Sunset Shimmer. Vice: Ambition and Pride. APupilOfMineUntilHeTurnedToEvil for Princess Celestia, Sunset Shimmer wants to study powerful magic like the hero Twilight Sparkle, but Sunset wants to do it as a means to get even greater power, and repeatedly insists she's earned things that she clearly hasn't. Her color scheme uses intense reds and yellows, compared to the softer blues and purples of Twilight, and the more muted color schemes of the other characters. Twilight's quest is to stop Sunset from corrupting a magical artifact and return it to its rightful owner -- Twilight herself. Sunset becomes DrunkOnTheDarkSide when the artifact corrupts her because she tries to use its power for her own selfish, short-sighted desires to get revenge on Princess Celestia and her homeland, but Twilight and ThePowerOfFriendship stop Sunset's plans before they can come to fruition. While defeated, Sunset doesn't die, instead [[MyGodWhatHaveIDone seeing the error of her ways]] and [[HeelFaceTurn turning good]].
* ''WesternAnimation/KungFuPanda'': Tai Lung (envy, ambition, wrath) fits everything aside form the deception part. His appearance is at least slightly special -- he's a rare animal, a snow leopard -- and he's an EvilBrit by voice. More importantly, the hero's quest is defined by the demand to defeat him, whereas Tai Lung defeats everyone else before facing the hero, Po. He's the complete opposite of Po: absurdly talented from the start and foiled by inner weakness, whereas Po appears as a ridiculous prospect for a kung fu master but prevails in the end by finding confidence. They have a dramatic if humorous FinalBattle, and Tai Lung is defeated in a way that highlights his underlying weakness and Po's strength.
* ''WesternAnimation/KungFuPanda3'': Kai of many nicknames is filled with Greed, Pride, Envy and Wrath. Visually, he draws parallels with Po, with both being large and mostly black and white. However, Kai is also bigger than Po, and has a lot of Green in his motif, and wields dual blades on chains contrasting with the fists of the kung fu masters. Furthermore, his backstory actually showed he had a connection with TheMentor of the franchise, but turned against him when his greed and pride lead to him stealing the Chi of others. Now years later, he's filled with Envy and Wrath as he's been gone for so long, people only remember him through his connection to Oogway. And he seeks to take everything for himself, while Po gives of himself to his friends and new family. Is ultimately undone when his greed and lack of control leads Po to defeat him via [[spoiler: power overload]].
* ''WesternAnimation/{{Balto}}'': Steele is a Pride and Greed villain. Steele is a pure bred Siberian Husky, with black and white fur and quite literally the top dog of the town, while Balto is a grey furred mutt, part husky and part wolf, and the towns outcast. Steele seeks above all praise and adoration from the other dogs, being a GlorySeeker to go with his ego, so much so that he's willing to kill Balto for trying after refusing his help, tries to get his sled team killed for siding with Balto, and willing to condemn an entire town full of children to death all so he can pass himself off as a sympathetic hero to the other dogs. [[spoiler: Fittingly Steele and Balto's social positions are switched Balto not only rescues the sled team and the towns children, in turn exposing Steele.]]
* ''WesternAnimation/CorpseBride'' gives us Barkis Bittern as a Greed and Wrath villain. Your classic GoldDigger and TheBluebeard, Barkis seeks to marry young rich women for their inheritance, before murdering them and looting their riches. He does this to Emily and plans to do this to Victoria, only to discover that her family is at risk of going to the poor house, at which point he attempts to kill her and Victor out of spite. In appearance Barkis is a buffish, older, confident and cruel man, with the protagonist Victor being a scrawny, timid, and young NiceGuy.

[[folder:Films -- Live-Action]]
* ''Franchise/StarWars''
** Emperor Palpatine. Ambition, Pride and Wrath. While his deception is in the first (storyline wise) half of the sextology, he gains his color coded differences in the second half, what with his ultra-aged appearance and stylish black cloak. Is always in dark rooms and such when he is in his Sith garb, and has an ominous theme that plays most of the time when he is onscreen. Done in when he [[ColdBloodedTorture tortures]] his apprentice's son. Vader doesn't appreciate it and tosses him into an engine exhaust vent. [[ExpandedUniverse Except for the Force-Ghost and his clone bodies. In that incarnation, he eventually dies trying to possess Anakin Solo]].
** '''Darth Vader''' is Wrath and ''more'' iconic than the Emperor, and in his own ways- [[FallenHero brought to the Dark Side by Anger]], [[TinTyrant clad in black armour and masked]], [[LukeIAmYourFather and a very personal relationship with the hero]]... and ''definitely'' qualifies for [[RedemptionEqualsDeath the classic death scene]].
** Jabba the Hutt from ''Film/ReturnOfTheJedi'' is practically Gluttony and {{Lust}} ''incarnate.''
** From the ''Franchise/StarWars'' [[Franchise/StarWarsExpandedUniverse Expanded Universe]] (specifically the ''Knights of the Old Republic'' comics), is [[TreacherousAdvisor Haazen]]. He embodies envy full stop, to the extent that it's eaten up his life; he has a color scheme of dark greys, purples, and reds that sets him apart visually from both other Jedi and Sith characters (fitting, since he considers himself neither); he decieves [[KnightTemplar Lucien]] into thinking he's his friend and mentor (Lucein snarks at Haazen a lot, but its clear he also relies on him a great deal) and is a ShadowArchetype to main character Zayne Carrick. He also gets a ''big'' KarmicDeath brought about as a direct result of his own actions.
* [[spoiler: Elijah Price a.k.a. "Mister Glass"]] in ''Film/{{Unbreakable}}'', distinguished physically by his malady. In this case his physical contrast with the hero is the actual basis of the plot, and not just a signifier.
* General Zod, Ursa and Non in the Christopher Reeve ''Film/{{Superman}}'' film series. Whereas Superman was sent to his world to live peacefully with the natives of Earth and decides to be its champion, The Phantom Zone criminals choose to come to Earth and conquer it as the supposed right of being innately superior. In doing so, while Superman is like the arrival of a benevolent and humble god, the Trio is a walking/flying armageddon of arrogant selfishness.
* Captain Vidal of ''Film/PansLabyrinth'' representing Pride and absurd amounts of Wrath. A [[WickedStepmother Wicked Stepfather]] obsessed with continuing his legacy, Vidal does not care for others and only uses them as tools for his own benefit. He's pretty much the complete opposite to Ofelia: Where as she is young, optimistic, kind and forgiving, Vidal is older, ruthless, cruel and beyond redemption. The clothes he wears (clean, fascistic grab) not only share a difference to Ofelia wears but to the very rebels he fights, who wear ragged and downtrodden clothes.
* Immortan Joe in ''Film/MadMaxFuryRoad'' is Greed; his defining characteristic is his obsession with ownership of any and all resources in the Wasteland. Tellingly he never refers to his fleeing [[BreedingSlave wives/sex slaves]] as ''people.'' They, and the babies they carry, are his "property" or his "treasures."
* Jigsaw in the ''Franchise/{{Saw}}'' franchise is Envy and Pride. He is so convinced that his philosophy is correct and he is genuinely helping people that he can't conceive of the opposite. Also, his viciousness stems from resentment towards people wasting the gift of life that he is being denied.
* [[OverarchingVillain Ernst Stavro Blofeld]] from ''Franchise/{{James Bond}}'' is {{Greed}}, {{Pride}}, [[AmbitionIsEvil Ambition]] and {{Wrath}} all rolled into one DiabolicalMastermind. All of his {{Evil Plan}}s are of the TakeOverTheWorld variety, primarily involves pitting nations against each other for personal gain, and reacts quite violently whenever somebody displeases him. Blofeld contrasts Bond by being of modest origins but rising to a position of power in contrast to [[BlueBlood Bond]].

* ''Literature/HarryPotter'': Voldemort, full stop. Ambition, snake-headed, hissing speech, his time as Tom Riddle in the diary, and everything else. In the end, it's his excessive pride or arrogance that lead to his downfall, since his egocentric worldview means that 1: he constantly underestimates his opponents, even after he is beaten a dozen times, 2: make him a bad judge of character, as he cannot comprehend [[EvilCannotComprehendGood love and friendship]], and doesn't see [[spoiler: Snape's HeelFaceTurn and the Malfoy family's betrayal]] coming, and 3: refuses to admit he needs and relies on others, treating them as pawns instead of comrades (see the above spoiler for how that worked out).
* Sauron from ''Literature/TheLordOfTheRings''. Greed and Ambition to control everybody in Middle-Earth. Though he is incorporeal throughout the book, his [[SoulJar ring]] serves as the primary obstacle to the Fellowship. His powers of deception are entirely unmatched by anybody else in Middle-Earth; his early exploits include fooling a Númenórean king into starting a war against the Valar, which ended disastrously for his kingdom. He even ends up twisting Saruman into serving him (who, incidentally, [[CompellingVoice is also very good at convincing others]] and thinks he will double-cross Sauron, something Sauron knows all too well). Sauron [[KeystoneArmy commands vast armies through his will alone]]. Frodo and Sam sneak into a fiery volcano to destroy his ring, and he is completely broken.
* ''Literature/TheDresdenFiles'' Nicodemus Archleone bears Pride in a large swath. He has lived for over two thousand years working as a partner, as he sees it, to a Fallen Angel within his mind. He regrets nothing he has done in his time on Earth as evidenced when he looked upon the ArchangelUriel and his halo's guilt-inducing light and laughed. So caught up in his own brilliance and pride, he can see no flaws in himself. Hero Harry Dresden, likewise suffers from Pride, but his is about his own high expectations for himself. He holds strongly to the ideal "With Great Power Comes Great Responsibility" and any failure in that responsibility, any person he couldn't save or suffered collateral damage from Harry's choices (even if there had been no choice to give a better outcome) weighs on him heavily. He has a minor breakdown at one point over his continued "failings." And when Harry is just winged by the aforementioned angelic halo's light, he averts his eyes and feels guilt over every bad choice he made.
* ''{{Literature/Everworld}}'' has Senna Wales. Senna represents Lust, Envy and Pride. She desires to gain all the magic necessary to overthrow the gods, thus supplanting their positions. She also feels great resentment towards those who've had easy lives while she had to work for all she has.

[[folder:Live-Action TV]]
* Khan from ''Series/{{Star Trek|The Original Series}}'': Pride till his wife died on the planet that Kirk left them on, then transformed utterly to ''[[Film/StarTrekIITheWrathOfKhan Wrath!]]'' Befriends the heroes in the original "Space Seed" episode. Done in by his pride in the climax, leading directly to ''Film/StarTrekIITheWrathOfKhan'', much of which takes place in a dangerous yet visually arresting nebula. He and his henchmen have a kind of biker band look going for them in contrast to the heroes' clean-cut Starfleet uniforms. Khan may fit better as a TragicVillain, with Pride and Wrath as his tragic flaws that overcome his otherwise noble nature and eventually push him past the MoralEventHorizon, sealing his fate. Consider all the similarities between Kirk and Khan (such as their arrogance, loyalty to friends, and proctiveness for those who serve under them).
* ''Series/DoctorWho''
** TheMaster has been repeatedly described as the Doctor's equal and opposite. Pride and creeping madness are what defines him, and motivate him to seek to dominate the entire Universe. Originally conceived as a suave, WickedCultured manipulator to foil to the Doctor's more hands-on approach, recently he's changed into a more active, childish and visibly agressive character (again, to reflect the changes in The Doctor's character). This might be explained by the fact that he's going more and more insane (culminating in [[ComicBook/TheJoker Joker]]-level crazyness coupled with ''massive'' FoeYay). The two's similarity is [[LampshadeHanging lampshaded]] multiple times throughout the show, even by them.
** [[OmnicidalManiac Davros]] is the ''other'' notable archvillain The Doctor has (not counting the countless ''species'' that hate him). This man is ''made'' of Pride and insanity, even more so than the Master. He is ''repeatedly'' betrayed by his own creations, the Daleks because he cannot conceive of them judging him inferior to them, even though he himself programmed them to see any non-Dalek as inherently inferior and worthy only of destruction. To that is added his idea that destruction is the ''only'' expression of power: when asked whether or not he would wipe out all life in the Universe should he have that power, he declared that he would without hesitation, since in his mind, such an exercise of power would [[AGodAmI place him above the gods]]. In the 2005 revival, he planned to destroy TheMultiverse in its entirety, for that exact reason.
** [[EldritchAbomination The Great Intelligence]]'s sin is Wrath, for he wants nothing more than vengeance on the Doctor. Best showcased when he tried to enter the Doctor's timestream and undo all of the Doctor's victories, despite the fact that it would mean the destruction of the universe, as well as the death of the Great Intelligence. And as a bonus, ExpandedUniverse material identifies the Great Intelligence as an alias of [[spoiler: [[Franchise/CthulhuMythos Yog-Sothoth]].]]
* Major Zod in Season 9 of ''Series/{{Smallville}}'': Wrath and Pride. Has all the same powers as Clark, inverted: he gains his abilities under a red sun. His [[EvilBrit British]] accent marks him as very different from any member of the main cast, as does his fondness for military dress. He eventually gains the same powers as Clark, and at the same time, takes advantage of him while he is infected with Red Kryptonite, then blames him for the death of one of his men. It's all revealed in the finale, when his ego and rage get the better of him. His men abandon him, and he's defeated by Clark in a very brutal KnifeFight.
** [[BigBad Lex Luthor]], even more so: Pride, Wrath and Envy. He fully contrasts Clark by being not only a physically normal (if very skilled and intelligent) human but also exhibits traits that are Clark's complete antithesis.
* Mitsuzane Kureshima of ''Series/KamenRiderGaim''. [[spoiler:He [[FallenHero didn't start out]] as one, though, starting as a ally to the main hero, but when his darker self got more and more powerful, more uglier traits surfaced, and soon becomes a demonic caricature of a character he was introduced as, culminating into a [[TheQuisling Quisling]] to invading aliens from a world-eating forest.]]
* From ''Series/{{Dexter}}'', the BigBad of the first Season, Brian Moser. His sins are Greed and Envy. He desires a closer bond with his younger brother and desires to eliminate anyone who comes between them.
* [[MagnificentBastard Petyr "Littlefinger Baelish]] from ''{{Series/Game Of Thrones}}'' represents Envy and Wrath. Unlike his foil, Ned Stark, Peytr wasn't born into nobility or power and had to earn it. Not to mention being a twisted non-action [[TheSociopath sociopath]].
* ''Series/{{Supernatural}}'':
** [[Main/{{Satan}} Lucifer]], [[CaptainObvious obviously]], represents Pride, Ambition, and Envy, by wanting to bring upon the Biblical Apocalypse on humanity, out of jealously that his father, God, [[SpoiledBrat loves them more than Lucifer]]. [[TheGrimReaper Death]] even compares him to a "bratty child throwing a temper tantrum", which isn't all far from the truth. Narcissistic and hubristic, Lucifer is [[spoiler: the GreaterScopeVillain of the Winchester's lives, with the main misery in their lives all resulting from a decades-long plan to free him from the Cage and bring upon the [[TheEndOfTheWorldAsWeKnowIt Apocalypse.]]]]
** [[SmugSnake Crowley]] represents Pride and Greed, being a selfish and power-hungry opportunist who worked his way up Hell's hierarchy from a simple demon to Lilith's right-hand man to the King of the Crossroad and eventually becoming the King of Hell himself. He desires power and will do anything to get it, and will go to even [[EnemyMine further lengths]] to protect it from those who oppose him. He wants to be feared by every angel and demon, and is not kidding in the least sense if he says that he'll do anything to get what he wants. Best exemplified when [[spoiler: he started killing the people whom the Winchesters saved in order to stop them from closing the gates of Hell]].
** [[SmallNameBigEgo Metatron]] represents Pride and Wrath, as he is '''incredibly''' full of himself and self-centered as a result of having been the Scribe of God, and he desires revenge upon all of angelkind due to being forced out of Heaven, [[spoiler: leading to him causing the Fall [[TheBadGuyWins at the end of Season 8]] and killing over 1,000 angels.]] Throughout Season 9, his ego continuously increases while he still retains his [[FauxAffablyEvil affable demeanor,]] eventually going into full AGodAmI mode at the end of it and [[spoiler: killing Dean Winchester (but not permanently)]]. And eventually, it is his Pride that becomes his undoing, [[spoiler: with Castiel exposing his true intentions to all of Heaven.]]

[[folder:Tabletop Games]]
* Strahd Von Zarovich from ''TabletopGame/{{Ravenloft}}'' is a villain whose main vice is Lust, as he has continually pursued the various incarnations of Tatyana, [[ThePunishment even though he can never have her.]] He is also very visually distinct in all of his appearances, although he is often said to pose as his own servant. He is also sometimes depicted inviting the [=PCs=] to his Castle, such as in the computer game ''Strahd's Possession''. While he has never been killed, any battle in which the [=PCs=] face him is likely to be in Castle Ravenloft, a very dramatic place for a battle.

* ''Theatre/JuliusCaesar'': Caius Cassius. Envy, possibly Ambition. He is also described as having a [[LeanAndMean "lean and hungry look"]]. While pretending to be Caesar's friend, he conspires to assassinate him, and it is not entirely clear (as is often the case with Shakespeare motives), whether he truly believes the stories he feeds Brutus about how Caesar is attempting become dangerously powerful, or whether he is simply jealous of his position and wishes to take it. In any case, he manipulates Brutus and others into conspiring and killing Caesar. His plan backfires when Marc Antony rallies the people of Rome against them, and they are forced to fight in a war, in which Cassius eventually takes his own life after being defeated. (haven't read it in a while, please fill in the gaps)
* Iago from ''Theatre/{{Othello}}'' is a classic example of Envy and Pride. Though not visually distinct, he has lots of asides and soliloquies. Iago has a [[DownplayedTrope bit]] of a [[MemeticBadass reputation]] among critics. Some serious critics contend that Shakespeare wrote him to be a perfectly primal and archetypal villain, turning him into the embodiment of the ClassicVillain, explaining why he is so successful. Applying this characteristic to him makes him come off as a HumanoidAbomination during the play due to how amazingly, egregiously Villainous he is. Also, while he may have no real physical differences to the Good Guys, his speech patterns vary quite a lot; he is the only character in the play to speak both in normal prose (the sign of a common man) which he does in his guise as a humble soldier and loyal friend, and in iambic pentameter (the sign of greater intelligence, education and importance) which he does during his manipulations and soliloquies.
* Theatre/RichardIII, physically distinguished by his hunch back and limp. His opening soliloquy makes clear his Ambition arising from Envy of the healthy: "... to command, to check, to overbear such as are of better person than myself". A twisted body creates a twisted mind.

* ''Toys/{{Bionicle}}'': Makuta Teridax. Pride, Ambition and Envy. A shapeshifting master of shadows determined to seize the power and respect the Great Spirit Mata Nui had by embarking on a millennia-spanning plan involving putting him to sleep and taking control of his HumongousMecha body, and going after the whole universe from there. The deception is shown in the prequel chapters, where he impersonates a ruler and turns a city against its heroes in order to further his plot. At his core, as he once described himself and other characters brought up again in ShutUpHannibal moments, he is nothing, lacking true purpose after turning his back on his intended destiny of helping Mata Nui achieve his ultimate goal. [[spoiler: It is that rejected destiny that ends up killing him, severe head trauma from a falling chunk of the planet he was supposed to help re-assemble.]]

[[folder:Video Games]]
* ''VideoGame/DragonBallFighterz'': Android 21. Vice: Gluttony and wrath. An android made up from the cells of the strongest warriors throughout the universe, able to turn anyone she wants into a sweet treat, allowing her to feed on their power and add it to her own. She intentionally doesn't defeat the heroes when she has the chance to do so, because stronger fighters taste better to her. As such, she intentionally lets the heroes power up, to the point they end up stronger than she's capable of handling. When this inevitably backfires on her, she begins [[VillainousBreakdown losing her mind]], turning into little more than a raging madwoman who would turn everyone in the universe into candy just to sate her endless hunger. [[spoiler:In the end of all three of the game's story arcs, she's killed by the warriors she let get stronger. The last one sees her killed by her EnemyWithout, her good side, pulling a HeroicSacrifice.]]
* Ganondorf from ''Franchise/TheLegendOfZelda''. Vice: Ambition. He wants to gain the omnipotent power of the Triforce so he can TakeOverTheWorld. Comes complete with ObviouslyEvil appearance that includes, among other things, slightly greenish-tinted skin and a very dark color scheme on his outfit.
** In ''Wind Waker'' the heroes Link and Tetra/Zelda are large headed children with large eyes while Ganondorf is a towering old man, easily taller than both heroes combined, with a large nose and beard. Curiously, [[spoiler: his good counterpart, the King of Hyrule shares a lot of his physical features, distinguishing both of them as relics of the old world.]]
* Bowser of ''Franchise/SuperMarioBros'' represents Ambition, Lust, Pride and Wrath. He constantly attempts to take over the world and remake it in his image. Also, he always takes the opportunity to kidnap Princess Peach, even when doing so is [[DamselOutOfDistress detrimental to his plans.]] His enemy, Mario, is a NiceGuy who loves helping people, while Bowser is ultimately selfish and seeks control over others. Even when things are going his way, Bowser is always in a sour mood, and when his anger increases, his boss fights become more difficult and intense. He is always beaten because he fails to consider how dangerous Mario and his friends are.
** Dimentio in ''VideoGame/SuperPaperMario''. Ambition. A harlequin-like villain who wants to remake the world in his image. While deceiving his ambiguously villainous superiors into thinking he's on their side, he essentially deceives the player into thinking he's going to turn out to be on the hero's side the whole time. Turns out that, while his superiors want to destroy the universe completely, Dimentio wanted to remake it into something better (IE, his). After usurping his boss' power, he is defeated after a Final Battle in a nightmarish room covered with his trademark harlequin smile.
* Ghetsis from ''VideoGame/PokemonBlackAndWhite''. Pride and Ambition. He's a robe-wearing middle-aged man who made a plan to TakeOverTheWorld by raising his son [[HeroAntagonist N]] to hate other humans and convince him to seperate humans from Pokémon by using the power of one of the legendary dragons that N and his team revives, while Ghetsis acted as TheDragon to him. He then wanted to take advantage of a weak Pokemon-free society by using Pokemon's destructive forces that would be exclusive to him. [[spoiler:When N and his dragon were defeated by the protagonist, Ghetsis reveals his true intentions and fights the hero, only to lose to him/her. This lead to his HumiliationConga via losing all of the support he had save the Shadow Triad and having the plan he took years to make become completely destroyed.]]
* ''VideoGame/AdventureQuestWorlds''
** Chaos Shogun Kitsune. Pride and Wrath. He sided with Chaos in an attempt to restore Yokai Island to its former secluded sanctuary by using the Hanzamune Dragon Koi Blade to release the O-dokuro from the rift of time because he was angry with Emperor Daisho extending Yokai Isle's hospitality to the rest of Lore. His anger eventually got the best of him when the hero opened up a portal leading him right back to the Yokai world.
** Chaos Lord Tibicenas. Pride. He tried to become as powerful as the Efreet by playing with Chaos magic, for which he was punished by being banished from the Djinn world and made to spend years as an outcast. He used Zahart as his master until Zhoom destroyed his ring so that he could return for revenge against the Efreet. His pride became his own undoing when the Efreet granted the hero's wish to have him strip him of his powers.
* [[spoiler:Magolor]] from ''VideoGame/KirbysReturnToDreamland''. Envy and Ambition. [[spoiler:Being the MagnificentBastard he is, he acted as a friend to Kirby, King Dedede, Meta Knight and Bandanna Dee in order to manipulate and trick them into defeating Landia for him so he could steal the Master Crown from it and become an EvilOverlord. He eventually got what he deserved for betraying them when Kirby and co. teamed up with the four Landias that Landia was made up of and defeated him in a two-phase final boss battle.]]
* Sarevok from ''VideoGame/BaldursGate''. Ambition, wrath; attempts to [[spoiler: [[AGodAmI ascend to godhood]] as the new Lord of Murder through a war of sacrifice]]. Starts off the hero's journey by killing their foster father and sending others to hunt for the hero. Appears as an enormous BlackKnight (or as close as you can be without the armour being actually black) with glowing eyes, and speaks in a very deep, powerful voice. Doesn't befriend the hero, but deceives everyone else, both the good guys and the bad guys. (In spite of appearing as an antagonist from the first, he even has a go at fooling the hero in disguise at one point.) Comes extremely close to being able to declare the war he seeks right before being thwarted. The dramatic FinalBattle takes place in an ominous underground temple of Bhaal, and the ending cinematic shows the moments right after Sarevok's death as his body disperses into golden dust and [[spoiler: his essence rejoins that of his father the dead god]]. Is physically stronger than the hero, but [[spoiler: embraces and becomes a puppet to the essence of Bhaal within him, whereas the hero, whether good or bad according to the KarmaMeter, truly conquers its influence.]]
* Malefor from ''VideoGame/TheLegendOfSpyro''. Ambition, Gluttony, and Pride. He's a power-hungry purple dragon who delights in breaking dragon eggs [[ForTheEvulz just for the reason of believing it's]] BecauseDestinySaysSo. His ambition is to "purify" the whole world by destroying and remaking it. Interestingly, he gets done in by his own disbelief in ThePowerOfFriendship when he is defeated by Spyro and Cynder, just before being sealed away again, this time for good.
* Iris Sepperin from ''VideoGame/RosenkreuzStilette''. Represents Ambition as well as Pride, Lust, Envy, and Greed, with the added fun of CuteAndPsycho. [[spoiler:She got bored with the world the way it was until she learned what she was capable of and that she was a reincarnation of Rosenkreuz himself, and decided to pit RKS against the Empire for fun - that while also deciding to use her powers to [[AGodAmI become a god herself]]. She also serves as the counterpart to Spiritia Rosenberg's IncorruptiblePurePureness. Like all villains, Iris undervalues love and ThePowerOfFriendship, which, while she didn't die, led to her [[DidYouJustPunchOutCthulhu being punched out by Tia (and Grolla)]].]]
* Handsome Jack of ''VideoGame/{{Borderlands 2}}'', representing Pride and Greed mainly, with a nice heaping of Wrath near the end of the game, is probably one of the most iconic examples here. The trillionaire CEO of the Hyperion Corporation and a ruthless, narcissistic and sociopathic fascist dictator with [[Literature/NineteenEightyFour Orwellian]] goals and policies, he is more than willing do anything to gain power and control over the desert planet of Pandora, whether it be a bloody 3-year war, [[spoiler: slaughtering millions of people with an alien Kaiju]], [[ManipulativeBastard manipulating]] the system to get what he wants, shooting [[WouldHurtAChild children]], or even [[spoiler: using his own daughter as a means to power an ancient alien artifact]]. In a SpaceWestern powered on ComedicSociopathy and loot, Jack stands out as a real monster amongst the [[AffablyEvil other villains.]]
** You also [[spoiler: fight him and the Warrior]] in a BattleAmongstTheFlames, and, [[spoiler: as the game allows you to kill him any way you wish]], can [[spoiler: use the weapons of his own company against him.]]
* Otto Destruct in ''VideoGame/RatchetAndClankSizeMatters'' qualifies for this trope. His [[spoiler: apparent]] motivation is for the technomites to be recognized thanks to the titular duo continuously foiling their plots in the original trilogy, which makes his sins Envy and Pride. His [[{{TheDragon}} dragon]], [[spoiler: Luna]], is an even better example: "she" manages to befriend the duo before capturing them to clone Ratchet.
* Dr. Robotnik/Eggman from ''Franchise/SonicTheHedgehog'' represents Ambition, Pride and occasionally Wrath as he constantly attempts to take over the world and remake it in his image. He sticks out from the rest of the cast by being one of the few human characters in the series and wearing red and black. The main protagonist Sonic is also egotistical but is also caring about his friends, while the doctor is ultimately selfish and seeks control over others, going as far as turning animals into robotic minions. His schemes tend to involve either creating a powerful robot to counter Sonic, or capturing an ancient monster to take over the world. Both are thwarted by him underestimating Sonic and his companions or by [[EvilIsNotAToy betrayal by the forces he thought he had perfect control]].
* Hazama/Terumi of ''VideoGame/{{Blazblue}}''. Represents Ambition, Pride and Wrath, [[PoliticallyIncorrectVillain with some child-hate, misogyny and casual racism thrown in for flavour]]. [[DarkIsEvil Dresses in black]]. Has the snake as his AnimalMotif. Deceptive trickster and MagnificentBastard to a tee. Or if you just squint it... [[Analysis/BlazBlue he can represent the whole 7 Deadly Sins himself]].
* General Wilhelm "Deathshead" Strasse from the ''VideoGame/{{Wolfenstein}}'' franchise, especially ''[[VideoGame/WolfensteinTheNewOrder The New Order]]'', represents a nice combo of Pride and Ambition, with an emphasis on the former. Labeled as "The most dangerous man in the Third Reich", Deathshead has been [[TheHero B.J. Blazkowicz's]] [[ArchEnemy arch foe]] since ''VideoGame/ReturnToCastleWolfenstein'' and his reputation shows, from his diabolical experiments to his cheerfully creepy demeanor. His appearance and age serve as a pretty sharp contrast B.J.'s: Where as Blazkowicz is fairly youthful, muscular and [[{{Irony}} featuring several Aryan features such as blonde hair and blue eyes]], Deathshead is old, horribly scarred and frail. Their final confrontation at the end of ''New Order'' takes place [[spoiler:at Deathshead's castle, during a massive thunder storm, in which the man himself pilots a MiniMecha to confront B.J. once and for all.]]
* Exdeath of ''VideoGame/FinalFantasyV''. Represents ambition and pride (again). Dresses as a TinTyrant compared to a largely unarmored cast. Succeeds in his goal of [[spoiler:destroying the crystals to merge the worlds]] before the heroes figure it out. And of course, ultimately undone by his ambition [[spoiler: as he himself is devoured by the Void.]]
* Comes up in ''VideoGame/{{Fallout}}'':
** In ''VideoGame/FalloutNewVegas'', [[BigBad Caesar]] represents Pride and Ambition. Caesar wishes to recreate the glories of old Rome, building a vast pan-American empire and subsuming all the peoples of the wastes within this new pseudo-Roman identity through conquest and treachery. By contrast, a Good-aligned Courier supporting the NCR or an independent Vegas does the same by instead [[GondorCallsForAid encouraging the different peoples of the Mojave wastes to work together]] while letting them keep their unique cultural identities.
** Again, in ''VideoGame/{{Fallout 4}}'', a Minutemen-aligned Sole Survivor is this to Father of the Institute. The Institute sows distrust and fear through the Commonwealth by ruling over the region in secret, like the Illuminati. The Minutemen, by contrast, build open partnerships between communities based on mutual support and trust. For all of Father's talk of how the Institute's technological wonders are the only hope for humanity, their words are empty - it's [[WeHelpTheHelpless the Minutemen]] who truly give the people of the Commonwealth hope.
* Dr. Wily in the ''Franchise/MegaMan'' franchise represents Pride, Wrath, Envy, and Ambition. He was an equal to Dr. Light, but grew jealous over how Light's work was given attention while Wily's own projects weren't given a second thought. Wily makes several deadly robot masters to TakeOverTheWorld, to get revenge on Dr. Light, and to prove to him that he is the superior scientist. In terms of character comparison, Dr. Light is a kindhearted scientist that makes robots to help humanity and is properly groomed while Dr. Wily makes robots to enslave people with and his hairstyle makes him look like he was plucked out of a line up of a MadScientist.
* Risky Boots in the ''VideoGame/{{Shantae}}'' series is a pirate that employs greed and wrath. Risky always steals what she wants, whether from ruins or from other people, and she won't let anyone get in her way if she is after a particular item. Many of Risky's plans involve manipulating and tricking Shantae as well. After being defeated by Shantae in the first, Risky declares revenge on her and aims to take over the world at the same time. Even after the events of ''Pirate's Curse'' where Risky should have learned her lesson after [[EnemyMine teaming up with Shantae]], she decides to stick with being an evil pirate because she can't see herself being the good guy like Shantae is. Shantae has dark skin, purple hair, and red clothes while Risky has purple hair, purple clothing, a purple/red combo for her accessories, yellow eyes with red pupils, and ''purple'' skin. The in game sprite of Risky has her clothes colored in black and red while her eyes are black with red pupils.

[[folder:Visual Novels]]
* Kotomine Kirei from ''VisualNovel/FateStayNight''. He personifies... well, everything evil, but Ambition and Wrath mainly. He's one of the most [[LargeAndInCharge physically imposing]] characters in the entire cast, has a [[EvilSoundsDeep deep voice]] provided by Creator/JojiNakata, and he pretends to be allied with the heroes until he does something utterly evil ([[spoiler: kidnapping Ilya and showing off his basement full of peeled orphans]] in Fate and [[spoiler:trying to force the birth of [[EldritchAbomination Angra Mainyu]]]] in Heaven's Feel) to break the illusion. In Heaven's Feel Kotomine's parallels to Shirou become quite obvious with the classic climactic conclusion being resolved by Kotomine's lack of purpose outside the emptiness that is at both Shirou and his own core. Shirou's nature lies in defining himself through others, which is the same as Kotomine. The reason it is a virtue for Shirou and a vice for Kotomine is that Shirou's self definition lies in aiding others while Kotomine's is in harming them. Lastly, in each of the routes he suffers a karmic and ironic death as a result of his past actions, which in two out of three routes happens when he confronts Shirou in a climactic final battle (See his page on Characters/FateStayNightHumans for details).
* ''Franchise/AceAttorney'''s antagonists tend to be prideful people who contrast with the main characters.
** Manfred von Karma represents Pride. He murdered a man who dared stain his perfect win record (which ruined his reputation as the best of the best), but adopted said man's son and essentially blackmailed him by making him believe he was responsible for the murder. [[VisualNovel/PhoenixWrightAceAttorney the first game]] is about Phoenix taking him down to save Miles, exposing von Karma's blackmail over him, and the latter's character development is partially about growing past von Karma's wrong teachings and pursuing the truth instead.
** Morgan Fey of the second and third games represents Envy. Beneath the firm and strict aunt facade she puts up towards Maya and the rest of Kurain Village, she was jealous of her younger sister's superior power, which caused her to lose the position of Master and head the branch family. She manipulates her eight-year-old daughter (among others) to help her [[EvilAunt get rid of Maya so her descendants can be the head family instead]]. She's even dressed the part; Fey acolytes tend to wear pink or purple, Morgan is wearing [[RedAndBlackAndEvilAllOver black and red]].
** Dahlia Hawthorne of the third game represents Wrath, a BitchInSheepsClothing who deals with people getting in the way of her plots via attempting to murder everyone involved. She even conspires with Morgan to kick off the GrandFinale of the original trilogy. She also dabbles a bit in Pride, as she doesn't care about anyone except herself.
** [[spoiler: Kristoph Gavin]] of the fourth game is Pride again, as he sets off an elaborate plan to get Phoenix disbarred (and succeeds!) all because he got chosen as someone's defense attorney over him.


[[folder:Web Animation]]
* Nazo from the ''Franchise/SonicTheHedgehog'' fan animation ''WebAnimation/NazoUnleashed''. Is Pride through-and-through. He's an embodiment of [[MadeOfEvil evil]] Chaos Energy who desires to destroy the entire world and the Master Emerald so that he can be the most powerful entity in the universe. He accesses the power of the Chaos Emeralds in a similar way to Sonic and Shadow and eventually he becomes Hyper by using the Super Emeralds just like Sonic and Shadow. He is defeated [[spoiler:because Sonic and Shadow are fighting for their friends and they all give their fusion Shadic the rings needed to destroy him, and Hyper Knuckles and Super Tails, both friends of Sonic, assist them.]]


[[folder:Web Comics]]
* Xykon of ''Webcomic/TheOrderOfTheStick'', mainly embodying Greed/Ambition with a Prideful streak. Visually distinct by virtue of being undead, complete with white-on-black speech bubbles. He's Roy's opposite in many ways: ruthless and sadistic (in a pretty ChaoticEvil way, though its not explicitly stated) versus LawfulGood, ObfuscatingStupidity versus cerebral leadership, lots of one-liners versus Roy's StraightMan. Any deception on his part has yet to be revealed, but given his character and [[GambitPileup the nature of the plot so far]] it would not exactly be a surprise. That said, despite not having the attention span for much real scheming, he's pretty decent at manipulating people when he can be bothered (see the climax of StartOfDarkness).
** He even plays into his Sorcerer class in a dark mirror of Roy as the Fighter. Not only are they a full caster vs the epitome of a completely martial class, but where Xykon embraces the stereotype of Sorcerers as brute force magic users, Roy actively ''defies'' the stereotype of Fighters as DumbMuscle. That said, both of them have a sore-spot when it comes to other people looking ''down'' on their class choice based on those stereotypes (Roy insists Fighers are/can be ''more'' than that, while Xykon likes to demonstrate just how effective magical brute force can be).

[[folder:Western Animation]]
* Discord from ''WesternAnimation/MyLittlePonyFriendshipIsMagic''. Pride, with occasional moments of Wrath. Discord is an evil spirit of chaos and disharmony who takes the form of a MixAndMatchCritter that has [[ForTheEvulz a very sadistic sense of humor]] and plans on ruling Equestria while turning it into a WorldOfChaos with the population as his play-things. After he steals the Elements of Harmony, the only things that can defeat him, he lures the main characters into a maze by tricking them into thinking that that's where the elements are, where he uses a HatePlague on each of the heroes, with the exception of [[TheHero Twilight Sparkle]], by using each of their character flaws so that they can't use the Elements of Harmony anymore once they find them. [[spoiler:Just when Twilight Sparkle was crossing the DespairEventHorizon after a failed attempt to defeat Discord, she receives all of the letters she wrote on ThePowerOfFriendship in the first season which reminded her how much her friends mean to her and taught her that [[EarnYourHappyEnding she must continue to fight for them]]. When Twilight Sparkle helped the others recover from their control of Discord, Discord was too prideful to consider them threats anymore until the heroes successfully used the Elements of Harmony which led to his defeat.]]
** And before Discord, there was Nightmare Moon, the Mr. Hyde like alter-ego of night goddess, Princess Luna. Consumed with Envy and Wrath over people enjoying the day but sleeping during her beautiful night, she went OmnicidalManiac mode on Equestria, attempting to plunge it into TheNightThatNeverEnds.
** And now we add Queen Chrysalis to our MLP rogues gallery. Like Discord, she favours [[{{Pride}} the original sin]] with generous helpings of Ambition and Lust. A shapeshifting alien queen/succubus, she's determined to rule Equestria and make its inhabitants cattle to her race, the Changelings.
** [[SatanicArchetype Tirek]] can be added to the list, as well. Greed and Wrath. Tirek sees all magic as his to take, claiming that it should have been his long ago. Also, he still holds a serious grudge against his brother for betraying him to the princesses and trying to stop his conquest of Equestria.
* Megatron from ''WesternAnimation/TransformersPrime''. Ambition, Envy, Wrath and {{Pride}}. Megatron contrasts with his ArchEnemy Optimus Prime in two key ways. First, his grey design is curved and angular with large shoulder spikes compared with the more colorful and smooth Optimus and other Cybertronians. Second and more importantly, in his backstory, Megatron and Optimus used to be partners in action, as Megatron sought at first to change how the Elders of Cybertron treated other Transformers. Their key split was that while Megatron sought to be named the next Prime and overthrow the guard with force, Optimus asked that the guard reform and was thus recognized as true prime material despite not asking for it. Overcome with Wrath, Megatron destroyed Cyberton searching for the Matrix of Leadership before bringing his war to Earth afterwards. While he was first thought to be destroyed by his inability to allow his legion of the undead to be destroyed in the FiveEpisodePilot, he came back and [[spoiler:his ultimate demise was at the hand of Bumblebee. Reported to be the weakest of the Autobots going into the series, he's struck down with the star saber, which he copied and sought to use to become a god. Killed by beings he thought weaker than himself and beaten because he failed to see the other Autobots outside Optimus as a threat.]]
* Firelord Ozai from ''WesternAnimation/AvatarTheLastAirbender'': Pride and Ambition. Gleefully contributed to the project of his father and grandfather to TakeOverTheWorld, switching in the finale to OmnicidalManiac and AGodAmI to further eliminate all hope in the heart of those who resist him. Through he doesn't face TheHero Aang directly until the finale, he's the main reason why the {{Deuteragonist}} Zuko stays so messed up for most of the series. As a SocialDarwinist EvilOverlord who choosed KickTheDog as a hobby, he's the direct opposite of the BadassPacifist WarriorMonk Aang, which shows in their final confrontation, [[spoiler: where [[EvilCannotComprehendGood even in defeat, he doesn't understand]] Aang [[ThouShaltNotKill sparing his life]]. ]]
** Ozai's daughter, Azula is motivated by Pride and Ambition as well as a generous helping of psychotic madness.
** Let's not forget Zhao, also displaying copious amounts of Pride and Ambition which ultimately cause his downfall. His short temper and scorn toward Zuko add Wrath and Envy and as a middle-aged man with striking sideburns, he is definitely visually distinctive from his opponents, all in their teens.
* ''WesternAnimation/TheLegendofKorra'': There are a few among the main and recurring villains.
** [[EvilUncle Unalaq]]: Ambition, Pride and Envy.
** [[MagnificentBastard Varrick]]: Ambition and Greed
** [[KnightTemplar Kuvira]]: Ambition, Pride and Wrath
* ''WesternAnimation/{{Reboot}}'': Played Straight with [[LawfulEvil Megabyte]] and [[ChaoticEvil Hexidecimal]]. Megabyte embodies Greed, Pride, Envy and Ambition, appears [[Franchise/StarTrek borg-like]], often initiates plots and comes dangerously close to succeeding fairly often. Hexidecimal likewise embodies Sloth, Wrath and Lust (with a few shades of Pride) and appears like a [[WhiteMaskOfDoom very]] [[NightmareFace creepy]] [[VillainousHarlequin harlequin]]. ([[spoiler: And later she subverts this entirely when she pulls a HeelFaceTurn.]]) Completely averted with [[LightIsNotGood Daemon]], who could easily pass for a Sprite, [[StraightEdgeEvil has no particular vices]], [[AffablyEvil is rarely outright hostile]], and [[spoiler: [[MyDeathIsJustTheBeginning dies fulfilling her plans]] [[TheUnfought rather than falling in battle]]]].
* ''WesternAnimation/{{Steven Universe}}'' has the diamond authority. Yellow Diamond: Ambition, Pride and Wrath. She contrasts the main cast by being [[UncannyValley more humanoid]] in design. Unlike the other gems, she has zero regard for life and sees the earth as only a focus of her anger.
* ''WesternAnimation/GravityFalls'': Bill Cipher is Pride with hints of Wrath. Bill constantly flaunts his powers and sells himself as ''the'' most powerful thing in existence (for good reason). Though he loses his shit ''quick'' when things don't go his way.