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Anime and Manga
- In the baseball drama Taisho Baseball Girls, the girls middle school baseball team loses by a single point to their nationals-contending boys team rivals when the protagonist is off by a few millimeters in her last second slide to home base. This is still considered to be a good ending as the girls have earned the respect of their rivals, and more importantly have proven to themselves that being girls does not mean that they can't achieve anything they put their minds to.
- Pokémon: Save for the Orange Islands Filler Arc, in the nearly thriteen years that the show has been on the air, Ash Ketchum successfully battles almost all the way to the championship, only for Always Someone Better, or, in the case of the Sinnoh League, straight up Diabolus ex Machina, to rear its head. However, these defeats only temporarily discourage Ash, and instead are used to encourage him to keep going and train harder.
- Tiger Mask has it happen multiple times, usually to the title character. Most notably, the last match of the manga version, where he fought Dory Funk Jr. for the NWA World Heavyweight Championship and, after a hard fought match, won by disqualification when Funk punched the referee instead of submitting, thus missing the championship even after decisively winning, with everyone recognizing that Tiger Mask was the true champion.
- In Yu-Gi-Oh! 5D's, Team Taiyo uses a deck full of weak Normal Monster Cards with some protection, focusing on summoning the Awesome, but Impractical Com Mon Zushin, the Sleeping Giant. While initially The Scrappy to the audience, once they found out that Team Taiyo is going to summon the monster that has never been summoned in history before, they start to cheer up for the team. While Team Taiyo does summon the almost invincible monster Zushin and almost win the duel, Team 5D's manages to destroy Zushin regardless and win the duel. Despite their loss, their new fans cheer them up for their amazing duel, and the team fulfills their dream of proving of their own worth as a team.
- Best of the Best. It's the last match of the U.S./South Korea karate tournament and the South Koreans are ahead by a few points. The South Korean fighter is badly hurt but still standing, and could be killed if the American fighter hits him at full power. He's also the guy who accidentally killed the American fighter's brother years ago during a match. The American decides not to attack the South Korean, allowing time to expire and the U.S. to lose the tournament. The Americans are dismayed by the loss but believe their colleague did the right thing. The South Korean team, recognizing the honor and mercy shown by their opponent, give their gold medals to the American fighters because they feel the Americans truly won.
- In Comrades of Summer, the newly minted Soviet Olympic baseball team (only one of whom ever played baseball before being drafted for the team, which itself had only been training for all of about eight months) play an exhibition game against the New York Yankees before their appearance at the summer Olympics. They lose by two points. The Russians are downhearted at the loss, until one of the American sportscasters point out that they held the World Champion New York Yankees to only a two point lead despite being inexperienced amateur players.
- In the film Coach Carter, even though the protagonists lose the championship, they return home to a gymnasium full of all their friends and family cheering for them. The epilogue makes it clear that every one of them was able to graduate and go to college due to the titular coach inspiring them not to give up. It helps that their coach was Samuel L. Jackson.
- It is even foreshadowed earlier in the movie that actually winning the final isn't important when Carter asks his team who won the previous years and none of them can remember.
- The original The Bad News Bears. They lose the big game but still feel like they won.
- In Whip It, they lose the final match but the protagonist has won the respect and approval of her parents and peers.
- Rocky and Rocky Balboa both have this as the point, with Based on a True Story on the first film to boot.
- In Mr. 3000, the main character never actually reaches 3000 base hits, giving up his last opportunity in a sacrifice bunt because it's better for the team if he bunts. He is still in a good life position afterward, and helped his team to learn some things and win their last game.
- School of Rock: The School loses at the Battle of the Bands, but everyone loves them, and they get a nice future in the closing credits.
- The movie Cool Runnings, loosely based off the first Olympic attempt by the Jamaica bobsled team. They lose, but prove that they're capable of competing in the Winter Olympics.
- In Rollbounce, the protagonist, in a roller-skating competition, attempts a complicated move he's been practicing for weeks — and falls flat on his butt. The Jerk Jock competitor gives him a thumbs up for even trying it.
- At the end of Cars, Lightning McQueen gives up the chance to win the big Piston Cup race so he can help The King finish his last race, but is still revered by everyone due to helping the King finish the race. On the other hand, Chick, who deliberately injured The King in the first place and only won because Lightning stopped in front of the finish line, not only loses the sponsorship of Dinoco, but the respect of most everyone.
- In Run, Fat Boy, Run!, Dennis manages to come dead last in the London Marathon after getting a Twisted Ankle very early in. Despite this, he limps the final hundred yards to a cheering crowd.
- Similar to Rocky, Real Steel has this. Atom loses to Zeus by points, but the final rounds is all about little Atom totally dominating the huge champion robot. The owners of Zeus proclaim that Zeus is the winner, as expected, but the crowd is all for Atom, and Atom is celebrated as "the People's Champion".
- The baseball episode of Star Trek: Deep Space Nine. The Niners lose, significantly, but in the process Sisko is reminded that baseball is meant to be fun, and he shouldn't let his rivalry with the other captain interfere with that, and Rom gets to be a hero.
- Glee: The McKinley High glee club lose at Regionals at the end of season one, but have a great time and get to continue glee club for another year.
They lose Nationals at the end of season two as well. Though it might be more of a case of them deserving what they got since they were more than capable of doing better, but were extremely poorly prepared and how their leads seem to care more about their tumultuous romance than the team's well-being.
- At the end of Punch-Out!!, after losing three times in Mac's Last Stand.
Doc Louis: Listen, son! You've had a great career! I'm proud of you, son! You're still the champion in my book!
- Subverted in the episode of The Simpsons, titled "the Joy of Sect". A local sports team returning to Springfield is quite upbeat in spite of losing the big game and sees a big crowd awaiting them. However, the crowd is not there to give them a hero's welcome.
Team member exiting plane: Hey, look! There's a big crowd to welcome us back even though we lost.Moe: Hey, I'll give you something to cry about, you loser! You can't catch a football? Let's see if you can catch a rock!Moe throws a rock which hits a player in the face. Others start to throw things too. The team players retreat back onto the plane. A riot ensues, during which the airplane gets flipped upside down.
- Also subverted in the episode of Family Guy where Brian goes back to college where he originally dropped out to graduate. He comes home proudly declaring that he failed his final exam but he didn't cheat. The Griffins glumly tell him that he should've cheated.
- Averted BIG TIME in A Boy Named Charlie Brown - Charlie Brown is devastated over his loss in the spelling bee. He gets absolutely no hero's welcome or even consolation for his efforts.