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Sometimes, newspapers, especially of the British variety, like to take up a cause and devote a lot of their coverage to it.

This will result in leaders, frequent special reports and often Front Page Comment.

Examples:
  • Many from The Sun
  • The Daily Mail on plastic bags.
  • The Independent on Sunday campaigned for cannabis legalisation. In addition, many of the covers of the Independent since going tabloid function as miniature campaign pieces.


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