%% There's a separation between examples involving "blackmail" and examples involving other ugly words. Be careful to stick your new example in the appropriate half of the page...

[[quoteright:278:[[Webcomic/{{Goats}} http://static.tvtropes.org/pmwiki/pub/images/346b422e943b2127b2a9b01711ccbf21.png]]]]
[[caption-width-right:278:Getting postmodern with the trope?]]

->''"[[TropeNamer Blackmail is such an ugly word.]] I prefer 'extortion'. [[XMakesAnythingCool The 'X' makes it sound cool.]]"''
-->--'''Bender Bending Rodriguez''', ''WesternAnimation/{{Futurama}}''

%% One quote is sufficient. Additional entries go on the quotes tab. %%

This trope dates back to movies in the 1930s (and possibly earlier). A character discovers that she is the target of {{blackmail}} and confronts the blackmailer who, while not denying their actions, would rather call it something prettier like a "comprehensive insurance policy". The line is virtually stock dialogue now; as a trope it is at the very least [[DiscreditedTrope discredited]], since it's only used for laughs (or period flavor) these days.

Variations on the theme sometimes appear for other "ugly" words in various situations where the perpetrator can't or won't deny the substance of the accusation but insists on softening it with a euphemism.

Many times the character will claim something is extortion instead of blackmail or visa versa. According to free advice.com extortion happens when an someone gets money, property, or services through coercion, ex: threat of violence, destruction of property, improper government action or withholding testimony. Blackmail is when a person threatens to reveal information about a victim or his family members that is potentially embarrassing, socially damaging, or incriminating unless a demand for money, property, or services is met. Even if the information is true or actually incriminating, a person can still be charged with blackmail if he or she threatens to reveal it unless the victim meets his or her demand.

A subtrope of NoExceptYes and InsistentTerminology.



[[folder:Anime & Manga]]
* In ''LightNovel/MayoChiki'', Kanade threatens [[FateWorseThanDeath to do things]] to Jiro if he ever leaks out the secret that her butler Subaru is [[SweetPollyOliver actually a girl.]] She then also promises to cure him of his gynophobia (fear of women, thanks to his sister and mother doing "wrestling training", or rather beating him up, every day), although she largely just does it because she finds [[ItAmusedMe teasing him funny.]]
** In episode 5, Jiro is forced to pretend to be Usami's boyfriend during the school festival, or she'll leak a photo she took of him and Subaru dressed up as a regular girl out. Naturally, this occurs just after he promised to take Subaru, [[ClingyJealousGirl who's not happy]] with the sudden change of plans.
* Subverted in an episode of ''Anime/MazingerZ''. TheDragon Baron Ashura hijacked a plane and threatened TheProfessor Yumi with killing all passengers if he didn't hand over the plans for the Mazinger's MidSeasonUpgrade. Yumi protested that was theft and blackmail. Ashura languidly replied: "OF COURSE it is. What else did you expect from me?"
* In ''{{Manga/Working}}'', Hiroomi Souma is a master of this trope. When he learns about a character and their secrets, he will talk to them and start casually mentioning said secret(s). Which then causes them to immediately do his work for them so as to not have him reveal their secret. Of course, it doesn't always work, and some characters are immune to this, such as Jun Souta.

[[folder:Card Games]]
* Inverted in the Z-Man Productions card game ''Bell-Bottomed Badasses on the Mean Streets of Funk''. "Extortion is such an ugly word. Me & the brothas prefer ''black''mail"

[[folder:Comic Books]]
* ''S.W.O.R.D'': Abigail Brand lets Gyrich know that his attempted coup of her organisation nearly led to Earth's destruction, she has all the evidence needed to prove it, and the only way she'll keep it to herself is if he quits and tells the higher-ups that she has no need of a co-command.
-->'''Gyrich:''' This is blackmail.\\
'''Brand:''' I prefer "squeezing your unexplored hairy planetoids in a vise".
* In one early ''ComicStrip/{{Dilbert}}'' storyline, an abusive [[SmellySkunk skunk]] shows up at Dilbert's doorstep.
-->'''Skunk:''' Don't worry. Skunks only spray musk when scared.\\
'''Dilbert:''' Then why is your tail twitching?\\
'''Skunk:''' I'm scared you won't fix me a big bowl of strawberry ice cream.\\
'''Dilbert:''' This is blackmail!\\
'''Skunk:''' No it's not. I'm just easily frightened...Now I'm scared you won't sing the entire score from ''{{Cats}}'' while I eat.
* Subverted in ''ComicBook/OmahaTheCatDancer'' when Joanne has incriminating info on some bad guys, but she will not specify what she wants for it right now. The potential recipient refuses to accept the info blind, but is persuaded otherwise when Joanne tells him that the info would be damaging to his interest as well. When the man growls this is blackmail, Joanne remarks, "It's all blackmail, I'm just choosing sides."

[[folder:Fan Works]]
* The ''WesternAnimation/FamilyGuy'' fanfic ''[[http://www.fanfiction.net/s/6529138/Wipe_The_Slate_Clean Wipe The Slate Clean]]'' has this mild subversion on the trope, between Brian and Stewie when Stewie plans to blackmail Brian:
-->'''Brian:''' So... it's blackmail, is it?\\
'''Stewie:''' Blackmail ''is'' such an ugly word. How about the word "extortion"?\\
'''Brian:''' Extortion's a good word.\\
'''Stewie:''' But unfortunately completely inaccurate. Extortion is when I just... ''beat you until you give me what I want!''\\
''(Stewie pulls out a baseball bat and starts whacking Brian on the back and shins)''\\
'''Brian:''' Damn! Ow! Stop that! Okay, okay, blackmail it is!
** It is also a shout-out to every show that ever said blackmail was interchangeable with extortion - and by this page you can see there are quite the number of them.
* ''Fanfic/{{HERZ}}'': Subverted. The Chinese Government tried to build its own Eva in a top secret facility. The monster went out of control, obliterated the facility and started to rampage through China. A Chinese commanding officer pleaded Misato dispatching her Evas. She retorted she would deploy them… in exchange for information on where the other Evas were being built. When the officer complained about it being blackmail, her reaction was "So what?"
-->'''Commander Hai''':''"This is an emergency. Many lives are at stake. Your charter allows for action now."''\\
'''Commander Hai''':''"What is your price?"''\\
'''Misato''':''"Information. On where the other Evas are being built. All of them."''\\
'''Commander Hai''':''"You can't expect us to know all that. And what makes you think.."''\\
'''Misato''':''"..that you would know? [...] That thing was built in Lop Nor. Using technology from SEELE and Chinese military resources. I'm sure this will be an interesting revelation before the UN Organs and the world media..."''\\
'''Commander Hai''':''"That's blackmail!"''\\
'''Misato''':''"I'm also perfectly happy to let this thing continue its grand tour through your heartland and population centres. I don't have to do anything until the UN to get its paperwork done or until it reaches Japan itself..."''
* From [[http://www.fanfiction.net/s/7831829/1/bLooming_b_bDarkness_b Looming Darkness]] we have [[BigBad Dark]] [[EvilTwin Link]] quoting this almost word for word in chapter 9.
* In ''[[http://www.fimfiction.net/story/102008/an-unepic-pony-war-in-the-nondistant-future An Unepic Pony War In The Nondistant Future]]'', to keep Shining from taking sides in her little war with Cadance, Twilight writes him a letter threatening him with [[EmbarrassingOldPhoto humiliating pictures]] (though they would be equally humiliating to her) and ends it with:
-->Postscript: Brother, blackmail is such an ugly word

[[folder:Films -- Live-Action]]
* Played straight in ''Film/TheBadAndTheBeautiful''.
* ''Film/DialMForMurder''
-->'''Tony:''' I was hoping sooner or later I might catch you at something and be able to...\\
'''Lesgate:''' Blackmail me?\\
'''Tony:''' ''Influence'' you.
* In the film Film/EdgeOfTomorrow, Major Cage attempts to extort General Brigham rather than fight the aliens. It nets him a bust to private and put right on the front lines.
-->'''General Brigham:''' Are you blackmailing me, major?\\
'''Cage''': I would prefer...not to be filming acts of heroism and valor on that beach tomorrow.
* Hilariously subverted in ''Film/ItsAMadMadMadMadWorld'':
-->'''Chief Aloysius:''' ''(on the phone with the mayor)'' Now you know the word for this your Honor: it's called blackmail!
* From ''Film/TheLovedOne'':
--> '''Joyboy.''' That's blackmail!
--> '''Dennis.''' My dear sir, blackmail is not a word to be bandied about by gentlemen.
* In ''Film/KindHeartsAndCoronets'', Louis sees through one of Sibella's schemes: "Not only are you trying to blackmail me -- an ugly word, but the right one, I think -- but you're trying to bluff me as well."
* Played straight in the Creator/StanleyKubrick film ''Film/PathsOfGlory''.
* Inverted for great effect in ''Film/TheyCallMeTrinity'' when the title character threatened to tell people his brother wasn't a real sheriff.
-->'''Bambino:''' That sounds like blackmail.\\
'''Trinity:''' Yeah, it does.
* Inverted in ''Film/{{Entrapment}}'', where Gin is shown the evidence of [[spoiler:her theft of the Rembrandt]] by Mac. She claims it's "entrapment". Mac counters that entrapment is when a cop does this to a thief. When a thief does it to another thief, it's just blackmail. [[spoiler:Then it turns out that Mac is an FBI informant]].
* ''Film/BurnNoticeTheFallOfSamAxe'':
-->'''Admiral Gregory Maitland:''' That's blackmail!\\
'''Sam Axe:''' No, actually, sir, I believe this form of extortion is known as ''[[http://en.wikipedia.org/wiki/Graymail greymail]]''. It's much nicer than blackmail.
* Inverted in ''Film/{{Downstairs}}''.
--> '''Baroness''': Do you realize that this is blackmail?
--> '''Karl''': That's just the word I was trying to remember.
* Subverted in ''Film/YouOnlyLiveTwice'' considering whatever Blofeld thinks of the word, blackmail, its closely related term, extortion, is fine with him with as the essence of his business.

* Inverted -- very strangely -- in Creator/HughLaurie's novel ''The Gun Seller'':
-->"You followed me here."\\
"Tut. Followed is such an ugly word. I prefer 'blackmail'."\\
"But, of course, it means something completely different. So all right, let's say I followed you here."
* In ''Literature/{{Lolita}}'', Humbert corrects himself when fantasizing on how he will "blackmail" his wife Charlotte into letting him spend more time with Lolita, saying that "blackmail" is too harsh and suggesting "mauvemail" as a lighter term.
* Subverted in Ayn Rand's ''Literature/AtlasShrugged'':
-->Rearden said calmly, "In my youth, this was called blackmail."\\
Dr. Ferris grinned. "That's what it is, Mr. Rearden. We've entered a much more realistic age."
* The horse is not yet completely dead: played 100% straight in the 2009 JohnGrisham book ''The Associate''.
* Terl of ''Literature/BattlefieldEarth'' has an obsession with finding "leverage" over his opponents that rivals J. Edgar Hoover.
* Literature/LordPeterWimsey himself engages in a little blackmail in one of the short stories, but he would of course not use that word.
* In the Creator/TamoraPierce novel ''[[Literature/ProtectorOfTheSmall Lady Knight]]'', Kel has decided to [[ScrewTheRulesImDoingWhatsRight commit treason]] [[HonorBeforeReason to save refugees]] and is angered when she finds people willing to help - they'll get charged, same as her. One of them teasingly says she won't get to use the potentially very helpful maps he brought unless they come with her.
-->"That's blackmail," Kel said through a thick piece of bacon.\\
"Actually, it's extortion." That was Lofren, whose father was a magistrate. "Blackmail implies--"\\
His squad-mates dragged him to his feet and took him to saddle their mounts. Kel was grateful. Lofren was happy to talk about matters of law at length, in detail, to anyone who would listen.
* Eric Idle's ''[[RutlandWeekendTelevision Rutland Dirty Weekend Book]]'' contains a letter to critics in which Idle explicitly states they will be paid bribes for a good review of the book, and subject to physical violence for a bad review, and notes that blackmail is an ugly word, "but in this case, it's also a very accurate one."
* The novel ''[[http://stores.lulu.com/arkle And Here's To You]]'' has main female character Alicia Mitchell use this exact line on a co-worker at an office party. Partially Justified by the character's internal monologue revealing that she was directly quoting Bender from ''Futurama'' (see the second page quote above) when she did so.
* Variant: In the Literature/LordDarcy novel ''Too Many Magicians'', when the Marquis of London pressures Darcy to take a case, Master Sean calls it blackmail:
-->"'Blackmail' is perhaps too strong a word," Lord Darcy said thoughtfully, "but I will admit that no other is quite strong enough."
** To clarify, it isn't blackmail: the Marquis isn't threatening to expose any information, to seek any incriminating information, or in fact to do ''anything''. And the Marquis is stopping short of actual villainy; while circumstantial evidence threatens an innocent man close to Lord Darcy with a murder conviction, and the Marquis is far too intelligent for his professed satisfaction with the current investigation to be genuine, if pushed far enough he wouldn't really let this stand. The never-stated issue here is entirely who will do the work and whose pocket the expenses of investigation will come out of. Thus the quote.
* Inverted in ''Literature/TheCulture'' novel ''Literature/ThePlayerOfGames''. The protagonist is blackmailed by a drone and the drone actually says something like "What I'm doing to you is called blackmail." Presumably, since The Culture is a utopia, the protagonist might not actually know what blackmail is.
* Abe Mazur from ''Literature/VampireAcademy'', never blackmails. "It's much easier if people simply see reason...".
* In ''Literature/HulloRussiaGoodbyeEngland'', the pilots of Britain's nuclear deterrent strike jets are vulnerable to blackmail. The Russian spy who attempts to compromise Flight-Lieutenant Silk over his affair describes what he does as "working for the Press", the implication being that if Silk does not play nicely, his MP wife will be embarrassed by his affair becoming common knowledge. Especially since Silk is paying cash to the lady for "cello lessons". A local bookie also threatens to go to the CO if another pilot's gambling debts are not paid in full, and "have a concerned discussion as to his little problem. You can't have a man with a gambling problem in charge of nuclear weapons, can you? It's my '''public duty'''." . [[note]] £1000 in 1962 is the equivalent of £20,000 today. The blackmail bill to Silk was £2500 in 1962 currency, or £50,000 in 2015[[/note]]
* Averted in the ''Cross-Time Engineer'' series. When Count Lambert tries to force Conrad Stargard into an ArrangedMarriage with his daughter, Conrad erupts, "But this is filthy, rotten blackmail!" Count Lambert replies, "Yes it is, isn't it."

[[folder:Live-Action TV]]
* Lampshaded or subverted or ''something'' in ''Series/{{Brass}}'', when one character sets out to blackmail another, and they hold a conversation in which each suggests what the other would be likely to say next -- starting with this line.
* From ''Series/BuffyTheVampireSlayer'':
-->'''Xander:''' Blackmail is such an ugly word.\\
'''Amy:''' I didn't say blackmail.\\
'''Xander:''' [[AvertedTrope Yeah, but I'm about to blackmail you]], [[ConversationalTroping so I thought I'd bring it up.]]
* ''Series/{{MASH}}'' has:
-->'''BJ:''' Blackmail is such an ugly word.\\
'''Hawkeye:''' We prefer extortion.
* In ''Series/DiffrentStrokes'', Arnold gets into a fight with the bullying son of the landlord's brother who is subbing for a short time. This leads to a loud confrontation where the brother confronts Mr. Drummond, threatens to evict the family and provokes Drummond to punch the blowhard out. Later, the Landlord comes to the Drummonds saying that he approved of his dumb brother being put in his place. However, he also exploits a lease violation that the brother found to raise the rent on the Drummonds, with a veiled threat of eviction to convince them to give in. When Drummond protests that this is blackmail, the landlord responds "I prefer to think of it as plea bargaining". The punchline is after the Drummonds cave in to this threat, the father tells the kids that this is the result of his act of violence. However, when asked if it was worth it, Mr. Drummond immediately remarks it was for having the pleasure of shutting a bully up.
* Inversion: After Reese destroyed a new fridge in ''Series/MalcolmInTheMiddle'' via a hand grenade given to him by his grandfather, Hal sits down with his in-laws and asks for money to repair the damages and then some. His father-in-law believes this is a loan to be paid back. Hal calmly informs them that they endangered the children by bringing live munitions into the house and that he could have them arrested for that. He then proceeds to tell them "Don't think of it as a loan. [[CrowningMomentOfAwesome Think of it as blackmail.]]"
* Subversion: In ''Series/JeevesAndWooster'', Bertie gets blackmailed by Stiffy, and sets her up for the line as such: "Are you ''blackmailing'' me?" Even though most of the characters can be rather verbose, she just looks at him for a moment and replies with a simple "[[BluntYes Yes.]]"
* Creed Bratton uses the trope name directly in the webisodes for ''Series/{{The Office|US}}''.
* ''Series/AliasSmithAndJones'':
-->'''Heyes:''' This is blackmail, Georgette. You know that.\\
'''Georgette:''' I hate the word blackmail.\\
'''Curry:''' You like extortion any better?
* In the ''Series/{{K9}}'' episode "The Custodians", a MisplacedKindergartenTeacher is demanding ten million credits to shut down his mind-control once it proves to have horrific side-effects that [[EvenEvilHasStandards even the Department don't like]]:
-->'''Inspector Thorne:''' You're blackmailing me?\\
'''John:''' That's a very non-wonderful word, Inspector. But yes, I am.
* ''Series/BurnNotice'' has the occasional use, as spies use plenty of doublespeak. One episode has Jesse convincing a target to follow Michael's plan, or some information is getting to the media.
-->'''Wayne Meyerson''': Wait. Are you ''blackmailing'' me?\\
'''Jesse''': Yeah. But... let's not call it that. Let's call it 'a potential win-win'.
* ''Series/YesMinister'' gave us a version of this, when the black, male revolutionary leader of a small African nation threatens to give a strongly nationalist speech in Scotland unless the Government gives him £50 million (around $115 million in 1980, when that episode aired).
-->'''Sir Humphrey:''' It's blackmail!\\
'''General Selim Mohammed:''' Are you referring to me or my proposal?\\
'''Jim Hacker:''' Your proposal, obviously! No, wait, not ''even'' your proposal!
* ''Series/TwentyFour'':
-->'''Allison Taylor:''' What you're proposing is blackmail.\\
'''Jonas Hodges:''' Well, that's putting it in the worst possible light.
* ''Series/ThirdRockFromTheSun'' episode "Alien Hunter":
-->'''Caryn''': You know, Dr. Solomon, this could be interpreted as blackmail.\\
'''Dick''': No, Caryn, it's extortion.
* In ''Series/{{Hannibal}}'', the title character manipulates Abigail Hobbs into silence [[spoiler:after she accidentally murders someone]]. He prefers to call it "keeping each other secrets".
* An episode of ''Series/TheGoodLife'' ("The Pagan Rite" in series 1) has Margo on the telephone giving her choir mistress a long list of reasons why she should be allowed to stand in the front row for their upcoming performance. She gets her way:
-->'''Margo:''' No I have not finished, Miss Mountshaft. Furthermore, let us remember that it is I who supply the gingerbread men for rehearsal teas. (pause) Ha ha ha ha ha, blackmail is an ugly word, Miss Mountshaft."
* On ''Series/ILoveLucy,'' Ricky accuses Lucy of trying to blackmail him.
-->'''Lucy:''' Let's not call it that.\\
'''Ricky:''' That's what it is!\\
'''Lucy:''' I know, but let's not call it that.
* In ''Series/TheRockfordFiles'' episode "The Empty Frame, Angel tells his brother-in-law "When it's in the immediate family it's not called blackmail. It's called family spirit."
* Subverted in an episode of ''Series/{{Bones}}'' when Brennan shows the federal prosecutor evidence she has on his illicit activity and threatens to reveal it if he doesn't have the false charges against Booth dropped.
-->'''Brady:''' Do you have any idea what you're doing?\\
'''Brennan:''' Yes. I'm blackmailing you.
* In ''Series/{{Sherlock}}'', Magnussen subverts this by using an even uglier word: ''ownership''.

[[folder:Puppet Shows]]
* Lampshaded and subverted on ''Series/GregTheBunny'':
-->'''Leo:''' ... and I thought, what a coincidence! Your show is hiring a Singing Mailman and I... have your dirty tape?\\
'''Dottie Sunshine:''' You're blackmailing me?\\
'''Leo:''' ''(as Jack Nicholson)'' Blackmail is such a dirty word.\\
'''Leo:''' ''(as himself)'' Jack Nicholson, ''Chinatown.'' And yes.

* A spoof of this trope, from the British radio series ''Radio/ImSorryIllReadThatAgain'':
-->'''John (Cleese):''' So... it's blackmail, is it?\\
'''Graeme (Garden) :''' Please. Blackmail is such an ugly word.\\
'''John:''' All right. How about... ''fishpaste''?\\
'''Graeme:''' Much better.\\
'''John:''' So... it's fishpaste, is it?\\
'''Graeme:''' I'm afraid so.

[[folder: Stand-Up Comedy]]
* In one of her routines as Ernestine the telephone operator, Lily Tomlin tells a customer, "Blackmail is such an ugly word. Let's just call it a vicious threat."

[[folder:Video Games]]
* ''VideoGame/MetalGearSolid''
-->'''Snake:''' So, you're blackmailing me?\\
'''Col. Campbell:''' I prefer to think of it as helping to make you come to a decision more easily.
* In ''VideoGame/{{Borderlands 2}}'', Handsome Jack became president of Hyperion by threatening the previous president. At first, Jack doesn't want to use an ugly word like blackmail...until he decides that blackmail is actually an ''awesome'' word.
-->'''Jack:''' C'mon, say it with me! ''Blackmail!'' Blllllaaaaaack-\\
'''Tassiter:''' Oh, go to hell, John.


[[folder:Web Original]]
* When Ayla and Jadis confront some would-be extortionists in the ''Literature/WhateleyUniverse'':
-->'''Jadis:''' Ooh. That sounds like blackmail. And blackmail is such an ugly word.\\
'''Ayla:''' I prefer "intentional torts". At least it sounds like some deliberately tasty desserts.

[[folder:Web Comics]]
* In ''Webcomic/SchlockMercenary'', regarding menacing the Sol system with the PDCL:
-->'''Kevyn:''' That wasn't blackmail. That was, I don't know... passive extortion?
* Played entirely straight in [[http://www.webcomicsnation.com/shaenongarrity/narbonic_plus/series.php?view=archive&chapter=32408#123757 this]] ''{{Narbonic}}'' strip. There's a slight twist, in that due to Artie's self-image as "the good one", he's trying to convince ''himself'' what he's planning isn't blackmail.
* From ''[[http://www.soaprope.com/ Soap on a Rope]]'':
-->'''Max:''' Joe, you're blackmailing people!\\
'''Joe:''' "Blackmail" is such a negative term. I prefer "mail of color".
* ''Webcomic/{{Goats}}'', [[http://goats.com/index.php?id=836 here:]]
-->'''Scroggs:''' Blackmail is such a negative term. Let's call it Proactive Synergy Reallocation.\\
'''Ix:''' Let's call it Susan. Ix always like that name.
* ''ExterminatusNow'' has a [[http://exterminatusnow.co.uk/2004-03-12/comic/meet-the-crew/inquisitorial-accommodations/ wonderful scene]]:
-->'''Lothar:''' You're blackmailing someone, aren't you?\\
'''Virus:''' ''(with hurt expression)'' We prefer the term "extortion".\\
'''Eastwood:''' Hey, it's not ''our'' fault if Commander Schaefer leaves videos of his secret chicken fetish lying around. ''Anybody'' could've broken into his apartment and found them.

[[folder:Western Animation]]
* From ''{{WesternAnimation/Futurama}}'':
-->'''Bender:''' There's nothing wrong with murder. Just as long as you let Bender wet his beak.\\
'''Leela:''' You're blackmailing me?\\
'''Bender:''' Blackmail is such an ugly word. I prefer extortion. The "X" makes it [[XtremeKoolLetterz sound cool]].

!!Examples of a different Ugly Word

[[folder:Anime & Manga]]
* From ''Manga/{{FAKE}}'':
-->'''Dee:''' So you are in cahoots with Berkeley after all, aren't you? I knew something was up.\\
'''Diana:''' Awww, cahoots is such a mean, ugly word. We're more like [[UnluckyChildhoodFriend childhood friends]], if anything. Swear to God.

[[folder:Comics -- Books]]
* ''[[Franchise/{{Batman}} Joker's Asylum:]] The Riddler'':
-->'''Jessica Duchamp:''' The painting. You're stealing it.\\
'''Riddler:''' "Stealing" is such an unpleasant word. I prefer "acquiring". It's much more aesthetically pleasing to the tongue.
* ''[[TheSimpsons Simpsons Comics]]'':
-->'''Lisa:''' You fake the Mars missions here?\\
'''Lindsay Neagle:''' "Fake" is such a harsh word. Accurate, but harsh.
* Used by [[EvilUncle Countess Invidia]] in ''[[ComicBook/LesLegendaires Les Légendaires: Origins]]'':
-->'''Kasino''': You want to.... ''murder'' [[BadassPrincess Jadina]]?
-->'''Invidia''': Oh, let's not use such words! I am merely talking about luring her in a situation that will result in her death.

[[folder:Fan Works]]
* The ''Manga/{{Bleach}}'' fanfic ''Uninvited Guest'', when it is claimed that Yumokin is being murdered rather than sacrificing his own life, he says "Murder is such a harsh word. Accurate, but harsh."
* [[SdrawkcabName Nilvac and Sebboh]], from ''Fanfic/CalvinAndHobbesTheSeries'', react this way to being called "evil". They prefer "dark".
* This example comes up in ''FanFic/TheVow'' about [[WesternAnimation/KungFuPanda2 Lord Shen's]] methods to enforce obedience from the citizens of Gongmen City.
-->'''[[DefiantCaptive Lianne]]''': This is tyranny!
-->'''Shen''': It is [[UtopiaJustifiesTheMeans domination]].

[[folder:Films -- Animation]]
* In ''Disney/AtlantisTheLostEmpire,'' Milo accuses the others on the expedition of being mercenaries, only to be told they "prefer the term 'adventure capitalist.'"
* In sequels to ''Disney/{{Aladdin}}'', it's nearly Iago's catchphrase to say "Hate/traitor is such a strong word".
* ''Disney/RobinHood'':
-->'''Little John:''' You know sump'n, Robin, I was just wonderin' -- are we good guys or bad guys? You know, I mean, uh, our robbin' the rich to feed the poor...\\
'''RobinHood:''' "Rob?" Tsk tsk tsk tsk -- that's a naughty word; we never "rob." We just... sort of borrow a bit from those who can afford it.\\
'''Little John:''' "''Borrow?''" Huh. Boy, are we in debt!
* In the ''ComicBook/LuckyLuke'' movie ''Go West !'', the villain, Mr Crook, keeps being called "a crook" by everybody. His answer ? "Come on, that's a bit too harsh a word !". [[note]] Since the cartoon is french, in the original the gag makes a bit more sense: he's called Mr Crook, ''in english'', and he keeps being called "un escroc", the french for "crook", so it's not like if he was getting upset at being called by his own name. Of course, it is supposed to be BilingualBonus that his name ''means'' crook anyway, but it's not something that is supposed to be inherently ''part'' of the gag.[[/note]]

[[folder:Films -- Live-Action]]
* ''Film/{{Chinatown}}'':
-->'''Gittes:''' She was cheating on him. Were you? \\
'''Mrs. Mulwray:''' I dislike the word "cheat". \\
'''Gittes:''' Did you have affairs?\\
'''Mrs. Mulwray:''' ''Mr. Gittes''.
* Parodied in ''{{Tron}}'', when Alan Bradley goes to find out what Flynn knows about the hacker in ENCOM's system, figures out it's him, and asks if he's been embezzling. Flynn's response is a sarcastic, "Embezzling is such an ugly word, Mr. Bradley," followed by the actual explanation, that he was searching for the evidence that Dillinger's hit arcade games were, in fact, Flynn's.
* In ''Film/BackToTheFuturePartIII'', as Doc Brown is unveiling his plan of returning Marty back 1985 (as he went to 1885 to presumably rescue Doc), he starts to say "We're going to hijack...", before freezing, immediately correcting himself and placing emphasis on new terminology with a wide, toothy grin, "'''''BORROW'''''... the locomotive..."
** Later, when the '''''borrowing''''' is taking place, the conductor asks if it's a hold-up. Doc responds that "it's a science experiment."
** In ''Film/BackToTheFuturePartII'', Doc also "borrowed" some old newspapers from the closed-down Hill Valley Library in 1985-A.
* ''Film/{{Accepted}}'':
-->'''Bartleby Gaines:''' Eh, Stalking's an ugly word. I prefer obsessively shadowing.
* From ''Film/SpiderMan1'':
-->'''Peter:''' Spider-Man wasn't trying to attack the city... he was trying to save it. That's slander.\\
''' Jameson:''' It is ''not!'' I resent that! (''beat'') [[ComicallyMissingThePoint Slander is spoken]]. [[ShownTheirWork In print, it's libel]].
* Doubled-up in ''Film/{{Thor}}'':
--> '''Thor:''' if... you return the items you have taken from Jane.\\
'''Jane Foster:''' Stolen.\\
'''Agent Coulson:''' Borrowed.
* In ''Film/PiratesOfTheCaribbeanTheCurseOfTheBlackPearl'', Will & Jack have this exchange:
-->'''Will''': We're going to steal a ship? [looks at the ''Endeavour''] ''That'' ship?\\
'''Jack''': ''Commandeer''; nautical term. We're going to commandeer...''that'' ship. [points at the ''Interceptor'']
* An odd variation occurs in ''Film/TheBluesBrothers'', when Elwood admits that he hasn't kept track of the old band as well as he said he did while Jake was in prison. The odd part is whether or not Elwood's choice of words is better than Jake's.
--> '''Elwood:''' Well, what was I gonna do? Take away your only hope? Take away the very thing that kept you going in there? I took the liberty of bullshitting you, okay?\\
'''Jake:''' You lied to me.\\
'''Elwood:''' It wasn't a lie, it was just...bullshit.
* In ''Film/TheRocketeer'', once it's revealed that Neville Sinclair is actually [[spoiler:a Nazi spy]]:
-->'''Jenny:''' Everything you told me was a lie.
-->'''Neville:''' It wasn't lies, Jenny, it was acting.
* In ''Film/TheFreshman'', in a variant of this trope, the following dialogue occurs near the end:
-->[[spoiler:'''Clark:''' So this whole thing as been a scam?\\
'''Carmine:''' This is an ugly word, 'scam.' This is business. If you want to be in business, this is what you do.]]
* Kevin Flynn almost says this word-for-word ("embezzling" instead of "blackmail") in ''Film/{{Tron}}''.
* Spock does this frequently with the word 'lie' in the ''Franchise/StarTrek'' movies.
** ''Film/StarTrekIITheWrathOfKhan'', when Spock reveals that "Hours would seem like days" was a code:
--->'''Saavik''': You lied.\\
'''Spock''': I exaggerated.
** ''Film/StarTrekVITheUndiscoveredCountry'', after Spock opted not to inform Starfleet of their plan to rescue Kirk from Rura Penthe:
--->'''Valeris''': A lie?\\
'''Spock''': An omission.
*** Which becomes an IronicEcho when [[TheMole Valeris]] refuses to give the names of her fellow conspirators:
---->'''Valeris''': I do not remember.\\
'''Spock''': A lie.\\
'''Valeris''': A choice.
** ''Film/StarTrek'', during Spock's meeting with Spock Prime:
--->'''Spock''': How did you persuade him to keep your secret?\\
'''Spock Prime''': He inferred that universe-ending paradoxes would ensue should he break his promise.\\
'''Spock''': You lied.\\
'''Spock Prime''': I... implied.

* In fantasy settings, the thief may prefer a title like "Expert Treasure Finder". Especially if they are grouped with [[LawfulStupid paladins]].
** In ''Literature/TheHobbit'', Glóin tells Bilbo, "You can say 'Expert Treasure-hunter' instead of 'Burglar' if you like. Some do."
* Creator/DavidEddings uses this several times in his various book series. Silk is the patron saint of this trope.
* In the first ''KingdomKeepers'' book, [[EccentricMentor Wayne]] says that Finn would only "borrow" WaltDisney's pen, as oppose to stealing it. Possibly inspired by the exchange in ''Disney/RobinHood'', above.
* From "The Movie They Said Could Never Be Made" in ''The Joy of Clichés'' by Nigel Rees:
-->'''Dr. Big:''' You're just like all the others. You think I'm mad, don't you?\\
'''Side-Kick:''' Not mad, but how about ''[[GratuitousGerman geisteskrank]]''?\\
'''Dr. Big:''' ''Geisteskrank'' is such an ''ugly'' word.!
* Informed by [[Literature/TheDresdenFiles Harry Dresden]] that there've been two attempts on Harry's life since he was hired to follow him, a private investigator opts to discontinue his assignment, remarking that "accomplice" is an ugly word, as is "penitentiary".
* Reacher Gilt, anticipating his co-conspirators' thought processes in ''GoingPostal'', contemptuously muses that (at least for them) "embezzlement" is such a ''difficult'' word.
* In one of Ernest Bramah's "Kai Lung" stories, what most fantasy stories would call the thieves' Guild refers to itself as the "Joined-Together Band of Excrescence-Removers and Superfluity Adjustors".
* In Literature/SpocksWorld, [=McCoy=] insists on his hacking being called "borrowing" rather than "stealing."
* In the novel ''Foundation's Triumph'', the ThreeLawsCompliant robots must use this type of phrasing when they tell human mentallics it may be necessary to seriously harm Hari Seldon to stop what they view as another robot group's interference.
-->"It may become necessary..."\\
"To kill?"\\
"But it is deeply embedded within Hari. To change it may cause him serious harm."\\
(Beat) The robot said "Regrettable." Then it croaked out "Necessary..." and left the room.
* Literature/SherlockHolmes's client brings up the ugly word after Holmes politely attempts to avoid it in "The Problem of Thor Bridge":
-->'''Holmes:''' This case is quite sufficiently complicated to start with without the further difficulty of false information.\\
'''Client:''' Meaning that I lie.\\
'''Holmes:''' Well, I was trying to express it as delicately as I could, but if you insist upon the word I will not contradict you.

[[folder:Live-Action TV]]
* In ''DowntonAbbey'', when the Countess Dowager asks Doctor Clarkson to make some "amenagements" with the truth to help Cora reconcile with Robert.
-->'''Dr Clarkson''': So you want me to lie to them and say there was no chance at all?
-->'''Countess Dowager''': Lie is such an unmusical word.
* In ''Series/{{Farscape}}'' when Rygel is accused of "snurching" (''Farscape''-ese for "stealing"), he responds "I don't ''snurch'', I... ''procure''."
* ''WhosTheBoss'', "Not With My Client You Don't": Angela's assistant calls "hooker" an ugly word and prefers "call girl".
* In the ''Series/{{Blackadder}} Goes Forth'' episode "General Hospital", during a discussion of spying, Melchett becomes so concerned with what's "a dirty word" and what isn't that he loses touch with the actual subject entirely.
-->'''Melchett:''' "Security" isn't a dirty word, Blackadder. "Crevice" is a dirty word, but not "security".\\
'''Blackadder:''' Well, good thing your job[[note]]frisking[[/note]] is also your hobby.\\
'''Melchett:''' Now there's another dirty word: "job".\\
''[even later]''\\
'''Darling:''' We've found a leak.\\
'''Melchett:''' Now "leak" is a positively ''disgusting'' word.
* ''Series/{{MASH}}'' has a few examples, generally involving Klinger.
** In the episode where Hawkeye and BJ get named morale officers, Klinger shakes them down for a 3-day pass to go on an errand for them.
---> '''Klinger''': "Thief" is such an ugly word. Shall we say "entrepreneur"?
** A little later in the same episode, they find out Klinger was going where they wanted him to anyway:
---> '''Hawkeye''': You just stole a 3-day pass from us.\\
'''Klinger''': "Stole" is such an ugly word. Shall we say "creatively acquired"?
** Subverted in "The Price":
--->'''Klinger:''' Bribery is such an ugly word. Ugly, but fitting.
* In the finale of ''Series/BostonLegal'':
-->'''Carl Sack:''' [[spoiler:Fired]] is such an ugly word, Alan. An accurate one, but...
* ''Series/BurnNotice'':
-->'''Michael:''' You're forcing me to break into a weapons manufacturer?\\
'''Brennen:''' Forcing is such an ugly word. Encouraging. Incentivizing... No, you're right, let's go with forcing.
* Two nonsensical examples in ''Series/ABitOfFryAndLaurie'':
-->'''Stephen Fry:''' I dislike the word brothel, Mr. Jowett. I prefer to use the word brothels. Yes, this is a brothels.\\
(Note that it was a shoe shop.)\\
'''Hugh:''' You certainly came prepared, didn't you?\\
'''Stephen:''' I prefer to put it this way: I certainly came prepared, didn't I?
* An episode of ''Series/TheFreshPrinceOfBelAir'':
-->'''Will:''' You hustled me!\\
'''Pool Shark:''' Hustled is such an ugly word. I like to call it creative money management.
* ''Series/BuffyTheVampireSlayer'': In the third season finale, when Buffy informed Wesley that she was through taking orders from the Watchers Council...
-->'''Wesley:''' This is mutiny!\\
'''Buffy:''' I call it "graduation".
** Also from ''Series/BuffyTheVampireSlayer'':
-->'''Buffy:''' So...am I crazy?\\
'''Willow:''' Well, "crazy" is such a strong word...\\
'''Giles:''' Let's not rule it out, though.
* In ''Series/StarTrekDeepSpaceNine'', Garak isn't pleased with Siskos' encouragement to help him with a rescue misson.
-->'''Garak:''' Commander, this is extortion!\\
'''Sisko:''' Hm... yes, it is.
* In "The Scarlet Letter" episode of ''Series/TheMentalist'', the line is fairly self-explanatory.
-->'''Minelli:''' You abused a corpse to get a confession.\\
'''Jane:''' Used. Used a corpse. There's no "ab".
* On an episode of ''Series/{{Life}}'', Charlie Crews abducts the BigBad by waylaying his chauffeur and picking him up in his own car. When the victim points out that "this is a kidnapping," Charlie parks the car and begins to explain why he doesn't like that word and doesn't feel it applies in this case. The villain then says, "No, detective, you misunderstand me. This isn't a kidnapping. ''This'' is a kidnapping." Cue a tire iron smashing through Charlie's window.
* ''Series/{{Castle}}'' has a suspect in one episode who isn't fond of the word "stalking". But he did follow the victim around for a few days....
* ''Series/OneHundredDeedsForEddieMcDowd'':
-->'''Justin:''' I hate you!\\
'''Eddie''': Justin, hate is a very strong word.
* ''Series/TheComicStripPresents'' episode "Space Virgins from the Planet Sex" has alien women needing human men to get them pregnant. They shy away from the term "sex slave" in favour of a description of being forced to have sex.
* The MacGuffin in one ''Series/HogansHeroes'' episode is a collection of artwork taken from occupied France for a high-ranking German official's private collection -- described as "not 'stolen'... 'confiscated'".
* From the ''Series/{{Frasier}}'' episode "The Devil and Dr. Willly":
-->'''Babe:''' I'm just talking about having a little fun. After all, when I'm having fun, I'm happy. When I'm happy, I work harder. When I work harder, you become famous and powerful. Isn't that what you want? Fame and power?\\
'''Frasier:''' I like to think of it more as "influence", really, but...
* Combined with BriefAccentImitation in ''Series/{{Lovejoy}}'' when some former soviets ask if an official is "Coorv-ed"
-->'''Tinker:''' I think he means "Bent"\\
'''Lovejoy:''' I prefer "Coorv-ed".
* Subverted in ''Series/{{Haven}}'':
-->'''Duke''': Lying is such an ugly word...but yeah, I lied.
* Used on ''Series/TheBigBangTheory'', about a robot belonging to NASA that Howard brought with him to Leonard and Sheldon's apartment.
-->'''Penny:''' Does NASA know you're using that thing as a napkin holder?\\
'''Howard:''' Are you kidding? They still think it's in a secure locker at JPL.\\
''' Penny:''' You ''stole'' it?\\
'''Howard:''' ''Borrowed!'' The trick is to [[BavarianFireDrill carry it out to your car like you own it]].
* ''Series/PersonOfInterest'': Finch, to Carter in "Baby Blue":
-->'''Carter:''' You hacked into his company? \\
'''Finch:''' 'Hacked' is such an ugly word.
* ''Series/DoctorWho'': In "The Big Bang", the Doctor, saying goodbye to a young Amy, mentions, "Did I tell you that I stole the TARDIS? Well, borrowed." His subsequent description of the TARDIS as "ancient and modern at the same time and the most brilliant blue ever" allowed Amy to remember it at her wedding to Rory as "[[OldNewBorrowedAndBlue Something old, something new, something borrowed and something blue.]]"
** Brought up again, in "The Doctor's Wife":
-->'''Idris'''(the TARDIS in a human form): Then you stole me. And I stole you.\\
'''The Doctor''': I borrowed you.\\
'''Idris''': Borrowing implies the eventual intention to return the thing that it was taken. What makes you think I would ever give you back?
* Subverted on ''Series/{{Arrow}}''.
-->'''Oliver''': Felicity, are you hacking into the Merlyn Global mainframe? \\
'''Felicity''': "Hacking" is such an ugly word. No. I'm... [[NoExceptYes Yeah. Totally hacking into the Merlyn Global mainframe.]]
* This is an almost character defining trope for Sir Humphrey Appleby of ''Series/YesMinister'', who usually merges it with spectacular SesquipedalianLoquaciousness, as in the following gem:
-->'''Bernard:''' It is a bit of a cover up, isn't it?\\
'''Sir Humphrey:''' Certainly not, Bernard. It is a responsible discretion exercised in the national interest to prevent unnecessary disclosure of eminently justifiable procedures in which untimely revelations would severely impair public confidence.\\
'''Bernard:''' I see. ''[beat]'' It's like Watergate?
* From the ''YesPrimeMinister'' episode "A Conflict of Interest":
-->'''Hacker:''' You mean he's indiscreet?\\
'''Humphrey:''' That's such a pejorative word. I prefer to say he's obsessively honest.
* ''Series/StarTrekVoyager''. In "Concerning Flight", the VillainOfTheWeek Tau is a SpacePirate turned ArmsDealer, and has this as his EstablishingCharacterMoment.
-->'''Alien Buyer:''' Your prices are said to be unreasonable.\\
'''Tau:''' Unreasonable is such a strong term. But if I can't sell to you, I'll sell to one of the other colonies in your system. A violent sort, your neighbours, aren't they? I'd hate to make your life difficult by offering my weapons to them. But if you don't give me a choice...

* From "Erase" by Music/TheyMightBeGiants:
-->Think of this as solving problems\\
That should never have occurred\\
Please don't call it "strangulation"\\
That is such an ugly word

[[folder:Video Games]]
* In the German version of ''VideoGame/KingdomHeartsII'', Demyx responds to {{Goofy}} accusing him of being a thief with "Dieb – was für ein hässliches Wort!", meaning "Thief – what an ugly word!".
* ''VideoGame/FinalFantasyVI'' with Locke, and his insistence that he's not a thief, he's a "treasure hunter". Naturally, he often "hunts for treasure" in other people's homes. But press the issue and he might rip your lungs out. Or at least steal your clothes.
-->"Bah! Semantic nonsense!"
* In ''VideoGame/FinalFantasyCrystalChroniclesRingOfFates''
-->'''Aleria:''' She's a sacrifice to your god?!\\
'''Chaspel:''' "Sacrifice" is such a harsh word. "Catalyst" sounds so much nicer.
* This exchange is brought up in ''VideoGame/JakIIRenegade'' when the words "forced labour trade" are mentioned:
-->'''Jak:''' You mean the slave trade?\\
'''Krew:''' Uh, I prefer "freedom challenged".
* From ''Franchise/{{Star Wars|Expanded Universe}}: VideoGame/KnightsOfTheOldRepublicIITheSithLords'':
-->'''HK-50:''' Clarification: "Assassin Droid" is such a crude term, master, reserved for durasteel drones with only the most archaic kill-programs. The function I perform has been referred to as [[AxeCrazy "wanton slaughter]]". I prefer to see it as a means of facilitating communication, resulting in the termination of hostilities.
* From ''Franchise/{{Star Wars|Expanded Universe}}: [[VideoGame/StarWarsTheOldRepublic The Old Republic]]'':
--> '''NPC''': You're insane!\\
'''Sith Inquisitor''': Insane is such a harsh word. I prefer differently rational.
* ''VideoGame/GodHand'':
-->'''Gene:''' This arm makes me popular among the hellish set.\\
'''Conchita (a demon):''' ''Hellish?!?'' We prefer "supertropical".
* ''VideoGame/ThiefIITheMetalAge'', while looting a ruined city:
-->'''Garrett:''' Archaeologist sounds so much more dignified than Thief.
* In ''[[VideoGame/{{Geneforge}} Geneforge V]]'', a bandit argues over semantics.
-->'''Emogene:''' I object to the word "extort". It is an ugly term. We are helping them. If they are so tight with their coins that they can't pay us for this service, it is a good thing we are here to teach them manners.
* In ''VideoGame/DisgaeaHourOfDarkness'', after we find out the real reason of '''[[CaptainSpaceDefenderOfEarth CAPTAIN GORDON, DEFENDER OF EARTH!]]''''s mission to the Netherworld, this conversation takes place:
-->'''[[TheRival Kurtis]]''': Hmph. They're nothing but [[UnwittingPawn pawns]] to you, huh...\\
'''[[GeneralRipper General Carter]]''': What an ugly way of saying it, Kurtis. I prefer to call them the "heroes who sacrificed their lives for the earth". [[EvilLaugh Muhahahahaha!!]]
* ''VideoGame/FalloutNewVegas'' has Mr. House
-->'''Courier:''' In the meantime, you'd rule Vegas as some kind of dictator?\\
'''Mr. House:''' I prefer the term 'autocrat'.
* In ''VideoGame/{{Persona 3}}'', when SEES confronts [[spoiler:Ikutsuki]] and learns of [[spoiler:his]] true intentions:
-->'''Yukari:''' You used both me and my father!\\
'''[[spoiler:Ikutsuki:]]''' "Used" is such an ugly word. It was for the sake of the world, so how could it be wrong?

[[folder:Web Comics]]
* [[MeaningfulName Mr. Butch]] from ''Webcomic/ChoppingBlock'' is not a "serial killer". He prefers the term "[[http://choppingblock.org/d/20080111.html High Yield Afterlife Inducement Broker]]."
* Inverted in ''Webcomic/{{Intragalactic}}'':
-->'''Captain Glee:''' "Unofficial incentive" is such an ugly... pair of words. Let's just say I bribed you with full knowledge that I'm violating the law.
* Much like Haley, Mordekai from ''Webcomic/IrregularWebcomic'' is a "LoveableRogue".
* Revolver Ocelot in ''Webcomic/TheLastDaysOfFOXHOUND'':
-->'''Revolver Ocelot:''' "Torture" is such an '''inelegant''' word. [[TortureTechnician I'm an artist. Their testicles are my canvas.]]
* Gav in ''Nukees'', in a way illuminating his character.
-->'''Gav:''' "Better" is such an ugly word...
* ''Webcomic/TheOrderOfTheStick''
** Haley Starshine dislikes being called a thief. She prefers "Freelance Wealth Redistribution Specialist".
** Also, when Vaarsuvius' [[AmbiguousGender mate]] questions where V got a massive power boost:
--->'''Vaarsuvius:''' I negotiated an exchange with three gentlemen from... other planes of existence.\\
'''Inkyrius:''' ''Which'' planes?\\
'''Vaarsuvius:''' Those in the ventral position.\\
'''Inkyrius:''' You ''sold your soul to fiends??''\\
'''Vaarsuvius:''' Technically, it is more of a fixed-term lease with an occupancy date yet to be determined!
* [[http://www.gocomics.com/pibgorn/2011/04/21/ This ''Pibgorn'' strip]]:
-->'''Stan:''' These creatures you treasure, they are as good as dead unless you follow my instructions to the letter.\\
'''Pibgorn:''' So they're hostages!\\
'''Stan:''' "Hostage" is such an ugly, sordid word ... yes. They're hostages.
* ''Webcomic/SchlockMercenary'' has a few examples. On the rare occasion acknowledging their status as mercenaries is politically inconvenient, the Toughs and others will be called "security and armed response." There's also:
-->'''Petey:''' "Spy" is such a short ugly word. I prefer "espionage". Those three extra syllables really say something.
* In [[http://www.sluggy.com/daily.php?date=990705 this]] ''Webcomic/SluggyFreelance'' strip, the EvilChancellor doesn't like the term "bad guy", prefering to be called "morally challenged".
* ''Webcomic/{{Spacetrawler}}'': inverted, "Please, don't call it a gift. Call it a bribe."

[[folder:Web Original]]
* Similarly, [[http://forums.joltonline.com/showthread.php?583264-Is-Obama-a-failure-as-a-president&p=14503988&viewfull=1#post14503988 this post]] on the (now disused) old NationStates forums, memorialised in someone's signature:
-->''Extortion is such a nasty word.\\
I much prefer "magnolia". "Magnolia" is a much nicer word.''
* [[http://wiki.rpg.net/index.php/File:MPost12935-60261929db.jpg This]] demotivator. They're not pirates, they're ''preemtive nautical salvage experts''.
* [[http://www.theonion.com/articles/genocide-is-such-a-harsh-word,10797/ Genocide is such a harsh word...]]
* "Pre-release" used to be a euphemism for "stolen from the Chinese factory it was made in" when it came to Franchise/{{Transformers}} action figures. WebVideo/InternetPersonalityVangelus rejects this euphemism, preferring [[ExactlyWhatItSaysOnTheTin "Stolen Chinese Toys"]].

[[folder:Western Animation]]
* On ''WesternAnimation/InvasionAmerica'', this exchange takes place:
-->'''Cale Oosha:''' TREASON!\\
'''Dragit:''' Revolution.
* ''WesternAnimation/CodenameKidsNextDoor'', "Op [=LEADER=]": Chad calls "traitor" an ugly word. [[spoiler:Which he isn't.]]
* In ''WesternAnimation/TheVentureBrothers'', the Guild of Calamitous Intent also don't like morally charged phrases like "good guys" or "bad guys", and insist people use "protagonist" and "antagonist" instead. In all fairness, with guys like [[SociopathicHero Brock Sampson]] running around, it is a legitimate complaint.
* ''WesternAnimation/TheSimpsons'':
** Homer posing as 4th-grader:
-->'''Homer:''' ''(to Sherri)'' C'mon, why won't you go out with Bart?\\
'''Sherri:''' He's a smelly, ugly dork!\\
'''Homer:''' Ugly is such a smelly word.
** Another ''Simpsons'' example:
-->'''Lisa:''' You're replacing me?\\
'''Homer:''' Now, Lisa, "dumping" is such a harsh word. Let's just say I'm ''replacing'' you.
** And another:
-->'''Marge:''' Did you jimmy open Mr. Burns' liquor cabinet?\\
'''Homer:''' Jimmy is such an ugly word. Unless you're talking about Jimmy Smits. Mrrow!
** In the Treehouse of Horror Bartificial Intelligence
-->'''Bart:''' Did you replace me with this tinker toy?!\\
'''Homer:''' Replace is such an ugly word. We upgraded.
* ''WesternAnimation/SpongebobSquarepants'' includes a variation in "Bucket Sweet Bucket".
-->'''Mr. Krabs:''' ''(takes the safe out from his throat)'' And I bet you tried to steal this, too.\\
'''Plankton:''' ''(chuckles)'' Well, steal is such a strong word.
* ''WesternAnimation/{{Metalocalypse}}'': The band members don't like talking about dying (when it's them); they prefer the term "hamburger time".
* Subverted in ''WesternAnimation/DanVs''
-->'''Amber:''' "Extortion" is such an ugly word. I prefer..."extortion".\\
'''Dan:''' That's the same word.\\
'''Amber:''' I said it nicer the second time.
* In ''WesternAnimation/DannyPhantom'' when Danny calls Vlad a Green Bay Packers fanatic. Vlad openly admits it.
-->'''Vlad:''' Fanatic is such a negative word... but yes.
* In ''WesternAnimation/BatmanTheAnimatedSeries'', when a captured Batman is put on [[JokerJury "trial"]] by the inmates of Arkham Asylum and district attorney Janet Van Dorn helps him as best she can by sowing discord among the criminals:
--> '''Harley:''' Ha! You're just jealous because you don't have a fella who's as lovin' and loyal to you as my Puddin' is to me!\\
'''Van Dorn:''' Ah-ha. And I suppose it was that same "loyalty" I saw the last time you escaped and "Puddin'" here [[TheStoolPigeon finked on you]] in hopes of getting time off!\\
'''Harley:''' ''(dejected)'' Is that true, Puddin'?\\
'''Joker:''' ''(sheepishly)'' "Finked" is such an ugly word....\\
'''Harley:''' ''(grabs Joker and starts shaking him)'' [[WomanScorned You lousy, scum sucking creep!]]
* ''Disney/AtlantisTheLostEmpire'' : Rourke insisting he's not a "mercenary."
--> I prefer the term "Adventure Capitalist."
* ''WesternAnimation/SpiderManTheAnimatedSeries'':
--> '''Michael Morbius''': I borrowed this equipment from the ESU Science Department.
--> '''Felicia Hardy''': Pilfered.
--> '''Michael Morbius''': ...Borrowed.