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[[quoteright:254:[[WesternAnimation/{{Futurama}} http://static.tvtropes.org/pmwiki/pub/images/anti-role-model_futurama4_6642.png]]]]
[[caption-width-right:254:He's made of metal; he can't help being a hardass.]]

-> ''"I'm Mr. Bad Example, intruder in the dirt''
-> ''I like to have a good time, and I don't care who gets hurt''
-> ''I'm Mr. Bad Example, take a look at me''
-> ''I'll live to be a hundred, and go down in infamy!"''
-->-- '''Music/WarrenZevon'''

A type of "bad" character generally geared towards children and what the executives view as moronic viewers. It is used to dissuade children from smoking, get them to eat a healthy diet of fruits and vegetables while avoiding foods containing fat, cholesterol, sugar, and caffeine, or to convince them not to use drugs. Other Aesops may also be delivered through this method.

How it works is that the character who partakes in the undesirable behavior is portrayed as being rude, crude, possibly ugly, bullying, obnoxious, antisocial, stupid, foolish, misguided, shallow, arrogant, or any combination of these traits. For example, teens who use drugs might be portrayed as juvenile delinquents with no redeeming qualities whatsoever. These characters are almost always one-dimensional, with their portrayals [[AccentuateTheNegative accentuating the negative]] as much as possible. It's nearly impossible to identify with these characters even if you yourself partake in the undesirable behavior. Back in the late 1980s/early 1990s, these juvenile delinquents and gang members might be shown wearing leather jackets, though this stereotype is no longer used since [[DiscreditedTrope law abiding citizens are now allowed to wear leather jackets as well and it no longer carries the bad boy image that it once did]].

The kids who avoid the undesirable behavior are portrayed as innocent, happy, cool, highly intelligent, full of life, and with a healthy level of self-esteem, always being nice and respectful toward each other and everyone else, and having a really good time playing by the rules.

Notice that this is somewhat of an overcorrection from some of the "SmokingIsCool" advertising that presumably got the kids to think so in the first place. So you've got a fight between the "people who smoke are the epitome of cool" and the "people who smoke are the epitome of lame" sides. (Obviously holds true for any negative cause that had a P.R. campaign before the {{Media Watchdog}}s got up in arms about the issue.)

When your own government is presenting you with this character, it's almost always as a part of a PublicServiceAnnouncement. May overlap with ScareEmStraight when the rule-breaking rebels are scary.

When MoralGuardians can't wrap their minds around even this {{Anvilicious}} method of delivery, you get ButNotTooEvil.

Making the Anti-Role Model too charismatic can have some problems though, such as DoNotDoThisCoolThing, EvilIsCool, EvilIsSexy, and even DracoInLeatherPants.

Compare with HitlerAteSugar, when ''everything'' a bad person does is fallaciously assumed to be bad. SisterTrope to DeliberatelyBadExample, where the character is less of a cautionary tale for the audience and more of a plot device to establish the hero's actions as reasonable by contrast.

Contrast TheParagon. Compare and contrast WhatWouldXDo -- we're meant to consider what an Anti-Role Model would do and then go do the ''opposite'' of that.



* Anti-smoking groups ''love'' this trope. In one ad, a teenage girl runs around her neighborhood, licking trash can lids, car tires, and everything else she can find around her, ending with the insinuation that given the chemicals in cigarettes, ''this is what smokers might as well be doing all the time''. Then there was another campaign that would take images of teen smokers and digitally morph the images into monsters, including one where a young male smoker [[SpaceWhaleAesop turns into a person with a fish head]].
* [=PSAs=] by anti-marijuana groups love to portray pot smokers as slovenly losers and borderline criminals who only want to sit on the couch all day and can't string together a coherent thought unless it involves sucking on a bong. One has to wonder how effective ScareEmStraight tactics are when the movies of Creator/JuddApatow and Creator/CheechAndChong do the same thing.
** Plus, there's the whole 'not as bad as those guys' attitude.

[[folder:Anime & Manga]]
* Yoshiko, the title character of ''Manga/AhoGirl'' is an idiot to her very core, and the neighborhood children are quick to pick up on the fact that her "all play, no work" attitude is absolutely not something to emulate.

* William Hogarth's moralizing topical paintings/engravings, like ''[[http://en.wikipedia.org/wiki/A_Harlot%27s_Progress A Harlot's Progress]]''. He sometimes did Goofus-and-Gallant style side-by-side comparisons (amusingly, ''Art/MarriageALaMode'', his critique of upper-class people who married for money, was supposed to be one of these, but he gave up on the counterpart depicting the lives of a sensible HappilyMarried couple [[DoNotDoThisCoolThing because it was too boring]]).

[[folder:Comic Books]]
* In an Franchise/ArchieComics story from TheEighties, Principal Weatherbee announces a ban on smoking in the school. The only characters whom this affects are a half-dozen one-shot characters (three boys and three girls), all of whom are outcast losers whom Archie and the gang hold in contempt. The three boy smokers are a particularly blatant example, as they're all ugly and [[TheQuincyPunk faux-punkish in appearance]]; one of them got "straight 'F's" on his last report card.
* Jack Thomas Chick's evangelical ''ComicBook/ChickTracts'' typically depict the Christian protagonists as handsome and intelligent, while the antagonists are portrayed as ugly, depraved, and intellectually dishonest.

[[folder:Fan Works]]
* ''Manga/{{Evangelion 303}}'': Invoked and played for laughs. When the female pilots throw a bachelorette party (which includes a trip to a strip club), their commanding officer Misato goes with her subordinates. As Misato hoots, drinks heavily and goes wild, Asuka aks what kind of example is she setting there.

[[folder:Film- Animated]]
* In ''Disney/TheLionKing'', Timon and Puumba. While they're sympathetic characters, the philosophy of Hakuna Matata runs counter to the film's moral of self-growth, taking responsibility and facing your own errors.

* Literature/{{Greyfriars}} has this in spades. Skinner, Snoop, and Stott happily smoke, gamble, visit pubs, lie, cheat, etc. Oddly enough, they're also poor fighters, terrible at sports, unfetchingly described, and disliked by most of the form. To make it even more shameless, while Vernon-Smith was much the same in his early appearances, his redemption came in hand with an increase in wit, strength, and sporting prowess.
* Plutarch wrote ''Literature/ParallelLives'', a series of biographies about famous ancient leaders arranged in tandem to educate his readers about morality. When he wrote about Demetrius and Mark Antony, he explained: "I think, we also shall be more eager to observe and imitate the better lives if we are not left without narratives of the blameworthy and the bad."
* One Literature/GeronimoStilton book has two treasure hunters who are introduced singing a song about how horrible they are, "We lie, we cheat, we steal, and we don't do what we're told!", and then, just in case you didn't get that they're bad guys, they talk about how quickly they'd kill anybody who was overhearing them sing this.
* The ''Literature/LeftBehind'' series depicts non-Christians as unattractive, shallow, or stupid as well as not believing in the right God.
* ''Literature/CharlieAndTheChocolateFactory'' has the four bratty kids, who are portrayed as completely obnoxious in contrast to virtuous Charlie Bucket. Each brat is primarily defined by a certain vice -- gluttony (Augustus Gloop), greed (Veruca Salt), gum chewing (Violet Beauregarde), and excessive television watching (Mike Teavee) -- and each winds up suffering a blackly comic karmic fate. Because gum chewing is no longer the vice that it was back in 1964, Violet's repulsiveness stems from her excessive pride and competitiveness in some of the more recent adaptations.
* Jeff Kinney, the author of ''Literature/DiaryOfAWimpyKid'', mentioned in an interview how [[UnsympatheticComedyProtagonist Greg]] is designed to come off as this; being the epitome of how people should not behave (being a DirtyCoward is usually the case).
-->'''Interviewer:''' "Is Greg a good role model?"
-->'''Jeff Kinney:''' "No. In fact, you should do ''the opposite'' of everything Greg does."
* ''Literature/JackieAndCraig'' features the two title characters, a kleptomaniacal trouble-maker and a paranoid basket case, respectively. That they're the lesser of two evils helps only a little.

[[folder:Live Action TV]]
* Cookie Monster from ''Series/SesameStreet'' used to be a mild case of this -- mild enough to still be endearing in his own way, but they decided that cookies were a sometimes food. Despite what you might think though, he was less often one for poor diet as he was for being gluttonous. He probably wouldn't be a good one for diet, because that would require him to actually become less healthy, otherwise the lesson would be lost.
** There's a chapter from ''WesternAnimation/FamilyGuy'', though, where this trope is mixed with ICantBelieveItsNotHeroin: One scene shows the Cookie Monster hiding in a bathroom stall, heating cookie dough in a spoon as if it were heroin.
*** This, in fact, is acknowledged in his recent cameo on, of all shows, ''Series/TheColbertReport'', where he notes, "Me have crazy times in seventies and eighties! Me am like, the Robert Downey Jr. of cookies!"
** Cookie Monster isn't the only ''Sesame Street'' example, of course. [[GrumpyBear Oscar]]'s grouchiness is, of course, meant to be a counter-example to children. And early on, Telly Monster [[CharacterizationMarchesOn wasn't the worry wart]] he is today; his name is short for "Television Monster", and he was addicted to TV. The {{irony}} was apparently enough to have him changed.
* Robbie Rotten from ''Series/LazyTown'' is the exact opposite of everything Sportacus teaches the kids to be. He's lazy, unhealthy, and generally unpleasant to be around.
** And to an extent, everyone else in the town (excluding Stephanie and Sportacus).
* Mr. Bungle, the {{anvilicious}} ghost character in a series of shorts whom the children try to avoid emulating. Like Goofus and Gallant, the character has a cult following with clips shown on ''Series/PeeWeesPlayhouse'' and ''Series/MysteryScienceTheater3000''. The name was also used for an experimental band headed by Mike Patton.


* In ''Radio/OldHarrysGame'', Satan himself acts as the voice of cynicism. Sometimes, he'll step out of the role when arguing with the even more cynical (and even more evil) Thomas. Subverted in that Satan turns out to be [[JerkassHasAPoint right]] as often as he turns out to be [[RousseauWasRight wrong.]]

* Goofus of "Literature/GoofusAndGallant" from the ''Highlights for Children'' magazine [[TropeCodifier is often referenced in parodies or subversions of this trope.]]

* In Music/{{Eminem}}'s rap song "Role Model", he lists off the stupid and destructive things he does in his life, and asks the children listening "Don't you want to grow up to be just like me?"
* Take your pick of an unwashed [[ManipulativeBastard manipulative]] Satanist, [[TheDitz a complete idiot]] who's addicted to painkillers, a [[BigEater chronic overeater]] who is currently larger than a whale, or a Japanese guitarist who's been to hell and back recently. Those, dear Tropers, are your choices for role models in Music/{{Gorillaz}}. Choose wisely.
* The Music/WarrenZevon song ''Mr Bad Example'' provides the page quote and lives up to its name. The title character unable to commit the sin of sloth only because he's so busy committing the other six.

[[folder:Professional Wrestling]]
* The satantic {{cult}} Army Of Darkness leader and practitioner in occult rituals Wrestling/KevinSullivan was described as a man who had seen trouble in his life during his [[Wrestling/NationalWrestlingAlliance Championship Wrestling From Florida]] run, where the viewers at home were urged to find more positive outlets of stress relief.[[/folder]]

[[folder:Video Games]]
* Mr. N from ''VideoGame/DiveKick'' is TheHeavy due to rigging the losers' brackets of a previous Divekick Tournament in his own favor and causing everyone at the tournament to get disqualified (since it would be too difficult to fix the damage caused by Mr. N). [[TakeThat Mr. N is based on a real pro-gamer who did the exact same thing]] to a ''VideoGame/GuiltyGear'' tournament, near-completely killing that game's competitive scene.

[[folder:Web Comics]]
* In universe, Abraham of ''Webcomic/ElGoonishShive'' is one. When he found himself with a massive diamond and a friend cursed with lycanthropy, he decided to enchant the diamond to remove curses, which WentHorriblyWrong as the removed curse ended up taking a physical form of its own -- and on top of that, the diamond started attracting similarly-cursed individuals so it could do it again and again. As Raven points out in his ReasonYouSuckSpeech, every mage is now taught that what he ''should'' have done was ''sell'' the diamond and paid a better mage to remove the curse properly.

[[folder:Web Original]]
* Sick of the role model-seeking thought process and people (usually teenage guys who don't know any better) expecting her character to just be a feminist mouthpiece, Lindsay twisted WebVideo/TheNostalgiaChick into a StrawFeminist misandrist StalkerWithACrush {{jerkass}} so the audience would finally get the message.
* In a similar way, Doug has made it incredibly obvious that you're a bit of an idiot if you think WebVideo/TheNostalgiaCritic is anything but a pathetic little brat.
* From Critic's show, Douchey [=McNitPick=] is a lesson for fanboys not to be so angry and rude while correcting his mistakes, and Hyper Fangirl was discussed in her first behind the scenes as a TakeThat to girls who have harassed Doug at conventions.
* The [[http://knowyourmeme.com/memes/scumbag-steve Scumbag Steve]] and [[http://knowyourmeme.com/memes/good-guy-greg Good Guy Greg]] memes which, as some have pointed out, are essentially [[http://www.memecenter.com/fun/1187289/goofus-and-gallant a modernized online version of the aforementioned Goofus and Gallant comics]].
* Cited by Jason Porath as the inspiration for his ''Website/RejectedPrincesses'' site and book. The genesis was when him and some fellow Dreamworks employees saw a clickbait article about "Why [[Disney/{{Frozen}} Elsa and Anna]] are bad role models for girls", decided that they could think of ''way worse'' role models for girls, and challenged each other to see who could think of the worst one. (The winner? ''{{Literature/Lolita}}''.)

[[folder:Western Animation]]
* ''WesternAnimation/AdventuresOfSonicTheHedgehog'': The villains in the [[AndKnowingIsHalfTheBattle Sonic Sez]] segments.
* ''WesternAnimation/BeavisAndButthead'': More than a few have suggested that this show was a [[TakeThatAudience satire]] of its TargetAudience, and that Beavis and Butt-head [[ThisLoserIsYou represented]] what its makers thought the viewers were like. Evidence for this hypothesis includes the fact that B&B creator Creator/MikeJudge would later make ''Film/{{Idiocracy}}''.
* ''WesternAnimation/{{Bravestarr}}'': Outlaw Skuzz, a cigar-smoking alien comedy relief who would get flak from his fellow villains due to his habit. On one occasion, the guest villain of the week actually said something along the line of, "I may be evil, but even ''I'm'' not stupid enough to smoke!"
* Dan, the protagonist of ''WesternAnimation/DanVs'', is a little, angry, antisocial shut-in whose OnlyFriend barely tolerates him. He even wears a FunTShirt that reminds the viewers about [[{{Jerkass}} what kind of person he is]], like if it were a label. He was also designed after the worst qualities of one of the show's creators, being a strange example of an anti-AuthorAvatar.
* ''WesternAimation/{{Doug}}'': Roger was often used for this purpose, though less so in the Disney version.
* ''WesternAnimation/{{Duckman}}'': Eric Tiberius Duckman.
** In ''Ajax and Ajaxer'', he discovers a method of easily stealing sodas from vending machines:
-->'''Duckman''': Hey! That was surprisingly easy! ''[In an exaggeratedly stilted voice]'' Why I bet a kid, thinking I was a role model, and wanting to imitate my behavior, could easily steal sodas from a vending machine... too.
-->'''Duckman''': DO IT! DO IT NOW, KIDS! STICK IT TO THE MAN! [[EvilLaugh HAHAHAHA!]]
-->''[Cornfed is handed a page of Censor Notes.]''
-->'''Cornfed''' ''[If anything, even more stilted]'': "But, of course, [[AndThatWouldBeWrong that would be wrong]]."
* ''WesternAnimation/FamilyGuy'': The show often demonstrates the wrongness of a political view the author disagrees with by putting it in the mouth of fat, lazy, idiotic, irresponsible, sociopathic VillainProtagonist Peter Griffin.
* ''WesternAnimation/{{Futurama}}'':
** Parodied in the episode "Bender Should Not Be Allowed on TV", where Bender ''[[AsHimself acts like himself]]'' on a TV show. Bender is an anti-role model (since he has no redeeming qualities) whom young viewers treat as a role model. At one point on the show, he says, "Try this at home, kids!" (while a brief disclaimer flashes across the bottom of the screen saying not to try it at home), and then he ''sets himself on fire''. Later in the episode, he protests his own presence on TV and the blame placed upon him. Note that the proverbial last straw for Bender here is that the children who emulated his behavior stole ''his'' stuff.
-->'''Bender''': It's the parents' fault! [[BreadEggsMilkSquick Have you ever tried simply turning off the TV, sitting down with your children, and hitting them]]?
** Leela becomes an in-universe example in the episode "A Leela of Her Own", where she becames the first female ever to play major league Blernsball. She plays horribly (due to having one eye, and thus bad depth perception) but the New New York Mets signs her up, because she's so bad that people find it entertaining. At the end, Jackie Anderson, the first ''good'' female player, tells her that she was an inspiration, because she was "so awful that women everywhere set out to prove they don't stink as bad as you."
* ''WesternAnimation/GarfieldAndFriends'': When Roy seeks alternative employment, he gains it in the form of playing Big Bad Buddy Bird, the Anti-Role Model of The Buddy Bears. One episode's lesson is (very nearly literally) {{Anvilicious}}, even though the behaviors they were trying to encourage are good; in the other lesson, however, the lesson is on such evils as ''[[TheComplainerIsAlwaysWrong ordering a different flavor of ice cream from your friends]]''.
* ''WesternAnimation/HorridHenry'': The show is ''full'' of them...even Perfect Peter can be argued as one, because he's so obnoxiously good he'd end up lonely if he existed in real life!
* ''WesternAnimation/{{Kaeloo}}'': Episode 53 had a song about avoiding household hazards by having [[IdiotHero Kaeloo]], [[TheDitz Stumpy]] and [[DitzyGenius Quack Quack]] do everything they told the viewers not to (such as sticking their fingers in electric sockets and messing with chemicals) and suffering because of it.
* ''WesternAnimation/TheMarvelousMisadventuresOfFlapjack'': Captain K'nuckles. Justified due to him having a rough childhood (both hands cut off when a teenager, his father dying in the sewers when he was but a lad).
* ''WesternAnimation/PrivateSnafu'': It's a series of formerly classified UsefulNotes/WorldWarII-era animated shorts created to show United States enlisted men (mainly those who had trouble with written instructional materials) how ''not'' to act. Snafu would normally either screw things up but manage to turn the situation around by the end as kind of a one-man RightWayWrongWayPair, or comedically get himself killed due to failure to follow regulations.
* ''WesternAnimation/TheSimpsons'':
** Homer is well aware that he is a terrible role model, and he lampshades it frequently.
-->'''Homer''': Look, if it were up to me, I'd be harassing [those manatees] with you. If anything, I'd be the guy who took it too far...
** In the early 1990s, Bart was the most popular character, especially with merchandise (like T-shirts). Since he was considered a bad role model for children, several American public schools banned T-shirts featuring Bart next to captions such as "I'm Bart Simpson. Who the hell are you?" and "Underachiever (And proud of it, man!)".
* ''WesternAnimation/SouthPark'':
** Eric Cartman is often made the voice of political views the author disagrees with, and is also a fat, moronic, sociopathic, and all-around-awful person.
** Most of the adults are portrayed as gullible sheep who will be convinced by anyone who can sound confident, which again means they're often the voice of political views the author disagrees with.
* ''WesternAnimation/SpongebobSquarepants'': [[GrumpyBear Squidward]] is made into this in the episode ''Krusty Krab Training Video'' where he is used as an example of a bad employee much to his passive annoyance.
-->'''Narrator:''' There's a name for employees like this, but we'll call him Squidward.
-->'''Squidward:''' [[DeadpanSnarker I'm getting paid overtime for this, right Mr. Krabs?]]