"Doing an animated film is like building a cruise ship - you start it in one economy and finish it in another."Animation takes time. Good animation takes a long time. A delay of over a year between writing and release is not rare. This can really put a damper on a series' attempts to be topical. Can be a major cause of "We Are Still Relevant, Dammit!".
— Hollywood reporter Jim Hill (paraphrased)
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- Happens a lot in the Disney Animated Canon. Sometimes three to five years will pass between the initial announcement of a project and the theatrical release of the movie, thus occasionally having the final picture entering into a social or economic market for which it is ill prepared.
- In the early 1990s it was not rare for Disney to include rough pencil tests and storyboards in the trailers for their movies, simply because there wasn't enough finished footage to make a complete trailer. This practice seems to have stopped, probably because it looks sloppy. The response has been to make initial teaser trailers merely describing the premise of the film using little to no footage from the actual movie; creating a custom short. Both Lilo & Stitch and The Princess and the Frog did this.
- One of the reasons The Emperor's New Groove suffered a Re Tool was that the 2000 release date was set, but by 1998 it was clear that the film in its then-current form wouldn't be ready by then.
- Teasers for The Pagemaster were in theaters four years before the movie came out. This is because the film takes three years to create. Shame that it ultimately wound up being a bomb financially, critically and among audiences.
- This is one of the reasons (the other being heavy Executive Meddling in the version that eventually did get released) why people think The Thief and the Cobbler is a ripoff of Aladdin; it was released after it, but had actually been in development for so long beforehand that it's more credible to say that Aladdin borrowed from it than the other way around.
- Jetsons: The Movie infamously replaced Janet Waldo (the original voice of Judy Jetson) with '80s pop singer Tiffany as a bit of Stunt Casting intended to draw in a teenage audience. By the time the film actually opened, Tiffany has long since fallen out of style (Janet Waldo didn't take it well, as she had recorded all of her lines prior but wasn't told she was being replaced, though she eventually let it go). In fact, the film took so long to produce that two of its lead actors died a year before it was released: this was the final acting role for both Mel Blanc and George O'Hanlon, the latter of whom passed away in the recording studio.
- While they'd been notorious for their string of loose copycat productions of Pixar films, only once was DreamWorks Animation able to use this trope to beat another film to the punch: The Wild, an obscure co-production between Disney and an independent Canadian company, had been in the works for six years before DreamWorks made its pre-emptive strike with the suspiciously similar (and more heavily stylized) Madagascar. Like The Thief and the Cobbler example above, the end result was the movie in production first released after the film that borrowed its concept became hugely successful, resulting in the original being accused of being a ripoff.
- The Emoji Movie was hit hard by this trope, with pretty much all the apps and slang featured in the film being already outdated again when the movie finally came out. Something that was lampshaded in the Honest Trailer of the film.
- In 2003, MAD released an issue that featured one comic that took potshots at the sitcom 8 Simple Rules. There is generally a few months for the magazine to go from concept to published issue. As a result, the issue in question ended up coming out a just few weeks after the sitcom's star, John Ritter, died suddenly due to an aortic dissection. It was awkward.
- Newspaper comics are often written a long time in advance — usually around eight weeks for dailies and 12 weeks for Sunday strips — which can cause problems for more topical comics like Doonesbury, as lampshaded here◊.
- Garry Trudeau works two weeks away from deadline, closer than any other syndicated cartoonist. He also has a hired inker, which cuts back on production time. Generally speaking, this keeps things relevant.
- Fans of the bygone comic strip The Boondocks may regret that the TV series can't joke about current events nearly so much.
- The lead-time in the comics was lampshaded shortly before the 2000 Presidential Election, where Huey laments that the candidate he was rooting for doesn't stand a chance. Aaron McGruder, meanwhile, keeps leaving comments at the bottom of the panels apologizing because he has to draw out the strips a couple of months in advance, so the polls may have changed in that time. Then at the end, it's revealed that the candidate Huey was rooting for was Ralph Nader, causing Aaron McGruder to admit that the polls for him probably didn't change after all.
- Zero Punctuation dealt with this when Yahtzee made his "Top 5 Games of 2015" which also had a category for the five blandest games, which was similar to the "Mediocre Awards"Jimquisition had done around the same time.
Yahtzee: Hmm, what's that? [beat] Jim Sterling just did something like this? Well, it's a good thing everyone knows that I write these a few weeks in advance, isn't it? Otherwise, they might have accused me of ripping him off! And made complete fucking fools of themselves!
- The Simpsons plays with this. They often try to overdub relevant jokes after the finished animation is back from its overseas production.
- They make it obvious on some occasions, such as the Super Bowl episode; the names of the teams were only said once, with Homer's and Moe's mouths covered, and the overdub doesn't match the scene's audio. In that particular episode, it was deliberate to show what they were doing. They also took some potshots at the then-current Lewinsky scandal, where the status of Bill Clinton's presidency was clearly overdubbed as well as the status of his marriage.
- They try to overcome it with overdubs and lampshade hanging, but they still fall victim to this trope big time. Combined with the occasional tendency of episodes to air a season or more after they were completed — due to Fox's seasons and Simpsons production seasons not always lining up — this trope has (for instance) caused parody episodes to be released years after the works they were mocking. Case in point, "Simpson Tide", a parody of the 1995 film Crimson Tide, was first shown in 1998note .
- In one episode, several Itchy and Scratchy cartoons are shown in quick succession, all parodying films at least a year old. Krusty then hangs a huge lampshade on it, asking why they're parodying movies that old, and saying that the animation took too long to make to get it out sooner.
- South Park is a rare aversion. Their animation process is so fast (the Stylistic Suck design helps a lot), that episodes are often made as little as a week ahead of airdate.
- The ultimate example of this is the episode "Christmas in Canada", which included references to (and images of) Saddam Hussein's capture three days after it happened.
- South Park broke its own record with "About Last Night...", spoofing the results of the 2008 election and the ensuing aftermath that had happened the previous night. Of course they wrote it assuming Obama's poll lead would translate into victory in the election (which it did) and an easily reworkable plot in case he didn't.
- Similarly, the episode "Obama Wins!" aired the day after Obama's reelection, but the plot of the episode also dealt with The Walt Disney Company purchasing Lucasfilm, which had happened a week prior.
- Likewise, the seventh episode of Season 20 was originally written under the assumption that Hilary Clinton would win in 2016. When Trump won instead, Matt and Trey had to completely rewrite (and presumably, reanimate) the whole episode in less than a day, as well as change the title— originally "The Very First Gentleman", it is now known as "Oh, Jeez".
- Another example is the Quintuplets episode being rewritten after commercials aired to be about the Elián Gonzales situation.
- When Pope Francis was named Time magazine's Person of the Year, the episode "The Hobbit", which had him accepting the award, aired the very same day of the announcement.
- Same for most shows on Cartoon Network's Adult Swim. One episode of Robot Chicken did a Lampshade Hanging on this, however. During a spoof of the film Into the Blue, Seth Green (in stop-motion animated form) interrupted the skit to briefly explain how animation takes time and therefore some skits may be irrelevant. He then went on to state (with obvious irony) that he was confident that by now, Into the Blue had become a box office hit and won several Academy Awards, then closed by apologizing for any inconvenience.
- The British series 2DTV was an animated satire on the week's events, which obviously needed to be animated as quickly and cheaply as possible — and it showed. (The basic idea was originally done with puppets as Spitting Image)
- The same goes for the Finnish animated series The Autocrats, which was a CGI-animated series about the largely fictional lives of the members of the Finnish parliament. Since each episode had to be done in a week for the sake of staying topical, in the end the show was neither particularly entertaining or particularly well animated, the latter being particularly obvious.
- Family Guy:
- The episode "Ocean's 3½" managed to do a joke about Christian Bale's Cluster F-Bomb within two weeks after the audio was first released, by quickly animating a reel-to-reel tape player playing clips of said outburst interspliced with Peter Griffin's voice reacting to it.
- This was cut out in later airings of the episode, and replaced with Quagmire's cutaway involving wanting to make an underwhelming thriller starring Jeff Bridges and Laura Linney.
- They did something similar with the Donald Trump tapes, dubbing it (and Peter's reaction) over footage of the bus.
- Admitted on the commentary track for the Futurama episode "300 Big Boys", which was about a big tax refund that, when it happened, was quite a big deal... but then came September 11th. By the time the episode aired, viewers either didn't get or didn't care about the reference.
- The whole phenomenon surrounding Derpy Hooves from My Little Pony: Friendship Is Magic is an interesting case. After fans latched onto her appearance in the first episode — which was an error or a joke (or both), depending on who you ask — she appeared throughout the first half of season one with perfectly normal eyes. It wasn't until "Feeling Pinkie Keen" that Derpy reappeared with her now-famous googly eyes, as at that point the animators learned of her popularity and decided to intentionally "derp" her eyes in the remaining in-production Season 1 episodes (and give her random background cameos to liven up a scene). By Season 2, the staff started working her appearances into the actual scripts.
- The long lead time also had a less positive outcome. Her appearance in "The Last Roundup" led to accusations of insensitivity against the handicapped, and Hasbro made the animators re-edit her scene, causing a backlash. Derpy appeared throughout the rest of Season 2 without incident. But Season 3 — which was in production at the time of the controversy — features no Derpy cameos at all until the finale. She was also absent from the first nine episodes of Season 4.
- There was also a case of this in the form of the Second Season finale cashing in on the Royal Wedding phenomenon... almost a year after it happened.
- The Return of Harmony arc was originally produced as part of Season 1, but got pushed back to the Season 2 premiere.
- Rainbow Power ponies began appearing in the toyline a full year before their show debut in Part 2 of the Season 4 finale.
- Does one remember the Hurricane Sandy, which occured in 2012? The Arthur episode that was made in reaction to it featuring "Hurricane Sadie" came out in 2015, which was three years later. In comparison, "April 9th" only came out a year after 9/11.
- The Proud Family had an episode against music piracy that heavily was based on Napster. By the time the episode came out, Napster had been killed off.
- In Beast Boy's birthday episode of Teen Titans Go!, Robin makes a big deal about how they can't sing the traditional "Happy Birthday" song. The joke is lost, however, because a few months before the episode's release the song entered the public domain in America.