A common turn of phrase on film posters is to have it stated that an actor is
the main character. Sometimes, the poster designer wants to convey that the actor is so much like the character that he is
the character. It's a slightly odd expression, even with Dyeing for Your Art
in play. Often used when the character's name is also the movie's title.
A fairly common parody form, when describing an actor who is both known for always playing the same kind of character to the extent that it qualifies as being As Himself
, and is also a big enough star to be starring in a self-centred vanity piece of a film, is to give it as "Actor Name IS
Actor Name IN Actor Name!
- Variant from a television ad: "Madonna gets to play Susan. And Susan gets to play around."
- Mystery Science Theater 3000 often spoofs this with their films, such as "Joe Don Baker IS Santa Claus".
- They spoof it even more if the actor on-screen bears similarity to more than one celebrity: "Jane Curtain IS Kate Moss AS Isadora Duncan!"
- For Doctor Who's 50th Anniversary, the Radio Times released twelve special edition covers, one for each actor to take the title role: William Hartnell IS the Doctor. Articles announcing the next Doctor often run with this format.
- The Simpsons episode guest-starring Mark Hamill played with this, with two posters in the Dinner Theater performing Guys and Dolls: "Mark Hamill IS Nathan Detroit" and "Pepper Steak IS the Entree".
- In the South Park episode "The Biggest Douche in the Universe," all the parody trailers close with: "Rob Schneider is The Stapler/A Carrot/Da Derp De Derp Da Teetily Derp Da Derpee Dumb/Kenny! Rated PG-13."