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A common turn of phrase on film posters is to have it stated that an actor ''is'' the main character. Sometimes, the poster designer wants to convey that the actor is so much like the character that he ''is'' the character. It's a slightly odd expression, even with DyeingForYourArt in play. Often used when the character's name is also the movie's title.

A fairly common parody form, when describing an actor who is both known for always playing the same kind of character to the extent that it qualifies as being AsHimself, and is also a big enough star to be starring in a self-centered vanity piece of a film, is to give it as "Actor Name '''IS''' Actor Name '''IN''' ''Actor Name!''"



* Parodied by Lee Jeans in 1998: "[[{{Mascot}} Buddy Lee]] IS [[AsHimself Buddy Lee]] IN [[DepartmentOfRedundancyDepartment Buddy Lee]]: [[http://www.youtube.com/watch?v=vA9N01N_dmA Man of Action!"]] Bonus points for using Creator/DonLafontaine himself instead of a cheap sound-alike.
* Variant from a television ad: "Music/{{Madonna}} gets to play Susan. And Susan gets to play around."

[[folder:Films -- Live-Action]]
* ''Film/AngelsAndDemons'': "Creator/TomHanks is Robert Langdon".
* ''Film/AirForceOne'': Creator/HarrisonFord IS the President of the United States.
* Nearly imperceptible, but on the poster it says clear as day "Harrison Ford is ''Film/BladeRunner''"
* Creator/ArnoldSchwarzenegger IS Film/TheTerminator.
* On the poster for ''[[Film/TheBourneSeries The Bourne Identity]]'': Creator/MattDamon is Jason Bourne.
* Creator/HarrisonFord is ''Film/TheFugitive''.
* "Creator/JimCarrey is Creator/AndyKaufman in ''Film/ManOnTheMoon''."
* Creator/JohnnyDepp IS {{WesternAnimation/Rango}}. Rather ironic given that Rango is a pseudonym.
* Creator/JuliaRoberts IS Film/ErinBrockovich.
* Creator/KevinCostner is ''[[Film/RobinHoodPrinceOfThieves Robin Hood]]''.
* In ''Film/MontyPythonsLifeOfBrian'', the Pythons wanted George Lazenby to play Jesus as a cameo, purely [[GettingCrapPastTheRadar so they could say "George Lazenby]] ''[[GettingCrapPastTheRadar is]]'' [[GettingCrapPastTheRadar Jesus Christ!"]] They couldn't get him, so it didn't pan out.
* Creator/MichaelKeaton IS Film/{{Beetlejuice}}. (Funny when you consider the correct spelling is Betelgeuse.)
* One poster design for ''Film/YouOnlyLiveTwice'', which was [[DuelingMovies competing with the]] ''Casino Royale'' spoof, had "Creator/SeanConnery IS Film/JamesBond." Ironically it was this movie where Connery quit the role partially because he wanted to be known as something other than Bond.
* Speaking of the ''Film/{{Casino Royale|1967}}'' spoof, which was "too much ... for one James Bond!", Creator/UrsulaAndress IS Film/JamesBond.
* Parodied in the trailer for ''Film/PeeWeesBigAdventure'': [[ShapedLikeItself "Pee-Wee Herman is Pee-Wee Herman."]]
* The teaser trailer for ''Film/StarTrekTheMotionPicture'' did this with the whole cast. With Creator/OrsonWelles narrating. See [[http://www.youtube.com/watch?v=dwivz3gECus here]].
* Creator/StevenSeagal films traditionally have a descriptor of his character as the title so that the movie trailer announcer can say "Steven Seagal IS..." ''Film/OutForJustice / Film/HardToKill / Film/OnDeadlyGround''," etc.
* ''Literature/TheStupids'': "Tom Arnold is Stupid" ''*lower down the poster*'' (Stanley Stupid)
* Creator/TomHanks IS ''Film/ForrestGump''.
* A variation on ''Film/InglouriousBasterds'', almost all the principal characters had "X is a Basterd" on their character posters. "Brad Pitt IS a Basterd", and so on.
* David Hyde Pierce IS ''Film/ThePerfectHost''.
* In the Podcast/RiffTrax of ''Film/CaptainAmericaTheFirstAvenger'' lampshading the Captain's movie serials "Captain America ''is'' Captain America ''in'' ''Captain America''." Which is how it happens in the movie except we're never shown for sure that the movie serial is actually called ''Captain America.''
* Series/{{The Incredible|Hulk}} Creator/LouFerrigno is ''Film/{{Hercules|1983}}''.
* Creator/AngelinaJolie IS Film/{{Maleficent}}.
* "Creator/PaulNewman is Film/{{Harper}}."
* ''Film/{{Malavita}}'' has four (five if you include the dog...) poster slogans that read: "Creator/RobertDeNiro is one Killer Dad", "Creator/MichellePfeiffer is one Bad Mother", "Creator/DiannaAgron is the Mobgirl Next Door" and "John D'Leo is the Young Gun". The dogs is "Hitman's Best Friend".
* ''Magazine/StarWarsInsider'' published an issue based around ''Film/TheForceAwakens'' with a number of individual articles about the characters of the film and the actors playing them, titled variously "Adam Driver is Kylo Ren," "Carrie Fisher is Princess Leia," "Harrison Ford is Han Solo," etc.
* "Creator/KathyIreland is the Film/AlienFromLA."
* Creator/HalleBerry [-IS-] ''Film/{{Catwoman}}''.
* The film ''Icarus'' is also known as "The Killing Machine". However, some sources actually actually title it as "Creator/DolphLundgren is The Killing Machine".
* ''Film/TombRaider2018'': Creator/AliciaVikander is Lara Croft.
* ''Film/{{Darkest Hour|2017}}'': Creator/GaryOldman ''is'' UsefulNotes/WinstonChurchill.

[[folder:Films -- Western Animation]]
* Three posters of this type were released featuring characters from ''WesternAnimation/MyLittlePonyTheMovie2017'': "Zoe Saldana is Captain Celaeno," "Cathy Weseluck is Spike the Dragon" and "Andrea Libman is Fluttershy."

[[folder:Live-Action TV]]
* ''Series/MysteryScienceTheater3000'' often spoofs this with their films, such as "[[Film/{{Mitchell}} Joe Don Baker]] IS [[Film/SantaClaus1959 Santa Claus]]". They spoof it even more if the actor on-screen bears similarity to more than one celebrity: "Jane Curtain IS Kate Moss AS Isadora Duncan!"
* For ''Series/DoctorWho'''s 50th Anniversary, the Magazine/RadioTimes released [[http://www.doctorwhonews.net/2013/11/radio-times-covers.html twelve special edition covers]], one for each actor to take the title role: William Hartnell IS the Doctor. Articles announcing the next Doctor often run with this format.
* A ''Series/SaturdayNightLive'' [[http://www.nbc.com/saturday-night-live/video/the-story-of-frank-sinatra/n12799 sketch]] featured a play about Music/FrankSinatra performed by Danish actors. The announcer proclaims that "Aki Hanenrud is Frank Sinatra", which is then followed up with a review that states "Aki Hanenrud is not Frank Sinatra".
* Later episodes of ''Series/TheHitchhiker'' bill the title character this way in the credits ("Page Fletcher is The Hitchhiker").

* Emphasizing its ConceptAlbum and stage persona nature, ''Music/TheRiseAndFallOfZiggyStardustAndTheSpidersFromMars'' was promoted with an ad proclaiming "Music/DavidBowie is Ziggy Stardust"; at the bottom, in smaller type, it read "Ziggy Stardust is David Bowie".
* Music/PaulMcCartney IS The Fireman [[https://www.discogs.com/The-Fireman-Electric-Arguments/release/7689859]]

[[folder:Video Games]]
* In a [[Radio/GTARadio television show-within-a-show]] of ''VideoGame/GrandTheftAutoV'', the above-mentioned exaggerated version of the trope is used with ''Jack Howitzer is Jack Howitzer in Jack Howitzer'' (a Reality TV fame vehicle for the titular washed-up celebrity and Creator/ArnoldSchwarzenegger {{expy}}).

[[folder:Web Original]]
* ''WebVideo/AshensAndTheQuestForTheGameChild'': Stuart Ashen IS Ashens (but he's still Stuart Ashen).
* Website/TheAgonyBooth [[http://www.agonybooth.com/recaps/Toomorrow_1970.aspx?Page=9 recap]] making fun of the fashions in ''Toomorrow'': "Timothy Dalton ''is'' Severus Snape in ''Harry Potter and the Brownies of Hash''!"

[[folder:Western Animation]]
* ''WesternAnimation/TheSimpsons'' episode "Mayored to the Mob", guest-starring Creator/MarkHamill played with this, with two posters in the DinnerTheater performing ''Theatre/GuysAndDolls'': "Mark Hamill IS Nathan Detroit" and "Pepper Steak IS the Entree".
* In the ''WesternAnimation/SouthPark'' episode "The Biggest Douche in the Universe", all the parody trailers close with: "Creator/RobSchneider is ''The Stapler''/''A Carrot''/''Da Derp De Derp Da Teetily Derp Da Derpee Dumb''/''Kenny''! Rated PG-13."