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Milu: Excuse me if I misunderstood the article, but how exactly is the 'E giving its fandom a name other than "WWE fans" a form of self-loathing? Hogan has the Hulkamaniacs, The Rock has the People, Jericho has the Jerichoholics, etc. So why can't the company itself do the same thing? Besides, the "WWE Universe" does have a better ring to it than just "WWE fans."

Ashki: Mike Adamle, is that you?