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The real reason behind this trope.

"I have been a soreheaded occupant of a file drawer labeled 'science fiction' ever since (publishing 'Player Piano'), and I would like out, particularly since so many serious critics regularly mistake the drawer for a urinal."
—Kurt Vonnegut

So, you're watching television and come across a show that's set on another planet and has aliens, spaceships and time travel in it. Clearly a work of science fiction, you would assume. However, you also happen to come across an interview with the creator, who is taking pains to stress that his or her work is absolutely not science fiction and anyone who thinks it can be described as such is misguided or just plain wrong. But it has aliens, spaceships and time travel in it; how can it not be science fiction?

Because of the Sci Fi Ghetto. The Sci-Fi Ghetto reflects a long-existent stigma which has been applied towards the science fiction genre, which frequently leads creators and marketers to shun "Sci-Fi", "Science Fiction" or "Fantasy" labels as much as possible, even on shows that have clear science fiction or fantastical elements. It also reflects the tendency for critics, academics and other creators to near-automatically dismiss or distain works which cannot escape this label being applied, regardless of relative quality or merit.

A lot of this has to do with the perception that science fiction in general is somehow both too complex for mainstream audiences with 'simple' tastes and and yet simultaneously not literary and sophisticated enough for critics and academics. For a long time, science fiction as a genre has been seen as either lightweight, formulaic rubbish churned out by talentless hacks who never met a cliche they didn’t enthusiastically regurgitate, or aloof, dreary Doorstoppers more concerned with tediously bashing an overly-complicated idea into the ground than presenting a plot or characters that might interest or engage the audience written by people with multiple doctorates who have yet somehow managed to never actually interact with another human before. Unfortunate stereotypes of science fiction fans as a bunch of weird dorky obsessives hasn't helped this impression. However, whilst science fiction has traditionally focussed on Big Ideas more than story (to the extent that even classics of the genre can sometimes be lacking in literary merit in favour of intricately exploring a hypothesis), this approach unfairly prejudges a massive, wide-ranging genre by it's worst extremes.

In order to praise or discuss obviously deserving works of science fiction without having to acknowledge them as such, certain words tend to crop up — incorrectly applied or not — to euphemistically describe and discuss them. "Magic Realism", "speculative fiction", "sequential art" or "graphic novel" (in the case of Comic Books — a frequent visitor to the Ghetto) and especially "genre" tend be used for this purpose. The latter is particularly common, perhaps to dubiously suggest that science fiction is more derivative than more "realistic" shows. It's also common for creators to stress how their work deals with 'people', 'Real Life issues' or 'relationships' rather than just space-fights or complex matters of intergalactic politics, as if theirs is the first science fiction work to ever take such an approach.

Some embrace the Ghetto eagerly. Some writers have few pretensions to attaining the True Art status their peers yearn for, and gleefully embrace the whole pulp pot-boiler aspect of the genre, or the chance to expand on a complex idea to a smaller audience they know will get it. Similarly, some fans eagerly embrace the ghetto and will prefer or, in extreme cases, only engage with media from within it, often dismissing those who engage with media outside of it as morons lacking imagination. This attitude, of course, tends to overlook the fact that it also takes energy, creativity and imagination to construct a fine non-Science Fiction work.

This is slowly changing, however; more and more creators and critics who aren't ashamed to acknowledge an interest and inspiration from science fiction and fantasy are producing and discussing more works of science fiction and fantasy which are gaining both mainstream accessibility and critical acclaim. The fact that the most popular and best-selling children’s book series and the vast majority of the highest-grossing and / or critically-acclaimed films in recent history have been either science fiction and / or fantasy has also helped — although of course, this then leads some fans, creators and critics to focus on how popular these entities are when criticising them instead. And regardless of how popular and acclaimed the work, they still have a tendency to be snubbed come awards time in favour of 'worthier' fare, and people will still tend to find ways of not discussing them as science fiction.

Compare Animation Age Ghetto, Not Wearing Tights, Not Using The Zed Word, Public Medium Ignorance, and Dead Horse Genre. Personal anecdotes go in Troper Tales.


Examples:

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    Comic Books 

    Film 

    Literature 

    Live Action TV 

    Webcomics 

    Real Life