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Narrative
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Stock Phrase used when introducing a scene which is meant as an intimate, behind-the-scenes look at something. Typically, the setup of the scene has the camera pan over to an actor in a dressing room or on a soundstage, either out of costume or in some other way indicating that they are currently out of character. The actor will look momentarily surprised, then say something like "Oh, hi there. As you can see, I'm on the set, getting ready to film the next big scene in Avatar and the Air-Bending Fellowship of Vampire Hunters. We work really hard here to make sure that all the Wire Fu you see here looks absolutely convincing. Hey, why don't I show you around the set and you can see for yourself just how we do some of those amazing scenes."
The setup is intended to give the sense that the viewer has caught the actor unprepared, and therefore this excusive look into his world is going to be entirely candid and not fiction in the slightest. Because this camera crew just showed up uninvited and the actor in question did not notice them coming.
Perhaps a Dead Unicorn Trope, as this sort of Behind-The-Scenes featurette was not tremendously common prior to the advent of DVD. While it is still used, even used straight, it is always with at least a bit of a wink and a nod if not outright Lampshade Hanging (such as the actor delivering the line in a way that implies he is reading it from a cue card).
This setup was sometimes used for commercials for unrelated products, here to give the impression that, while you know that the celebrity endorsing the product is an actor, in the profession of telling you things convincingly even when they are fictional, right now, you're hearing him when he's off-duty and is therefore telling you the real truth.
Examples:
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