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Colour Coded For Your Convenience
alt title(s): Color Coded For Your Convenience
A classic example.
Miko: How can you be so certain it was evil, though? [...]
Roy: Ummm... its scales weren't all shiny?
Miko: Ah. Then its destruction was just and necessary.
Elan: Dragons, color coded for your convenience!
The Order of the Stick, strip #207

Spider-Man (internal monologue): I'm the good guy! Know how you can tell? I wear primary colors. See? Red and blue. Bad guys wear green and purple. Everybody knows that! That's the rule. There was a memo.
The Amazing Spider-Man #581

In an age where every other hero is an Anti Hero, how do you tell who to root for? Why, you look at what color the character wears, of course! In visual entertainment, who's good and who's evil is usually distinguished by the colors, and woe be to those who are colorblind.

White for good and black for evil (why do you think it's called The Dark Side?) is probably the oldest and most obvious classification. This can lead to Unfortunate Implications. It can be more complex than this, of course, especially when you get into different cultural values and perceptions. (For example, in Asia many countries associate white with death and mourning [since bones are white], as it has been associated in Europe at various times. It can also denote purity, merely because it shows dirt well.) Black can also be used as a form of Shadow Archetype which is not necessarily evil, and nowadays, dark equaling evil is subverted as often as it's used straight; see Dark Is Not Evil.

Another common pairing is red versus blue, where the hero is blue and the villain is red. A variation on this is a character that's calm being represented by blue and a more fiery character being represented by red, usually The Hero and The Lancer, or The Hero and The Rival.

In superhero comic books, superhero costume themes tend to rely on the primary colors (red, blue, yellow or gold) whereas supervillain costume themes tend to rely on the secondary colors (green, purple, orange). A classic example would be the 1980s Lex Luthor in his super-armor (purple, green, black) battling Superman (red, blue, yellow).

A frequent arrangement for weapons, Eye Beams, and energy blasts is bright green for good and red for evil, thanks to the colors of the Jedi and Sith lightsabers in Star Wars. (However, laser weapons on the heroes' ships in Star Wars generally fire red blasts while the villainous Imperial craft fire green ones.)

It should be noted, though, that many times it's not the actual color that's used to distinguish good and evil, but the tone or shade of that color. For example, more natural or muted colors are often used for the good guys, while darker or more garish versions adorn the villains. The best example of this is probably green, which can be used for good if reminiscent of nature, or bad if it looks artificial, either by being too bright or too dark.

It should also be noted that colors can be used to determine that kind of person's personality and powers as well.

That said, the general breakdown is this:

Good Guys:

Bad Guys:

Neutral Guys/Transition colours:
  • Black and White in equal amounts (see also: referees)
  • Light Grey (black and white; neutrals, transitions)
  • Purple (blue and red; royalty, wealth and command)
  • Orange (red and yellow)
  • Green (used equally for neutrals and allied but not under your control)

In pre-medieval, medieval and renaissance times this was Truth In Television. These days it's more of an Undead Horse Trope, or perhaps even an Omnipresent Trope, at least for fiction.

Related tropes: Color Character, Paint It Black, Red Oni Blue Oni, Pink Girl Blue Boy, Color Coded Patrician, Sensible Heroes Skimpy Villains, Good Eyes Evil Eyes, Dress Coded For Your Convenience, Color Coded Multiplayer.
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