ThisSegata Sanshiro commercial. Apparently there's no rule against grabbing a guy off the sideline and hurling him at the ball to score a goal for your team.
In the Spock vs Spock Audi commercial Zachary Quinto and Leonard Nimoy have a race to the golf course and the loser buys lunch. ZQ in his Audi wins the race but as Nimoy points out "Technically we're not inside yet" and subdues him with a Vulcan neck pinch.
Underoos brand underwear first got around the virtual taboo about showing a bunch of kids gallivanting in their underwear on TV by calling their product "costumes" instead of underwear.