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Look Behind You:
Subverted in this strip, when a Wulffmorgenthaler gazelle caught bluffing at poker warns the other players about an incoming lion.
The first storyline of had Maxim pull this from time to time. However, he took it to the next level by substituting an "escape dummy" (a giant stuffed doll of himself on a scarecrow frame) before running off.
A Modest Destiny In , characters distract each other with some variant of "Hey, is that a demonic duck of some sort?" It always is. (except for once there was a picket sign instead, stating that the demonic duck was El Goonish Shive on strike. This caused the distraction to fail.) Occasionally he complains about feeling used.
From , we have this instance: Girl Genius Von Zinzer: "Uh... hey, check it out." - though in this case not only does the target look, but there's actually something to see.
In "Look, a distracting thing!"
The Heroes of Middlecenter: Played with throughout , usually accompanied with the phrase "yoink." Parodied Bob and George here.
In one strip, Nodwick has lured a giant demon towards a lake full of holy water that he, Artax, and Yeagar are standing it. Nodwick yells this warning to him, and the guy says, "Yeah right. Next you're going to tell me my fly is open or my shoelace is untied, right?" Unfortunately for him, Nodwick isn't bluffing; Piffany, who is piloting an angel-shaped Nodwick Humongous Mecha, does a cannonball into the lake, dousing him and melting him into sludge.
A strip in uses a literal variant on this that actually works: "Gah! Lookout! A distraction!"
Venus Envy That's actually a running gag in Venus envy. It showed up in other webcomics too.
Used in this comic.
Ctrl+Alt+Del In : Freefall "Helix! Look! It's an obvious distraction!" "Where?! ... I don't see any obvious distraction."
a San Three Kingdoms Comic, webcomic, has a Romance of the Three Kingdoms Running Gag of avoiding discussions by pointing behind and yelling "LOOK! BAOZI FAIRY!!" then the pointer escape as people try to look for it. It's currently an unused gag, it either fails or must use a variation to pull it off. (Using "Baozi" on Zhang Fei won't work. Use 'Wine', however...)
A "bait" variant here:
Lucca: Could I please be allowed to distract you for just a moment?
has also used the "three-headed monkey" line a couple of times as a Captain SNES Shout-Out to the games.
Monkey Island Legendary Frog used it in his Resident Evil flash cartoon, only Brad doesn't even wait to see if they look, he just runs like hell.
And let us not forget how Zeromus (the representation of Alex's hatred) was tricked into turning around three times. Naturally, the moment he finally catches on and refuses to look, the thing Bob and Alex are talking about (a naked Alanis Morisette, the representation of Alex's cynicism) actually is behind him.
However, in this strip, it fails.
Sequential Art Occurs once in in Jack this strip
Lampshaded in this comic.
Looking for Group In Tale of the Cave: "HEY LOOK, A DISTRACTION!"
There's a Double Subversion in this ◊ strip.
Irregular Webcomic! does this...it works because Emergency Exit Eddie collects distractions.
Red Mage tries it against Sarda in , with 8-Bit Theater amusing results.
Red Mage: It's not a plan anyone will like.
Black Mage: Nothing you have said or done has ever been anything anyone has ever liked.
Red Mage: No! It's right behind you and oh man you better look right now or—ooh!
Black Mage: This is your idea of a plan.
Sarda: I'm going to turn around and, oh look, there's nothing there. What a "surprise" that is, oh gosh. And then...
(Sarda turns around, but everyone is gone)
Sarda: I knew that would happen, but I'm mad about it anyway.
Brooke Lynn in found Eerie Cuties a distraction for a succubus effortlessly. Talk about snake wisdom...
In , as Nick and Fooker break into Trent's house for the evidence that he's behind the safe droppings, he finds them and aims a shotgun at them with one hand while holding the evidence with another. They distract him by telling him Steve Forbes is behind him before taking the evidence and escaping.
General Protection Fault Inverted in , xkcd where this is used to prevent the mark from looking.
: "It's the Kukla!"
Keychain of Creation In , Aram Men In Hats loves distracting people this way.
Joel in distracts Weregeek Abbie by " A girl with a Nyan Cat hairband".
: Precocious Kaitlyn, watch out! ...