''The Velveteen Rabbit or How Toys Become Real'' is a children's novel written by Margery Williams and illustrated by William Nicholson. The story revolves around a stuffed rabbit's journey to become "Real" through his owner’s love. The book was first published in 1922 and has been republished many times since.
''The Velveteen Rabbit'' was Williams' first children's book and it was the most popular of all her children's books. It has been awarded the IRA/CBC Children's Choice award.
''The Velveteen Rabbit'' was adapted into a video recording in 1985 by Random House Video; narrated by Meryl Streep, with music by George Winston. It received a Parents' Choice Award for Multimedia and was a Grammy award nominee. In 1976 it was very loosely adapted into the Creator/RankinBassProductions Holiday Special, ''The First Easter Rabbit,'' in which the rabbit goes on to become the Easter Bunny after becoming real. In 1984 it was part of the "Enchanted Musical Playhouse" series, where Marie Osmond played the part of the Velveteen Rabbit. In 2003 it was also adapted into a clay-animated film by Xyzoo Animation. In 2004, a Japanese adaptation in the form of audiobook + vocal album is released by [[http://canta-per-me.net/discography/velveteen/ Noriko Ogawa and Yuki Kajiura]][[note]][[LightNovel/FateZero Yes]], ''[[Anime/PuellaMagiMadokaMagica that]]'' Music/YukiKajiura. [[/note]] Last but not least, in 2009 it was adapted into a HumanFocusedAdaptation film that combined live action with animation.
!!''The Velveteen Rabbit'' has examples of:
* AluminumChristmasTrees: It really was true that almost everything associated with a Scarlet Fever infection was burned. They don't do this anymore.
* BittersweetEnding: [[spoiler:The rabbit becomes a Real rabbit in the end, but is separated from the boy, who is left thinking the rabbit was burned with the rest of his toys. The 2009 movie makes this a tad happier by making Toby aware that the rabbit became Real, but they still end up separated. Averted in ''The First Easter Rabbit'', where [[NamedByTheAdaptation Stuffy]] becomes a talking, human-like Easter Bunny instead of a wild rabbit and happily reunites with [[GenderFlip Glinda]].]]
* BunniesForCuteness: The main character is a toy bunny much adored by its owner.
* CompanionCube: The velveteen rabbit is this to the boy before it becomes Real.
* TheFairFolk: A fairy (very much the magic-wand-and-sparkles kind) shows up at the end to make the rabbit Real.
* LivingToys: The toys can talk to each other, [[AnimalTalk and to animals]], but aren't able to move around by themselves unless they become Real.
* NoNameGiven: The boy.
** Averted in the 2009 movie, which names him Toby, and in ''The First Easter Rabbit'', which [[GenderFlip gender flips]] him into a girl named Glinda.
* SlidingScaleOfLivingToys: Level 0 at the beginning, level 6 at the end.
* SwissArmyTears: Near the end, [[spoiler:the rabbit is Real enough to shed a tear, which summons the fairy who makes him fully Real]].
* TalkingAnimal: Animals can talk to each other and to toys, but not to humans.