Biggus Dickus: B Is for Boner, where Maddox attributes the rise of man to the penis (helped by people using their boners are weapons, pieces of art or, in Adolf Hitler's case, being a really big dick).
Black Comedy: "H Is for Hot Sauce" has Maddox sneaking hot sauce into a co-worker's sandwich. She dies due to allergy shock, but not before Maddox thinks she's having an orgasm and the guy who tried to perform the Heimlich maneuver on her was knocked out by Maddox.
Black Comedy Rape: Played with. The P Is for Pirate entry advises pirates trying to adjust to modern society to not force themselves upon a woman - it is a faux pas. Instead, they must go on dates, get rejected, and eventually score third base on the second date or so.
Bowdlerise: The English release of the book left a few things out, most notably the headbutt to the ovaries on the A Is For Asskicking section.
Memetic Badass: Invoked: Maddox writes about badass lumberjacks, which takes up an entire chapter and claims that they're the number one reason for endangered species (done when lumberjacks need breakfast, riding giant bulls to skewer species for a kebab), pirates, and Maddox himself.
There's a loving drawing of Maddox sucking an invisible dick. He thinks he's telling a Firefighter to "suck it".
Serious Business: Subverted. Maddox has a large (or at least loud) hatedom which doesn't seem to comprehend the concept of tongue in cheek humor and who apparently took the book seriously on every level.
Stay in the Kitchen: The Obedience chapter (which is written in the style of a dog training manual), and everywhere else. Again, played for laughs.
Swiss Army Boner: You can use it as a coaster, club, or shade for your less-endowed friends, though Maddox suggests sunscreen.
Take That: Mixed in with Stealth Parody. Maddox calls out morons who mosh at rock concerts, people who fight for guitar picks, people who type in all uppercase, and so on. In fact, the article on how to piss people off is more of a list of Maddox's pet peeves, such as being an ass on the roads.