We have no future because our present is too volatile — Hubertus Bigend
The "Bigend Books" are a series of novels (three, so far) by William Gibson. They each revolve around the efforts of Belgian advertising executive Hubertus Bigend to learn the secrets behind strange and interesting things, chiefly by hiring a "cool-hunter" or reporter to investigate. Unlike other William Gibson books, the Bigend Trilogy takes place in the present day (relative to when they were written) and do not involve anything especially world-changing. Instead, they are basically mystery novels involving the fringes of the technology and culture of the Turn of the Millennium and The New Tens.The books include:
Pattern Recognition (2003) - Bigend hires Cayce Pollard, a professional cool-hunter with a brand-logo allergy whose father went missing on 9/11/2001, to investigate a series of mysterious - but connected - video clips posted to the Internet.
Spook Country (2007) - Under pretense of starting a magazine, Bigend hires musician-turned-journalist Hollis Henry to investigate "locative art", a new kind of GPS-locked virtual sculpture, though he's actually looking for the guy who helped invent the technology that made it possible. Meanwhile a Chinese-Cuban family are transporting secret information on iPods and being tracked by a spook named Brown and his drug-addicted translator Milgrim.
Zero History (2010) - Hollis Henry is again roped into working for Bigend, investigating a secret streetwear brand. This time, she's partnered with Milgrim, whom Bigend had put through rehab in exchange for working for him. During the search, however, Hollis discovers her daredevil ex-boyfriend was badly injured jumping off the world's tallest building. Meanwhile, Bigend must attempt to fend off a corporate coup aiming to steal Blue Ant's business from him.
Each one is explicitly set in the year prior to its publication.These books provide examples of:
A Good Name for a Rock Band - Hollis Henry's former band, The Curfew, and in Zero History, the Bollards, the band being produced by former Curfew guitarist Reg Inchmale.
Heidi (the drummer in The Curfew) is talking about about materials for making darts:
"Dense," said Heidi, "but no match for wolfram. Old name for tungsten. Should've been a metal band: Wolfram."
Annoying Arrows: Averted with Hedi's darts, something that Foley learns the hard way. After his incident with Heidi, Foley is debilitated for the rest of the book.
Ascended Fanboy: Ajay to Garreth in Zero History, who gushes over Garreth like he's a god.
Author Appeal: Reading the Bigend trilogy is like reading a history of 21st-century Apple products.
Badass: Garreth Wilson, who is a Memetic Badass to Ajay and his friends. Later, he becomes a Retired Badass after jumping off the tallest building in the world, and being hit by a fucking car after he lands safely
Heidi as well, who is perfectly capable of defending herself and Milgrim, who is a perpetual victim
Heidi shrugged out of her leather jacket, tossed it aside, and pulled her black T-shirt off, revealing an olive-drab bra that looked as combat-ready as any bra Hollis had ever seen. "Nice bra." "Israeli."
Driving Question: For Pattern Recognition, what is the pattern behind some mysterious Internet videos? For Spook Country, what are the spooks trying to find in the country and how do the characters' storylines relate? For Zero History, what is the secret behind Gabriel Hounds clothing?
Dumb and Drummer: Averted - Heidi Hyde is a former drummer, but it doesn't seem to have caused any lasting mental handicap.
"The French pronunciation would be 'Bayh-jhan', I think. But he seems to favor the other."
Maybe Magic, Maybe Mundane: there are hints in Spook Country that Tito's Santeria gods are genuinely supernatural. They are carefully kept ambiguous.
Cayce Pollard's various communications from her father, in 'Pattern Recognition', are similarly left ambiguous.
McGuffin: while the footage from Pattern Recognition was used by Bigend in his marketing schemes and he uses Bobby Chombo from Spook Country to predict market order flow, he does virtually nothing with Gabriel Hounds secret brand and is not really disappointed that he doesn't learn about its origins before it goes public.
Additionally, Tito's mission in Spook Country involved delivering data the most secure way possible: by physically transporting the data. That he uses iPods for this makes Rule of Cool, given the recognition iPods weere getting when Spook Country was published, and Awesome yet Practical, since very few security guards wonder why a kid has an iPod.
The Nineties: Hollis Henry was the lead singer for a fictional punk/alternative rock band named "The Curfew"; their heydey is implied to have been the early-to-mid-90s. A portrait of Hollis, taken by real-life music photographer/video director Anton Corbijn, shows up in a few places in the books.
No Name Given: Tito's contact and Garreth's boss, who is only referred to as "the Old Man". Though he is implied to be Wingrove Pollard, Cayce's father.
The woman behind Gabriel Hounds is all but said to be Cayce Pollard, right up to saying her husband was from Chicago, which means he's Parkaboy, an FFF poster and friend of Cayce in Pattern Recognition.
Non-Action Guy: Milgrim, despite having a bad past and being put in dangerous situations in Spook Country and Zero History, can't even hurt a fly.
Otaku: The pitiful Takei, who is emotionally manipulated by Parkaboy to help decode watermarking.
Plot Device: The Driving Question of each book centers on them: viral video clips in Pattern Recognition, a shipping container of unknown contents and reclusive locative-technology expert Bobby Chombo in Spook Country, and the Gabriel Hounds clothing in Zero History. Only the last really is a MacGuffin, though (see above).
While it isn't Cyberpunk in aesthetic and technology (beyond dealing with emerging technologies), it features many themes and characters in Cyberpunk, many of which were created by the Gibson himself. Theses themes and characters are shown in a different light when put in the modern world.
Ragtag Bunch of Misfits: Blue Ant is a legitimate business of Misfits and, by the end of the trilogy, seems to have attracted every single Bunny-Ears Lawyer in the world, one way or another. In the first book, the two main characters are a coolhunter who is allergic to brands and a your archetypical Eccentric Millionaire. By the second book, a Singer-turned-Reporter joins Bigend. The third ramps it up even more, bringing a recovering addict who is a Cunning Linguist, Voytek from book one, a sassy motorcycle courier, and the utterly neurotic Bobby Chombo.
The Reveal: In Zero History, the Gabriel Hounds designer turns out to be Cayce Pollard from Pattern Recognition
Shown Their Work: The fandom parts of Pattern Recognition are eerily well-researched.
The Footage:Fetish:Forum scenes are very reminiscent of 4chan (beyond the presence use of usernames), showing how far people will go when they're obsessed with something. Also the oft-mentioned porn.
Zero History includes discussion of very specific fashion terminology, regarding cuts, colors, types of fabric, etc.
This Loser Is You: In Spook Country, Milgrim represents the average American when it comes to the stuff that the post-9/11 government did.
Title Drop: In Zero History, Defence Criminal Investigative Service agent Winnie Tung Whittaker is telling Milgrim how little of a trail he has left over the years: "Zero history as far as Choice Point is concerned. Means you haven't even had a credit card for ten years."
The War on Terror: A definite backdrop to and influence on the series. Cayce Pollard's father was a CIA agent who went missing on September 11, 2001, and the books are heavily concerned with surveillance and military contracting. The shipping container in Spook Country turns out to contain stolen Iraq War reconstruction funds.
Weaksauce Weakness: Cayce Pollard is allergic to strong brands, logos and distinctive styles of any kind, with Nazi imagery being the most deadly. And the Michelin Man.
Cursed with Awesome: She uses this to her advantage as a cool-hunter and advertising consultant.