Light Novel / Amagi Brilliant Park

"It's NOT a fairy tale."
— Text on the first page of Storybook Opening in the anime OP. note 

http://static.tvtropes.org/pmwiki/pub/images/amagi_brilliant_park_light_novel_volume_1_covera_9269.jpg
Seiya and Isuzu. Moffle's on the logo.

Somewhere in the Kanagawa area lies a magically-themed theme park named Amagi Brilliant Park, a place of wonder and happiness... Only it's anything but. Decrepit and run-down, its rides and attractions are in dire need of maintenance and, what's more, its staff and performers seem to have lost hope that things will become any better. Not exactly a place one would first think about to bring a family to for a weekend of fun and relaxation.

Except it's not just a park. For many of the workers there, it's literally not just the source of their livelihoods, but their very lives. The employees are actually odd fairy folk that hail from a place in another dimension called Mapleland, and have migrated to the real world to continue getting energy from the visitors' happiness. But because the park is doing horribly, they're at risk of slowly fading away in several months.

This is the place high school student Kanie Seiya has to save, before the place is closed down forever. But can he really do it in the time limit he's been given? And more importantly, will the rest of the theme park workers trust him enough to get any work actually done?

Written by Shoji Gatoh (of Full Metal Panic! fame) and illustrated by Yuka Nakajima, Amagi Brilliant Park (甘城ブリリアントパーク) is a light novel series published by Fujimi Shobo under their Fujimi Fantasia Bunko imprint, with eight volumes available as of June 2016. Three manga adaptations have been done of the story as well, all published under Kadokawa Shoten; one of the light novels, one of the anime, and one a yonkoma.

An animated adaptation was produced by Kyoto Animation, covering the first book, and aired a total of 13 episodes between October 6, 2014 and December 25, 2014. The series was directed by Yasuhiro Takemoto, with Fumihiko Shimo serving as series composer, Miku Kadowaki as character designer, and Nobuaki Maruki as chief animation director.

It was licensed for North America by Sentai Filmworks on April 7, 2015. Crunchyroll has obtained streaming rights for the show in the US and Canada, and may be watched here for viewers living in those areas.


This series shows examples of the following:

  • Accidental Pervert: Episode one has Seiya walking in on a naked Isuzu, getting himself (and the audience) a full view of her butt. The narration from the novels and manga adaptation even note what a nice ass Isuzu has.
  • Accidental Public Confession: Moffle gives one in episode 8 while disguised as Seiya. After some friends angrily confront Seiya about his toying with Kanae's heart, thanks to Tiramie when he was wearing the suit the previous day, Moffle apologizes on Seiya's behalf, but the girls don't believe him and call his apology fake. This angers him enough that he goes on a rant about them knowing nothing about love and the suffering it produces. He then spills out his frustration at watching the girl he loved for over ten years getting married to the guy he hated the most. Then he says they entrusted their child to him, prompting Isuzu to ask if he was referring to Latifa. Moffle immediately tries to brush it off as a hypothetical scenario.
  • Adaptation Expansion:
    • In full force for the anime, as the studio's only going to adapt a single novel. To fill in the space some subplots (and indeed, characters— the Fairies of Elementario are from book 4 for example) from the later books are to be used.
    • The dragon that appears in the stinger to episode 4 only comes into play in book 2 of the light novel.
    • The three female part-timers that get hired are from book 3.
  • Adaptational Modesty: Probably due to it being Kyo Ani. The manga and light novel are substantially more provocative. That said, there are Male Gaze Fanservice shots seen from time to time, such as the scantily-clad Elementario girls in the ending credits, or Isuzu in her pirate outfit in episode 7.
  • A Date with Rosie Palms: After being given a truth serum of sorts, Isuzu is put into all sorts of uncomfortable situations or asked questions she would never want to answer normally. Fortunately, she was able to stop herself answering how often she 'itches the ditch.'
  • A Day in the Limelight:
    • The Elementario girls get one in episode 9.
    • Tricen gets one in episode 13 while working on a promotional video for the park. He goes around asking various characters for their suggestions.
  • Alphabetical Theme Naming: The three part-timers' have family names whose transliterations begin with (and given names whose pronunciations start with) the English letters corresponding to their order of introduction: Adachi Eiko, Bandou Biino, and Chuujou Shiina.
  • All Myths Are True: According to Isuzu, Amagi Brilliant Park is an area where magical beings from their realm rely on harvesting the energy created by the happy feelings of visitors to their park. Hence why its imminent shutdown would be fatal to them. She also tells Seiya that there are other parks that operate in the same fashion.
  • Amusing Injuries: Happens in episode 8 after Seiya, or rather, Macaron disguised as Seiya, takes a hit from Kimura, a boy at his high school. He gets punched, and plays it off, but the injury is a bit unusual, in that his head is twisted unnaturally and is upside down. Macaron then fixes his head as if nothing happened. Kimura then runs off after being shocked at said injury.
  • And the Adventure Continues: Per his agreement of running the park, Seiya quits being the manager at the end of episode 12 after the July 31st deadline. Everyone seems depressed at it though, including him. His aunt seems shocked that he quit, and then tells him that he seemed genuinely happy while working there. As Seiya thinks it over, he reconsiders his decision to quit, and goes back the next day, claiming that the park will fall into ruins without his intervention. Despite his claims, everyone is happy he's back, and they all look forward to attracting more visitors as the park opens up for business.
  • An Offer You Can't Refuse: The very first scene of the anime has Isuzu pointing a rifle in Seiya's face telling him to go with her to a theme park. When he doesn't seem interested nor threatened by her, she actually fires a shot which misses him by inches. He is then seen waiting for her at a bus stop in the next scene.
  • Asshole Victim:
    • The rude family in episode 3. Though Moffle did instigate the fight, Isuzu uses amnesia bullets on the family to make them forget the incident. Seiya also had the encounter recorded secretly, and edited it to make the father appear to be the aggressor in the fight, and have Moffle appear to be only defending himself.
    • The brother of Biino Bandou, the girl applying for a job while nursing a stab wound in episode 6. Though he should be locked away in jail for what he did, he seems to have gotten off somewhat easy with a justified beatdown by Moffle.
  • Bad "Bad Acting": Isuzu's attempt as acting in episode 7 is noticeably monotone.
  • Bad Boss: Seiya deliberately invokes this in Episode 2, partly to see how committed the cast still was to their park, and partly to inspire them, albeit in a crude way. His first order of business is to shut the park down for a day and order the cast to fix up their attractions, which doesn't sit well with Moffle. He gradually shifts out of this trope as the show goes on.
  • Bathtub Scene: Isuzu is responsible for these in the anime.
  • Bare Your Midriff:
    • Several of the Elementario girls in their default outfit show this off.
    • Isuzu's pirate outfit in episode 7.
  • Battle Aura:
    • Moffle often creates one just before he punches something out.
    • Isuzu does one in episode 7 when Tiramie attempts to make her walk the plank like he had done to Macaron and Moffle. He instead backs up slowly off of it due to being fearful of her as she slowly advances on him.
    • She does it again on episode 8 when Tiramie makes a remark on having a Isuzu suit that has her 'hidden features'.
  • Beach Episode: Episode 7. Though technically they're just in the water park, the main girls are wearing bikinis during the episode.
  • Because You Were Nice to Me: A girl who accidentally gives Seiya a love letter in episode 8 starts falling for him after he tells her not to worry about it too much instead of getting angry as a normal guy probably would have reacted. Then the boy who was supposed to get the letter in fact gets angry because now the girl was having second thoughts about him, and was becoming more interested in Seiya. Unfortunately for Seiya, it was Isuzu and Macaron disguised as him, and they didn't bother telling each other about said incident, which causes more problems.
  • Berserk Button:
    • Moffle hates being called a rip-off.
    • Moffle is very protective of his niece Latifa.
    • Every member of the park hates having their customers being called idiots.
  • Big Bad: Kurisu Takaya, the president of Amagi Development, in the first book.
  • Big Red Button: One is used in episode 9, when Latifa specifically points it out to the Elementario girls, and tells them to not press this button under any circumstances. Naturally they end up doing it, albeit accidentally. Said button turns on the castle's automatic defenses, and the four of them must work together in a series of trials to get to the shutdown button.
  • Bishie Sparkle: Latifa has this look during the latter half of episode 9 while watching the Elementario girls work through various trials in the castle.
  • Bishōnen: Seiya is referred to as handsome by Isuzu, and is very well aware of his looks. Takaya Kurisu is shown to be quite good looking as well.
  • Black Comedy:
    • Isuzu pretty much anytime she shoots her gun. While it's played somewhat serious at first, it gradually turns into a comedy tool, thanks to Isuzu's overuse of nonlethal ammunition.
    • Moffle getting into fights. While some of them do have some consequences, such as when he punches a rude guest in episode 3, when he's fighting Seiya it's always Played for Laughs. And they usually don't get far anyway because Isuzu tends to shoot both of them shortly after the fight starts.
    • The schoolgirl applying for a job at the park in episode 6 downplays her serious stab wound because she really wants to work there. And instead of getting arrested for assault, her brother simply gets beaten up by Moffle.
  • Bleached Underpants: Yuka Nakajima is also the creator of the "Digital Lover" series of doujins.
  • Blood from the Mouth: The schoolgirl applying for a job in episode 6 holds her mouth as she coughs some blood up. She then accidentally flicks some of it on the table where Isuzu, Seiya, and Moffle were sitting at to interview her.
  • Blue with Shock: Isuzu after three rowdy gradeschoolers jump on her in episode 4, and quite a few times in episode 6.
  • Boobs of Steel: Isuzu has the noticeably largest bust out of the cast and is a soldier, a Royal Guard of Maple Land.
  • Booby Trap: The group runs into a bunch of them while exploring the cave, including a boulder trap.
  • Boom, Headshot: Wanipi, the blue crocodile, suffers one in episode 13 for Tricen's promotional video.
  • Broken Ace: Seiya is good looking, smart and business savvy. He obviously knows this. That being said he's so arrogant he has no friends and his past as a childhood star still haunts him.
  • Broke Episode: Episode 5, when the park runs out of money. Seiya is then told about a cavern behind the park that supposedly held lots of treasure, along with a missing member, Dornell, so naturally they explore it. They also find that the treasure's been depleted through the years. Fortunately they find Dornell safe and sound, and end up selling his various collectibles for a sizable sum, enough to get through the next month.
  • Bullying a Dragon: Princess Latifa is cursed because years ago the king of the realm was desperate to stop an incredibly powerful dragon, and when a wizard offered to stop the dragon in exchange for marrying the princess, the king agreed. After the dragon was defeated, the king broke his promise and tried to kill the wizard. You know, the one that singlehandedly beat a dragon the king's entire army couldn't touch. If the wizard had retaliated against pretty much anyone else involved then his actions would be pretty much entirely justified, but he cursed the little girl who probably had no say in the matter and then disappeared.
  • The Call Knows Where You Live: Though no one gets killed, Isuzu is able to track down where Seiya lives, and even what school and class he attends when she was asked to bring him to the park. Later she also brings him to his apartment where he lived with his aunt after he passes out.
  • Cannot Spit It Out: Isuzu in episode 6 after eating a magic bean that Macaron implanted in her curry. Any time Seiya is brought up, she holds her mouth as if to throw up, but then starts banging her head on something instead of letting her true feelings for him come out.
  • Casanova Wannabe: Seiya ends up earning this reputation at school after Macaron and Tiramie, wearing a magical disguise that resembles him, end up making him seem like a womanizer.
  • Cassandra Truth:
    • Everything Isuzu and Latifa tell Seiya at first about the park being a magical land and how the cartoonish mascots aren't wearing costumes. He at first assumes that they're simply trying to roleplay for the sake of the park. Latifa disabuses him of this notion by granting him a magical power, and it's pretty hard for him to deny the truth any longer after he accidentally hears his aunt's thoughts.
    • In episode 8, after Tiramie tries to seduce Kanae, a girl at Seiya's school, her friends confront him and Isuzu about his womanizing ways. Moffle, who was wearing a Seiya suit, apologizes for his behavior towards Kanae. Unfortunately though he was probably being sincere, her friends don't believe him, and think he's mocking them with the way he's so quick to apologize.
  • Casual Danger Dialogue:
    • In episode 5, Muse sends texts to Isuzu asking what they're doing when she and Seiya aren't in the office. While running around evading traps and monsters, Isuzu essentially says things are okay.
    • In episode 6, a girl applies for a job at the park, while attempting to stop the bleeding from her side after getting stabbed. She casually mentions her brother stabbed her because he doesn't want her working, and when he breaks into the office where she's being interviewed, she just tells him to stop. Fortunately Moffle beats him up after he lunges at her with his knife.
  • The Cavalry: Seiya and the moles do this in episode 7 to rescue the guests and employees captured by Ironbeard's crew.
  • Chekhov's Gun:
    • The empty stadium on the park's grounds that was shown in episode 05 of the anime. So much so that it becomes the solution to the park's attendance quota in the first book.
    • Jaw, a shark employee, ends up saving the day in episode 7 with his scary look while wet. While Seiya chews him out for it early on due to accidentally scaring some guests, the same look ends up scaring Ironbeard and his pirates into surrendering. Seiya also makes Jaw the boss of Ironbeard and the pirates to keep them in line.
    • In episode 12, Jaw pleads with some ladies riding bikes with their boys passing by the park to come visit. However, they tell him that they are heading to a restaurant, and continue on their way. They later pass by the front gate again on their way home, and the three boys, who turn out to be the three that continually assault Isuzu, rush to the park in order to jump on top of her. With less than a minute left in the deadline, the children, along with their mothers, help the park to reach the 500k visitors they needed to stay open.
  • Chess Master: Seiya. He was able to use Moffle's outburst to help promote the park by first editing it making Moffle look sympathetic to people watching the video which went viral. Then he links the Fanservice advertisement he made to the viral video to increase its exposure.
  • The Chosen One: Seiya is told by Latifa that only he can save their park from shutting down. He barely manages to do that in episode 12. His work in making people happy during their park visit also seems to help Latifa overcome her curse of her age and memories for that year resetting due to the sheer amount of animus gathered from the visitors, at least for now.
  • Cliffhanger:
    • Tricen tells Seiya at the very end of episode 10 that he's gotten whatever the latter asked him to get. He also says that they may be able to hit the required visitor count in time now, though the credits roll before we find out what it is.
    • Episode 11 reveals that they were discussing the possibility of hosting a soccer game which would attract enough visitors in time before the July 31st deadline. Seiya then initiates a Godzilla Threshold plan, and it works rather well. Unfortunately he's still 252 visitors short of the 500k visitors the park needs by the time the soccer game starts at 6pm, and the deadline is at 9pm.
  • Clingy Jealous Girl:
    • Isuzu starts showing signs of this in episode 6, after Tricen jokingly mentions that Seiya would replace her with someone else as his secretary. She initially brushes it off, but then has a dream where he hires three girls to replace her. She pulls out her musket and fires it at him as he and the other girls fly away from her. And later when those three girls do in fact show up for job interviews, she doesn't take it too well. Despite her initial shock though, she surprisingly doesn't object to them getting hired.
    • Shiina gets quite upset at Seiya when he seems to continually ignore or forget about her in episode 8, although it's due to various characters disguised as him, and none of them telling the others about their interactions with Kanae, a girl at their school. She throws her lunchbox at him and runs off after Tiramie is seen walking around with another girl in his arms.
    • Kanae also starts to get suspicious about Seiya's relationship with Shiina, and also wonders about his relationship with Isuzu.
  • Cloud Cuckoo Lander: Sylphy, the Fairy of Wind.
    • Genius Ditz: As episode 6 shows however, Sylphy is actually the best performer among the Elementario fairies.
  • Comically Missing the Point:
    • Isuzu thinks that Moffle and Seiya's fights are a form of male bonding, and initially lets them duke it out for a short while.
    • Seiya tells Tricen to redo the promotional video in episode 13 to make it more interesting. After he gets everyone's input, Seiya wonders what the heck the second video was supposed to be about, and ends up going back to the first one.
  • Covert Pervert: Kobory, if her musing about "male versions" during episode 3 is anything to go by. And her suggestions for the video Tricen is making in episode 13.
  • The Comically Serious: Isuzu, largely due to her monotone way of explaining things, and her tendency to pull her musket on whoever disagrees with her.
  • Cooldown Hug: Seiya gives one to Latifa in episode 12, as it's the only thing he seems to be able to do for her before her memory and physical development reset that afflict her every year due to a curse.
  • Crappy Carnival: Seiya's first impression of Amagi Brilliant Park, due to the unenthusiastic workers, broken and/or boring rides, and missing cast members for many of the attractions.
  • Cross-Popping Veins: Moffle and Seiya sport some during an argument in one of the scenes during the opening title.
  • Cry Cute: Latifa in episode 12, when she tells Seiya she doesn't want to forget about him or the stuff that's happened in the past year.
    • Isuzu also did this in Episode 13.
  • Damsel in Distress: Latifa gets captured by Ironbeard in episode 7. Fortunately Seiya, Jaw and the moles are able to rescue her.
  • Death Glare: Isuzu has one in episode 7, along with a murderous Battle Aura when Tiramie attempts to make her walk the plank. He's so scared that he ends up walking it instead of her.
    • This happens again in episode 8 when Tiramie makes a remark to have a Isuzu suit with 'hidden features'.
  • Defeat Means Friendship:
    • The Ruby Dragon after Seiya correctly answers his question in episode 5, and Moffle.
    • Ironbeard the walrus pirate along with his pirate minions in episode 7 after Seiya and the other remaining members of the park defeat them. Overlaps somewhat with I Fight for the Strongest Side.
  • Distracted by the Sexy:
    • Seiya briefly in episode 7 when checking out Isuzu's pirate costume. He blushes and turns away to avoid gawking at her too long.
    • Tricen in episode 10 when he's showing a female news reporter around the park with Seiya. He comments to the latter that she has a nice pair of boom mics due to the position of the microphone in her shirt. Which then prompts the latter to ask if he wants someone else to show her around.
  • Dirty Old Man: Moffle, Macaron, and Tiramie have shades of this. While they don't harass female characters, in episode 6 when one female applicant says she did "AV", which they assumed meant "adult video", or pornography, Moffle discreetly takes a picture of her, and sends it to Tricen to look her up adult stage name so they could find videos of her. Hilariously the picture got distorted and Tricen sends them an adult video with a chubby woman who looks nothing like the applicant from earlier. While Macaron and Moffle don't seem interested in watching it, Tiramie says they should anyway.
  • "Do It Yourself" Theme Tune: The ending, which is sung by the voice actresses of the Fairies of Elementario.
  • Do Not Go Gentle: Moffle suggests this in episode 5 after it looks like he, Tiramie, and Seiya are doomed when surrounded by goblins and a giant dragon.
  • Double Standard: Abuse, Female on Male:
    • Any injuries the male characters suffer from female ones, such as Seiya and Moffle getting shot by Isuzu, is always Played for Laughs. If the gender roles were reversed, Seiya would probably be thrown in jail pretty quickly.
    • Played with regarding Biino's stab wound. While it's shown off as comedic, Seiya wisely treats it very seriously, wanting her to seek medical treatment and hires her on that condition after she refuses to leave if she doesn't get a job at the park. Her brother, who caused said injury, suffers a beatdown from Moffle for it.
  • Dreaming of Things to Come: Episode 6 starts off with Isuzu having a nightmare about Seiya hiring three new female employees. The same three girls show up when the park starts taking on part-timers.
  • Earn Your Happy Ending: Seiya and the other employees of Amagi Brilliant Park pull out all the stops to get the 500k visitors they need, to the point of even letting people enter for free hours before the 9pm deadline on July 31st. Despite that, they still fail to reach it... though fortunately those three grade school boys who tend to jump on Isuzu save them when they and their mothers help the park to reach their minimum visitor count. Takaya then tells Seiya he's going to enjoy the despair of the curse on Latifa, which they seem unable to lift. But it seems that due to the sheer amount of animus gathered due to Seiya's involvement in attracting people and having them enjoy their visit, Latifa overcomes the curse, at least for now...
  • Edible Theme Naming: The three main mascot characters are all named after sweet snacks: Macaron after macarons, Tiramie after tiramisu, and Moffle after mochi waffles.
  • Elemental Powers: The Elementario Fairies have elemental powers. Sylphy has wind powers, Muse has water powers, Salama has fire powers and Kobory has earth powers.
  • Embarrassed by a Child: A pointing child shows up repeatedly commenting on things like the colour of Isuzu's panties. His mother tells him to ignore what he saw.
  • Epic Fail:
    • In episode 7, as Tiramie forces Moffle to walk the plank, he instead jumps on it, kicks the latter down the plank, and then lands in front of Ironbeard, ready to rescue Latifa. His heroic maneuvers are then subverted as he was just imagining the entire thing. When he actually tries it though, he barely gains any height when he attempts to jump on the plank, and loses his balance. As a result, he falls into the pool, with Tiramie wondering what he was trying to do.
    • Happens again to Moffle in episode 9. He's flying atop the Ruby dragon in an attempt to breach Latifa's castle after the Elementario girls accidentally activate the automatic defense system. He does a dazzling attack with a lance against the first wave of cannons shot at them. Unfortunately he misses one which hits him on the head and knocks him off the dragon. Both of them then get engulfed in the explosions from the follow-up barrage.
    • The Indiana Jones-expy character in episode 13 as he rides a horse for Tricen's promotional video. They approach a cliff, and instead of jumping, the horse stops abruptly, causing him to fall off and into the waterfall below.
  • Establishing Character Moment:
    • The very first scene in the anime has Isuzu pulling her musket out at Seiya. She does this regularly throughout the show, and even fires it at him. Fortunately, she mostly uses painful but nonlethal rounds, and the somewhat serious weapon turns into a comedy tool as the show goes on.
    • Moffle and Seiya get off on the wrong foot, with the former giving him a Death Glare the instant they meet. Them nearly getting into a fight also sets the tone they're going to have towards each other for much of the series.
  • Evil Sorcerer: Kurisu Takaya is a less evil, but still mostly disgruntled and somewhat petty example of this. The king of Maple Land promised the hand of his daughter, Latifa, as a reward to the person who defeats the dragon terrorizing the kingdom. Kurisu does so, but when he tries to claim his reward the king reneges on his promise. Insulted, Kurisu curses Latifa in revenge by having her age and memories reset every year, so that she essentially remains as a 14 year old girl. It's also why he's personally invested in trying to close Amagi Brilliant Park down. The curse also prevents her body from storing animus properly, and the park's main reason for being created was to serve as a highly-concentrated reservoir of animus where Latifa could live with minimal health problems.
  • Evolving Credits:
    • As of Episode 6 the cast has grown noticeably in the opening.
    • Ironbeard and some of his pirates show up in the opening credits as well in episode 8.
  • Exact Words: Sento says that she's ready to give the shirt off her back for the sake of the park. Cue her dancing in a revealing bikini for an advertisement.
  • Eye Catch: Accompanied with Moffle, Tiramie, and Macaron doing various things, such as performing acts, or sitting down drunk.
  • Face–Heel Turn: Played for Laughs in episode 7 when Tiramie joins Ironbeard after the latter says he'll let them do whatever they want to the female hostages. Made more hilarious by how quickly he joins after hearing Ironbeard's offer.
  • Fanservice: This is the first Kyo Ani series in a while that isn't coy with it, and as the author's commentary on the back of Volume 3 of the light novel shows, Gatoh wanted to cram as much as possible into the adaptation (like Isuzu's Gainaxing), but the studio's head of production (Takemoto) shot down most of his suggestions. That said, they do get away with it in the ending credits, which shows the four shapely Elementario girls with minimal coverage of their various elements as the credits roll. And there are some suggestive shots of Isuzu from time to time, such as in the first episode when Seiya walks in on her using his bathroom.
    • Another fine example regarding the changes is Episode 8. During the time Izusu (Tiramie) flirts with Seiya, 'she' actually unbuttoned her shirt while revealing her cleavage and doesn't have the large zipper in the light novel.
    • Invoked in episode 3 where Seiya directs an advertisement with the four Elementario Fairies, Isuzu and Latifa in very revealing bikinis in an effort to get people to come to the park. Though there's not much Gainaxing to be seen.
  • Female Gaze: Kobory suggests shots of scantily-clad men in the promotional video in episode 13. Tricen ends up using the security guards for it.
  • Fish out of Water:
    • Muse suffers a cricked neck in the OVA, prompting Isuzu to fill in for her. Latifah then fills in for Isuzu, while Muse takes over Latifah's role so she could recover. Unfortunately all three girls are terrible at their new jobs, especially Isuzu who ends up trying out the other Elementario girl's roles too.
    • Okuro fills in for Moffle while the latter is at another event off-site. Unfortunately he isn't able to do much and passes out from heat exhaustion in the costume.
    • Moffle takes Eiko, Biino, and Shiina off-site to an event, where the girls find out they have to wrestle against mascots from another theme park. Something a bit out of their league, though Moffle claims it's good experience for them.
  • Forgotten First Meeting: Seiya and Latifa have met before, as children. Indeed, what happened during that encounter more or less colored Moffle's opinion of him even years later, even if Seiya himself no longer remembers it.
  • Former Child Star: Seiya used to be a child celebrity going by the stage name of Kodama Seiya. However he'd rather not talk about his past in the industry, and claims to anyone that asks that Kodama Seiya died years ago.
  • Freeze-Frame Bonus: One longish section of the opening which shows multiple scenes at once, relatively quickly. Includes gems like Moffle getting ratted out.
  • Funny Background Event:
    • In just about any scene with the Elementario fairies, Sylphy can be seen in the background mindlessly goofing about while the other three discuss the actual plot.
    • In episode 9, shortly after the Elementario girls pass the second trial, as Seiya and the others are watching, Tiramie blows a big bubble from the gum he's chewing. It then pops and covers his entire face, and he's unable to get it off as the other characters continue to comment on what the girls are doing.
  • The Gadfly: Done to Seiya in episode 8 while he's recovering in the nurse's office. Isuzu shows up and says she's worried about him and all the sudden she practically gets right next to him going for a kiss. Seiya freaks out and it seems that Isuzu wants to confess her love for him even starts saying some suggestive things (and flirting in the light novel when she unbutton her shirt revealing her cleavage), which makes him rather uncomfortable. When he asks about the giant zipper on her head she says it's not important (This doesn't happen in the Light Novel). Turns out this Isuzu was just Tiramie as both he and Macaron were testing out the Isuzu suit. They mention that they intend to get her 'other measurements' but ended up getting her outer layer, not realizing that the real Isuzu is standing with some killer aura right behind them.
  • Gilligan Cut: Used when Seiya at first doesn't seem to want to go to the park while at the bus stop. He continues to protest as the bus pulls up, but in the next scene he's sitting in the bus with Isuzu.
  • G.I.R.L.: Dornell mentions doing this in episode 5, playing an MMO as a female avatar, and gaining a lot of attention this way to avoid disappearing.
  • Girly Run: Episode 6 has a little of this.
    • Subverted until then given that the one time we see Isuzu running, she's quite practical, but she's a soldier after all.
  • Godzilla Threshold:
    • Seiya does one in episode 11 in a desperate gamble to attract enough visitors. He proposes sponsoring a soccer game, and allowing the soccer teams to use the stadium for free with the stipulation that all the fans attending go in through the park's main gate. He also sells off a large portion of the land owned by the park to help finance the game, figuring that surviving is more important than expansion right now. It works very well, and they manage to attract quite a few visitors. Unfortunately he's still about 252 people short of the goal by the time the soccer match starts at 6pm, and he's reminded by Takaya that he has until 9pm to hit 500k visitors, or else the park is being reclaimed by the Amagi Development Company.
    • In episode 12, they really pull out all the stops, inviting anyone and everyone they know. Some characters, such as Sylphy, manage to pull a lot of people in, while others, such as Muse, are only able to get one person. Unfortunately, in the end, they're still 3 visitors short... until the three ladies who were going to a restaurant earlier come back that way on their way home, and their three boys suddenly see Sento, and rush in there to assault her, thereby giving them the minimum number of visitors the Amagi Development Company required them to have by the deadline.
  • Gondor Calls for Aid: All of the park staff start calling in favors during episode 12 to have people come to the park. Seiya even forces himself to call one of Kanae's friends to come, who didn't have a very positive opinion of him thanks to Tiramie screwing his reputation up back in episode 8. Much to his surprise, she actually does show up with some of her friends, though unfortunately they aren't enough to bring the attendance to the 500k needed.
  • Gorn: Biino's suggestion to Tricen in episode 13 that the promotional video needs more bloodshed.
  • Green-Eyed Monster: At the end of episode 8, after watching Seiya and Latifa chat with each other, Isuzu doesn't seem happy about how close they seem to be getting to each other. Readers of the light novel might note that this was a result of something else, however.
  • Green Rooming:
    • Takaya Kurisu, a representative from the Amagi Development Company and wants to shut down the Amagi Brilliant Park, is seen talking to Isuzu and Seiya in episode 2. Isuzu mentions he's the "bad guy" that Seiya will be facing off when he becomes the manager, but other than Takaya recognizing and asking Seiya about his childhood acting days, they don't have much interaction. He then vanishes from the story for quite some time while Seiya attempts to keep the park from going under.
    • Due to Loads and Loads of Characters, many of the minor park employees only have a scene or two where they show up, such as Wanipi, the blue crocodile mascot. Afterwards they're more or less relegated to some background scenes as the main characters go about their lives in the episodes.
  • Hair-Trigger Temper: Moffle.
  • Hammer Space: Isuzu being able to pull out a rather large musket from underneath her skirt. At one point Seiya wonders exactly how she manages to do that.
  • Handsome Lech: Tiramie... when he has the amulet on, if this image is any indication.
  • Hand Wave: Not only are the Isuzu and Seiya "suits" used in episode 8 perfect replicas of the actual people they're based on, aside from a giant zipper on the head, but said suits also allow bigger characters such as Macaron, Moffle, and Tiramie to shrink down to Seiya's size, and aside from their Verbal Tic, they also manage to sound exactly like said characters. Try not to think too hard about it.
  • Hate at First Sight: Seiya and Moffle hated each other the instant they met.
  • Heel–Face Turn: After Ironbeard is defeated, he's pressed into working for the park. He seems to take it entirely seriously and looks genuinely concerned about the welfare of the park, even calling in his acquaintances with everyone else and celebrating when they barely make the 500000 mark.
  • Heroic B.S.O.D.: Isuzu suffers one after being yelled at by Seiya for her rough, military-style ordering around of the cast members in episode 4. Fortunately she snaps out of it after helping out during the rain flooding crisis.
  • Heroic Second Wind: Seiya gets one after talking to Moffle for a bit in episode 10. The latter tells him that at first he was content with living a quiet life once the park was shut down. But thanks to Seiya's various plans, he says he feels like fighting to the very bitter end now, which also inspires Seiya to try even harder to make the visitor count.
  • High-Pressure Emotion: Muse's face goes red after Salama shows Tricen the video she secretly recorded of the former sleeping.
  • Hoist by His Own Petard: The gold koala wrestling Shiina in the OVA. He attempts to use a chain on her, only for her to trip, and the chain wrapping around one of the corner posts instead. It then swings back and smacks him in the head, knocking him out in the process. The match was very one-sided in his favor to begin with, so he surely could have won without a weapon.
  • Hollywood Tone-Deaf: Salama, when she's trying to sing during the karaoke challenge in episode 9 of the anime.
  • Hope Spot:
    • Zigzagged with Seiya when he is first asked to become the general manager for the park. He initially refuses to do it, even after being given magic and witnessing its use firsthand. But after seeing Takaya's Smug Snake demeanor at wanting the park to fail, along with Latifa's pitiful apology to her staff, he changes his mind.
    • A brief one in episode 12 when all of the park staff starts calling friends, family, and business associates to simply walk through the park's front gates to get the 500k visitor count. Unfortunately despite everyone that shows up, they're still 3 people short, and 9pm is merely minutes away. Fortunately three ladies and their sons help to reach the goal at Isuzu's expense and humiliation.
  • Hypocritical Humor:
    • Right before Seiya and Moffle have a scuffle in the first episode, Isuzu shoots both of them. She then tells them not to stain the house of hopes and dreams with their blood, and he calls her out on the irony for telling them not to resort to violence by shooting them.
    • Tiramie seeing a statue talking to them in episode 5, and saying that it simply transcends scientific explanation. Seiya immediately points out that they're from a magical realm.
  • Idiosyncratic Episode Naming: Each episode of the anime is titled "Not enough..." and whatever the episode is about, such as episode 5 being titled "Not enough money!" when they run out of funding.
  • I Lied: Though the dragon in episode 5 agreed to let Seiya, Tiramie and Moffle go free if he answered its question correctly, after Seiya does it, the dragon refuses to let them go. Fortunately they manage to get out of that situation without any further violence after Moffle punches the dragon.
  • Ill Girl: Latifa seems rather frail and seems to get sick easily, as seen in episode 4. Episode 10 reveals in addition to being cursed to lose animus gradually, she also suffers a yearly memory and physical reset. It means she's essentially been a fourteen year old girl for well over a decade and forgets everything she learned that year.
  • Improv: Ironbeard's attack on the park in episode 7 is real. However, thanks to Eiko's narration of everything going on, the guests are led to believe that said attack was just part of the show. After defeating them, Seiya decides to force them to work at the park partly to make up for the damage they caused, and partly because the guests seemed to enjoy the incident. He makes Jaw the shark their boss to ensure they cooperate.
  • Improvised Weapon: When the crew explores the cave, they find "monster-slaying weapons" that consist of: a metal bat, a shovel, a chain, a stun gun, and a bag of Molotov Cocktails.
  • Informed Flaw: While it might not be too obvious to anime-only watchers, Latifa is supposed to be blind. And yet she seems to walk around without aid and even cook croquettes just fine.
  • Karma Houdini:
    • Averted in episode 7 with Tiramie, who briefly joined the pirates against the park crew and guests. Macaron and Moffle force him to walk the plank the same way he made them do it earlier. And averted again in episode 12 when the ladies he flirted with show up to beat him up, along with their angry husbands.
    • Played straight in episode 8 with Tiramie, Macaron, and Moffle, who took turns wearing a suit resembling Seiya, and making him look like a delinquent (Macaron) and later a two-timing womanizer (Tiramie). Shiina, whom the others ran into at school, is surprised Seiya isn't angry at them for wrecking his reputation. However, he replies that they were helping him out, so he couldn't really get mad at them for that.
    • The three boys who continually attack Isuzu throughout the show face no repercussions for assaulting her. Instead it's Played for Laughs as they bring her down and choke her.
  • Laser-Guided Amnesia:
    • Isuzu can erase people's memory with a special bullet. The problem is said bullet can only be made once per year.
    • Latifa loses all the memories she gained over the course of the year on the anniversary of the curse being placed on her. Whenever this happens, someone, usually Moffle, has to then fill her in on the memories she just "lost".
  • Latex Perfection:
    • Used in episode 5 when Seiya and the others explore a dungeon behind the park. The orcs they run into are actually just small mole men wearing a disguise.
    • Utilized again in episode 8. Other than a very obvious giant zipper on top of their head, said characters look completely like the real one. Tiramie manages to fool Seiya by wearing a suit resembling Isuzu (despite Seiya noticing the obvious zipper on 'her' head). They explain that they could help him out by each wearing a Seiya suit so he wouldn't get absentee marks. They even point out that the Isuzu suit is self-produced and they only manage to get her outer layer and not her 'hidden areas', wishing the makers could produce that. Too bad the real Isuzu happens to hear them which doesn't bode well.
      • Later, Many people at school point out said zipper, but whoever is wearing the Seiya suit at the time brushes it off as if it were completely normal for him to have that thing on his head. Unfortunately several of the characters end up making things worse for him particularly with their interactions with Kanae.
      • At the near end of the episode, Kanime, the boy who liked a girl by the name Kanae and was originally the intended recipient of her's love letter ends up saving Seiya (Moffle in disguise) saying that Seiya was acting weird because he was helping him out to make things work out with him and Kanae. Kanime turns out to be Seiya, who was trying to fix the problems caused by the others, after Shiina sent him an email explaining how odd he was acting at school.
  • Lemony Narrator: Eiko does this in episode 7 during the pirate show. She continues doing it even while a hostage to Ironbeard's pirates. Fortunately this also works in their favor, as her narration during the very real pirate attack Ironbeard was doing helps make it seem like it's all part of the act, which the guests end up loving.
  • L33t L1ng0: Not obvious to Western viewers, but Salama, the Fairy of Fire, peppers her speech with Japanese Twitter-slang.
    Salama: Sekuhara now!
  • Loads and Loads of Characters: The anime tries to show them off a few at a time, but the sheer amount of them can overwhelm anyone who's not pausing every few minutes to write down a new character's name. Many of them also suffer from Green Rooming, so they only show up once or twice, then don't really have much screen time again.
  • Loophole Abuse: In episode 3, Isuzu mentions she'd take the shirt off her back if it meant helping to keep the park open. Seiya immediately exploits this, and has several of the girls wear bikinis and promote a commercial for the park.
    • The entire plot is based on loophole abuse. When Seiya is told about the goal and deadline, he immediately points out that the only thing measured is the number of people who walk through the main gate and instructs the staff to disregard other important metrics like profitability, time spent in park per guest, money spent per guest, and sustainability as concerns they can worry about after the deadline. Among his schemes to get more park attendance is lowering the prices on attractions and admittance to 30 yen (about $0.25) and later free, hosting a soccer match in a stadium the park owns (aiming to attract about 50,000 soccer fans, even if they don't attend the park's attractions), to just calling people and asking them to stop by. One character even orders a pizza, because the deliveryman counts as one guest if he goes through the main gate. It's all the land developer's fault for having a contract that doesn't stipulate that the guests counted must be paying customers of the park.
  • Loveable Sex Maniac: Tiramie, the Fairy of Flowers is a huge pervert, always complementing the girls on their bodies. He once screamed that he refused to not talk of his love of T&A.
  • Love Epiphany: Isuzu has one in episode 6 towards Seiya. Made worse for her due to Macaron putting a magic bean in her curry which forces her to speak her mind on various subjects. So naturally the topic of Seiya is brought up a few times causing her to hold her mouth, as well as bang her head on something whenever she lets something slip.
  • Love Letter Lunacy: Kanae Tsuchida, a girl that attends the same school as Seiya, accidentally puts a love letter in his locker in episode 8. However, because Seiya was actually sick at the time, several characters wearing a suit strongly resembling him play it out. And unfortunately they don't communicate with each other regarding their interactions with Kanae, so every time she runs into "Seiya", he acts differently based on which person was playing as him that day.
  • Magical Land: Maple Land, where the majority of the theme park's staff come from.
  • Magic Kiss: Latifa bestows magic onto Seiya by kissing him. It triggers a brief Flash Back of her and him when they were younger, and he passes out shortly afterwards. Later he finds out she really did give him some magical powers when he's able to hear his aunt's thoughts.
  • Major Injury Underreaction:
    • In episode 6, Seiya says they need more help at the park and holds job interviews. One girl comes in with a serious stab wound, coughs up blood and is visibly shaking from blood loss, but says she wants to get hired and that said injury isn't a big deal. Seiya hires her so that she'll seek medical attention, while Moffle beats up her brother who caused said wound and followed her into the park.
    • In episode 8, Seiya, or rather Macaron disguised as Seiya, gets punched by Kimura, a boy at his school, after the latter gets jealous that Kanae is having second thoughts about her interest in him. Seiya's head is upside down in a very unusual position, and then he just pops his head back up as if nothing happened, freaking out Kimura who then runs off.
  • Male Gaze:
    • Though the Fanservice isn't too deliberate, some of the camera shots on various female characters are sometimes seen from rather low and suggestive angles.
    • Used in episode 13 when Tiramie suggests to Tricen that his promotional video needs more sex appeal. He then gives the latter access to pictures he's secretly taken of the various female characters, who then uses them in said video.
    • During episode 6, the camera's path quite enthusiastically traces Adachi Eiko's body after she reveals herself to be an "AV" performer.
  • Mind Reading: The magic power Latifa gives Seiya. Unfortunately its use is ridiculously situational as it could only be used once per person. It's yet another symptom of Latifa weakening.
  • Miss Exposition: Isuzu does this in the first episode when introducing various attractions at the park to Seiya. During several of them, she also stands in front of said attraction much like a character would in a dating sim game. Later several other minor characters fill this role, such as Tricen and Latifa.
  • Ms. Fanservice: Isuzu has a very shapely body which the anime loves to show off. A kid points out that she has "standard equipment".
  • Musical Theme Naming: Major characters are named after African-American rap and hip-hop artists, though it takes some Alternate Character Reading of their names to even get the connection.
    • Kanie Seiya is Kanye West, with the kanji used for Seiya being the ones used for "West".
    • Sento Isuzu is 50 Cent, with the kanji used for Isuzu containing the ones used for "50".
    • Seiya's aunt is Kyuubu Aisu, obviously referring to Ice Cube.
    • Latifa herself is another obvious one, to Queen Latifah.
    • Kurisu Takaya is Chris Tucker. Especially notable in that he even pronounces his name faster than the usual pronunciation of Takaya so it sounds like "Tucker."
    • Ashe, the Dark-Skinned Blonde accountant lady, is Usher.
  • My Greatest Failure:
    • Isuzu's been beating herself inside for not being able to reverse the park's situation prior to enlisting Seiya to help. It turns out it's not an issue of competence, but rather management style — Isuzu's direct-to-the-point micromanagement of the park employees doesn't work most of the time, but in specific situations, like the flooding of the park, she really shines in a leadership role.
    • Seiya meanwhile, recalls an incident that happened years earlier when he first visited the park. He accidentally runs into Latifa while exploring the castle, and tries to cheer her up as she was crying. Unfortunately he doesn't seem able to, and this time around vows to try and help keep that smile on her face. He seems to succeed this time, as she still remembers him along with everything that happened that year, at least for the time being.
  • Narcissist: Seiya is definitely full of himself, though this is more apparent in the manga and the light novels, as we're treated to his internal monologues.
  • NEET: What happened to Dornell after he disappeared in the cavern in episode 5. He ends up buying a lot of manga and anime, and then plays MMO games for much of his time in there.
  • Nice Girl: Muse the Fairy of Water, and Latifa.
  • Nice Job Breaking It, Hero!: Various characters in episode 8 wear a Seiya suit to cover for him at school after he gets sick from overworking. While Isuzu was mostly neutral when disguised as him, Macaron and Tiramie both end up wrecking his image at school when they both start interacting with Kanae. Moffle doesn't do much better, though fortunately Kimura, a boy at their school, ends up saving the day by stating that Seiya was acting unusual because he asked for the latter's help. Kimura turns out to be Seiya, who ended up having to fix his reputation after Shiina sent him an email regarding how he was acting at school.
  • Nintendo Hard: In-universe example. The shooting game Seiya plays in the first episode is incredibly difficult, and he's only able to shoot a few of them due to the speed in which the mice appear/disappear. Then during the next episode preview, Isuzu claims there's four difficulties, easy, medium, hard, and insane. She then says he was playing it on easy.
  • Not So Above It All: When Eiko Adachi applies for a job at the park and says she performed in "AV", Moffle and Seiya assume meant "adult video", or pornography, Moffle discreetly takes a picture of her to send to Tricen to look up her stage name. Seiya tries to act cool about it, but shortly after the applicant leaves, he asks Moffle if Tricen sent a reply back yet.
  • Not So Different: Isuzu tells Seiya in episode 4 about failing to run the park during her tenure as the manager. He shares with her his fear of heights, and also facing similar pressure of failing from his family while he was a child actor.
  • Once per Episode: Isuzu shoots someone or something with her muskets.
  • Overprotective Dad: Well, Moffle is Latifa's uncle, but in episode 4, he's watching Seiya and her on the ferris wheel with binoculars. Macaron meanwhile is right next to him, watching them through a hunting scope, ready to shoot Seiya if he tries anything funny with her.
  • Painting the Fourth Wall: Isuzu's descriptions of the various attractions in episode 1 are delivered by her standing stock still in the lower right corner of the frame. Exactly as if she were a computer date-sim character.
  • Panty Shot: Though not shown onscreen, a young boy mentions seeing "blue stripes on that girl" after Isuzu pulls her rifle on Seiya while at the bus stop. His mother tells him to be more polite and not mention such things.
    • An oh-so-tiny glimpse in volume 2 of the light novel.
  • Percussive Maintenance: Seiya gives the security televisions a good whack, fixing them in episode 4.
  • Perpetual Smiler: Eiko is always smiling. Even when the park is taken over by Pirates.
  • Pirates: In Episode 7, Isuzu and the Elementary Fairies dress as pirates. And real pirates attack the part as well
  • The Plan:
    • Latifa's sukiyaki party for the Elementario girls in episode 9. Having them push the Big Red Button and then having to work together to shut it down was part of her plan to help them build up the teamwork they needed to entertain the guests with their show.
    • Isuzu and Moffle tells Seiya more backstory for why they opened the park in episode 10. In their original land, their kingdom was attacked by a huge dragon. The king's army was unable to defeat it, and a wizard showed up to take care of it, on the condition that he get to marry the princess. The king agreed, but then after the wizard takes care of it, he reneged on his promise, and ordered his army to attack the wizard. The wizard cursed the princess to slowly lose animus, and they were forced to send her to Earth and put her in an area with a lot of animus. Hence the need for the theme park. But despite this, she still suffers from fainting spells and weakness from time to time. Moffle also reveals she suffers an age and memory reset every year, so she's essentially been a fourteen year old girl for over a decade when Seiya last met her.
  • Please Dump Me: Invoked. Not actually the case, but Kimura says Kanie has been acting that way to make Kanae lose all interest in him and go back to Kimura.
  • Potty Failure: Subverted in the OVA. Okuro collapses while wearing a Moffle costume due to heat exhaustion. His pants then get wet, making it look like he peed. But he tells Tiramie that it's just sweat. Nevertheless, Salama takes a picture of it, prompting Moffle to get mad at him when he sees it later.
  • Primal Fear:
    • Seiya isn't a fan of heights, and grows rather uncomfortable while riding in the Ferris wheel with Latifa in episode 4.
    • Ironbeard the walrus and his seal pirate minions are very scared of Jaw, the park's shark employee. Seiya exploits this by making the latter the boss of the former group.
  • Race Against the Clock: Seiya has to get at least 250k people to visit the park within three months, or else the park and its land would be reclaimed by the Amagi Development Project company. He also hears that the park has failed to attract enough visitors for the last 4 years, and that this would be the final straw if they fail yet again to make better use of their park and the surrounding land.
  • Rapid-Fire Fisticuffs: Moffle's trademark attack on Seiya. By episode 3 the latter manages to gain some Super Reflexes, and is able to dodge said attacks more effectively.
  • Reality Is Unrealistic: Seiya sees things at the park that he wishes he didn't know about, such as how the decorative wings the Elementario girls have on the back of their outfits can simply snap off.
    Seiya: This place is where dreams come to die.
  • "The Reason You Suck" Speech:
    • Seiya gives one to all the employees of Amagi Brilliant Park in episode 2 after witnessing how pathetic they seemed to be. However, he purposely angered them to gauge their reactions to see how committed they still were to the park. He later mentions to Latifa that there's still hope to save them after seeing them angry at him insulting the park visitors as fools, meaning they still cared about their job and making people happy.
  • Reality Ensues: Kanie's viral advertisement plan goes rather realistically: to make your video an Instant Web Hit you need to put effort in, this includes Manipulative Editing very often; this type of advertisement is good for general awareness, but doesn't mean your product will be selling like crazy overnight; finally, the concept of Sex Sells is treated more in accordance with more recent research, where advertisement might be watched more, but helps sell the product very little. The Fanservice-ladden advertisement is even plugged the way many people who use Youtube are all-too-familiar with: as a video reply to a much more popular video.
  • Red Herring: Eiko Adachi, one of the part-timers being a former "A.V." Explanation  actress, which immediately stuns both Seiya and Moffle... then makes them curious what her, ahem, stage name was. As Isuzu finds out later on to her relief, A.V. in this case just means "animal video", where she was just a narrator to Animal Planet-style shows.
  • Refusal of the Call: Seiya at first refuses to accept the role of manager in episode 2, particularly after meeting executives from the Amagi Development company and learning that the park has failed to attract enough visitors for four years straight. But after overhearing Latifa's sorrowful announcement that the park would be shutting down in three months, he reconsiders.
  • Reluctant Fanservice Girl: When Seiya asks Isuzu, Latifa, and the Elementario Fairies to help with the swimsuit commercial shoot, all are visibly uncomfortable wearing bikinis in public barring Sylphy.
  • Right Behind Me: This actually becomes a running gag after the start of Episode 3 especially if this involves Moffle and Tiramie:
    • In the stage where Moffle trains the Elementario Fairies, Tiramie and Macaron discuss about how well Macaron plan was after placing the "Heart-on-One's-Sleeves bean" into Isuzu's morning curry since Macaron wants to use it on her before giving it to her daughter. They then realize that they could ask Isuzu her measurements and lewd stuffs. Unfortunately she's right behind them once they remark that she'll kill them if she hears it. She did and shoot them (including Moffle who has nothing to do with it).
    • In Episode 8, after tricking Seiya (who happens to end up sick due to overwork) in the nurse' office, Tiramie and Macaron comment that the Isuzu suit was self-produce with only the outer layer and prefer if the Diggery Clan make it with some 'hidden features' (This actually happen in the Light Novel only without the obvious large zipper). Suddenly, a dark aura begins to glow off screen, shocking Seiya as the two keeps talking about it. The two soon realize that she's right behind them, preparing to shoot them.
  • Rousing Speech: Seiya does this with a "The Reason You Suck" Speech to the cast of Amagi Brilliant Park in episode 2 after reconsidering his initial refusal to become the park's manager.
  • Running Gag:
    • The pointing kid and his mother from episode 1 showed up in episode 3. They also show up again in episode 12, this time with him commenting on Tiramie being assaulted by the women he's been flirting with. His mother once again tells him to ignore what he saw.
    • Almost every time Seiya and Moffle get into a fight, it's broken up by Isuzu shooting them.
    • Isuzu shooting people or preparing her gun in every single episode.
    • The three elementary school boys who keep attacking Isuzu show up from time to time and pounce on her. Hilariously averted in episode 8 while she was disguised as Seiya. They detected a female presence, but only saw Seiya, so then ran off. They also inadvertently save the park when they rush her in episode 12, just minutes before the 9pm deadline of getting 500k visitors. Both Seiya and Moffle hold her in place to prevent her from stopping the boys from entering the park.
    • When Isuzu and the three mascots take turn getting disguised as Kanie, the result has a huge zipper on the head. People keep asking "him" what that is, only for "him" to reply it's not important.
    • A weird, silent statue mascot named Codain apparently based off of the god Arahabaki can sometimes be seen in the background quietly standing there, creeping people out. At one point, he even tries to call someone, but still won't speak, much to the person's confusion. He's never even seen moving of his own volition.
  • Sadistic Choice: The fairies in episode 9 are faced with a Prisoner's Dilemma where they have to vote for one of them to die, but they all can go free if no one gets more than one vote. Which is what happens, since it's a light-hearted show and all.
  • Secret Keeper:
    • Seiya asks Latifa not to tell anyone about his fear of heights in episode 4. Then he reveals it to Isuzu anyway later in the episode.
    • Seiya learns more about Latifa's illness and her fainting spells in episode 10. After he finds out, she tells him she was trying to keep it secret so as not to worry him. Despite this, he uses her curse as a new motivation to keep the park open at all costs, especially after he recalls his first encounter with her a few years back more clearly.
  • Secret Test of Character: Used in episode 9 on the Elementario girls in the various trials they're put in to shut the castle's automatic defenses down. Naturally each of the first three tests require them to perform things that one of them is bad at, such as Salama with singing, or Muse with typing speed. The fourth trial puts them in their own booths, and they're forced to pick one of them to get killed by a drill coming down on their head. Turns out the trials were really meant to help them build up their teamwork as they were very disorganized during a rehearsal earlier in the episode and Latifa wanted them to build up some camaraderie.
  • Serious Business:
    • In episode 6, Seiya keeps hiring every weirdo that shows up for a job interview. When Moffle asks about it, Seiya replies that the way they showed themselves off was important, such as a baseball player whose team lost a big game apologizing while tearfully crying. Seiya hires him because he wants his employees to emotionally move the guests as well. After a while Moffle stops caring about how weird they are and just goes with the flow. And the girl whose brother stabbed her to prevent her from working refuses to seek medical attention unless she gets hired.
    • In the OVA, Moffle takes the three part timers to an event off-site. Said event seems to be at a local elementary school, but then they find out said location has an underground wrestling ring. The three girls are then forced to wrestle mascots from another theme park for the right to host a festival in the fall.
  • Sex Sells: Subverted in episode 3. Seiya films the girls in bikinis while promoting the park's 30 yen ticket prices. Unfortunately, the advert has less views than Moffle's viral video, which amusingly annoys Isuzu when she finds out.
  • Ship Tease: The series teases Sento and Seiya a lot.
    • Reaches a critical mass in episode 8. And again in episode 12.
  • Shipper on Deck: Tiramie and Macaron are a snarky version for Isuzu and Seiya.
  • Shoot Out the Lock: Sento does this when she and Macaron get stuck in a cage in episode 5.
  • Sick Episode:
    • Latifa comes down with a fever at the end of episode 3/beginning of episode 4. Seiya thinks it's because he had her wear a bikini, but he's told she gets sick like this from time to time.
    • Seiya collapses with a fever in episode 8 due to overworking himself.
  • Sitcom Archnemesis: Seiya and Moffle really don't like each other at first. But they gradually learn to respect each other's strengths and capabilities.
  • The Slacker: Salama, the Fairy of Fire. She is always on her phone or looks bored out of her mind.
  • Slasher Smile: OH GOD. Nearly everyone character has given one, though Tiramie and Macaron give the most.
  • Speaks Fluent Animal: Eiko seems to be able to translate what the animals are saying in episode 7, such as the pirate seals. At one point another employee wonders how she's able to do that.
  • Spit Take: Seiya does one in episode 10, after taking a sip of a can of coffee, and Moffle asking him for money for it. He then claims he was just joking about it.
  • Spontaneous Weapon Creation: Although Isuzu seems to be reaching into her skirt to draw her muskets (and indeed, this is how both the anime and manga plays it as), what she's really doing is touching her thigh to summon the muskets (which is magically integrated into her). In fact, she can touch any place where her skin is exposed, but just prefers to use her thigh the most.
  • Standard Hero Reward: In the backstory, a huge dragon was attacking the kingdom ruled by Princess Latifah's father. His army was helpless against it, but a powerful wizard agreed to stop it in exchange for Princess Latifah's hand in marriage. He succeeded, but the king refused to uphold his end of the bargain, instead sending his army to attack the wizard. In retribution, the wizard placed an animus-draining curse on Princess Latifah. She needs the highly-concentrated animus of Amagi Brilliant Park to maintain her health, and if the park were to shut down, she probably wouldn't survive very long.
  • Stealth Hi/Bye: In the first episode, while waiting for Isuzu at a bus stop, Seiya takes the moment to gawk at himself in the window of a nearby store. As he mentions Isuzu, she suddenly pops up from the magazine rack from inside the store.
  • The Stoic: Isuzu doesn't really emote much, especially when you combine this with the Creepy Monotone she talks with. It's pretty obvious on closer inspection however that there's a very sensitive young woman underneath that facade.
    • Also Kobory, the Fairy of Earth.
  • Storming the Castle: After the Elementario girls accidentally activate the automatic defense system in Latifa's castle, the other characters attempt to breach it to shut it down. Unfortunately the defenses work too well, and none of them are able to even get close. The Elementario girls are then forced to work together to shut it off, though it's not easy since they have poor teamwork.
  • Stuff Blowing Up: Moffle suggests Tricen add explosions to the promotional video in episode 13. Tiramie is also shown blowing up Wanipi and two commandos in a jungle during said video.
  • Stylistic Suck: The second promotional video in episode 13, which looks more like a film student's school project than a commercial for the park. Seiya ends up running the first video Tricen made instead, and is shocked to find out the second video uploaded online by Tricen has been watched nearly a million and a half times.
  • Surprise Party: One is thrown for Seiya in the OVA. Unfortunately the original plan of going to a restaurant gets canceled, forcing Macaron to find another restaurant. In the end they just have a party in the admin building, but are successful in surprising Seiya, who was amazed they were able to pull this off despite working all day.
  • Sustained Misunderstanding: Happens in episode 8 when Seiya gets sick and the others wear a suit resembling him to his school to allow him time to recover without suffering attendance problems. Unfortunately the various characters dressing up as him don't communicate with each other very well regarding what happened at school, and as a result, they play out various things the way they normally would, such as Isuzu trying not to cause any problems, and Tiramie turning Seiya into a playboy. The other students are unaware of this however, and they assume Seiya is going through a delinquent phase.
  • Take a Third Option:
    • Seiya does this in episode 5 when they're surrounded by goblins along with a giant dragon. He tells the dragon that if they can answer its question, they should be freed. The dragon agrees, and asks him a question which he utilizes his mind-reading abilities to learn the correct answer.
    • Seiya forces Ironbeard and his pirates to work at the park for free for the rest of the summer to make up for the damage they caused, and because their attack was considered exciting by the guests. When they refuse, he puts Jaw in charge of them. They immediately comply.
  • Talking Animal: How the animal-themed theme park mascots like Moffle, Macaron, and Tiramie come off as. Interestingly they do Pokémon Speak most of the time especially around kids, but once in a while will talk to guests normally if needed.
  • Tempting Fate: Latifa in episode 9 mentions not having enough sauce for the sukiyaki party she was throwing for the Elementario girls. As she leaves to get more, she points to a Big Red Button, and tells them not to push it under any circumstances. Naturally this causes them to push it, jokingly at first, but then they accidentally bump Muse into it after too much horseplay around it.
  • That Man Is Dead: When Isuzu mentions a certain child star named Kodama Seiya, strongly hinting at Kanie, he mentions that the person no longer exists.
  • Threatening Shark: Subverted, Jaw, the shark employee is very nice. That said if he's wet, he looks just like the shark from Jaws.
  • Took a Level in Jerkass:
    • Zigzagged in episode 8. After Seiya becomes sick, various characters don a Latex Perfection suit of him to attend school in his place. While Isuzu tries not to cause any issues, Macaron acts like a delinquent, who doesn't pay attention in class and treats others at school poorly while Tiramie acts like a playboy, ended up with too many Unwanted Harem.
    • Played straight in episode 10, when Seiya starts pushing everyone to work harder and to come up with ideas to attract more visitors. It only gets worse after he finds out about Latifa's illness, and he struggles with how to meet the visitor count by the end of July.
  • Too Many Cooks Spoil the Soup: The promotional video in episode 13. After being told his first video is too bland by Seiya, Tricen makes a second one with input from everyone. After judging that one to make even less sense, Seiya goes back to the original video.
  • Trailers Always Lie: The promotional videos focused on the Elementario quite a lot. In fact, fairies barely ever appear and the show focuses mainly on Sento and Kanie.
  • Training from Hell: Implied in episode 6 towards the new applicants with Macaron, Tiramie, and especially Moffle. However, Isuzu kicks the latter after saying they're going to scare the new hires away. Isuzu then shoots both of them, which is quite a shock to the new people who haven't seen this before.
  • Truth Serums: Macaron slips a magical version of this (the "Heart-on-One's-Sleeves bean") into Isuzu's morning curry in episode 6. As a result, she's unable to lie for the rest of the day, which becomes a big problem when her feelings for Seiya are concerned.
  • Twice Shy: Seiya seems ready to give a Love Confession to Isuzu in episode 12, but then changes his mind and doesn't say anything. Isuzu also doesn't act on her feelings for him either.
  • Tyop on the Cover: In the first three episodes, when the opening starts and the book first opens, it reads "It's not a fairy tail". However, later episodes use the correct spelling, "It's not a fairy tale".
  • Unusual Euphemism: In episode 10, Tricen comments that the news reporter lady has a nice pair of "boom mics", due to her wearing a small microphone on her shirt. He later tells Seiya the magazine reporter coming the next day has a nice "magazine rack" of her own. Seiya is unamused on both accounts, and threatens to have someone less perverted show them around.
  • Unusually Uninteresting Sight:
    • No one bats an eye at Isuzu holding a musket in Seiya's face in public during the first episode. A boy notices her panties though.
    • In episode 10, while ordering at the restaurant, Tiramie attempts to hit on the waitress. She just keeps rejecting his advances, and after Isuzu's had enough of it, she fires a shot at him. The waitress doesn't seem to react at all to that incident and simply continues to take Moffle's and Macaron's orders for food.
  • Unwanted Harem: Several girls at Seiya's school seem interested in him, as seen in episode 8.
  • Verbal Tic: The animal park mascots have them, generally similar to the last portion of their name - such as Moffle's "~fumo", and Tiramie's "~mie".
  • Viewers Are Morons: In-universe example in episode 13. Seiya uses Tricen's first promotional video after deeming the second one made with everyone's input to be even more bizarre. Tricen then reveals to him that he uploaded the second video online and Seiya is shocked to find out it received almost a million and a half views, and over seventy four thousand comments.
  • Walk the Plank: Tiramie forces Macaron and Moffle to do this in episode 7 when he briefly joins Ironbeard's pirates. The two make him do it at the end of the episode after Ironbeard is defeated. Unfortunately the rope they used to tie Tiramie wasn't secured very well, and both of them fall down with him after he's pushed off.
  • We Do the Impossible: Seiya is given the nearly impossible task of turning Amagi Brilliant Park's fortunes around after years of losses. Despite initially refusing, he reconsiders and decides to face it head on instead.
  • Wham Line: A few are given to Seiya in episode 10 regarding Latifa. See The Plan for more info.
  • What Kind of Lame Power Is Heart, Anyway?: Seiya's mind-reading ability bestowed upon him by Latifa. Unfortunately it only works once per person/thing he uses it on... and Isuzu plays him into wasting her use. That said, the few times he does utilize the power, it gives him incredible leverage to use in order to help the park out, such as offering to sponsor the soccer game when he reads the owner's minds and how they're struggling financially in episode 11.
  • What the Hell, Hero?: Used a couple of times:
    • Seiya deliberately invokes this when he first takes over as manager, playing the role of Bad Boss to gauge the employees dedication to their job. While most of them gripe about it, the stuff he makes them fix up do end up helping the park out little by little.
    • Seiya calls out Isuzu on her treatment of various characters when they ask for legitimate repairs or replacement for broken items in episode 4. This makes her so upset that she refuses to interact with him for much of rest of the episode.
    • A minor one occurs in episode 5 which was also Played for Laughs. After Isuzu is knocked away from the main group in the dungeon due to a trap, Seiya calls her name out. Macaron then gets knocked away too, and after a slight pause, Seiya once again calls out Isuzu's name. Tiramie says that was kind of rude how he seemed to have ignored Macaron.
    • Moffle gets upset at Seiya's desperate and demanding attitude in episode 10. When he gets angry and calls him out, Seiya reveals he knows that Latifa is cursed, causing Moffle to silently walk away since there's no possible retort. Later, he reveals a bit more about the situation to Seiya and instead helps calm him down.
  • What You Are in the Dark: The final trial the Elementario Fairies have to go through to shut down Maple Castle's automated defenses in episode 9 is a "Death Vote". They're put in separate, isolated chambers and asked who they think should be sacrificed to allow the group to progress, with a slowly descending drill that will kill them anyway if they take too long or don't make a choice. There's no way anyone else would know who they voted for and they're presented with no alternatives. They all choose to sacrifice themselves, beating the test and allowing all of them to continue.
  • When All You Have Is a Hammer...:
    • In episode 2, Seiya asks Isuzu why she didn't just try a management group for help regarding their park's failure to attract people. She says they did try, but all of them quit, then casually mentions that pulling her gun on them, which was all she knew how to do, was probably the cause of it.
    • In episode 4, her decisions for requests to replace or repair broken items is to deny them, and then point her gun at them when they protest that they can't work with broken things. This doesn't go over well with Seiya who was asked to secretly watch with Muse and the other girls.
    • During episode 6, Seiya says she needs to stop resorting to her musket all the time for any situation she finds herself in after she pulls it on him again.
    • Moffle's solution to resolve most issues is to simply punch it.
  • Wing Ding Eyes: Eiko in the OVA after she's knocked out by the red koala during their wrestling match.
  • X-Ray Sparks: the fairies get shocked when they fail a karaoke trial, resulting in this. Kanie comments on it.
  • Yaoi Fangirl: Kobory.
  • You Gotta Have Blue Hair: Muse has a pleasant baby-blue color for her hair, at least in the anime.
    • Otherwise subverted given that just about all the regular human characters have pretty normal hair colors.
  • Your Cheating Heart: Though Seiya isn't dating anyone, in episode 8 various characters disguised as him end up making him look like a womanizer at school when they seemingly ignore Shiina and toy with Kanae.
  • Zettai Ryouiki: Worn by Isuzu with both her casual and work-wear.

http://tvtropes.org/pmwiki/pmwiki.php/LightNovel/AmagiBrilliantPark