%%If you have time, please take time to put examples in alphabetical order. This page Administrivia/HowToAlphabetizeThings should help you with that.


[[folder:Films -- Animation]]
* In ''WesternAnimation/{{Antz}}'', General Mandible justifies [[spoiler:sending soldiers loyal to the Queen on a suicide mission against a peaceful termite colony just to get them out of the way, assassinating said Queen, and flooding the ant colony to kill off the "weak" workers]] by claiming it's "for the good of the colony". Near the end, his own second-in-command Cutter has had enough of Mandible's murderous ways and sides with the heroes, saying it's [[IronicEcho "for the good of the colony"]]. Mandible [[VillainousBreakdown snaps]] and screams "I ''am'' the colony!", revealing it was all about his satisfying his own ego.
* [[Disney/BeautyAndTheBeast "Belle, it's about time you got your head out of those books and paid attention to more important things... like me!"]]
** This characterization carries over to Gaston's appearances in ''WesternAnimation/HouseOfMouse'', when he'll interject with "Nobody X's like Gaston!" Except for "Nobody shuts up like... never mind."
** Rather fittingly, the ScreenToStageAdaptation gives him a song called "Me."
* Proving how subtle the people behind the ''Film/{{Bratz}}'' movie are, the AlphaBitch villain, [[RoyalBrat Meredith]], actually [[VillainSong sings]] [[EarWorm a song]] [[ShapedLikeItself entitled]] [[http://youtu.be/WSklX1Hs324 "It's All About Me".]]
* The TropeNamer is ''Disney/TheEmperorsNewGroove''. The main poster shows human Kuzco in front of a giant "ME". Properly read, the poster says "It's all about me".
* Syndrome a.k.a. Buddy Pine in ''WesternAnimation/TheIncredibles''. As a boy, he constantly pesters Mr. Incredible and implores him to let him be his sidekick. When he tries to show his skills, and almost gets killed doing so, the resulting damage leads to a widespread SuperRegistrationAct which forces Mr. Incredible into retirement and hiding. Yet years later, Syndrome still has the gall to say ''he'' got the short end of the stick.
* Both Simba and Scar in ''Disney/TheLionKing'' think this about being king. Simba has the excuse of being a cub, while Scar nearly destroys the Pride Lands.
* In ''WesternAnimation/{{Megamind}}'', even after [[spoiler: everyone believed Metro Man was dead]], Hal seemed to think it was an appropriate time to invite Roxanne to his party. His selfishness is made worse by [[spoiler: gaining superpowers.]]
* In ''WesternAnimation/QuestForCamelot'', Ruber thinks more to himself than everyone else, this was lampshaded by none other than King Arthur himself.
-->King Arthur: [[LampshadeHanging Sir Ruber, always thinking to yourself.]] As knights of the round table our obligation is to the people, not to ourselves.
** Ruber even declares Camelot his during his VillainSong.
* In ''WesternAnimation/ToyStory2'', [[ManipulativeBastard Stinky Pete the Prospector]] [[spoiler: shuts the ventilator and makes Woody realize that the Prospector turned on the TV the previous night to prevent Woody from escaping, and framed Jessie. Jessie protests that "This isn't fair!" and an enraged Prospector reminds them that what's not fair is how toys as unpopular as them, especially if they go to children like Andy and how Andy and every other child grows up, have to spend a lifetime on a dime store shelf watching every toy other than them be sold, just like he did. But then he makes it clear that HE would rather go to the museum in Tokyo to last forever than end up in another dime store or in storage. The museum needs the whole package including all four of the Roundup Gang dolls, or the deal is off and they end up in storage or in a dime store. [[{{Determinator}} So the Prospector will stop at nothing to make sure he gets to the museum]], and even goes [[AxCrazy ax "out of his box"]] (and already literally out of his box) enough to rip Woody about to prevent him from running, arguing that Woody can be fixed like before]].
* ''Disney/WreckItRalph'': The phrase "going Turbo" originated when the racing game character Turbo got [[GreenEyedMonster jealous]] of a new game stealing his popularity, so he abandoned his game to join the other one, getting both games decommissioned. He so greatly considers himself more important than anyone else that [[spoiler: he invades another racing game, ''Sugar Rush'', making its intended main character (Vanellope) a bullied glitch, and takes over her role as ruler of the game, so that he has yet another chance to be a popular and victorious racer as King Candy]].
* ''WesternAnimation/InsideOut'': Joy is a WellIntentionedExtremist version. She always wants Riley to be happy, so essentially she always wants Riley to focus on her. She's the one behind all of Riley's core memories, and the conflict of the film is kicked off when ''Sadness'' creates a new core memory, which Joy is so opposed to that she yanks it out before it can take and tries to send it to the Memory Dump, thus leading to the rest being knocked loose and being sucked through the tube, with her and Sadness following when she tries to save them.
* ''Disney/{{Frozen}}'': [[spoiler:During TheReveal, Hans reveals his matured and calculated plot to marry Anna, kill Elsa and become king of Arendelle through ascension, verbally abusing her in the process by pointing out how easy she was to deceive compared to her sister. He knew that he would never be able to rule in his own kingdom, as he would be an old man by then, so he sought to rule somewhere else. And when Hans sees his reflection through a window, he sees it from the left panel, and sees only his own face. This indicates that he only cares about himself and not others, suggesting that he's also a {{Narcissist}} to some degree. Additionally, he also came to envision himself in a more grandiose light, saying he would not only [[TheUsurper assume the throne (after overthrowing Elsa)]], but also become "[[VillainWithGoodPublicity the hero who [saved] Arendelle from destruction]]".]]

[[folder:Films -- Live Action]]
* ''Franchise/JamesBond'': This is the prime motivation of Ernst Stavro Blofeld, 007's biggest ArchEnemy and the tyrannical head of SPECTRE, as they always revolve around his personal gain, something for which he is willing to destroy countless lives. Even in ''Film/{{Spectre}}'', [[spoiler:where [[ItsPersonal it's escalated to a personal grudge against Bond]], his EvilPlan to coerce several of the world's major intelligence agencies into working for him so SPECTRE can counteract their plans without any sort of obstacle involves some sort of monetary gain.]]
* At the end of ''Film/{{Brazil}}'', the protagonist is tortured by his old friend and [[TortureTechnician informational retrieval specialist]], Jack. As he begs for mercy, Jack angrily calls the protagonist a "stupid bastard" for putting ''him'' in the position of being associated with a dissident.
* ''Film/CitizenKane'': Kane’s philosophy of life is ''to be loved in his own terms''. Lampshaded spectacularly:
--> '''Kane:''' [pleading] ''Don't go, Susan. You mustn't go. You can't do this to me.'' \\
'''Susan:''' ''I see. So it's ''you'' who this is being done to. It's not me at all. Not how I feel. Not what it means to me.'' [laughs] ''I can't do this to you?'' [odd smile] ''[[CrowningMomentOfAwesome Oh, yes I can.]]''
* In ''Film/IronMan2'' as [[spoiler:the NYPD haul him away]], Hammer accuses Pepper of trying to "pin [the blame]" for [[spoiler:the Hammer Drone attack]] on him (while simultaneously [[YourApprovalFillsMeWithShame complimenting her on her ruthlessness]]). This, despite the fact that [[spoiler:the Hammer drones going rogue, resulting in millions of dollars in property damage and [[MacrossMissileMassacre dozens]] of casualties]], was basically ''entirely his fault''. While he didn't specifically intend to cause what was going on, he [[spoiler:illegally broke Vanko out of prison and gave a known mechanical genius and psycho access to all his technology, all just to further shady-at-best business practices. The ''most'' charitable option is that his plans have GoneHorriblyWrong.]]
* Waldo Lydecker of ''Film/{{Laura}}'' is so full of himself, even when he flashes back to Laura's old life, it's through the filter of how great he is.
* The main character of ''Film/LittleSweetheart'' is a sociopath, so this is a given.
* Magneto calls Wolverine on this (lampshading [[WolverinePublicity the obvious]] to fans) in ''Film/X2XMenUnited''...
-->'''Magneto''': Mystique has discovered plans of a base that Stryker's been operating out of for decades. Only we don't know where it is. We thought one of you might.
-->'''Wolverine''': The professor already tried [to look for hints about Stryker in my mind].
-->'''Magneto''' ''(sighs)'': Once again, you think it's all about ''you''.
** It's also a callback to ''Film/XMen1'', when everyone is certain that Magneto is trying to kidnap Wolverine, only to discover that [[spoiler:he's actually after Rogue]]
--> '''Wolverine:''' What do you want with me?
--> '''Magneto:''' ''You''? My dear boy, whoever said anything about wanting you? ''(glance towards [[spoiler:Rogue]], cue OhCrap expression from [[spoiler:her]] and Wolverine)''
** Which is ironic, considering Magneto's ego and inability to believe that Mutants could possibly survive without him is something of a running theme through the first three movies
* The fictionalized version of Mark Zuckerburg in ''Film/TheSocialNetwork'' has a pretty clear shade of this, expecting everyone around him to conform to his wishes, demands total devotion and praise, and is contemptuous of anyone who doesn't treat him as he feels he deserves. [[http://www.youtube.com/watch?v=PuB_ng5uVaI This video nicely sums it up.]]
* During the climax of ''Film/SistersOfDeath'', TheMole ([[spoiler:Sylvia]]) rants to [[spoiler: Judy]] about how the death of Liz seven years ago ruined her life. Apparently, ''she's'' the real victim, not Liz (sot in the head during a sabotaged hazing ritual) nor their sorority sisters murdered over the course of the film.
* Richard "Dick" Thornburg from ''Film/DieHard'' is smug reporter whose own fame and glory matter more than the safety of others. In the first movie, he [[spoiler: reveals her relationship to John on TV, and thus to Hans by forcing his way into Holly's house, blackmailing her maid, and putting her children in the spotlight]].
** In the second movie, he expects special treatment on the plane, and when [[spoiler: learns of the terrorists plot, he reveals it to the airport and embellishes the extent of the danger, causing a panic at the airport]] that impedes John and airport security from taking down the rogue soldiers.
* Basil Underwood in ''Film/ItsLoveImAfter''. It doesn't help that he's a [[LargeHam hammy]] Shakespearean actor.
* In ''Film/TheFinestHours'', we get a nice subversion of a particular flavor of this trope: [[WetBlanketWife the love interest who tries to halt the plot out of concern for the hero]]. Miriam's repeated, forceful demands that the rescue effort to save the crew of the ''Pendleton'' be called off to keep Bernie out of danger are refused by Bernie's C.O. She gets kicked out of the Coast Guard station over it, and on the way home she hits a snowbank and is bailed out by a worried housewife and her children, whose father is trapped on the sinking ship. This gives Miriam a much-needed reality check that she is ''not'' the only person out there with a loved one's life hanging in the balance, and that as dangerous as Bernie's mission is, a lot of other ladies will definitely become widows if he doesn't at least make the attempt.
* As it turns out, [[spoiler:Dr. Mann]] of ''Film/{{Interstellar}}'' [[spoiler:was one of the unfortunate astronauts who landed on a planet that was ''not'' suitable for human habitation, but was too much of a DirtyCoward to perform a HeroicSacrifice and instead ''forged data about his planet and activated his beacon anyway'' so the party can drop by and rescue him. When you're willing to put a mission to save the entire human race in jeopardy just to save your own sorry ass, you count as this]]. Naturally, when the AwfulTruth is revealed to the heroes, the "one PrecisionFStrike only in a PG-13 film" rule is used to brilliant effect.
-->You ''fucking'' coward.
* [[BigBrotherBully Scowler]] from ''Film/WalkingWithDinosaurs: TheMovie'' has this as his main personality trait. When he becomes leader of the herd, he gets DrunkWithPower to the point of sociopathy.
* Janet Majors in the ''Film/RockyHorrorPictureShow'' follow-up movie ''Film/ShockTreatment'' does a musical number called "Me Of Me" in the Denton TV studio after her EvilMakeover.
* In ''Film/GuardiansOfTheGalaxyVol2'', [[spoiler:Star-Lord's father's plan is to grow bits of himself on all the planets in the universe, thereby becoming the only living thing, except for Star-Lord, since he needs Peter's energy to activate "The Expanse." He wasn't called "Ego" for nothing.]]
* Koba from ''Film/DawnOfThePlanetOfTheApes'' claims to be fighting for all apes and [[BelievingTheirOwnLies genuinely believes it]]. Even if it was true at one point, by the final act of the movie his one and only concern is venting all his pent up anger and resentment towards humans. By the climax, even his friends aren't safe from his outbursts and the slightest insinuation that he doesn't know best is taken as [[DisproportionateRetribution an affront worthy of death]].
-->'''Koba''': Caesar brother to humans! Koba fight for ape! Free ape!
-->'''Caesar''': [[{{Hypocrite}} You killed ape]]. Koba fight for Koba. ''Koba belong in cage''.
* [[MalcolmXerox Killmonger]] from ''Film/BlackPanther'' claims to be fighting for oppressed Africans around the world. However, while he [[VillainHasAPoint rightfully condemns the affluent Wakanda for refusing to help the black diaspora]], he has no problem with bossing around other black people and stealing the Black Panther's powers for himself. When T'Challa points out how his methods wouldn't help the oppressed Africans, Killmonger doesn't care and just wants the world to experience his suffering.