When the players in the quarter-finals of 2006 and 2010 took a moment before the game to hold a banner together that read "SAY NO TO RACISM" - especially given the history of racism in the game. Unfortunately under FIFA directive!
After scoring the winning goal in the 2010 final, Andres Iniesta takes his shirt off and reveals the message "Dani Jarque siempre con nosotros"Eng Dani Jarque, always with us in tribute to his friend, who died a year before the tournament during training.note And Iniesta was promptly booked for it, since players aren't allowed to take their shirt off during a goal celebration.
Spain's goalkeeper Iker Casillas kissed his journalist girlfriend on live TV after winning the World Cup, possibly in response to some idiot that had accused her of "distracting" him during the first match that Spain lost to Switzerland.
USA v. Iran in 1998. Especially considering the diplomatic rivalry between both countries. The starters for both teams posed together for a photo, and played straight the Fair Play spirit.
Japan pulling off a stunning underdog victory in the 2011 Women's World Cup by defeating two-time defending champion Germany on their home turf in the quarterfinals, then beating Sweden decisively in the semifinals, and finally upsetting the United States in the finals. Keep in mind that this all occurred when their home country was still recovering from a devastating earthquake and tsunami, and that they held up a banner reading "To our friends around the world — Thank you for your support" after every one of their matches.
Colombia finally coming back to the WC in 2014, breaking a 16 year absence from the tournament. Doubles as a Tear Jerker and Crowning Moment Of Awesome when you realize the joy of the country for this event is so big that a documentary of the team's history and route to that moment was made, called "Diario de un Sueño: así clasificamos a Brasil 2014"note Diary of a dream: that's who we classified to Brazil 2014. They got as far as the quarterfinal, and even after losing to Brazil their adversaries were asking their home crowd to cheer for the Colombians.
Made even more heartwarming by the fact that, despite being eliminated, the team returned home to a heroes' welcome, as thousands had gathered in Bogota to celebrate the team's return and their overall performance in the tournament. They may have lost, but the people of Colombia were just happy they'd made it as far as they did.
After three African teams threatened to strike in 2014 due to prize money, Greece announced to their Prime Minister that they wanted their own cash to be instead invested in training centers for the young.
After the Brazil vs. Colombia match, Colombian player James Rodríguez is understandably saddened. The Brazilians David Luiz and Dani Alves go comfort him. David Luiz even asks the Brazilian fans to cheer for him.