- When Charlie's birthday bar of chocolate doesn't yield a Golden Ticket he not only swallows his disappointment but offers to share the bar — the only chocolate he gets to enjoy each year, mind — with the rest of his family.
- When Charlie discovers the final Golden Ticket at the sweetshop, the shopkeeper's at first just awed and overjoyed to bear witness to the find, but he proceeds to tell off the many bystanders offering to buy it off of Charlie. He then tells the boy that he's glad to see someone who clearly needs some good luck in his life actually get it. And before that, the shopkeeper, who probably noted how thin Charlie looked, encouraged the kid to have another bar to fill his stomach, resulting in the lucky find.
- On the boat Wonka notices that Charlie and Grandpa Joe look a little skinny ("You look like a skeleton!"), so he gets out mugs and fills them with melted chocolate from the river to give to them. He even asks if they have enough food at home.
- Grandpa George, who up until this point has been pessimistically talking down Charlie's chances of finding a Golden Ticket, talks him out of selling it. "There's plenty of money out there. They print more every day. But this ticket, there's only five of them in the whole world, and that's all there's ever going to be. Only a dummy would give this up for something as common as money."
- In a sweet lift from the novel, during the boat ride Willy scoops up a ladle full of the chocolate river, and shares it with Charlie.
Wonka: Here! Try some of this, it'll do you good. You look starved to death.
- The Adaptation Expansion-based climax:
Wonka's father: Willy?Wonka: Hi, dad.Wonka's father: All these years, and you haven't flossed.Wonka: Not once.(They hug.)
- To clarify: Wonka's father Wilbur was a dentist who regarded candy of all kinds as a waste of time. He only let his son trick-or-treat to know what to expect, before burning the candy he collected. Once a chocolate survived unscathed and Willy tried it, leading him to become a chocolatier. This caused the falling out with his father. On the walls of his surgery however, was every single newspaper clipping about his son since the day he left. His love for his son overrode any sense of anger he had at his act of rebellion and natural dislike of all things sugary. Aaaawww. To top it off, he's willing to overlook Willy's profession when he discovers his pearly whites are indeed pearly after all.
- There's also the touching awkwardness of their embrace, which allows the viewer to notice the subtle similarities of their outfits — both are wearing gloves at the time, and their vests are the same style. Much as Willy Wonka tried to put his past behind him, it was unconsciously informing bits and pieces of his behavior all along.
- And also the small but touching fact that Willy Wonka was always keeping his teeth in mint condition by brushing them everyday because he knew that's what his father would want.
- The moment mentioned above in the novel is adapted to the movie: when Charlie finds his ticket in a sweet shop, the owner shoos away the adults trying to make the boy sell it to them, instructing Charlie to run home and not give the ticket to anyone. Charlie breaks into an enormous smile, and so does the owner. Considering how the world was competing over the tickets, it's wonderful to see someone genuinely happy for Charlie's good luck.
- Additionally, the owner is clearly quite elated to see Charlie find the final ticket in his humble little shop.
- The ending. Charlie helps Wonka reunite with his father and he repays Charlie by allowing him and his family to move into the factory, even relocating their house to the chocolate room, and Buckets treat Wonka like he's part of the family too.
2013 Stage Musical
- There's an Exact Words twist that leads to an unusual, subtle heartwarming moment. It turns out that with regards to the lifetime supply of sweets, one Everlasting Gobstopper qualfies as such. Charlie is willing to accept this, which suggests that he's not only grateful for even a small gift but can understand the giver's thinking — that it is not a trick but simply Mr. Wonka's unconventional way of keeping a huge promise.
- After Mr. Wonka catches Charlie adding to the notebook and giving him a speech about his daydreaming habit.
Charlie: Have I done something wrong?Willy Wonka: Strike that and reverse it Charlie. You've done something right... you've won.
- The Eleven O'Clock Number in this version, as Willy Wonka takes Charlie up in the Great Glass Elevator and reveals that the boy's won the factory, is a lift from the 1971 adaptation: the iconic "Pure Imagination". The placement of the song this late in the show as the culmination of this show's overarching Aesop about the transformative power of imagination is touching enough, and Douglas Hodge's performance on the cast album is incredibly warm and wonderful — in every sense of the latter word.
- There's something adorable about Grandpa Joe, who's Fun Personified in this version, becoming the official taster and an honorary Oompa-Loompa!
- The Reveal at the end throws a goodly chunk of the preceding action into a warmer and fuzzier light with some thought. Mr. Wonka was sensitive enough to realize Charlie might be who he was looking for and rigged his own contest to give the boy a chance to prove it. And though he couldn't make any Pet the Dog moves without risking the Secret Tests, he made sure the boy got to bask in the same limelight the other finders did.
2017 Retool of the Musical
- The View From Here, The Eleven O'Clock Number written for the Broadway production, plays out like Pure Imagination did in London. However, the lyrics are much more character-specific, celebrating Charlie's creative spirit and what kindness and imagination can bring to the world.
Willy Wonka: When a boy has just a touch of odd
And he walks the streets without a nod
He should know that odd is a gift from God
Like this starry blue chandelier
And the more he lives
Perspective gives him
Sight so crystal clear
That's why I brought you
To see the view from here
Willy Wonka: When the world is full of spies and thieves
- In the middle of the song, to further cement Charlie winning the factory, Mr. Wonka presents him with his letter, showing that Wonka received it after all.
- Towards the end of the song, during a duet, Mr. Wonka describes how Charlie restored his faith in the world:
And for all that's good, your spirit grieves
You may meet a boy and he believes
And there's your new chocolatier